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1 – 10 of 72
Article
Publication date: 18 April 2023

Hsuan-Hsuan Ku and Yun-Hsuan Hsu

Capturing consumers’ notice by differentiating a product from competing brands in attaching an affixed label featuring product claims, as an alternative front-of-package (FOP…

Abstract

Purpose

Capturing consumers’ notice by differentiating a product from competing brands in attaching an affixed label featuring product claims, as an alternative front-of-package (FOP) cue, has been widely used in fast-moving consumer goods retailing. This paper aims to apply perceived product newness as the basis for examining how affixed labeling, manipulated in terms of design features and message claims, can impact consumer evaluation.

Design/methodology/approach

Four between-subjects experiments examined the persuasive impact of the use of affixed labels. In particular, how product evaluation, in response to affixed labeling, varied as a function of its shape (Study 1a), location (Study 1b), the combination of shape and location cues (Study 1c) and the strength of message claims conveyed by such labels (Study 2). Perceived product newness is assessed as a mediator for all studies.

Findings

The results show the power of affixed labels in persuasion. Specifically, consumers tend to perceive the item as newer, achieving persuasion, when the affixed label has a distinctive shape or location. Yet, incorporating several unusual design components fails to trigger an elevated result if a singular visual stimulus serves as a cue for an item’s newness. Further, the strength of claims highlighted in an affixed label correlates to positive impact on evaluations.

Research limitations/implications

This study offers an empirically based examination of consumers’ responses to affixed labeling and identifies perceived product newness as a mediator of the observed effect.

Practical implications

A salient, affixed label enables a credible cue for product newness, therefore, driving evaluation.

Originality/value

This paper contributes to understanding the influence on the persuasion of FOP labeling, with salience to retail promotional and sales messaging tactics.

Details

European Journal of Marketing, vol. 57 no. 8
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 2 October 2017

Kuan-Yu Lin, Yi-Ting Wang and Hsuan-Yu Sheila Hsu

Smartphones have become a critical medium by which people remain in contact with family, friends, and colleagues. A variety of factors have contributed to the rapid prevalence of…

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Abstract

Purpose

Smartphones have become a critical medium by which people remain in contact with family, friends, and colleagues. A variety of factors have contributed to the rapid prevalence of smartphones. The most influential factor is definitely the mobile platform or mobile operating system (OS). The purpose of this paper is to employ a theoretical framework based on an information systems success model and a theory values to examine the factors that affect smartphone users’ switching mobile OSs. Habit is regarded as a moderating variable to construct an integrated research model which helps researchers unveil the puzzle of users’ switching mobile OSs.

Design/methodology/approach

The proposed model was empirically evaluated using survey data collected from 424 users on their perceptions of smartphones. A structural equation modeling was used to assess the relationships of the research model.

Findings

The results of the study have shown that users consider the perceived switching value and satisfaction arising from their behaviors when deciding whether to switch to another mobile OS. Quality characteristics, including information quality, system quality, and service quality, are the key factors determining people’s perceived switching value and satisfaction. The participants of the study were grouped by degree of habit. The effect on satisfaction was not significant in the high-habit subgroup. Nevertheless, it has been found that the influence of the perceived switching value was stronger in the low-habit subgroup than in the high-habit subgroup.

Originality/value

This study contributes to a theoretical understanding of factors that explain users’ intention to switch mobile OSs.

Article
Publication date: 5 October 2018

Hsuan-Yu Hsu, Feng-Hsu Liu, Hung-Tai Tsou and Lu-Jui Chen

Technology has been central and has made service innovations technically feasible and economically viable. Top management support, however, plays an important role in shaping a…

3001

Abstract

Purpose

Technology has been central and has made service innovations technically feasible and economically viable. Top management support, however, plays an important role in shaping a firm’s service innovation-related strategies and decisions. This study aims to propose a theoretical framework that delineates the relationships among openness of technology adoption, top management support and service innovation within social innovation context.

Design/methodology/approach

This study obtained the data through a survey of 176 information technology (IT) firms in Taiwan; IT managers were selected as the data collection sources. A partial least squares analysis was used to address sophisticated data analysis issues.

Findings

The empirical evidence indicates that openness of technology adoption enhances service innovation within social innovation context. Furthermore, top management support facilitates the relationship between openness of technology adoption and service innovation.

Research limitations/implications

The openness of technology adoption captures the interactions among top management support in shaping service innovation. Researchers should examine the nature of open technology infrastructure that will foster such service innovation from social innovation perspective.

Practical implications

The detailed findings offer practical suggestions for firms that are compelling to invest in advanced open technologies, giving opportunities for service innovation, solving social problems and meeting the new societal challenges. Additionally, firms may foster their top management’s positive intention to support service innovation by pre-planned support activities, such as allocating sufficient new service resources and qualified support technicians.

Originality/value

This study contributes to the evolving literature on the social innovation, service-dominant logic, and contingency theory. This analysis suggests that these perspectives offer a potentially useful view for integrating insights from different literature streams (e.g. openness, social innovation, service innovation, top management support and technology management) by examining them through a different conceptual lens, thus reinforcing existing findings.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 21 February 2022

Hsuan Hsu and Kuo-Feng Tseng

Concerning the emergence of Industry 4.0 and the concept of “smartness”, the technology competence of hospitality practitioners that was previously neglected and overlooked should…

1032

Abstract

Purpose

Concerning the emergence of Industry 4.0 and the concept of “smartness”, the technology competence of hospitality practitioners that was previously neglected and overlooked should be explored. Therefore, this study aims to explore previous hospitality technology competence through a literature review and then to extend, strengthen and build a new framework of the required technology competencies for hospitality practitioners in terms of facing smartness.

Design/methodology/approach

To investigate the previous research on the characteristics of the required technology competencies for hospitality practitioners, this study carried out a systematic literature review (SLR) on works published from 2011 to 2020. Then, based on the SLR results, the required technology competencies for hospitality practitioners in terms of facing smartness was explored with 26 experts from the government, industry and academia. The data were analysed through thematic analysis based on the perspectives of task–technology fit, and then, the framework was constructed.

Findings

This study reconfirmed that technology competence has been neglected in the previous hospitality competence literature and that the current methods and ways of thinking cannot succeed in this smart era. Moreover, based on fundamental technology competence, a new framework with ten dimensions of technology competencies required for hospitality practitioners in terms of facing smartness was created.

Originality/value

This study identified the required technology competencies for hospitality practitioners, an area that has rarely been addressed in the previous literature. Moreover, specific competencies, especially those needed to face this smart era, are urgent and novel in the academic hospitality field.

面向智能时代的智能性:为酒店从业人员构建一项包含所需技术能力的理论框架

研究目的

关于工业4.0的出现和“智慧”的概念, 酒店从业者的技术能力在前人研究中经常被探索和忽视。 因此, 本研究旨在通过文献回顾, 然后扩展、加强和建立酒店从业人员在面对智能方面所需的技术能力的新框架来探索以前的酒店技术能力。

研究设计/方法/途径

为了调查之前关于酒店从业人员所需技术能力特征的研究, 本研究对 2011 年至 2020 年发表的作品进行系统文献综述 (SLR)。然后, 根据 SLR 结果, 酒店从业人员在面对来自政府、行业和学术界的 26 位专家关于智能进行了探讨。 基于任务-技术契合度 的视角, 通过主题分析和对数据进行分析, 然后构建框架。

研究结果

本研究再次证实, 在以往的酒店能力文献中, 技术能力一直被忽视, 当前的方法和思维方式无法在这个智能时代取得成功。 此外, 在基础技术能力的基础上, 本研究创建了酒店从业者面对智慧所需的十个维度技术能力的新框架。

研究原创性/价值

本研究确定了酒店从业人员所需的技术能力, 这是以前文献中很少涉及的领域。 此外, 特定的能力, 尤其是面对这个智能时代所需的能力, 在酒店管理的学术领域是紧迫而新颖的。

Details

Journal of Hospitality and Tourism Technology, vol. 13 no. 3
Type: Research Article
ISSN: 1757-9880

Keywords

Book part
Publication date: 15 March 2022

Chung-Gee Lin, Min-Teh Yu, Chien-Yu Chen and Pei-Hsuan Hsu

This chapter derives sentiment indicators (implied volatility and implied skewness) from the option pricing models of Corrado and Su (1996), Bakshi, Kapadia, and Madan (2003), and…

Abstract

This chapter derives sentiment indicators (implied volatility and implied skewness) from the option pricing models of Corrado and Su (1996), Bakshi, Kapadia, and Madan (2003), and Zhang, Zhen, Sun, and Zhao (2017), and then integrates these sentiment indicators with artificial intelligence deep neural network (AIDNN) for developing the behavioral finance AIDNN (BFAIDNN) algorithms. We apply the BFAIDNN algorithms to daily derivatives data of Taiwan Futures and Options markets from 2015 to 2017. Our results demonstrate that the trading strategies established by the BFAIDNN algorithms can generate positive rewards.

Details

Advances in Pacific Basin Business, Economics and Finance
Type: Book
ISBN: 978-1-80117-313-1

Keywords

Article
Publication date: 19 October 2015

Hung-Tai Tsou, Colin C.J. Cheng and Hsuan-Yu Hsu

While co-innovation with third parties (e.g. customer or supplier) has been widely documented, the literature seems to pay scant attention on co-innovation with business partners…

2388

Abstract

Purpose

While co-innovation with third parties (e.g. customer or supplier) has been widely documented, the literature seems to pay scant attention on co-innovation with business partners. Building on the resource dependence theory (RDT) and the input-process-output model, the purpose of this paper is to examine how four criteria of business partner selection affect service delivery co-innovation, which, in turn, influences firms’ competitive advantage.

Design/methodology/approach

A mail survey was sent to 600 IT service firms in Taiwan, the target respondents being senior marketing managers in charge of collaborative new service development. A total of 120 usable questionnaires were collected, for a response rate of 20 percent.

Findings

The findings support the argument that all four criteria of business partner selection have positive relationships with service delivery co-innovation. Meanwhile, adopting these criteria, firms’ service delivery co-innovation is able to create superior competitive advantage.

Research limitations/implications

The findings enrich the existing literature by proposing and empirically confirming that the use of appropriate criteria to select business partners enhances the effectiveness of firms’ service delivery co-innovation and competitive advantage.

Practical implications

Managers must be aware of the criteria to select their business partners, in terms of developing service delivery co-innovation.

Originality/value

This study adds to the service innovation literature by providing support for the RDT that partner reliability, partner complementarity, partner expertise, and partner compatibility are important business partner selection criteria to create service delivery co-innovation and achieve firms’ competitive advantage.

Details

Management Decision, vol. 53 no. 9
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 6 June 2016

Sheila Hsuan-Yu Hsu and Hsiuju Rebecca Yen

Motivated by situational strength theory and multi-level theory, the purpose of this paper is to propose a cross-level model to examines whether virtual community citizenship…

Abstract

Purpose

Motivated by situational strength theory and multi-level theory, the purpose of this paper is to propose a cross-level model to examines whether virtual community citizenship behaviors (VCCBs) are affected by consumers’ individual differences on reciprocity, other consumers’ collective citizenship behaviors at community-level (members citizenship behaviors, MCBs), and their interaction effects.

Design/methodology/approach

The research model is tested with a sample of 340 consumers collected from the 34 virtual communities of consumptions (VCCs). Because consumers are embedded in communities, the authors employ the hierarchical linear modeling for data analyses.

Findings

The findings reveal positive effects of individual’s prosocial values and community-level MCBs, and a negative effect of exchange ideology, on VCCBs. There is a significant cross-level moderation effect of MCBs such that MCBs reduce the negative influence of exchange ideology on VCCBs.

Research limitations/implications

This research suggests that participation in VCCs could be simultaneously driven by the dispositions to help and to get fair reciprocity, while such effects are constrained by others’ citizenship behaviors within the VCC. Future research should identify other contextual factors that could confine or amplify the personality-behavior links in the context of VCCs.

Practical implications

Managers who intend to build a VCC of high co-creation should establish mechanisms that could facilitate norm of VCCBs. Also, it is crucial to take into account the participants’ dispositions on reciprocity in recruiting community members and developing member portfolio.

Originality/value

This is one of the first studies to offer insights regarding the role of community-level citizenship behavior as a strong situation to mitigating the influences of individuals’ reciprocity-based dispositions.

Details

Internet Research, vol. 26 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 8 July 2022

Armin Mahmoodi, Leila Hashemi, Mohammad Mehdi Tahan, Milad Jasemi and Richard C. Millar

This study aims to investigate the impact of new technologies on parameters of organizational behavior and evaluate their determining role of technology maturity and readiness of…

405

Abstract

Purpose

This study aims to investigate the impact of new technologies on parameters of organizational behavior and evaluate their determining role of technology maturity and readiness of staff in the digital readiness.

Design/methodology/approach

This study has obtained an integrated model of technology’s effect on staff’s organizational behavior considering digital readiness level by using system dynamics is developed. In this model, the effects of new technologies entry on organizational behavior variables are analyzed in different layers, and the result of this impact on the consequent of a bank organizational behavior and each indicator is examined separately in different scenarios. In determining the indicators and their significant coefficients, the viewpoints of banking experts and professionals in organizational behavior have been considered.

Findings

As a result of our surveys, five technology effects, without intermediaries, were obtained, which are automation, learning, streamlining repetitive jobs, addiction to technology and reducing face-to-face contact. Each of these factors would make a chain of side effects. In a way that, ultimately, their positive or negative effects on productivity and consequently on organization profits appear. The result indicates technology has effects on important behavioral factors such as stress, motivation, organization values and personal satisfaction. Indicators, which are formed by positive or negative factors, are being upgraded or downgraded. Therefore, managing negative cycles and developing positive cycles can be considered as one of the major banking concerns for controlling IT effects on its organizational behavior of human resources.

Originality/value

There is little academic remarkable literature on clarifying the effects of digitalization on employee's behavior in an organization, this research offers managers and organizations a model of influential factors that need to be taken into account by managers when they encounter new technologies. This study’s proposed analysis is useful to improve the efficiency and productivity of the organization, and alongside this, it is effective for the digital transformation process. This study fills previous research gaps in the academic context related to the practical studies that relied on digital maturity.

Details

Journal of Modelling in Management, vol. 18 no. 5
Type: Research Article
ISSN: 1746-5664

Keywords

Article
Publication date: 1 February 1960

C.G. ALLEN

The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic…

Abstract

The Communist revolution in China has led to the appearance in this country of increasing numbers of Chinese books in Russian translation. The Chinese names in Cyrillic transcription have presented many librarians and students with a new problem, that of identifying the Cyrillic form of a name with the customary Wade‐Giles transcription. The average cataloguer, the first to meet the problem, has two obvious lines of action, and neither is satisfactory. He can save up the names until he has a chance to consult an expert in Chinese. Apart altogether from the delay, the expert, confronted with a few isolated names, might simply reply that he could do nothing without the Chinese characters, and it is only rarely that Soviet books supply them. Alternatively, he can transliterate the Cyrillic letters according to the system in use in his library and leave the matter there for fear of making bad worse. As long as the writers are not well known, he may feel only faintly uneasy; but the appearance of Chzhou Ėn‐lai (or Čžou En‐laj) upsets his equanimity. Obviously this must be entered under Chou; and we must have Mao Tse‐tung and not Mao Tsze‐dun, Ch'en Po‐ta and not Chėn' Bo‐da. But what happens when we have another . . . We can hardly write Ch'en unless we know how to represent the remaining elements in the name; yet we are loth to write Ch'en in one name and Chėn' in another.

Details

Journal of Documentation, vol. 16 no. 2
Type: Research Article
ISSN: 0022-0418

Article
Publication date: 10 July 2017

Tung-Hsuan Wan, Yun-Shu Hsu, Jehn-Yih Wong and Shin-Hao Liu

Human capital is the most important determinant of the Hospitality industry’s success. Executive chefs should be skilled in both management and culinary arts, in addition to…

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Abstract

Purpose

Human capital is the most important determinant of the Hospitality industry’s success. Executive chefs should be skilled in both management and culinary arts, in addition to ensuring the success of the entire hospitality division. The study aims to understand the competencies of executive chefs in international tourist hotels in Taiwan.

Design/methodology/approach

Literature review and behavioral event interviews were conducted with ten executive chefs and executive sous chefs. The modified Delphi method verified the results using 15 experts.

Findings

A competency framework was created, with four quadrants – managerial, operational, behaviors and skills – to classify executive chefs’ competencies. Each competency was further divided into sub-competencies – culinary research, emotional control, negotiation skills, job guidance and proactive thinking ability – for 25 items. Quadrants I and II are hard competencies that can be improved through education and training, whereas the third and fourth are soft competencies that require more time for development in workers.

Practical implications

The two-step study developed a competency framework with a practical reference value. The study results could be utilized by human resources managers during their companies’ training, recruitment, selection and promotion.

Originality/value

Besides the Delphi method, a deep behavioral event interview that enabled determining critical competencies was also used to collect data. The results obtained could be used to structure schools’ curricula. Collaborations between the hospitality industry and schools could help develop better curricula and training plans to maximize the availability of educational resources.

Details

International Journal of Contemporary Hospitality Management, vol. 29 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

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