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1 – 10 of over 11000
Article
Publication date: 1 June 2010

Ismael Abu Jarad, Nor'Aini Yusof and Mohd Wira Mohd Shafiei

In Malaysia, the rapid urbanization that has been taking place since 1970s has made the housing development sector a key factor in the growth of Malaysia's economic prosperity…

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Abstract

Purpose

In Malaysia, the rapid urbanization that has been taking place since 1970s has made the housing development sector a key factor in the growth of Malaysia's economic prosperity. This paper aims to shed light on the performance of housing developers in Peninsular Malaysia by looking into the financial and non‐financial measures.

Design/methodology/approach

The organizational performance of 57 housing developers was studied by measuring their financial and non‐financial performance in the period 2006‐2008 using the Business Performance Composite Index.

Findings

The results of the study revealed that the performance of housing developers in the period 2006‐2008 has been growing in terms of profit margin, financial growth, and number of employees. Small and big housing developers were better than medium‐sized housing developers in terms of profitability.

Originality/value

This paper is unique because it looks into the financial ratios of return on investment, return on assets, and return on sales, which will clearly show how those housing developers have been performing financially in the period 2006‐2008.

Details

International Journal of Housing Markets and Analysis, vol. 3 no. 2
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 6 March 2009

Majd Al‐Homoud, Salem Al‐Oun, Ayat Smadi and Al‐Mutasem Al‐Hindawi

In the housing sector in Jordan, sales advertisings are rarely used, though they, potentially, increase profits and sales and expand development geographically. The purpose of…

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Abstract

Purpose

In the housing sector in Jordan, sales advertisings are rarely used, though they, potentially, increase profits and sales and expand development geographically. The purpose of this paper is to investigate the use of sales advertising in the emerging housing market in the city of Irbid, Jordan. The aim is to reveal the effect of the use of advertising on sales and production of housing, and the obstacles that developers may face when advertising.

Design/methodology/approach

The study elicited data through long, face‐to‐face interviews using semi‐structured and open‐ended questionnaires with 25 private sector developers. The data collected included companies' profiles; housing annual production; geographical location; sales and prices; and marketing and advertising.

Findings

The major finding of the study is that the use of sales advertising in the housing market in Irbid is low. The major advertising methods include public relations and word of mouth along with a limited use of newspaper and on‐site advertising. The obstacles developers face include lack of conviction, unawareness about advertising effect, lack of advertising professionals, lack of skills in advertisement designs and inability to afford it.

Research limitations/implications

Future research is needed to undertake statistical references through a comprehensive survey of a large sample of developers from different geographical areas around Jordan.

Practical implications

The study recommends finding means to encourage developers to use advertising and to introduce new media such as the internet.

Originality/value

As the first of its kind, the research pinpoints to developers the value of sales advertising, as marketing concepts, to attract buyers, increase sales and profit and to expand geographically around Jordan.

Details

International Journal of Housing Markets and Analysis, vol. 2 no. 1
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 29 August 2008

Stefan Olander and Anne Landin

The public activity of controlling land use is exerted through the planning process. The purpose of this paper is to examine how housing developers perceive different aspects of…

680

Abstract

Purpose

The public activity of controlling land use is exerted through the planning process. The purpose of this paper is to examine how housing developers perceive different aspects of the planning process, and if these perceptions might act as a constraint for the development of new housing projects.

Design/methodology/approach

A survey, based on a questionnaire, has been conducted with housing development companies having at least one project initiated during the period 2001‐2004 and with municipal housing companies with responsibility for providing affordable rental housing. The study focused on the assertions contained in the questionnaire, which were measured statistically with a t‐test, to establish if the respondents agreed with the stated assertions. Additional information was achieved from factual and open questions to the respondents of the survey.

Findings

The study shows that the housing developers do perceive the planning process as a factor of uncertainty in the development of new housing projects. Responsibility for making the planning process less uncertain lies both with planning officials and housing developers. However, housing developers cannot directly affect how the planning process is organised and controlled. Thus, housing developers need to decrease the uncertainty by performing stakeholder and risk analysis before acquisition of land.

Originality/value

The study has found that there is evidence of reasonable concern on the part of housing development companies that should be taken seriously by planning authorities. The findings imply that greater transparency in the process would go hand‐in‐hand with a more consistent approach and thus more certain outcomes.

Details

International Journal of Housing Markets and Analysis, vol. 1 no. 3
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 4 September 2019

Syed Putra Syed Abu Bakar, Mastura Jaafar and Masitah Muhibudin

The purpose of this paper is to investigate the impacts of entrepreneurial learning on the performance of Malaysian private housing developers. Although the extant literature on…

Abstract

Purpose

The purpose of this paper is to investigate the impacts of entrepreneurial learning on the performance of Malaysian private housing developers. Although the extant literature on learning epistemology is quite voluminous, the focus within the housing entrepreneurship remains limited. With this lacuna, the investigation on the perceptions of learning propensity among residential developers is deemed timely.

Design/methodology/approach

Using snowball sampling, interviews were conducted with ten perceived successful private housing developers in Malaysia to understand the antecedents and consequences of entrepreneurial learning in steering their business toward excellence.

Findings

The research outcomes revealed that all the interviewed respondents concurred with the importance of entrepreneurial learning within the organization to strive for business success. The interviewed housing developers highlighted the significance of learning interest in their daily works to achieve business competitiveness and gain competitive edge against rivals. Through continuous learning, positive ideas and ethos could be instilled within the uncertain business environment.

Research limitations/implications

From an empirical standpoint, the sample was limited to private housing developers in one country. This limits the scope of generalization. Further studies, comparing between public and private developers in multiple contexts should be undertaken. Besides that, the research is based on a relatively small sample of ten respondents and the use of snowball sampling may have meant that the respondents would only tend to present a particular view of the industry.

Practical implications

The results raise interesting impacts on business success for scholars and entrepreneurs to ponder upon. The research contributes new knowledge about the effects of entrepreneurial learning toward the competitiveness of housing developers, by looking at the whole aspects of development process. A better understanding on how business knowledge could be retrieved from the perspectives of Malaysian housing developers is posited to be pragmatically employed.

Originality/value

Concomitantly with the above proposition, the study offers a novel insight into learning capabilities of Malaysian private housing developers that may be useful for global references. Understanding firm’s resources and capabilities is emergent that warrants further clarifications on entrepreneurial learning within housing development firms. The paper successfully illuminates comprehensive issues that have responded to this shortfall.

Details

Journal of Engineering, Design and Technology , vol. 18 no. 1
Type: Research Article
ISSN: 1726-0531

Keywords

Article
Publication date: 1 December 2017

T H Tan, H. K. Samihah and S. N. Phang

Affordable housing has become an important issue with the greatest need being in urban centres. Currently, an increase in urban population growth is higher than the supply of…

507

Abstract

Affordable housing has become an important issue with the greatest need being in urban centres. Currently, an increase in urban population growth is higher than the supply of affordable housing, and this has resulted in a severe shortage of affordable housing as house builders are unable to construct houses at prices which are low enough for urban middle income households. Despite efforts by the Malaysian government to launch homeownership schemes for first-time homebuyers, most private housing developers might not be motivated to participate in these schemes. One of the major reasons for the disappointing supply affordable house under these schemes is mainly due to institutional and economic issueslinked to the construction of such houses in the country. This paper looks at the challenges facing private housing developers in affordable housing provision and makes recommendations to address housing affordability in the country.

Details

Open House International, vol. 42 no. 4
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 20 March 2020

Murat Selim Selvi, Aykut Pajo, Ceyda Çakir and Emre Demir

Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to…

Abstract

Purpose

Because of competition, residential property developers use a variety of promotional tools to gain recognition and increase their market share and the demand for housing, and to manage their customer relations. This study aims to examine what real estate developers did to detect the need for types of housing, and pricing and promoting housing. It also sought clues about how they manage customer relations in residential sales.

Design/methodology/approach

In this study, semi-structured interviews were conducted with real estate developers. This study has heuristic characteristics based on qualitative data. Document reviews, descriptive analysis and discourse analysis were carried out on the interview data and other sources. As purposeful sampling is generally used in qualitative studies; intensity sampling, homogeneous sampling, criterion sampling and snowball sampling were used together in this study.

Findings

The study found that real estate developers were inadequate at advertising and promoting, allocated little budget for promotion and did not use technology sufficiently. The real estate developers gave discounts at rates that did not actually desire, had to create payment plans, and as a result, they lost customers because they could not manage customer relations well.

Research limitations/implications

Interviews were conducted with 15 real estate developers who have been selling residential properties for more than 10 years in Süleymanpasa and Çorlu districts of Tekirdag. Data obtained are mostly qualitative.

Originality/value

This study aimed to determine real estate developers’ ability to implement a variety of promotional strategies and manage customer relations. Results and conclusions can offer significant clues about real estate developers with similar characteristics. Its conclusions of this study can be compared to similar studies of real estate developers in many regions of Turkey.

Details

International Journal of Housing Markets and Analysis, vol. 14 no. 1
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 26 May 2020

Hassanudin Mohd Thas Thaker and Mohamed Ariff

This study aims to explore the issue of residential price in Malaysia from a supply-side perspective. The views are directly obtained from medium and small-scale developers in…

1203

Abstract

Purpose

This study aims to explore the issue of residential price in Malaysia from a supply-side perspective. The views are directly obtained from medium and small-scale developers in Malaysia.

Design/methodology/approach

We used the semi-structured interview for analysis purpose. The samples are from property developers (medium and small-scale developers) and a single respondent from the Malaysian National House Buyers Association. We used the judgmental sampling method to choose respondents for this study. The interview results went through content analysis in order to derive common themes, resulting in the identification of four main themes.

Findings

First, developers view that the residential market is growing at a good pace, albeit slowly. However, the issue of unaffordability and construction costs remains to haunt the progress of property development in Malaysia. Second, from supply-side perspectives, there are several main reasons why the residential prices in Malaysia are uncontrollable: (1) costs of construction, (2) taxes, (3) existing units, (4) location and (5) urbanization. The third theme is the government support in catering to the needs and wants of middle- and lower-income earners. Most respondents agreed that the government has been providing low-cost houses supported by various incentives. Finally, on price control strategies for residential units, recommended suggestions are as follow: embracing different methods of construction styles, promote the uses of local materials instead of relying on imported materials, continuously review rules and regulations, provide more incentives and to build partnerships between the government and private companies on affordable housing projects.

Practical implications

The research is expected to present solid findings and claimsseveral significant contributions, especially policy-wise. We believe this contribution will enrich the existing literature on residential market. The present study is also predicted to produce noteworthy findings to all stakeholders in the real-estate industry, such as potential home buyers and existing house owners to housing developers, marketers and government policy regulators, as well as academic institutions.

Originality/value

This study is expected to enrich the existing literature available in the context of real-estate finance such as property price and property policy in emerging economies like Malaysia. One distinguishing factor which differentiates this study from others in the literature is the feedbacks obtained from medium and small-scale developers, therefore deemed to be more solid and reliable. The current research in real-estate finance is mainly focused on empirical analysis and we believe this study will offer a breakthrough view on the matter of residential market in Malaysia.

Details

Property Management, vol. 38 no. 4
Type: Research Article
ISSN: 0263-7472

Keywords

Book part
Publication date: 17 June 2020

Cheah Chee Wei, Norbani Che-Ha and Suhana Mohezar

This study discusses the evolution of supply chain and the growing importance of dual marketing strategies. To understand the concept of dual marketing, we present a scenario…

Abstract

This study discusses the evolution of supply chain and the growing importance of dual marketing strategies. To understand the concept of dual marketing, we present a scenario faced by property developers in Malaysia on the impact of public policy on dual marketing strategy. This study is to uncover (1) the reasons why and how property developers adopt dual marketing strategy, (2) the impact of housing policy on the developers' dual marketing strategy and how they strategise to cope with the policy.

Article
Publication date: 12 August 2022

Thim Wai Chen, Ruzita Azmi and Rohana Abdul Rahman

In response to the housing needs of its people, Malaysia has allowed private housing developer companies to build houses on a sell-then-build basis. Despite having legislation…

Abstract

Purpose

In response to the housing needs of its people, Malaysia has allowed private housing developer companies to build houses on a sell-then-build basis. Despite having legislation designed to protect the interests of purchasers, insolvent housing developers have left behind many uncompleted housing projects with their land charged to financial institutions. Consequently, the affected purchasers will lose their houses when those financial institutions foreclose on the land in the housing projects. In addition, those purchasers remain legally obligated to repay loans taken to finance their house purchase. The housing development laws lack provisions to rehabilitate abandoned housing projects. The purpose of this paper is to explore the viability of rescue mechanisms in the Companies Act 2016, being corporate voluntary arrangement (CVA), judicial management (JM) and schemes of arrangement (SOA), to aid in the rehabilitation of abandoned housing projects in Peninsular Malaysia.

Design/methodology/approach

Doctrinal research is adopted in this paper.

Findings

This research highlights the flexibility of the SOA as a tool to rehabilitate abandoned housing projects. This research also reveals the potential of CVA and in particular, JM with its “public interest” feature, as useful rehabilitation mechanisms once the proposed reforms are adopted.

Originality/value

The authors are hopeful that the suggested reforms will enhance the value of all three rescue mechanisms as rehabilitation tools for abandoned housing projects so as to alleviate the plight of house purchasers.

Details

Journal of Property, Planning and Environmental Law, vol. 14 no. 2/3
Type: Research Article
ISSN: 2514-9407

Keywords

Article
Publication date: 1 November 2019

Abdul Lateef Olanrewaju and Arazi Idrus

The purpose of this paper is to investigate the determinants of the affordable housing shortage in the Greater Kuala Lumpur from the suppliers’ perspectives.

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Abstract

Purpose

The purpose of this paper is to investigate the determinants of the affordable housing shortage in the Greater Kuala Lumpur from the suppliers’ perspectives.

Design/methodology/approach

Primary data were collected through a cross-sectional survey questionnaire comprising 21 determinants and 111 experts in the housing industry.

Findings

The affordable housing shortages are consequences of regulations and policies on land allocations, building materials and the affordable housing market. The government should provide more lands to the developers or the government should directly build affordable housing on their lands. To lower the cost of construction, the government should reduce the importation tax and procedures, and the housing industry should find alternative building materials.

Originality/value

Theoretically, the research provided fresh insights into the causes of housing shortages and reasons for the increase in housing prices. The results will be useful to policymakers towards affordable housing delivery and to the developers and contractors on measures to increase profit margins and increase housing supply.

Details

Property Management, vol. 38 no. 1
Type: Research Article
ISSN: 0263-7472

Keywords

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