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Over the past decade, transportation researchers have leveraged global positioning system (GPS) technology to improve the accuracy and increase the depth of spatial and temporal details obtained through household travel surveys. While earlier studies used GPS as a supplement to traditional household travel survey methods, measuring the accuracy of trips reported (Wolf et al., 2006), studies are now underway to identify the methods and tools that will allow us to do away with paper diaries entirely and simply rely on GPS to obtain trip details. This paper finds that while GPS clearly helps to improve participation among some groups, it decreases participation among others. Thus, it should be considered a tool in the household travel survey toolbox and not “the” solution to non-response issues in household travel surveys.

Purpose — In this paper we describe a total design data collection method (expanding the definition of the usual “total design” terminology used in typical household travel surveys) to emphasize the need to describe individual and group behaviors embedded within their spatial, temporal, and social contexts.

Methodology/approach — We first offer an overview of recently developed modeling and simulation applications predominantly in North America followed by a summary of the data needs in typical modeling and simulation modules for statewide and regional travel demand forecasting. We then proceed to describe an ideal data collection scheme with core and satellite survey components that can inform current and future model building. Mention is also made to the currently implemented California Household Travel Survey that brings together multiple agencies, modeling goals, and data collection component surveys.

Findings — The preparation of this paper involved reviewing emerging transportation modeling approaches and paradigms, policy questions, and behavioral issues and considerations that are important in the multimodal transportation planning context. It was found that many of the questions being asked of policy makers in the transportation domain require a deep understanding of the interactions and constraints under which individuals make activity-travel choices, the learning processes at play, and the attitudes and perceptions that shape ways in which people adjust their travel behavior in response to policy interventions. Based on the work, it was found that many of the traditional travel survey designs are not able to provide the comprehensive data needed to estimate activity-based model systems that truly capture the full range of behavioral considerations and phenomena of importance.

Originality/value of paper — This paper offers a review of the emerging transportation modeling approaches and behavioral paradigms of importance in activity-based travel demand forecasting. The paper discusses how traditional travel survey designs are inadequate to meet the data needs of emerging modeling approaches. Based on a review of all of the data needs and new data collection methods that are making it possible to observe a full range of human behaviors, the paper offers a total survey data collection design that brings together many different surveys and data collection protocols. The core household travel survey is augmented by a full slate of special purpose surveys that together yield a rich behavioral database for activity-based microsimulation modeling. The paper is a valuable reference for transportation planners and modelers interested in developing data collection enterprises that will feed the next generation of transportation models.

Large-scale continuous mobility surveys have some advantages over less frequent (usually every 10 years), even larger-scale cross-sectional surveys; these advantages have been well documented in previous papers (Ampt & Ortúzar, 2004).

In this paper we first define what we mean by ‘ongoing mobility surveys’. We then describe the state of practice in this context, briefly reviewing the state of affairs in all the cases that we are aware of. We then discuss some problems encountered in practice and offer ideas for improvement. In particular, we discuss a wide range of issues that are likely to act as barriers to a high quality and sustainable implementation and suggest approaches for improvement. Issues covered include sampling frames and sampling methods, survey methods, respondent burden, weighting processes and expansion, and the increased importance of developing and maintaining field staff motivation. We also touch briefly on the practical/political issue of securing ongoing funding. Throughout, we advance some thoughts to try and explain why this method has not gained wider acceptance, particularly in the Northern Hemisphere where there are more examples of travel surveys in general.

The paper also raises some ideas and issues about the way in which ongoing mobility surveys can best collect data for the environmental accounting of travel. Finally, we raise questions about the environmental impact of the survey methods themselves as a stimulus for further consideration.

The purpose of this chapter is to provoke thinking about the directions in which the travel survey toolkit should move in the near future based on the author's personal experience and as an outcome of the Travel Survey Methods conference. The chapter begins with a brief historical review that attempts to show some of the major elements of change that have occurred in travel survey methods over the past 40–50 years. A more detailed review is provided about developments over the past 10–15 years. The chapter then explores a number of emerging challenges, including telephone contact of potential respondents, computer-assisted surveys, Internet surveys, mixed-mode surveys, the impacts of language and literacy and the potentials of mobile technologies. Based on this, the chapter then considers future directions that should be pursued. The chapter suggests that it has been changes in survey methodology that have, in the past, sometimes enabled and at other times led to changes in modelling paradigms, and that this may be an appropriate time for travel survey methodology again to enable changes in modelling paradigms. A speculative specification of a new household travel survey that makes use of a number of these developments is then offered. The chapter ends with some concluding remarks that issue a challenge to the travel survey community to think ‘outside the box’ and foster change and improvement in the accuracy and representativeness of travel surveys.