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Article
Publication date: 16 July 2021

Paul Blaise Issock Issock, Mercy Mpinganjira and Mornay Roberts-Lombard

This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a…

Abstract

Purpose

This study aims to provide empirical evidence and a different perspective on the relevance of the traditional marketing mix in social marketing programmes. This is a response to the ongoing debate about the (in)compatibility of the traditional marketing mix (the 4Ps) in the field of social marketing. In doing so, this study examines the important role that the stages of behaviour change play in influencing the effectiveness of traditional marketing mix elements in the context of recycling in South African households.

Design/methodology/approach

This study follows a quantitative method, relying on a survey of 699 heads of households in South Africa. Multigroup analysis and structural equation modelling were applied to test the impact of stages of changes on the potential effect of marketing mix elements on the intention to recycle household waste.

Findings

The results established that although the traditional marketing mix elements have a marginal effect on the intention to recycle household waste, further analyses revealed that this impact of the marketing mix is contingent on the stage of change in which the target audience is found. Thus, the findings indicated that the marketing mix elements significantly influence the intention to recycle when the target audience is at the contemplation and preparation phases.

Originality/value

Whilst both critics and proponents of the adoption of the traditional marketing mix in social marketing initiatives have provided relevant arguments, the debate had remained largely theoretical. This study discusses the limitations of the traditional marketing mix in behaviour change programmes and the need for a segmented approach based on the stages of behaviour change when using the 4Ps. However, given the hegemony of the 4Ps in the social marketing literature, this study sheds light on the appropriate “Ps” to activate to influence recycling behavioural intention at different stages of change.

Details

Journal of Social Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 11 June 2018

Hamdiyah Alhassan, Felix Ankomah Asante, Martin Oteng-Ababio and Simon Bawakyillenuo

The purpose of this paper is to examine the factors that encourage households’ source separation behaviour in Accra and Tamale Metropolises in Ghana.

Abstract

Purpose

The purpose of this paper is to examine the factors that encourage households’ source separation behaviour in Accra and Tamale Metropolises in Ghana.

Design/methodology/approach

Using a cross-sectional design, 855 households of Ghana were interviewed based on the theoretical framework of the theory of planned behaviour (TPB). The ordered probit regression model was employed to examine the factors that influence households’ source separation intention.

Findings

The results indicated that educational attainment of head of household, total income of household, occupation type of household head, information, past experience with source separation, inconvenience in terms of time, space and availability of formal source separation scheme, attitude, subjective norm and the location of the respondents significantly predicted households’ solid waste separation intentions.

Research limitations/implications

The cross-sectional design does not determine causality but an association. Thus, future studies should examine actual household waste separation behaviour by using the experimental design to test the TPB model.

Practical implications

To promote solid waste separation at source, the public should be educated and provided with solid waste separation schemes that are efficient and compatible with households’ preference.

Originality/value

This study was partly motivated by the fact that despite the benefits associated with source separation, little attention has been given to formal source separation in Ghana. Moreover, there are limited studies on source separation behaviour in Ghana using the TPB as the theoretical framework.

Details

Management of Environmental Quality: An International Journal, vol. 29 no. 4
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 8 August 2016

Seamus O'Reilly and Anita Kumar

Increased economic development in emerging economies has spurred the growth of “fast fashion” and this in turn has led to not only an opportunity for recycling activity…

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Abstract

Purpose

Increased economic development in emerging economies has spurred the growth of “fast fashion” and this in turn has led to not only an opportunity for recycling activity but also a need to do so from a sustainability perspective. The purpose of this paper is to consider the emergence of such recycling activity in a developing economy.

Design/methodology/approach

A process flow approach guides identification of stakeholders and an analysis of reverse supply chain structure and processes. An adapted and extended theory of planned behaviour (TPB) model is employed to explore recycling behaviour at the household level.

Findings

The authors find rather haphazard garment recycling channels in Delhi NCR. In particular product acquisition processes are characterised by poor value appropriation and provide a limited service to households. This is supported by the householder survey that finds poor satisfaction levels with most recycling channels. PLS path modelling tested hypotheses that each of the four constructs (attitudes, subjective norm, perceived control and sense of duty) are significant determinants of “intention to plan to recycle”. Having tested for various possible meditating effects, sense of duty was found to act as a precursor to attitude. In this model all other constructs were significant determinants of intention to recycle garments. Thus the study highlights the role of “sense of duty” in attitude formation, a key determinant of intention to recycle garments. This highlights the importance of adherence to sustainable practices and the need for associated governance and regulation. Subjective norm points to the impact of a range of people, including experts. While perceived control points to difficulties encountered both from a self-efficacy and external (opportunity) perspectives.

Practical implications

The findings suggest that reverse supply chain design should address the limitations of the product acquisition process (especially poor value appropriation and limited collection services) and respond to household motivational factors and perceived difficulties.

Originality/value

The study considers the impact of the garment product lifecycle on household behaviour. In this context the adapted TPB model addressed the role of conscious planning. The model is extended to include sense of duty, this contributes to emerging work in this field.

Details

The International Journal of Logistics Management, vol. 27 no. 2
Type: Research Article
ISSN: 0957-4093

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Article
Publication date: 14 March 2016

Emy Ezura A Jalil, David B. Grant, John D Nicholson and Pauline Deutz

The purpose of this paper is to investigate the proposition that there is a symbiosis effect for exchanges between household waste recycling systems (HWRSs) and household

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3265

Abstract

Purpose

The purpose of this paper is to investigate the proposition that there is a symbiosis effect for exchanges between household waste recycling systems (HWRSs) and household recycling behaviour (HRB) within the reverse logistics (RL) discourse.

Design/methodology/approach

The paper contains empirical findings from a two phase, multi-method approach comprising consecutive inductive and deductive investigations. The qualitative and quantitative data underpin exploratory and explanatory findings which broaden and deepen the understanding of this phenomenon.

Findings

Analysis identified significant interactions between situational and personal factors, specifically demographic factors, affecting HRB with key factors identified as engagement, convenience, availability and accessibility.

Research limitations/implications

Findings confirm the existence of a symbiosis effect between situational and personal factors and inform current research trends in the environmental sciences, behavioural and logistics literature, particularly identifying consumers as being an important pivot point between forward and RL flows.

Practical implications

Findings should inform RL-HWRSs design by municipalities looking to more effectively manage MSW and enhance recycling and sustainability. RL practitioners should introduce systems to support recovery of MSW in sympathy with communication and education initiatives to affect HRB and should also appreciate a symbiosis effect in the design of HWRSs.

Social implications

The social implications of improved recycling performances in municipalities are profound. Even incremental improvements in the performance of HWRSs can lead to enhanced sustainability through higher recycling rates, reduced diversion of MSW to landfill, decreases in pollution levels, reduced carbon footprints and reduction in depletion of scarce natural resources.

Originality/value

The paper marks an early contribution to the study of symbiosis in HWRSs and HRB pertaining to RL. Findings are offered that identify the key situational and personal factors that interact to affect enhanced HWRSs and also offer insights above those available in current multi-disciplinary literature that has largely examined such factors in isolation. Conclusions offer the possibility of an epistemological bridge between the social and natural sciences.

Details

Supply Chain Management: An International Journal, vol. 21 no. 2
Type: Research Article
ISSN: 1359-8546

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Article
Publication date: 24 August 2021

Bente Flygansvær, Asta Gjetø Samuelsen and Rebecka Våge Støyle

Research shows a recycling behavior gap where end consumers are positive towards recycling but do not act in accordance with their intentions. Such a gap creates…

Abstract

Purpose

Research shows a recycling behavior gap where end consumers are positive towards recycling but do not act in accordance with their intentions. Such a gap creates challenges for reverse logistics systems. The purpose of this paper is to investigate how adaptations in reverse logistics systems towards end consumers-turned-suppliers can improve recycling behavior.

Design/methodology/approach

A framework with three propositions is developed and evaluated empirically using a two-group dependent post-test quasi-experimental design. The empirical setting is recycling of household waste. Three interventions are evaluated as: (1) the social norms nudge, (2) the distance nudge and (3) the availability nudge.

Findings

The results show that nudging improved recycling action behavior for the experimental group. Control group behavior remained constant.

Research limitations/implications

This paper suggests that the end-consumer’s role as suppliers needs to be included more actively into reverse logistics systems for products to enter the preferred loops of recycling in the circular economy.

Originality/value

A new field of climate psychology is used to explain challenges in reverse logistics systems and nudging is demonstrated as a tool with which to deal with them. The study also shows how quasi-experiments can be applied in logistics research.

Details

International Journal of Physical Distribution & Logistics Management, vol. 51 no. 9
Type: Research Article
ISSN: 0960-0035

Keywords

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Article
Publication date: 26 May 2020

Rafia Afroz, Mohammad Muhibbullah, Puteri Farhana and Mohammad Niaz Morshed

To achieve proper waste management, the disposal of electronic waste (e-waste) is one suitable method. Most developing countries, including Malaysia, are facing lack of…

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1451

Abstract

Purpose

To achieve proper waste management, the disposal of electronic waste (e-waste) is one suitable method. Most developing countries, including Malaysia, are facing lack of e-waste recycling facilities and low household participation. Using a survey method using a questionnaire, this study aims to examine the intention of Malaysian households to drop-off their mobile phones to the nearest collection boxes (n = 600).

Design/methodology/approach

This study expanded the theory of planned behavior by adding environmental awareness and knowledge. In addition, the cost of disposal and the convenience of the available disposal infrastructure were measured as two parts of the perceived behavioral control.

Findings

The results of this study show that environmental knowledge and awareness have a significant impact on attitudes toward recycling intention of the households. In addition, it was also found that the attitude and cost of disposal infrastructure is positively related to household intention.

Originality/value

These results show that if e-waste collection boxes are provided to the nearest community and e-waste management information is distributed, this will increase household participation in e-waste management.

Details

Ecofeminism and Climate Change, vol. 1 no. 1
Type: Research Article
ISSN: 2633-4062

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Article
Publication date: 8 April 2020

Jacques du Toit and Claire Wagner

The purpose of this article is to examine the effect of housing type, relative to demographics, on householders' self-reported recycling across low-, medium- and…

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116

Abstract

Purpose

The purpose of this article is to examine the effect of housing type, relative to demographics, on householders' self-reported recycling across low-, medium- and high-density housing without recycling facilities by using the theory of planned behaviour.

Design/methodology/approach

A survey was conducted amongst 580 households across houses, townhouses and apartments in Pretoria, South Africa. The household member most responsible for recycling completed a self-administered questionnaire. Data were analysed using factor and reliability analyses, decision trees and multivariate analysis of variance.

Findings

Age was the strongest predictor; the older the respondent, the more likely the household recycled. Housing type was the second strongest predictor with a significant increase in recycling in houses compared to townhouses and apartments. Subsequent analyses focussed on young respondents to control for age. Housing type had an overall non-significant effect on the factors behind recycling. Post hoc tests, however, suggest that young respondents in townhouses and apartments felt significantly less able to recycle, particularly because of lack of space and support from managing agencies.

Practical implications

For recycling to be acceptable to young people in medium- and high-density housing, interior architects and site planners should find innovative ways to make individual and communal facilities as convenient and accessible as possible to tenants, owners and recycling companies. The role of managing agencies is also critical.

Originality/value

This study is one of the first to systematically examine recycling across three different housing types with recommendations for planning, design and further research.

Details

Smart and Sustainable Built Environment, vol. 9 no. 4
Type: Research Article
ISSN: 2046-6099

Keywords

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Article
Publication date: 19 October 2010

Tanhum Yoreh

Recycling facilities are not available in most Ultra‐Orthodox (Haredi) Jewish neighborhoods in Israel. Servicing Ultra‐Orthodox communities would offer significant relief…

Abstract

Purpose

Recycling facilities are not available in most Ultra‐Orthodox (Haredi) Jewish neighborhoods in Israel. Servicing Ultra‐Orthodox communities would offer significant relief for rapidly bloating landfills. Haredi communities have highly religious lifestyles, very large families and tend to cluster together in communities, posing significant challenges in urban planning and policy. With careful planning and education these communities have the potential to be high‐yield recyclers, as the act of recycling plastic, paper and glass is not religiously prohibited. The purpose of this paper is to determine the feasibility of installing recycling facilities in two Ultra‐Orthodox neighborhoods in Jerusalem.

Design/methodology/approach

Data were collected by administering a short questionnaire to neighborhood residents and asking them questions about recycling behavior as well as demographic information.

Findings

Ultra‐Orthodox communities have a unique recycling narrative which determines the materials they are most likely to recycle. Rabbinical leaders and monetary incentives are instrumental in garnering support for recycling programs.

Research limitations/implications

The findings shed light on demographic variables which influence recycling behavior such as age, gender, household size and religiosity/ethnicity.

Practical implications

The rich data have significant planning and policy implications. As this study relies on statistically significant data, it is highly likely that the conclusions drawn are applicable to other Haredi neighborhoods and beyond.

Originality/value

As a whole, Ultra‐Orthodox attitudes and behaviors exposed in this study reveal, for the first time, a religious ethnography of recycling or a recycling narrative.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 4 no. 4
Type: Research Article
ISSN: 1750-6204

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Article
Publication date: 26 June 2019

Shaghayegh Rezaei Arangdad, Kristin Thoney-Barletta, Jeff Joines and Lori Rothenberg

The purpose of this paper is to study clothing and shoes disposal behavior of US consumers in an attempt to understand how to divert more clothing and shoes from the landfill.

Abstract

Purpose

The purpose of this paper is to study clothing and shoes disposal behavior of US consumers in an attempt to understand how to divert more clothing and shoes from the landfill.

Design/methodology/approach

A survey was administered to 209 consumers from the general US population. The survey includes questions on demographics, methods of disposal and factors that motivate or prevent consumers from choosing methods other than throwing unwanted clothing in the trash.

Findings

Analysis of demographic data from the survey indicates that gender, income, marital status, living arrangement and type of dwelling have an effect on whether consumers recycle textiles. Other survey results indicate that helping factors are more influential in motivating consumers to recycle clothing and shoes than economic factors. The condition of clothes and shoes and lack of awareness are the most prominent reasons preventing consumers from recycling more textiles. The results also show that there are statistically significant differences between households with and without children when it comes to disposing adults’ clothing and shoes.

Originality/value

These results may help policymakers who want to motivate consumers to recycle or develop recycling programs.

Details

Research Journal of Textile and Apparel, vol. 23 no. 3
Type: Research Article
ISSN: 1560-6074

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Article
Publication date: 20 September 2013

T. Ramayah and Elham Rahbar

This research was carried out to assess the recycling behaviour of university students, as they are the future consumers of the country.

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3873

Abstract

Purpose

This research was carried out to assess the recycling behaviour of university students, as they are the future consumers of the country.

Design/methodology/approach

A model based on the Theory of Reasoned Action was developed and tested using the variance‐based structural equation modelling technique of Partial Least Square (PLS).

Findings

The findings indicate that the attitude towards recycling is significantly influenced by perceived value, awareness and actual gains perceived by the consumers. Recycling behaviour was significantly influenced by resistance to change and attitude towards recycling.

Originality/value

The paper enables the policy makers target these variables in their future action plans in order to enhance recycling behaviour.

Details

Management of Environmental Quality: An International Journal, vol. 24 no. 6
Type: Research Article
ISSN: 1477-7835

Keywords

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