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Intercultural awareness and skills are important competencies for hospitality and tourism management program graduates due to the internationalization of the tourism industry. Graduates will work with coworkers and serve customers from diverse cultural backgrounds. With the exponential growth of China’s tourism industry, an examination of intercultural awareness and skills education in China’s hospitality and tourism higher education is needed. This study employed a qualitative approach by interviewing 11 educators in Chinese mainland universities on their views of the current status of intercultural awareness education, their role in this learning process, and how their program offerings enhance students’ learning of cultural diversity. Implications for administrators and faculty members are discussed.

The recent adverse economic and military developments in the Balkan Peninsula have provided sound indications regarding the future development of the area. It now seems to be unavoidable that a revised economic environment should be created, based on stability and economic co‐operation. Such a co‐operation among the Balkan countries will assist a common effort in establishing the framework for the development of all the relevant area.

This concluding contribution draws together key issues discussed in the various chapters of the book and connects them with future trends for tourism education. It places task in the changing world of higher education in general, and discusses changes in knowledge acquisition, ways of learning, knowledge content, and the role of educators in the future. This coverage leads to new learning technologies and their impact on the learning spaces of the future. Finally, the chapter discusses how projected tourism education programs can be designed to address society’s needs at this critical juncture in the history of the mankind. Creating responsible leaders for this global industry is perhaps the most important goal of future tourism education.

Previous work has conceptually explored the value of the humanities for tourism education and has considered the pressures that likely serve as barriers to its greater inclusion in curricula. This chapter moves the debate from the conceptual level to the ground, reporting the results of a survey of tourism educators with regard to the role of the humanities in the programs in which they teach. The study explores the prevalence of the humanities as primary and supporting course content at the undergraduate and graduate levels, sheds light on barriers faculty members identify for incorporating more humanities content into their curricula, and offers examples of creative ways some educators are currently engaging with such content.

Today, hospitality educators are faced with various challenges. Understanding multi‐ethnic and multi‐national student mentality is seen as the key challenge for educators involved in international hospitality management education. A new model which aims at ensuring productive interactions with host communities is presented. The author’s own model is recommended for international hoteliers and international hospitality educators working in foreign countries. Among criticisms of management education is the wrong usage of the term “international” to describe “local” hospitality management programmes. The importance of balancing theory and practice is emphasized. The notion of treating students as customers is rejected. Instead, viewing the industry as the customer is advocated. Hospitality educators are prompted to publish “industry‐friendly” and “action‐learned” research relevant to current problems. The action learning circle model is presented as a guideline for academics. Finally, a nine‐point formula is recommended for academics involved in international hospitality management education.

COVID-19 impacted the tourism sector, and its ripple effect is equally evident in tourism academia at all levels. Since innovation in tourism pedagogy is considered an epicentre of quality education, this study proposes an integrated model to identify the degree of pedagogical innovation adapted by tourism educators. The model is an amalgamation of innovation indicators in teaching practices developed by Sigala (2021), a futurist model developed by Wassler and Fan (2021) and a model of innovation developed by Brooker and Joppe (2014).

The study is exploratory, and an online qualitative survey was used to collect data. Data were analysed using the Nvivo 12 software and three themes were drawn: Painters, Artists and Artisans.

The study found that the majority of the tourism educators are painters as they adopted minor changes in their pedagogy. They follow the conventional methods of teaching by incorporating ICT into their pedagogy. Whereas a smaller group of tourism educators introduced innovative tools to encourage and equip students with professional skills (artists/artisans).

The study suggests practical implications for tourism educators to embrace and innovate their pedagogy to become ‘artists/artisans’. The support of Higher Education Institutions (HEIs) and industry professionals are equally crucial for bringing innovation in tourism pedagogy and academia, in general, artisans.

Given that tourism education has scantly been discussed following the breakout of COVID-19 (Sigala, 2020), the study addresses that resurrection of tourism pedagogy through an integrated model.

With an industry 5.0 revolution taking place in the hospitality industry, a shift from manual to cognitive labor is anticipated, characterized by greater sustainability, resilience and a human-centric approach. In this regard, hospitality educators' ability and willingness to teach novel topics such as automation at work, upskilling of employees, man-machine interaction and service robots have become more important than ever. This study aims to interpret the perspectives of hospitality educators about bridging the gap in the employability skills of (next-gen) hospitality graduates and the concerns relating to career sustainability in times of transition.

A case study method was used given the novelty of the topic in a developing country like India. A qualitative survey with open-ended questions, is employed to understand the viewpoints of Indian hospitality educators, including those with more than 15 years of teaching experience. In-depth interviews were conducted with 23 hospitality educators to reach the theoretical saturation point. MAXQDA software was used to analyze the qualitative data collected in the study.

The findings reveal the challenges and motivations of hospitality educators in adapting to frequently changing business environments. In doing so, it sheds light on the methods employed to create a generation of hospitality graduates aligned with the changing dynamics of the industry.

The paper presents the viewpoints of hospitality educators in India in relation to a futuristic approach to next-gen employability and career sustainability. Whilst numerous studies have focused on the role of robots and artificial intelligence in replacing the human component of the service environment, the concept of people working alongside advanced technologies is fairly new and needs to be fully explored.

This chapter explains the background of the book and begins with an introduction of Jafar Jafari’s tremendous contribution to tourism knowledge creation and education. This is followed by a report on the content analysis of 573 tourism education related articles published in the past 10 years. Results indicated the need for philosophical discussion about the nature of tourism education and the popularity of teaching and learning approaches as a research topic. The two main sections of this book, namely philosophical issues in tourism education and experiential/active learning in tourism education, fit into these two identified issues. A synopsis of each chapter is provided next; and future directions for tourism education research are suggested.

This paper addresses the strategic industry challenge relating to new education frameworks. The paper identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism industry (HTI).

Content analysis was conducted on relevant literature related to digital technologies and employability skills. In particular, the paper explores the role of digital literacy and employability skills in an emerging digital economy and the disruptive impacts on hospitality and tourism operations.

There are three key findings related to digital literacy skills and technologies: industry practitioner perspectives, employability skills and experience economy services and disruptive digital innovations. These findings are conceptualised to craft an innovative framework for technology-driven hospitality and tourism curriculum development. The framework developed in this paper will be of interest to both hospitality and tourism educators and managers in the increasingly digitalized Malaysian HTI.

This paper presents an innovative, collaborative framework for hospitality and tourism curriculum development in education and industry to identify and develop the required digital literacy and employability skills.

The purpose of this paper is to establish a conceptual framework on how hospitality and tourism educators could incorporate new technology and big data analytics into program curriculum.

The research developed a logic model to visualize the benefits/impact of hospitality and tourism data analyst via a literature review approach.

The incorporation of statistics, research and the knowledge of data exploration, analysis and insight into hospitality programs would enhance students’ data analysis competencies.

This is a literature review paper, based on philosophical perspectives from literature review. It would be nice to conduct an empirical study with regard to data analytics in the hospitality and tourism industry.

The hospitality and tourism program coordinators and/or directors are urged to inspire more students who are interested in adding statistics and accounting studies to the hospitality and tourism field. Also, the hospitality and tourism data analyst would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates.

Hospitality and tourism data analytics would secure attractive job offers as well as enhance the average salary of hospitality and tourism graduates.

The paper explored the impact of big data analytics in the hospitality and tourism industry and made recommendations for hospitality and tourism data analytics curricula.

酒店/旅游课程设置是否做好了迎接大数据时代的准备？

本论文旨在建立一个概念模型, 以指导酒店旅游教育者们如何引进新科技和大数据分析到现有的课程设置里.

本论文通过文献综述的方式, 提出一个logic模型以描画酒店旅游数据分析的好处/影响。

酒店课程里加入统计、研究方法和数据勘探的内容对于帮助学生提高数据分析能力有帮助。

本论文采用概述的形式, 以文献综述的角度, 建立理论模型。如果可以加入实际模型测试, 比如针对酒店旅游业做实际的数据分析, 那么结果将更加丰富。

酒店旅游项目协调员和/或负责人应该鼓励更多对统计和会计有兴趣的学生从事酒店旅游业。此外, 酒店旅游数据分析员将获得令人羡慕的工作机会和优越的薪资以提高酒店旅游毕业生的平均薪资水平。

本论文探索了大数据分析在酒店旅游业中的影响, 以及对酒店旅游数据分析课程设置做出建议。

大数据分析, 酒店旅游数据分析员, 数据科学家, 统计学和研究能力, 酒店旅游教育家, 运动学分析

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