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Publication date: 23 August 2022

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How Alternative is Alternative? The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes

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ISBN: 978-1-80071-773-2

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Publication date: 7 November 2011

Research in Consumer Behavior

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Research in Consumer Behavior

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Publication date: 7 November 2011

Research in Consumer Behavior

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Research in Consumer Behavior

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ISBN: 978-1-78052-116-9

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Publication date: 7 November 2011

Research in Consumer Behavior

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Research in Consumer Behavior

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Publication date: 7 November 2011

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Research in Consumer Behavior

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ISBN: 978-1-78052-116-9

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Publication date: 20 April 2015

Understanding and advancing service experience co-creation

Elina Jaakkola, Anu Helkkula and Leena Aarikka-Stenroos

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Journal of Service Management, vol. 26 no. 2

Type: Research Article

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ISSN: 1757-5818

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Publication date: 23 August 2022

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How Alternative is Alternative? The Role of Entrepreneurial Development, Form, and Function in the Emergence of Alternative Marketscapes

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ISBN: 978-1-80071-773-2

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Publication date: 25 June 2012

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Special Issue – Toward a Better Understanding of the Role of Value in Markets and Marketing

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ISBN: 978-1-78052-913-4

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Publication date: 6 December 2013

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Consumer Culture Theory

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ISBN: 978-1-78190-811-2

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Publication date: 7 June 2007

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Consumer Culture Theory

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ISBN: 978-1-84855-984-4

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