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Book part
Publication date: 14 October 2019

Sadia Cheema, Nirmal Ahsan, Sadaf Amjad and Zaira Yasmeen Bukhari

This study attempts to evaluate the antecedences of customer loyalty and the moderating effect of social media. Three antecedences are evaluated in this study, including service…

Abstract

This study attempts to evaluate the antecedences of customer loyalty and the moderating effect of social media. Three antecedences are evaluated in this study, including service quality expectation, product innovation, and customer relationship management. It investigates their impact on the dependent variable, which is customer loyalty and also study their relationships in the presence of the mediating effect of customer satisfaction and moderating effects of social media. The present study was conducted in the hospitality sector of Pakistan, in which eight hotels and restaurants have been studied. The sample was collected from three major cities of Pakistan, namely, Multan, Faisalabad, and Lahore. This present study provides essential intuition for managers and market analysts on building strong customer relationship management through social media and to increase customer loyalty through different factors.

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Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-83867-956-9

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Global and Culturally Diverse Leaders and Leadership
Type: Book
ISBN: 978-1-78743-495-0

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Book part
Publication date: 24 February 2022

Ayodeji E. Oke, Seyi S. Stephen and Clinton O. Aigbavboa

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Value Management Implementation in Construction
Type: Book
ISBN: 978-1-80262-407-6

Book part
Publication date: 11 June 2021

Christy M. K. Cheung, Dimple R. Thadani and Zach W. Y. Lee

With growing interest in the uses of hedonic technologies and gamification in system design, the concept of cognitive absorption (CA) has become increasingly salient in the…

Abstract

With growing interest in the uses of hedonic technologies and gamification in system design, the concept of cognitive absorption (CA) has become increasingly salient in the information systems literature. However, little effort has been made to evaluate the research status and consolidate the current literature findings. To fill these research gaps, the authors conducted a literature review on CA. The authors then proposed an integrative framework that summarises the key elements of and variables related to CA and their relationships. The major findings of the study are discussed, and an agenda for future research is proposed.

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Information Technology in Organisations and Societies: Multidisciplinary Perspectives from AI to Technostress
Type: Book
ISBN: 978-1-83909-812-3

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Innovative to the Core: Stories from China and the World
Type: Book
ISBN: 978-1-80455-084-7

Book part
Publication date: 15 March 2022

Yi-Ling Chen, Hong-Yu Luo, Wei-Che Tsai and Hang Zhang

This research applies a static hedging portfolio method derived from Derman, Ergener, and Kani (1995) (henceforth Derman's SHP method) and a new SHP method with European…

Abstract

This research applies a static hedging portfolio method derived from Derman, Ergener, and Kani (1995) (henceforth Derman's SHP method) and a new SHP method with European cash-or-nothing binary options developed by Chung, Shih, and Tsai (2013) to price European continuous double barrier (ECDB) options and the rebates of the ECDB options. Our numerical results indicate that the new SHP method outperforms Derman's SHP method in terms of efficiency and effectiveness under all circumstances.

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Advances in Pacific Basin Business, Economics and Finance
Type: Book
ISBN: 978-1-80117-313-1

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Book part
Publication date: 20 July 2012

Shu-Ching Lee

Purpose and methodology – Focusing on the policy contexts of gender education in Taiwan, this chapter uses data from interviews with elite policymakers and policy documents to…

Abstract

Purpose and methodology – Focusing on the policy contexts of gender education in Taiwan, this chapter uses data from interviews with elite policymakers and policy documents to examine how feminist activists sought to legitimatize gender equity in education in the wake of the comprehensive social and educational reforms of the 1990s and early years of this decade.

Findings – The embedding of gender in education did not follow a smooth path in terms of policy formulation. Feminist activists drove the process of reform by retaining control over the naming of the legislation, and its wording, thus preserving the language and imperatives of gender equity.

Social implications – In this chapter, I examine the formation of the Gender Equity Education Law, detailing the struggles, contentions, and negotiations that underlay the eventual approval of gender reform in education.

Originality/value of chapter – The chapter contributes significantly by identifying the necessity to recognize the nature of the state and its relations with society in order to research gender in education in Taiwan.

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Social Production and Reproduction at the Interface of Public and Private Spheres
Type: Book
ISBN: 978-1-78052-875-5

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Book part
Publication date: 23 October 2020

Ryan Brading

Diversity and uncertainty summarise Taiwan’s Generation Z. Diversity because the background of fewer than 3.4 million Taiwanese, which is less than 20% of the overall population…

Abstract

Diversity and uncertainty summarise Taiwan’s Generation Z. Diversity because the background of fewer than 3.4 million Taiwanese, which is less than 20% of the overall population, cannot be included in a ‘one-fits-all’ category. As a sovereign nation, Taiwan has developed through various cultural, economic, and political stages. Democratic freedom has given the Taiwanese the right and terrain to de-Sinicise their homeland and politically construct ‘Taiwanese Consciousness’. These points are essential, because this is the societal fabric given to Generation Zers. Apart from national identity, this chapter illustrates the uncertainties that Generation Zers are facing in relation to education, job opportunities, and living standards. It is suggested that conditions are easier for those that have received ‘superior’ education and have enjoyed family-economic support. Their consumer behaviour, Generation Z in the workplace, as well as voters are also carefully analysed in this chapter.

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The New Generation Z in Asia: Dynamics, Differences, Digitalisation
Type: Book
ISBN: 978-1-80043-221-5

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Book part
Publication date: 29 August 2012

Shane R. Jimerson, Aaron Haddock and Jacqueline A. Brown

During the past decade, amid the current context emphasizing educational standards and accountability, the practice of grade retention has increased. The call for an end to social…

Abstract

During the past decade, amid the current context emphasizing educational standards and accountability, the practice of grade retention has increased. The call for an end to social promotion has generated a variety of recommendations and legislation regarding promotion policies. This context has served as a catalyst for numerous debates regarding the use of grade retention and social promotion. In an era emphasizing evidence-based interventions, research indicates that neither grade retention nor social promotion is a successful strategy for improving educational success. Meta-analyses of studies during the past 100 years reveal deleterious outcomes associated with grade retention. Moreover, research also reveals prevention and intervention strategies that are likely to promote the social or academic competence of students at-risk of poor school performance. It is essential that educational professionals are familiar with the research when implementing interventions to promote student success. This chapter provides a brief synthesis of contemporary concerns and empirical studies examining student outcomes associated with grade retention, and also describes alternatives to grade retention. Particular consideration is given to implications for students with learning and behavioral disabilities, and the importance of focusing empirically supported strategies to promote student social and cognitive competence. Overall, educational professionals are encouraged to incorporate evidence-based programs and policies to facilitate the success of all students.

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Classroom Behavior, Contexts, and Interventions
Type: Book
ISBN: 978-1-78052-972-1

Book part
Publication date: 17 December 2003

Ching-Fan Chung, Mao-Wei Hung and Yu-Hong Liu

This study employs a new time series representation of persistence in conditional mean and variance to test for the existence of the long memory property in the currency futures…

Abstract

This study employs a new time series representation of persistence in conditional mean and variance to test for the existence of the long memory property in the currency futures market. Empirical results indicate that there exists a fractional exponent in the differencing process for foreign currency futures prices. The series of returns for these currencies displays long-term positive dependence. A hedging strategy for long memory in volatility is also discussed in this article to help the investors hedge for the exchange rate risk by using currency futures.

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Research in Finance
Type: Book
ISBN: 978-1-84950-251-1

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