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Article
Publication date: 11 February 2021

Yim King Penny Wan and Seongseop (Sam) Kim

This paper aims to investigate the perceptions by owners and staff working in causal full-service restaurants in Macao of their two major subcultures of customers: Hong

Abstract

Purpose

This paper aims to investigate the perceptions by owners and staff working in causal full-service restaurants in Macao of their two major subcultures of customers: Hong Kong Chinese and Taiwan Chinese in terms of their dining behavior and preferences.

Design/methodology/approach

Face-to-face interviews with 36 service staff of casual dining restaurants in Macao were conducted through the purposive convenience sampling method. Thematic content analysis was conducted in the data analysis.

Findings

The results reveal that although the customers from the two Chinese subcultures have a similar appearance, use the same Chinese characters and share common cultural inheritances; their dining behavior and preferences are perceived as being different.

Practical implications

Practical implications are given on how to better design the products and services to meet each subgroup’s needs for enhancing customers’ experience and service quality in restaurant settings.

Originality/value

This study focuses on examining if there are any sub-cultural differences in food behaviors and preferences among Hong Kong and Taiwan visitors, who are the major tourist sources in the world market. It contributes to the scarce literature on intracultural dining variances of sub-groups within Chinese.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 2
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 8 October 2019

Derrick Lee and Philip Pearce

The purpose of this paper is to build on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a…

Abstract

Purpose

The purpose of this paper is to build on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors, and examining the data through mean difference testing and factor analysis, the comparability of the views was examined. Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives.

Design/methodology/approach

The study builds on both the theoretical work concerning the co-creation of experiences, and the need for micro-businesses to adopt a consumer-friendly orientation. The researchers examined the compatibility of vendors’ views of their visitors’ perspectives and the visitors’ own assessments of two Hong Kong night markets. Using a large sample survey with over 1,900 tourists and 120 vendors and examining the data through mean difference testing and factor analysis, the comparability of the views was examined.

Findings

Key findings were that vendors consistently overestimated the positivity of the visitors’ views. Value for money, trustworthiness of the vendors and product variety were items indicating strong differences where vendors assumed visitors perceived night markets more favorably than did the visitors themselves. The work challenges some assumptions of service design logic and speculates that the durability of night markets is at risk without better vendor understanding of the visitors’ perspectives.

Research limitations/implications

For the present work, it would be desirable to ascertain that the figures reported apply to other night markets in Hong Kong and China. Further, the generalizability of the results for different market types, those that offer food or cater to specific interests needs examination. The possibility exists that the general night market will fold as specific tailored options, such as craft, art, flower and homewares themed spaces replace the basic all-purpose format.

Practical implications

The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention.

Social implications

The implications from this work are that vendors may have to form new group alliances to understand and then deliver the overall atmosphere, quality of goods and service interactions prized by tourists. Vendors need to sustain their appeal and sales through maintenance of these overall night market characteristics. The vendors may be able to escape individual censure and rejection for a while due to the transient customer base, but broader destination and attraction image concerns are likely to be a longer-term force requiring attention.

Originality/value

The broad aim of the study can be identified as the desire to examine the compatibility of vendor and tourists’ views, and the more specific aims of this broad agenda will be articulated after reviewing the core conceptual ideas driving the work.

Details

International Journal of Tourism Cities, vol. 6 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Book part
Publication date: 12 October 2018

Bona Kim, Lingxu Zhou and Anyu Liu

This chapter uses the dataset of tourist satisfaction index of Hong Kong to investigate the impact of cultural difference on the gap between tourists’ expectations and

Abstract

This chapter uses the dataset of tourist satisfaction index of Hong Kong to investigate the impact of cultural difference on the gap between tourists’ expectations and their perceptions of actual service performance. When the tourists’ demographic profile and their experience are controlled, it is found that small cultural difference between Hong Kong and Mainland China has a positive impact on expectation–performance gap, whereas negative relationship is identified for large cultural difference between Hong Kong and Western countries. The practical implication for the former is that service providers should manage the gap in accordance with the aspects of the cultural difference between the destination and the source markets.

Details

Quality Services and Experiences in Hospitality and Tourism
Type: Book
ISBN: 978-1-78756-384-1

Keywords

Article
Publication date: 2 October 2017

Alvin Y. So

A new wave of anti-mainland protests has emerged in Hong Kong since 2012. The purpose of this paper is threefold: to delineate its unique characteristics; to trace its…

Abstract

Purpose

A new wave of anti-mainland protests has emerged in Hong Kong since 2012. The purpose of this paper is threefold: to delineate its unique characteristics; to trace its historical origins; and to speculate on the political implications of this new wave of anti-mainland protests.

Design/methodology/approach

A historical approach has been adopted to trace the origins of the anti-mainland protests. Since this new wave of anti-mainland protests only began in 2012, this paper is based mostly on documentary analysis of mass media reports.

Findings

This paper finds that this new wave of anti-mainland protests has been characterized by its targeting of mainland tourists/immigrants, its militancy, its concentration in the New Territories, its constituent membership of people from society’s grassroots, its dependence on e-mobilization and its poor image in Hong Kong’s mass media. In addition, this paper has identified the complex interplay between the influx of tourists/immigrants, the increase of social inequality, the emergence of a localist discourse, the formation of localist organizations and the setbacks to the democracy movement that are the underlying socio-political factors that have sparked this new wave of anti-mainland protests.

Social implications

Anti-mainland protests have profound implications for Hong Kong politics since they deepen socio-political polarization, have transformed the mode of protesting in Hong Kong society and threaten the prospects for the national reunification of Greater China.

Originality/value

This paper may be one of the first academic papers to examine the anti-mainland protests. Instead of taking a pro-Beijing or anti-mainland approach, this paper takes a neutral position and offers an objective analysis of the anti-mainland protests.

Details

Asian Education and Development Studies, vol. 6 no. 4
Type: Research Article
ISSN: 2046-3162

Keywords

Book part
Publication date: 6 September 2021

Ruchika Kulshrestha and Ashutosh Pandey

Purpose: This paper aims to review the effect of the 2003 SARS epidemic on tourism and to analyze the learning outcomes from this crisis critically. The study further…

Abstract

Purpose: This paper aims to review the effect of the 2003 SARS epidemic on tourism and to analyze the learning outcomes from this crisis critically. The study further proposes practical and strategic tips for airlines, hoteliers and destination marketers in the top Asian tourism market such as India, China, Singapore and Thailand if a similar crisis affects the region.

Study Design/Methodology/Approach: The study followed the qualitative approach for deriving the findings. The research reviewed past literature by using the Prisma method, which is an evidence-based minimum set of items, for reporting in systematic reviews and meta-analyses. The research summarized the previous literature on the SARS outbreak in 2003 and reviewed various practices for tourism industry sustainability.

Finding: The study provides the information of how the airlines, hoteliers and destination marketers tackled the SARS epidemic and proposes the integrated strategy for managing such crisis in future.

Originality/Value: This paper performed the systematic literature review of all the relevant researches related to the 2003 SARS outbreak and its effect on the tourism industry.

Implications: This paper suggests the strategies and practices based on past reviews and learnings from experiences which may be useful for the tourism stakeholders to tackle and minimize the effect of such crisis in future.

Details

Virus Outbreaks and Tourism Mobility
Type: Book
ISBN: 978-1-80071-335-2

Keywords

Article
Publication date: 1 February 1996

Bruce Prideaux

Taiwanese inbound tourism to Australia has experienced a rapid increase in the 1990s. Summarizes this recent growth in Taiwanese tourism and examines a range of issues…

1462

Abstract

Taiwanese inbound tourism to Australia has experienced a rapid increase in the 1990s. Summarizes this recent growth in Taiwanese tourism and examines a range of issues which must be addressed if growth is to be sustained. Issues addressed include promotion, language training, culinary requirements and air services. Concludes that, unless changes are implemented, Australia may forfeit some of the potential Taiwanese market to competitors such as New Zealand.

Details

International Journal of Contemporary Hospitality Management, vol. 8 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 12 April 2011

Sangkyun Kim and Noëlle O'Connor

The purpose of this paper is a cross‐cultural analysis to compare the profiles of international screen‐tourists by nationalities. Also it investigates the screen‐tourism…

2113

Abstract

Purpose

The purpose of this paper is a cross‐cultural analysis to compare the profiles of international screen‐tourists by nationalities. Also it investigates the screen‐tourism concept as associated with the Hallyu phenomenon. Owing to the nature of the topic being examined, an instrument with study‐specific items was created.

Design/methodology/approach

The objectives of this paper were achieved through the critical review of previous screen‐tourism literature combined with a structured on‐site survey which included both open‐ and close‐ended questions with inbound tourists who were visiting the Daejanggeum Theme Park in South Korea.

Findings

The principal value of this study can be seen in its offering of a general overview of the characteristics of screen‐tourists induced by the television drama Daejanggeum. The outcomes of this study concurred with the findings of some previous research which indicated the powerful impact of consuming popular media products including television dramas on destination choice and increase in tourist numbers. Therefore, the findings present a considerable amount of insight into the screen‐tourism phenomenon.

Research limitations/implications

Despite the overall success of the research methodology, a number of limitations were identified. Probably, the most significant of these relates to the generalisability of the results. Whilst this research has contributed to the existing knowledge of screen‐tourism, it would undoubtedly be beneficial to build on it through further research. In particular, research that would examine whether the main findings identified here are more widely representative would be useful. A multi‐destination paper could be undertaken in which would provide rich, comparative data on the nature and characteristics of the phenomenon in other such destinations.

Practical implications

This paper will be of value to academics and industry practitioners interested in screen‐tourism and indeed tourism in general as well as students studying the screen‐tourism phenomenon. The results of this study could benefit destination managers, academics, film and television stakeholders who have an interest in screen‐tourism destination development.

Originality/value

This paper offers a general overview of socio‐demographic characteristics of international screen‐tourists induced by a television drama and it explores the differences in screen‐tourists' profiles including travel patterns and screen product preference in the inter‐Asian dimension. The paper addresses a gap in the literature on the area of cross‐cultural analysis and the screen‐tourist.

Details

Worldwide Hospitality and Tourism Themes, vol. 3 no. 2
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 January 1998

Sandro Formica and Yu‐Hua Christine Sun

The development of tourism in Taiwan is described in terms of the life cycle concept.

Abstract

The development of tourism in Taiwan is described in terms of the life cycle concept.

Details

The Tourist Review, vol. 53 no. 1
Type: Research Article
ISSN: 0251-3102

Keywords

Article
Publication date: 11 July 2008

Shuk‐Ching Liu, Tsan‐ming Choi and Wing Tak Lee

This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences…

3433

Abstract

Purpose

This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences between their expected and actual satisfactory levels towards fashion retailers in Hong Kong.

Design/methodology/approach

An empirical research method with surveys was employed. Statistical methods, such as the paired t‐test, were used to analyze the data.

Findings

A significant difference between the respondents' actual shopping satisfactions and their expectations was found for several factors. Some shopping preferences and spending patterns of the STP travelers were identified.

Research limitations/implications

Owing to resource constraints, the data were collected at a few locations only. This is a major research limitation of this study.

Practical implications

The research findings can help fashion retailers to understand better the needs of STP travelers from mainland China. Some specific recommendations are given and managerial insights are generated.

Originality/value

This paper undertakes empirical research to study mainland tourists' shopping behavior towards Hong Kong fashion retailers under the STP. This study is one of the first research works exploring this area.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 12 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 6 July 2012

Jen‐te Yang

The purpose of this study is to identify the characteristics of a blue ocean strategy (BOS) in selected hotels in Taiwan.

8746

Abstract

Purpose

The purpose of this study is to identify the characteristics of a blue ocean strategy (BOS) in selected hotels in Taiwan.

Design/methodology/approach

Semi‐structured interviews and the grounded theory approach were applied in this study. A total of 32 senior and top managers working in the corporate executive office and the divisions of rooms and marketing were selected from international tourist chain hotels and resorts for semi‐structured interviews.

Findings

The results show that the features of BOS are identifying guest value perceptions, innovating distinctive added‐value offerings, developing new market segments, branding and re‐branding, creating a unique hotel ambience, adjusting distribution channels, and establishing strategic alliances.

Practical implications

The study suggests that in the sampled hotels, hoteliers should integrate a demand‐based pricing strategy with a supply‐based product‐development strategy. Organizational effectiveness could be further advanced in those hotels by the introduction of revenue management based on the determination of variations in guest demand, making it possible to offer different pricing strategies to diverse market segments.

Originality/value

The results show that the sampled hotels should be able to create unique products and services for customers that strengthen their competitive positions in the marketplace of international tourist hotels in Taiwan. This study advances academic knowledge in the field of organizational effectiveness, particularly with respect to managing customer demand and capacity in the hotel industry.

Details

International Journal of Contemporary Hospitality Management, vol. 24 no. 5
Type: Research Article
ISSN: 0959-6119

Keywords

1 – 10 of 370