Search results

1 – 10 of over 19000
Click here to view access options
Article
Publication date: 1 July 2000

Audrey Gilmore and David Carson

This paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of…

Downloads
537

Abstract

This paper advocates the merits of a holistic qualitative research method and analysis as being the most penetrative method for determining the decision making process of SME owner‐managers. This holistic method is refined in use and illustrated in an example of assessing the processes and outcomes of SME decision making in respect of the “product” aspects of marketing activity. The methodology allows the range of important issues that may be expected to be inherent in how entrepreneur owner‐managers DO marketing to be identified; and to determine the quality of this decision making. This methodology could be used for other applications in a variety of marketing circumstances, and, indeed, a key feature of the methodology outlined in this paper is its flexibility and adaptability.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 2 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

Click here to view access options
Book part
Publication date: 11 November 2019

Richa Awasthy

Current paper is an overview of qualitative research. It starts with discussing meaning of research and links it with a framework of experiential learning. Complexity of…

Abstract

Current paper is an overview of qualitative research. It starts with discussing meaning of research and links it with a framework of experiential learning. Complexity of socio-political environment can be captured with methodologies appropriate to capture dynamism and intricacy of human life. Qualitative research is a process of capturing lived-in experiences of individuals, groups, and society. It is an umbrella concept which involves variety of methods of data collection such as interviews, observations, focused group discussions, projective tools, drawings, narratives, biographies, videos, and anything which helps to understand world of participants. Researcher is an instrument of data collection and plays a crucial role in collecting data. Main steps and key characteristics of qualitative research are covered in this paper. Reader would develop appreciation for methodiness in qualitative research. Quality of qualitative research is explained referring to aspects related to rigor, worthiness of topic in interpretivist research. This paper presents challenges of qualitative research in terms of thinking of qualitative research, doing of qualitative research, and trustworthiness.

Details

Methodological Issues in Management Research: Advances, Challenges, and the Way Ahead
Type: Book
ISBN: 978-1-78973-973-2

Keywords

Click here to view access options
Article
Publication date: 1 March 2005

Rudolf R. Sinkovics, Elfriede Penz and Pervez N. Ghauri

To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the…

Downloads
11093

Abstract

Purpose

To provide guidance for the formalised analysis of qualitative data and observations, to raise awareness about systematic analysis and illustrate promising avenues for the application of qualitative methodologies in international marketing research.

Design/methodology/approach

Conceptually, the nature of qualitative research, globalisation and its implications for the research landscape, text‐data as a source for international research and equivalence issues in international qualitative research are discussed. The methodology section applies these concepts and analysis challenges to a real‐world example using N*Vivo software.

Findings

A 14‐step analytic design is developed, introducing procedures of data analysis and interpretation which help to formalise qualitative research of textual data.

Research limitations/implications

The use of software programs (e.g. N*Vivo) helps to substantiate the analysis and interpretation process of textual data.

Practical implications

Step‐by‐step guidance on performing qualitative analysis of textual data and documenting findings.

Originality/value

The paper is valuable for researchers and practitioners looking for guidance in analysing and interpreting textual data from interviews. Specific support is given for N*Vivo software and its application.

Details

Qualitative Market Research: An International Journal, vol. 8 no. 1
Type: Research Article
ISSN: 1352-2752

Keywords

Click here to view access options
Book part
Publication date: 7 March 2019

Asya Draganova

Abstract

Details

Popular Music in Contemporary Bulgaria: At the Crossroads
Type: Book
ISBN: 978-1-78743-697-8

Click here to view access options
Article
Publication date: 22 September 2021

Huan Chen, Dalong Ma and Ruowen Wang

This paper aims to explore Chinese entrepreneurs’ perceptions and interpretations of social media marketing (SMM) in their daily business practices.

Abstract

Purpose

This paper aims to explore Chinese entrepreneurs’ perceptions and interpretations of social media marketing (SMM) in their daily business practices.

Design/methodology/approach

A qualitative approach was adopted to explore the phenomenon. Specifically, 18 in-depth interviews were conducted among Chinese entrepreneurs to obtain their experiences of and perceptions on SMM.

Findings

Findings revealed that Chinese entrepreneurs have good understandings of SMM. They believe SMM is a necessary way to interact with customers and SMM can provide flexibility and sensitivity which are important for entrepreneurial marketing and are not easy to achieve through traditional marketing activities. When they choose social media applications, they will match the purpose of marketing activity with the characteristics of the social media. They have developed the specific strategies for different social media applications. In the meantime, they are facing some challenges, such as breaking the communication clutter, measuring the results and over depending on social media.

Originality/value

Findings of the current study extend the uses and gratifications theory to the context of business-oriented media usage. In addition, findings of the study expand previous literature by enriching the theoretical understanding of the concept of entrepreneur and entrepreneurial marketing in new social and cultural contexts. Finally, findings of the current study also supplement previous research on social media advertising by uncovering rich meanings of SMM from business owners’ emic perspective.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 23 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

Content available
Article
Publication date: 1 September 2000

Roberta I. Shaffer

Downloads
128

Abstract

Details

The Bottom Line, vol. 13 no. 3
Type: Research Article
ISSN: 0888-045X

Keywords

Click here to view access options
Article
Publication date: 8 September 2021

Harry Jay M. Cavite, Chanhathai Kerdsriserm and Suneeporn Suwanmaneepong

In spite of the government’s support for small-scale rice farmers in rural areas of Thailand, several problems still affect their production and marketing performance…

Abstract

Purpose

In spite of the government’s support for small-scale rice farmers in rural areas of Thailand, several problems still affect their production and marketing performance. This study aims to assess a rice production community enterprise (RPCE) through an in-depth investigation of its problems and capabilities; and formulate internal strategic guidelines for enterprise development.

Design/methodology/approach

This study used a qualitative approach through in-depth interviews with the community enterprise leader and committee members, and focus group discussion with eight farmer-members, purposively selected in Chachoengsao, Thailand. Data were transcribed, sorted and organised to determine themes and patterns. Strengths, weaknesses, opportunities and threats (SWOT) and threats, opportunities, weaknesses and strengths (TOWS) matrix situational analyses were done to develop strategic options. Strategic guidelines were formulated through a final deliberation with all members to ensure strategies aligned with the enterprise’s goals and objectives.

Findings

The results have identified three main problem categories encountered by the community enterprise in the areas of membership and labour; production and milling operations; and product design and marketing. The enterprise’s main strengths and opportunities include its product certifications and support from external organisations. Strategic points were developed, and policy support programmes are recommended for capacity building and product development as most problems identified relate to these aspects.

Originality/value

The utility of this study is its focus on an RPCE. The findings will help policymakers and concerned government agencies implement better programmes and policies to develop RPCEs. Furthermore, this study will be a source for future qualitative literature that will provide helpful information to other studies aiming to develop other types of community enterprises (CEs).

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6204

Keywords

Click here to view access options
Article
Publication date: 7 January 2022

Herring Shava and Willie Chinyamurindi

The study explores growth barriers experienced by a sample of women subsistence entrepreneurs operating within the informal sector in South Africa.

Abstract

Purpose

The study explores growth barriers experienced by a sample of women subsistence entrepreneurs operating within the informal sector in South Africa.

Design/methodology/approach

The paper utilizes a descriptive-exploratory research approach and design relying on semi-structured interviews. A purposive sample of 45 women subsistence entrepreneurs formed the participant pool.

Findings

Three main narratives emerged. First, a sense of personal contentment existed as a potential barrier for women subsistence entrepreneurs. Second, the women subsistence entrepreneurs had no expansion strategy due to their circumstances. This served as a barrier to growth. Finally, challenges emanating from the home-front served as a limit to the growth of the informal sector business.

Research limitations/implications

Based on the findings, strategies are offered to assist the women subsistence entrepreneurs in tackling the identified barriers to the growth of the informal sector business. A limitation of the research concerns issues that accompany qualitative research. Notably, these include sampling issues.

Practical implications

Based on the findings, strategies are offered to assist women subsistence entrepreneurs in tackling the barriers that affect their businesses.

Originality/value

Given the popularity of the informal sector in emerging nations such as South Africa, the study proffers suggestions that assist the advancement of subsistence entrepreneurship, especially within the informal sector. The role of women in all this is heightened.

Details

African Journal of Economic and Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-0705

Keywords

Click here to view access options
Article
Publication date: 8 January 2019

Jacqueline Walsh and Blair Winsor

The purpose of this paper is to provide a contextual analysis that helps explain how socio-cultural factors are negatively impacting the evolution of the entrepreneurial…

Abstract

Purpose

The purpose of this paper is to provide a contextual analysis that helps explain how socio-cultural factors are negatively impacting the evolution of the entrepreneurial ecosystem in a struggling regional economy.

Design/methodology/approach

A case study method is used to provide a detailed contextual analysis triangulating primary and secondary data.

Findings

This paper provides insight into a region impeded from embracing the benefits of innovation-driven entrepreneurship in fostering economic development. The authors show that socio-cultural factors may be inhibiting the region from having a functional entrepreneurial ecosystem that can support innovation. Specific aspects of culture and social capital weaknesses are identified and insight into the potential causes of these impediments were offered. As well, the paper shows how the fundamental nature of culture may be affecting other elements of the entrepreneurial ecosystem from maturing.

Originality/value

This paper adds to a small, but growing, body of literature that is illustrating the evolutionary nature of entrepreneurial ecosystems and the significant impact of socio-cultural attributes to that evolution. This paper responds to calls to investigate contexts in which innovation does not thrive and where economic challenges prevail. The value of this research paper is to provide conceptual contributions in a contextual analysis from which other researchers can draw comparisons, insights and inspiration for similar approaches. Despite the abundance of research discussing the importance of culture, there are very few actual case studies showing concrete examples of culture and its influence on a region’s entrepreneurial ecosystem.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 13 no. 3
Type: Research Article
ISSN: 1750-6204

Keywords

Click here to view access options
Article
Publication date: 3 August 2010

Autar S. Dhesi

In view of significance of social entrepreneurial activity for community development, the purpose of this paper is to attempt to identify attributes of social…

Downloads
2559

Abstract

Purpose

In view of significance of social entrepreneurial activity for community development, the purpose of this paper is to attempt to identify attributes of social entrepreneurs and philanthropists among returning successful diaspora in North Indian villages. Philanthropists are defined by the fact that they only invest money, whereas the social entrepreneurs invest their activities as well. An attempt is also made to ascertain key determinants and processes influencing outcomes of social entrepreneurial activity with a view to facilitate it.

Design/methodology/approach

Emphasis is on qualitative analysis based on interviews of scientifically sampled respondents. However, the paper suggests that the rational choice approach is inappropriate to address the issue of community development. An approach based on a broader view of man in works of some classical economists like Adam Smith is more useful.

Findings

The results of empirical analysis suggest that there exist substantial factors, such as early socialization, experience in community work, education and health, that differentiate social entrepreneurs and philanthropists. Salience of relationship between formal and informal institutions, personal traits and social skills of social entrepreneurs in influencing outcomes of social entrepreneurial activity is indicated. By investing moral and material resources in communities, social entrepreneurs augment social capital and facilitate social action. In contrast, philanthropists may add to distortions in community functioning, especially if they opt to operate through largely dysfunctional formal local institutions due to structural impasse in rural areas.

Research limitations/implications

The paper pertains to Indian Punjab, an area with a long history of emigration. However, researchers need to take into account distinct socio‐economic conditions in Punjab when designing studies for other areas.

Practical implications

Policy measures addressing hurdles in the way of social entrepreneurial activity can speed up the modernization of traditional communities.

Originality/value

The paper adds to understanding of what motivates human behaviour in economic analysis of community development. Further, it makes an important distinction between the roles of the philanthropist and the social entrepreneur in community development. The paper would be useful to researchers desirous of doing similar exercises in other areas.

Details

International Journal of Social Economics, vol. 37 no. 9
Type: Research Article
ISSN: 0306-8293

Keywords

1 – 10 of over 19000