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Article
Publication date: 12 February 2020

Eunyoung (Christine) Sung

This paper aims to investigate factors affecting the relationship between consumers’ brand trust and purchase intentions after exposure to targeted mobile app ads during…

Abstract

Purpose

This paper aims to investigate factors affecting the relationship between consumers’ brand trust and purchase intentions after exposure to targeted mobile app ads during holiday periods, including the mediating roles of consumers’ ad attitudes, different discount levels and their interactions; and the moderating roles of the anticipated gain (loss) (i.e. access to discounts) associated with mobile app usage (non-usage).

Design/methodology/approach

Data were collected from 559 respondents who were randomly assigned to six groups based on a 2 (ad type: new, holiday-themed vs regular product) × 3 (promotion level: 0% vs 20% vs 40%) between-subjects design. Regression analysis and structural equation modeling techniques are used to test the hypothesized mediators and moderators.

Findings

Consumers with high brand trust are likely to purchase both new and regular products. Consumers with low brand trust are most responsive to mobile app ads for regular products when offered a high discount. Ad attitudes across all discount rates and product types mediate the relationship between brand trust and purchase intentions; the anticipated gain associated with using a mobile app (i.e. access to discounts) moderates the effect of attitudes toward ads promoting regular products when a high discount is offered.

Originality/value

To the best of the author’s knowledge, this is one of the first studies to explore how interactions among important factors in contexts involving mobile apps and holiday promotions influence and mediate the relationship between brand trust and purchase intentions. This study also reveals an important boundary condition that moderates consumers’ responses to targeted mobile app ads in the context of holiday marketing.

Details

Journal of Consumer Marketing, vol. 37 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 1993

Erdener Kaynak and Orsay Kucukemiroglu

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign…

Abstract

The purpose of this empirical study is to find out the similarities and differences between first and multiple time Hong Kong holiday makers in their selection of foreign holiday destinations and the type of activities they are engaged in while spending their vacations away from home. Study results indicate that there are demographic, socio‐economic and behavioral differences between first and multiple time Hong Kong overseas visitors. These pronounced differences between the two segments can be used in the development of appropriate marketing strategies to attract higher numbers of tourists to the same destination.

Details

Asia Pacific International Journal of Marketing, vol. 5 no. 1
Type: Research Article
ISSN: 0954-7517

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Article
Publication date: 1 February 1971

A.J. Burkart

An intending holidaymaker may arrange his holiday by booking his transport ticket with the airline of his choice, arrange his hotel room by direct contact with the hotel…

Abstract

An intending holidaymaker may arrange his holiday by booking his transport ticket with the airline of his choice, arrange his hotel room by direct contact with the hotel at his destination, and engage a taxi on arrival at the destination airport to take him to his hotel. He may also make these individual arrangements through a travel agent.

Details

The Tourist Review, vol. 26 no. 2
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 1 March 1989

Caroline Tynan

Woopies (Well Off Older People), otherwise recognised as matureconsumers who are reasonably prosperous, have been largely ignored as amarket segment so far. As their…

Abstract

Woopies (Well Off Older People), otherwise recognised as mature consumers who are reasonably prosperous, have been largely ignored as a market segment so far. As their numbers increase, which they will do into and beyond the foreseeable future they will become an even more significant segment. Their views on money, holidays and transport are examined, and it is concluded that these people have specific needs which are not at present being met.

Details

International Journal of Physical Distribution & Materials Management, vol. 19 no. 3
Type: Research Article
ISSN: 0269-8218

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Article
Publication date: 1 February 1987

This article summarizes first findings of a study of labour productivity in tourism undertaken by the author for British Tourist Authority / English Tourist Board Research…

Abstract

This article summarizes first findings of a study of labour productivity in tourism undertaken by the author for British Tourist Authority / English Tourist Board Research Services in late 1986.

Details

The Tourist Review, vol. 42 no. 2
Type: Research Article
ISSN: 0251-3102

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Article
Publication date: 13 November 2017

Fiona Wingett and Sarah Turnbull

The purpose of this study is to explore the expectations of Muslim tourists when taking a halal holiday. Understanding consumer expectations is an important factor in any…

Abstract

Purpose

The purpose of this study is to explore the expectations of Muslim tourists when taking a halal holiday. Understanding consumer expectations is an important factor in any service context since expectations determine whether the consumer is satisfied or dissatisfied with the service outcome.

Design/methodology/approach

An exploratory approach was adopted and in-depth interviews with Muslim tourists and halal holiday providers were undertaken.

Findings

The findings identified services and facilities Muslim consumers expect from a halal holiday and those they did not expect to see. Factors such as halal food, women-only facilities and dress codes were identified as services and facilities that are expected, whereas no alcohol was seen to be an important factor for Muslim tourists.

Research limitations/implications

This exploratory study used a small sample and hence the findings should not be seen to be generalisable. However, the study provides a number of valuable insights into the expectations of Muslim leisure tourists. Halal travel organisations and tourism boards will benefit from a better understanding of factors that influence the satisfaction/dissatisfaction of Muslim tourists.

Originality/value

The study makes three main contributions to our understanding of halal holidays. First, the study identifies expectations that are likely to influence satisfaction, such as halal food and women-only facilities. Second, the study highlights those expectations which are likely to cause dissatisfaction for halal holidaymakers, such as alcohol and dress codes. Third, the study highlights the difference in expectations which exist between halal holidaymakers and how the interpretation and practice of Islam is highly varied.

Details

Journal of Islamic Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1759-0833

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Article
Publication date: 1 April 2002

Paul A Ammann, Lukas Bischof and Felix Schalcher

This study attempts to segment the Swiss travel market based on holiday activities. It is based on data of the 2001 travel market in Switzerland. Cluster and discriminant…

Abstract

This study attempts to segment the Swiss travel market based on holiday activities. It is based on data of the 2001 travel market in Switzerland. Cluster and discriminant analysis have been employed in order to segment the data and to explain the differences between the clusters. Hereby, five activity‐clusters could be defined, each representing a set of holiday activities most likely to be exercised. The analysis of the five clusters revealed that two demographic profile variables “occupation” and “size of household” did explain the affiliation to a certain cluster. The same could be found for the following travel profile variables: “destination and duration of the trip”, “total number of participants from a household and “type of trip”. Further research will be necessary to find out if the clusters identified really do fulfil the needed criteria for market segments in order to be used by companies in the travel industry.

Details

Tourism Review, vol. 57 no. 4
Type: Research Article
ISSN: 1660-5373

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Article
Publication date: 24 April 2020

George Papageorgiou, Vasilios Loulis, Andreas Efstathiades and Alexander N. Ness

The decision to buy a holiday home depends on a number of social, cultural, economic and demographic factors. These factors are related to home and environmental…

Abstract

Purpose

The decision to buy a holiday home depends on a number of social, cultural, economic and demographic factors. These factors are related to home and environmental characteristics as well as demographic characteristics of buyers. The aim of this paper is to investigate the factors that shape the decision to purchase a holiday home in Greece.

Design/methodology/approach

This paper presents the results of a survey, involving a representative sample of potential buyers of holiday homes in Greece.

Findings

According to the research results, buying a holiday home in Greece is mainly an investment decision for the future and is determined by the value and characteristics of the house, the hidden costs and the factors that shape the external economic environment. (1) Further, the analysis has shown that there is a limited use of electronic channels in the real estate market in Greece with further potential of development.

Originality/value

The investigation focuses on the characteristics of the house, the variables of the external environment, (2) considering any obstacles or catalysts, such as the use of electronic channels. Even though similar studies have been conducted worldwide on the topic, very few have been carried out in Greece which lately has gone through major market changes.

Details

Property Management, vol. 38 no. 3
Type: Research Article
ISSN: 0263-7472

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Article
Publication date: 1 April 1991

David Litteljohn and Paul Slattery

The analysis concentrates on the underlying economic anddemographic factors that drive hotel demand in the five main markets ofthe European Community: France, Germany…

Abstract

The analysis concentrates on the underlying economic and demographic factors that drive hotel demand in the five main markets of the European Community: France, Germany, Italy, Spain and the UK. By adopting a comparative approach in the assessment of these macro factors, the differences that exist in the national hotel markets are illustrated. The analysis includes an examination of the nature of competition within the national hotel markets by examining the extent of concentration and the main corporate players. Comments are made on the attractiveness of the five markets for further corporate penetration.

Details

International Journal of Contemporary Hospitality Management, vol. 3 no. 4
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 1 June 1990

Caroline Tynan

Older consumers, that is, those people nearingor at retirement age, are increasingly beingrecognised as an important market segment. Thissegment is reviewed and some ways…

Abstract

Older consumers, that is, those people nearing or at retirement age, are increasingly being recognised as an important market segment. This segment is reviewed and some ways for the marketer to approach it are suggested.

Details

Management Decision, vol. 28 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

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