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The purpose of this publication is to present a didactic concept with the targeted impact of a positive future vision. This paper reflects the effect of local educational action on the development of regionally optimised visions in rural regions of a European industrial state, compared with a rural region in the developing country of Senegal.

An assessment and analysis of two conceptual approaches to education and technology is conducted with a view to participating in a future multicultural participatory design process, and identifying the chances that communities have to build future‐oriented structures that support local roots and development.

In the short‐term, the technological and material results are the targeted localisation of a windmill in the (physical and cultural) countryside. In the long‐term, educative and social results are expected to strengthen local civil society, which is initiated by empowering students through their self‐responsibility in the Alpine region of Greifenburg, Austria. The “windmill” in the region is a publicly visible sign and a technology‐based icon in the landscape, based on local consensus on several levels and inspiring further regional consensus on energy, climate protection and its active creation through entrepreneurship in civil society.

Technology serves as a catalyst to trigger social cohesion among multiple cultures in a region and to enhance conviviality.

Industrial revolutions have been induced by technological advances, but fundamentally changed business and society. To gain a comprehensive understanding of the fourth industrial revolution (I4.0) and derive guidelines for business strategy, it is, therefore, necessary to explore it as a multi-facet phenomenon. Most literature on I4.0, however, takes up a predominantly technical view. This paper aims to report on a project discussing a holistic view on I4.0 and its implications, covering technology, business, society and people.

Two consecutive group discussions in form of academic world cafés have been conducted. The first workshop gathered multi-disciplinary experts from academia, whose results were further validated in a subsequent workshop including industry representatives. A voting procedure was used to capture participants perspectives.

The paper develops a holistic I4.0 vision, focusing on five core technologies, their business potential, societal requests and people implications. Based on the model a checklist has been developed, which firms can use a tool to analyze their firm’s situation and draft their industry 4.0 business strategy.

Rather than focusing on technology alone – which by itself is unlikely to make up for a revolution – this research integrates the entire system. In this way, a tool-set for strategy design results.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The Premier League (PL) and the Bundesliga (BL) were chosen for this study due to their fundamentally different approaches to ownership regulation and the distribution of media revenues. Regulation in the PL is very liberal if compared to the BL's 50+1-rule. In the BL, the distribution of media revenues is mainly based on past performance, whereas equal distribution is dominant in the PL. The specific aim of this paper was a longitudinal analysis with a focus on the final outcome of the seasons.

This study looks at competitive intensity (CI) in the men's BL and the English PL because it is a crucial indicator for the long-term success of a sports league and the participants. To calculate the CI of both leagues and of all relevant sub-competitions (championship, Champions League (CL), Europa League (EL), Conference League (CoL) and fight against relegation), a CI index (CII) model was generalised and applied for an examination period spanning from 1998/99 to 2020/21.

Until 2008/09, seasonal CI in the BL was somewhat higher than in the PL. But afterwards, the BL's championship race's CI dropped considerably, while the PL's CI for qualification for the CL rose profoundly. Results also showed that the introduction of the CoL raised the leagues' CI indices.

Besides a methodological contribution with the generalisation of the applied CI index model, the findings are discussed in the context of the above-mentioned regulatory and distribution mechanisms also taking into account the very current discussion regarding general regulatory changes within European football.

Though employees are important stakeholders of a brand, their role in building brand equity has long been neglected. This study aims to deepen the understanding of employees’ brand co-creation efforts and their contribution to employee-based brand equity (EBBE).

The study analyses implicit and explicit communication activities by employees on the social media network LinkedIn and quantifies the contribution of their posts to EBBE. Data has been gathered from more than 1,300 posts and 130 private accounts, representing different employee groups of five corporate brands.

The investigation illustrates the high importance of brand co-creation in social networks by employees and helps practitioners to better understand the underlying processes.

Case-study research has limitations of generalisability. However, the authors unveil important limits to exploiting the autonomy of employees’ word-of-mouth communication.

Under a co-creative perspective, every social media activity of an employee can be a positive contribution to a brand’s equity. Therefore, companies should closely monitor EBBE.

The authors draw on basic conceptual insights and empirical work by other researchers but extend and interpret them in a new context. The study provides initial indications of key antecedents of and barriers to successful management of employees’ brand co-creation activities.

The purpose of this paper is to propose a conceptual framework of experience co-creation that captures the multi-dimensionality of this construct, as well as a research process for defining of the antecedents of experience co-creation.

The framework of experience co-creation was conceptualized by means of a literature review. Subsequently, this framework was used as the conceptual basis for a qualitative content analysis of 66 empirical papers investigating alternative consumption models (ACMs), such as renting, remanufacturing, and second-hand models.

The qualitative content analysis resulted in 12 categories related to the consumer and 9 related to the ACM offerings that represent the antecedents of experience co-creation. These categories provide evidence that, to a large extent, the developed conceptual framework allows one to capture the multi-dimensionality of the experience co-creation construct.

This study underscores the understanding of experience co-creation as a function of the characteristics of the offering – which are, in turn, a function of the consumers’ motives as determined by their lifeworlds – as well as to service design as an iterative approach to finding, creating and refining service offerings.

The investigation of the antecedents of experience co-creation can enable service providers to determine significant consumer market conditions for forecasting the suitability and viability of their offerings and to adjust their service designs accordingly.

This paper provides a step toward the operationalization of the dimension-related experience co-creation construct and presents an approach to defining the antecedents of experience co-creation by considering different research perspectives that can enhance service design research.

The context in which an innovation is implemented is an important and often neglected mediator of change. A prospective payment system (PPS) for psychiatric and psychosomatic facilities with major implications for inpatient psychiatric care in Germany was implemented from 2013 to 2017. This study aims to examine the determinants of implementation of this government policy using the Diffusion of Innovations theory and consider the role of context.

An exploratory case study was conducted in two wards of a psychiatric hospital in Germany: geriatric psychiatry (GerP) and general psychiatry (GenP). Fifteen interviews were conducted with different occupational groups and analyzed in-depths. Routine hospital data were analyzed for delimiting the two contexts.

Routine hospital data show a higher day-mix index (1.08 vs. 0.94) in the GerP context and a very different structure regarding PPS groups, indicating a higher patient complexity. Two types of factors influencing implementation were identified: Context-independent factors included social separation between nurses and doctors, poor communication behavior between the groups and a lack of conveying information about the underlying principles of the PPS. Context-dependent factors included compatibility of the new requirements with existing routines and the relative advantage of the PPS, which were both perceived to be lower in the GerP context.

Depending on the patient characteristics in the specific context, compatibility with existing routines should be ensured when implementing. Clear communication of the underlying principles and reduction of organizational and communicative barriers between professional groups are crucial success factors for implementing such innovations.

This study shows how a diffusion process takes place in an organization even after the organization adopts an innovation. The authors could show how contextual differences in terms of patient characteristics result in different determinants of implementation from the views of the employees affected by the innovation.

As firms turn their innovation activities toward collaborating with external partners, they face additional challenges in managing their knowledge. While different modes of intellectual property right regimes are applied in closed innovation systems, there seems to be tension between the concepts of “open innovation” and “intellectual property rights”. The purpose of this paper is to investigate how firms best manage knowledge via intellectual property rights in open innovation processes.

Following a mixed methods approach, the authors review relevant literature at the intersection of knowledge management, intellectual property rights, strategic management of intellectual property rights and the open innovation process. The authors identify success drivers through the lenses of – but not limited to – intellectual property rights and classify them in five distinct groups. Expending the view on open innovation beyond its modus operandi, the authors develop the Open Innovation Life Cycle, covering three stages and three levels of the open innovation process. The authors apply their findings to a case study in the pharmaceutical industry.

The authors provide four key contributions. First, existing literature yields inconclusive results concerning the enabling or disabling function of intellectual property rights in open innovation processes, but the majority of scholars detect an ambivalent relation. Second, they identify and classify success drivers of successful knowledge management via intellectual property rights in open innovation processes. Third, they advance literature on open innovation beyond its modus operandi to include three stages and three levels. Fourth, they test their findings to a case study and show how management leverages knowledge by properly using intellectual property rights in open innovation.

The findings support firms in managing knowledge via intellectual property rights in open innovation processes. Management should account for the peculiarities of open innovation preparation and open innovation termination to prevent unintentional knowledge drain.

This is one of the first studies to view open innovation as a process beyond its modus operandi by considering the preparations for and termination of open innovation activities. It also addresses the levels involved in managing knowledge via intellectual property rights in open innovation from individual (personal) to project and firm level.

This research aims to focus on the strategic management by National Olympic Committees (NOCs) during the COVID-19 crisis. The authors investigate “How are strategies being developed within European NOCs to tackle the impact of the corona crisis?” and “which measures have proven to be particularly helpful?”

The research uses a sequential exploratory mixed-methods approach. Five high-level representatives of European NOCs were interviewed using expert interviews to gain insights into their strategy development process. The interviews were analyzed using qualitative content analysis, and a questionnaire was developed based on the results. Nineteen other European NOCs were surveyed using this questionnaire to verify the strategy development process steps on a larger sample.

The research resulted in a six-step NOC strategy development process framework, with helpful measures for each step. It can help the organizations to better cope with current or upcoming crises.

This framework can serve as a guide for NOCs to find the right steps and measures to better perform in crisis situations.