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Article
Publication date: 20 October 2020

Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews

Ree Chan Ho, Madusha Sandamali Withanage and Kok Wei Khong

With the growth of social media and online communications, consumers are becoming more informed about hotels' services than ever before. They are writing online review to…

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Abstract

Purpose

With the growth of social media and online communications, consumers are becoming more informed about hotels' services than ever before. They are writing online review to share their experiences, as well as reading online review before making a hotel reservation. Hotel customers considered it as reliable source and it influences customers' hotel selection. Most of these reviews reside in unstructured format, scattered across in the Internet and inherently unorganized. The purpose of this study was to use predictive text analytics to identify sentiment drivers from unstructured online reviews.

Design/methodology/approach

The research used sentiment classifications to analyze customers' reviews on hotels from TripAdvisor. In total, 9,286 written reviews by hotel customers were scrapped from 442 hotels in Malaysia. A detailed text analytic was conducted and was followed by a development of a theoretical framework based on the hybrid approach. AMOS was used to analyze the relationship between customer sentiments and overall review rating.

Findings

With the use of Structural Equation Modeling (SEM) and clustering technique, a list of sentiment drivers was detected, i.e. location, room, service, sleep, value for money and cleanliness. Among these variables, service quality and room facilities emerged as the most influential factors. Sentiment drivers obtained in this study provided the insights to hotel operators to improve the hotel conditions.

Research limitations/implications

Although this study extended the existing literature on sentiment analysis by providing valuable insights to hoteliers, it is not without its limitations. For instance, online hotel reviews collected for this study were limited to one specific online review platform. Despite the large sample size to support and justify the findings, the generalizability power was restricted. Thus, future research should also consider and expand to other type of online review channels. Therefore, a need to examine these data reside various social media applications, i.e. Facebook, Instagram and YouTube.

Practical implications

This study highlights the significance of hybrid predictive model in analyzing the unstructured hotel reviews. Based on the hybrid predictive model we developed, six sentiment drivers emerged from the data analysis, i.e. location, service quality, value for money, sleep quality, room design and cleanliness. This consideration is critical due to the ever-increasing unstructured data resides in the online space. This explores the possibility of applying data analytic technique in a more efficient manner to obtain customer insights for hotel managerial consideration.

Originality/value

This study analyzed customer sentiments toward the hotel in Malaysia with the use of predictive text analytics technique. The main contribution was the list of sentiment drivers and the insights needed to improve the hotel conditions in Malaysia. In addition, the findings demonstrated motivating findings from different methodological perspective and provided hoteliers with the recommendation for improved review ratings.

Details

Asia-Pacific Journal of Business Administration, vol. 12 no. 3/4
Type: Research Article
DOI: https://doi.org/10.1108/APJBA-09-2019-0192
ISSN: 1757-4323

Keywords

  • Online review
  • Unstructured data
  • Text analytics
  • Hotel sentiment drivers
  • Hybrid approach
  • Predictive analytics

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Article
Publication date: 16 December 2019

Conceptualization of an urban travel behavior model to mitigate air pollution for sustainable environmental development in Malaysia

K. Jayaraman, Nelvin XeChung Leow, David Asirvatham and Ho Ree Chan

Global issues on the environment, such as climate change, air pollution and carbon monoxide emission, are the primary concerns in any part of the world. The purpose of…

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Abstract

Purpose

Global issues on the environment, such as climate change, air pollution and carbon monoxide emission, are the primary concerns in any part of the world. The purpose of this paper is to construct a conceptual framework for the travel behavior performance of a commuter, and it is expected to mitigate air pollution from vehicle emission and to promote smart mobility on the road.

Design/methodology/approach

From the extensive literature review, the conceptual framework for the travel behavior performance of a commuter has been developed and is supported by the theory of interpersonal behavior (TIB), whose functions are attitude, social factor, affect and habit. In the present paper, attitude is conceptualized by four predictors, namely confidence in driving, green environment, social responsibility and deviation in driving. The social factor is characterized by subjective norms, social status and digitalization. Affect factor is conceptualized by accidents and damages, road infrastructure, and weather conditions. The mental block in following the ancestor’s way of owning a personal vehicle is the predictor for the habit.

Findings

One of the major contributors to environmental damages is road traffic. Notably, vehicle emissions are on the rise every year due to the increase of reliance on vehicles, and there is no alternative to this issue. Although Malaysia has a well-organized infrastructure with effective digitalized technology on the road for the transport system, there is severe traffic congestion in Klang Valley, Kuala Lumpur, because of a lack of travel plan behavior during peak hours. If the road commuters give the predictors constructed in the proposed conceptual framework the highest importance, then there will be much relief to traffic congestion on the road.

Research limitations/implications

Since the present study focuses on the conceptualization of an urban travel behavior model (UTBM), and also highlights the synchronization of the proposed framework with the management theory, the results are expected after the primary survey based on the cross-sectional study will be conducted.

Originality/value

The identification of the suitable predictors for the UTBM toward the travel behavior performance of a commuter is the real novelty of the present study. Also, the cause and effect relationships of different predictors in terms of path directions of the proposed research framework are the highlights of the study. Further, the predictors in the proposed framework and the TIB have been synchronized with operational definitions, which are the original contributions of the present study, which will enhance the sustainable environmental development for the society as a whole.

Details

Management of Environmental Quality: An International Journal, vol. 31 no. 3
Type: Research Article
DOI: https://doi.org/10.1108/MEQ-03-2019-0070
ISSN: 1477-7835

Keywords

  • Malaysia
  • Green environment
  • Mental block
  • Road traffic policies/regulations
  • Urban travel behaviour

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Article
Publication date: 1 August 1998

Home management of acute respiratory infections: a challenge to the family and the community

Magdalena C. Cabaraban

Reports on a survey conducted to investigate acute respiratory infections (ARI) in children in developing countries, looking particularly at the Philippines. Explores the…

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Abstract

Reports on a survey conducted to investigate acute respiratory infections (ARI) in children in developing countries, looking particularly at the Philippines. Explores the role of the National Committee for Acute Respiratory Infections and states its objectives and responsibilities. Asserts that state of health is associated with community structure, environmental factors, and social and psychological conditions. Finds also that maternal factors are important determinants in the incidence of ARI episodes, for example, the mother’s characteristics, level of health knowledge, her illness control activities, age, level of education, number of children, smoking behaviour, and the extent to which she has to fulfil other tasks. Explains the methodology used in the survey, the sampling procedure and research instruments used. Indicates that poor housing and living conditions should become the focal point of developmental efforts, and that better nipping in the bud health management should be encouraged through health education programmes.

Details

International Journal of Sociology and Social Policy, vol. 18 no. 7/8
Type: Research Article
DOI: https://doi.org/10.1108/01443339810788489
ISSN: 0144-333X

Keywords

  • Children
  • Respiration
  • The Philippines

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Book part
Publication date: 13 August 2018

References

Robert L. Dipboye

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Details

The Emerald Review of Industrial and Organizational Psychology
Type: Book
DOI: https://doi.org/10.1108/978-1-78743-785-220181022
ISBN: 978-1-78743-786-9

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Book part
Publication date: 3 September 2016

How do Assigned and Self-Initiated Expatriate CEOs Differ? An Empirical Investigation on CEO Demography, Personality, and Performance in China

Jan Selmer, Jakob Lauring, Ling Eleanor Zhang and Charlotte Jonasson

In this chapter, we focus on expatriate CEOs who are assigned by the parent company to work in a subsidiary and compare them to those who themselves have initiated to work…

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Abstract

Purpose

In this chapter, we focus on expatriate CEOs who are assigned by the parent company to work in a subsidiary and compare them to those who themselves have initiated to work abroad as CEOs. Since we do not know much about these individuals, we direct our attention to: (1) who they are (demographics), (2) what they are like (personality), and (3) how they perform (job performance).

Methodology/approach

Data was sought from 93 assigned expatriate CEOs and 94 self-initiated expatriate CEOs in China.

Findings

Our findings demonstrate that in terms of demography, self-initiated CEOs were more experienced than assigned CEOs. With regard to personality, we found difference in self-control and dispositional anger: Assigned expatriate CEOs had more self-control and less angry temperament than their self-initiated counterparts. Finally, we found assigned expatriate CEOs to rate their job performance higher than self-initiated CEOs.

Originality/value

Although there may not always be immediate benefits, career consideration often plays a role when individuals choose whether to become an expatriate. For many years, organizations have used expatriation to develop talented managers for high-level positions in the home country. Recently, however, a new trend has emerged. Talented top managers are no longer expatriated only from within parent companies to subsidiaries. Self-initiated expatriates with no prior affiliation in the parent company are increasingly used to fill top management positions in subsidiaries.

Details

Global Talent Management and Staffing in MNEs
Type: Book
DOI: https://doi.org/10.1108/S1876-066X20160000032002
ISBN: 978-1-78635-353-5

Keywords

  • Expatriates
  • self-initiated
  • personality
  • CEOs
  • top managers
  • adjustment

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Article
Publication date: 1 March 1998

Bringing the international economy back in: welfare system change in Sweden, Britain and the US, 1975‐85

John O’Connor

Evaluates changes in the welfare system in Sweden, the UK and the USA over a decade, basing arguments on the divergence of economic globalization and domestic forces…

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Abstract

Evaluates changes in the welfare system in Sweden, the UK and the USA over a decade, basing arguments on the divergence of economic globalization and domestic forces. Presents brief economic snapshots of each country, stating quite categorically that the welfare state is an impediment to capitalist profit‐making, hence all three nations have retrenched welfare systems in the hope of remaining globally economically competitive. Lays the responsibility for retrenchment firmly at the door of conservative political parties. Takes into account public opinion, national institutional structures, multiculturalism and class issues. Explores domestic structures of accumulation (DSA) and refers to changes in the international economy, particularly the Bretton Woods system (Pax Americana), and notes how the economic health of nations mirrors that of the US. Investigates the roles of multinationals and direct foreign investment in the global economy, returning to how economic policy affects the welfare state. Points out the changes made to the welfare state through privatization, decentralization and modification of public sector financing. Concludes that the main result has been an increase in earnings inequality and poverty.

Details

International Journal of Sociology and Social Policy, vol. 18 no. 2/3/4
Type: Research Article
DOI: https://doi.org/10.1108/01443339810788353
ISSN: 0144-333X

Keywords

  • Economy
  • Globalization
  • Public sector
  • Sweden
  • United Kingdom
  • USA

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Article
Publication date: 1 December 1999

Facilities management development in Hong Kong

D.W. Lomas

The area of facilities management (FM) has grown significantly in recent years. The principles of FM were initially developed in the United States and then exported…

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Abstract

The area of facilities management (FM) has grown significantly in recent years. The principles of FM were initially developed in the United States and then exported world‐wide. The UK and parts of Europe are beginning to reap rewards in terms of better industrial practices and efficiency. These have been made possible by the use of benchmarking and the identification of best practices; both within a particular industry and also outside them. FM has only recently been adopted in Asia. This paper will analyse the development of practice, research and education, particularly in Hong Kong. Comparisons will also be drawn between the Asian examples and the UK.

Details

Facilities, vol. 17 no. 12/13
Type: Research Article
DOI: https://doi.org/10.1108/02632779910293460
ISSN: 0263-2772

Keywords

  • Facilities management
  • Benchmarking
  • Education
  • Research

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Article
Publication date: 1 April 2004

When women “baby‐sit” and men “transmit knowledge and discipline”: the construction of gender in Hong Kong’s primary schools

Anita Kit‐wa Chan

This paper, based on forty in‐depth interviews with teachers and principals in Hong Kong, utilizes the insights of feminist organization studies to explore the persistence…

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This paper, based on forty in‐depth interviews with teachers and principals in Hong Kong, utilizes the insights of feminist organization studies to explore the persistence of gender inequalities in primary school teaching. Two common practices, namely the assignment of women and men to teach lower and higher grades respectively and the monopoly of men in positions of disciplining and authority, are centered. The data suggest that schools and teachers actively construct and reproduce gender inequalities by trivializing teaching of young children as babysitting, naturalizing women as natural caregivers, and normalizing the use of threat in disciplinary control. My analysis also argues that these routine and pervasive gendering processes are not often acknowledged or challenged, which have the effects of marginalizing caring work, overlooking the emotional labor of women, valorizing a masculine view of authority, encouraging men and boys to compete for power via aggression, and hence producing a masculinist workplace.

Details

Equal Opportunities International, vol. 23 no. 3/4/5
Type: Research Article
DOI: https://doi.org/10.1108/02610150410787701
ISSN: 0261-0159

Keywords

  • Gendering practices
  • Female‐dominated occupation
  • Primary school teaching
  • Caring
  • Disciplinary control
  • Masculinties

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Book part
Publication date: 4 September 2017

Employment Outcomes Among Men and Women with Disabilities: How the Intersection of Gender and Disability Status Shapes Labor Market Inequality

David Pettinicchio and Michelle Maroto

This chapter assesses how gender and disability status intersect to shape employment and earnings outcomes for working-age adults in the United States.

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Abstract

Purpose

This chapter assesses how gender and disability status intersect to shape employment and earnings outcomes for working-age adults in the United States.

Methodology/approach

The research pools five years of data from the 2010–2015 Current Population Survey to compare employment and earnings outcomes for men and women with different types of physical and cognitive disabilities to those who specifically report work-limiting disabilities.

Findings

The findings show that people with different types of limitations, including those not specific to work, experienced large disparities in employment and earnings and these outcomes also varied for men and women. The multiplicative effects of gender and disability on labor market outcomes led to a hierarchy of disadvantage where women with cognitive or multiple disabilities experienced the lowest employment rates and earnings levels. However, within groups, disability presented the strongest negative effects for men, which created a smaller gender wage gap among people with disabilities.

Originality/value

This chapter provides quantitative evidence for the multiplicative effects of gender and disability status on employment and earnings. It further extends an intersectional framework by highlighting the gendered aspects of the ways in which different disabilities shape labor market inequalities. Considering multiple intersecting statuses demonstrates how the interaction between disability type and gender produce distinct labor market outcomes.

Details

Factors in Studying Employment for Persons with Disability
Type: Book
DOI: https://doi.org/10.1108/S1479-354720170000010003
ISBN: 978-1-78714-606-8

Keywords

  • Disability
  • gender
  • intersectionality
  • labor market inequality

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Article
Publication date: 1 May 1906

British Food Journal Volume 8 Issue 5 1906

Further evidence was given on April 3 before the Select Committee of the House of Commons appointed to inquire into questions relating to the butter trade.

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Abstract

Further evidence was given on April 3 before the Select Committee of the House of Commons appointed to inquire into questions relating to the butter trade.

Details

British Food Journal, vol. 8 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/eb010935
ISSN: 0007-070X

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