Search results

This study explored the impact of environmental awareness, knowledge, habits, attitudes, subjective norms and perceived behavioural control on purchase intention towards an eco-friendly hotel from a hotel guest perspective. The mediating role of habits and attitudes in the relationships was also examined.

Anchored on an extended theory of planned behaviour (TPB) model, the study employed a quantitative method through a self-administered questionnaire. Convenience and snowball sampling approaches were used to select 241 respondents. Structural equation modelling was adopted to examine relationships between constructs.

Results showed that hotel guests’ perceived environmental awareness positively influences their habits and that environmental knowledge positively affects their attitudes. Hotel guests’ habits, attitudes and perceived behavioural control also influence their purchase intention towards an eco-friendly hotel. In addition, habits and attitudes have a mediating effect on the relationship between environmental awareness and knowledge and purchase intention.

Hotel operators should implement marketing campaigns to arouse hotel guests’ eco-friendly habits and attitudes by promoting environmental awareness and knowledge such as energy saving initiatives and green activities, which can increase their purchase intention.

The findings extend the current hospitality and tourism literature advocating for the mediating role of habits and attitudes with the consequence of environmental awareness and knowledge about purchase intention. Moreover, this study increases the original TPB’s predictive power in the context of eco-friendly hotels by adding complementary constructs.

This paper aims to examine the development of graffiti in Hong Kong. Based on cultural criminological theories, the study looks at graffiti from the cultural verstehen perspective (Ritzer, 1996) – giving voice to graffiti writers, instead of focusing on how the police or the general public react to the graffiti issue. The research also examines the motives of those writers and whether they perceive graffiti as an act of vandalism or an expression of an art form.

Graffiti is still an underdeveloped research topic in Hong Kong, which is absent not only in the mainstream discourse, but also in mainstream arts. It merely catches the media’s attention when graffiti are associated with political struggles. Thus, this paper aims to bridge the gap between the existing literature reviews and the graffiti development in this cosmopolitan city. In particular, it gives voice to graffiti writers to let readers understand how this hidden group of people perceive the notion of graffiti within their own subcultural discourse – and, at the same time, how the public responds to those graffiti-writings.

The research project, to a certain extent, manifests similarities to the literature reviews at an international level, especially the graffiti studies in London and New York. There are similarities in the graffiti styles – tags, bombs and pieces – and also in terms of the meanings carried behind graffiti-writing in public spaces, which showcase power through occupying space and its association with commercialization. Nevertheless, graffiti in Hong Kong have certain unique features, particularly as regards the official response to graffiti and the linkage of graffiti with politics. As seen in the Umbrella Movement and the Ai wei-wei incident, the legal responses were rigid and efficient, showing that the government paid great attention to the messages delivered in these cases. When no complaints or reports are made to the police, graffiti work is left undisturbed. Only when strong political messages are carried will prompt action be taken.

Graffiti are an underdeveloped research topic in Hong Kong, which is absent not only in the mainstream discourse but also in the mainstream arts. This paper aims to bridge the gap between the existing literature reviews and the graffiti development in Hong Kong. It gives voice to graffiti writers to let readers understand how this hidden group of people perceives the notion of graffiti within their own subcultural discourse and how city dwellers respond to those graffiti-writings.

This study aims to investigate dimensions related to the gender role and identity perceptions of adolescent girls in Hong Kong. It also aims to develop a typology based on the dimensions and to examine its ability to predict brand relationship variables.

A convenience sample of 355 Hong Kong female secondary school students aged 12 to 19 were asked to answer questions about gender roles and identities, ideal female images, and liking of global brands. A segmentation approach was employed to classify the respondents.

Four distinct clusters of adolescent girls were identified and profiled. They were Middle of the roaders, Achievers, Conservatives, and Inactives.

Understanding the unique characteristics of the clusters and the similarities and differences among them can enhance the targeting of marketing communication to adolescent girls, including the selection of celebrity presenters and visual images.

This was the first study to segment Chinese adolescent girls using gender roles and ideal female images.

This paper aims to determine whether family structure influences decision-making styles (DMSs) of Iranian couples.

A self-administered mall survey was conducted to discover the family structures and DMSs of Iranian couples. Data were randomly collected from a sample of 800 spouses in four big cities of Iran. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and multivariate analysis of variance were used to examine proposed hypotheses.

The EFA and CFA results show seven DMSs for Iranian couples. Also, the findings indicate family structure has a significant effect on DMS. In the other words, the results show a difference between DMSs of egalitarian and husband-dominated spouses.

One of the limitations of the study deals with product involvement, because consumer DMSs for each product category may vary. Also, children’s influences are not considered in this study, while gender/number of children may be particularly influential in family structure. Therefore, conclusions made from these findings may be limited to spouses with similar demographic characteristics.

The present research identifies seven DMSs for Iranian couples. It also examines whether family structure is an effective factor for DMS of spouses.

This paper aims to examine the relationship between religiosity and consumer values, religiosity and consumer decision making styles (CDMS), and the mediating role of consumer values in the relationship between religiosity and CDMS among young Indian Muslim consumers.

Data were collected from 487 young Muslim consumers across three states of India through a survey using a structured questionnaire. The data were analysed by using the techniques of exploratory factor analysis and structural equation modelling.

Religiosity negatively influenced novelty-fashion consciousness and brand consciousness decision making styles. Religiosity was found to have a significant positive relationship with the “interests of collectivities (IOC)” values and a significant negative relationship with the “interests of individual (IOI)” values. The results indicate that both “IOI” values and “IOC” values mediated the relationship between religiosity and novelty-fashion consciousness and brand consciousness.

The results of the study provide vital insights regarding the relationship between religiosity, values and CDMS. It provides insights about the consumption behaviour of young Muslim consumers of India who have not been studied as a consumer group.

The purpose of this study is to understand the moderating role of market dynamism in the relationship between organizational flexibility and pioneering behavior in tourism firms in Arequipa, Peru. This study aims to delve into the antecedents of pioneering orientation understood as a strategic stance that favors the creation and launch of new products in the market.

This empirical study involved the analysis, using partial least squares regression, of 306 surveys administered to mangers of tourism enterprises. Mediation has also been examined using the bootstrapping method.

The results show that organizational flexibility has a positive impact on pioneering behavior, while market dynamism positively mediates this relationship.

This work provides interesting theoretical and empirical contributions for the management of firms in the tourism sector. Firms should develop capabilities to reconfigure their processes and products to adequately implement and exploit innovations generated in their organizations. In addition, tourism enterprises should improve their performance by creating new products and/or services, aligned with changes in customers' purchasing and consumption habits.

This study aims to elaborate on the background of pioneering orientation understood as a strategic stance that favors the creation and launch of new products in the market. This study also proposes that market dynamism is a factor to be considered in improving this relationship.

El objetivo de este trabajo es comprender el papel moderador del dinamismo del mercado en la relación entre la flexibilidad organizacional y el comportamiento pionero en las empresas de turismo de Arequipa, Perú. El estudio pretende profundizar en los antecedentes de la orientación pionera, entendida como una postura estratégica que favorece la creación y lanzamiento de nuevos productos al mercado.

El estudio empírico involucró el análisis, mediante regresión de mínimos cuadrados parciales (PLS), de 306 encuestas administradas a gerentes de empresas turísticas. La mediación también se realizó utilizando el método de “bootstrapping”.

Los resultados muestran que la flexibilidad organizacional tiene un impacto positivo en el comportamiento pionero, mientras que el dinamismo del mercado media positivamente en esta relación.

El trabajo aporta interesantes aportes teóricos y empíricos para la gestión de empresas del sector turístico. Las empresas deben desarrollar capacidades para reconfigurar sus procesos y productos para implementar y explotar adecuadamente las innovaciones generadas en sus organizaciones. Además, las empresas turísticas deben mejorar su desempeño mediante la creación de nuevos productos y/o servicios, alineados con los cambios en los hábitos de compra y consumo de los clientes.

El estudio pretende profundizar en el trasfondo de la orientación pionera entendida como una postura estratégica que favorece la creación y lanzamiento de nuevos productos en el mercado. También propone que el dinamismo del mercado es un factor a considerar en la mejora de esta relación.