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Article
Publication date: 17 August 2015

Stefan Schwarzkopf

The purpose of this article is to introduce the theme of this special issue. In doing so, the paper argues that marketing historical research is in need of a paradigmatic shift…

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Abstract

Purpose

The purpose of this article is to introduce the theme of this special issue. In doing so, the paper argues that marketing historical research is in need of a paradigmatic shift. Rather than privilege primary and secondary sources that preserve the perspectives and actions of corporate managers and of marketing academics, marketing historians need to open the historical narratives they construct much more than before to the experiences and voices of ordinary consumers, i.e. of those who actually shop and buy and choose. They also need to do more to incorporate into their narratives examples of the value-creation that consumers themselves enact, both inside and outside the sphere of the market.

Design/methodology/approach

By reviewing the state of the marketing historical literature, this paper introduces the “History from Below” school of historical thought into marketing historical research. It also tests to what extent a stronger consumer focus might be able to enrich historical research in marketing.

Findings

Although contemporary marketing historiography is characterized by a richness of themes and methodological approaches, there is still a marked difference between the way marketing academics and historians write the history of marketing and consumption. While, surprisingly, the former often tend to ignore the voices of ordinary consumers, the latter often lack the marketing-related “technical” knowledge to fully understand the significance of specific archival sources they discuss. This means that a genuine “People’s History of Marketing” has yet to be written.

Research limitations/implications

Findings from the paper will be of value to marketing historians who wish to expand the scope and agenda of their research and help historical research move away from narrow managerial perspectives and other “privileged” accounts of marketing.

Originality/value

This paper makes two original contributions. First, it introduces historiographical innovations associated with “History from Below” (social history) into marketing historical scholarship. Second, it attempts to help marketing historians identify alternative sets of primary and secondary sources, e.g. oral history archives, which would allow them to be much more optimistic about their own ability to reconstruct the perspectives of those whose voices are all too often ignored.

Details

Journal of Historical Research in Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 8 July 2010

Danny Budzak

This paper aims to describe the development of an online project in East London about local history.

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Abstract

Purpose

This paper aims to describe the development of an online project in East London about local history.

Design/methodology/approach

The approach to the paper has been to combine the experience of building and developing a live online community of practice (around the subject of local history in East London) with both established historical theory and the emergence of self‐publishing “history from below”.

Findings

The project has revealed that the classification of history at a local level requires a detailed understanding of the theory of history, issues about classification of history, and the need to create a classification scheme that is usable in the context of user‐generated content.

Originality/value

The online project has been live for around 18 months. In this time, over 440 people have contributed almost 5,000 original posts. They have created a strong online community presence and there has been work to classify the contributions by professional and amateur historians and local people who are recording their personal memories.

Details

Aslib Proceedings, vol. 62 no. 4/5
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 21 June 2013

Josephine May and Helen Proctor

The first state high schools in New South Wales (NSW) were restricted to children with high academic ability. The purpose of this paper is to explore the lived experience of over…

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Abstract

Purpose

The first state high schools in New South Wales (NSW) were restricted to children with high academic ability. The purpose of this paper is to explore the lived experience of over 70 former students from three such schools, one coeducational, the other two single‐sex, with special attention to academic and social curricula.

Design/methodology/approach

The study investigates memories of a particular moment in the history of secondary schooling in NSW before the establishment of mass secondary education. The authors utilise theoretical concepts from recent oral history studies regarding memory communities and intersectionality.

Findings

In bringing ex‐students’ memories of both single‐sex and coeducational academically‐selective high schooling together, the study reports on the homogeneity of the memories of this type of schooling despite the different sexual structures of the schools. The respondents, it is argued, constitute a “memory community” in that they recalled their selection for high school as marking them out as intellectually superior, “special”. Their main differentiating feature arose from their sex and gender socialisation. Females were made more consistently conscious of their responsibilities within their schools’ gender regime.

Originality/value

The approach in this paper adjusts the focus of traditional oral history research in the history of education to “history from within” (rather than “from below”); to experiences of both academic and socialcurriculum (not “formal/informal”); to a gendered approach incorporating both sexes; and to a comparative approach across academically‐selective coeducational and single‐sex high schools.

Details

History of Education Review, vol. 42 no. 1
Type: Research Article
ISSN: 0819-8691

Keywords

Article
Publication date: 17 August 2015

Matthew Bailey

This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer…

Abstract

Purpose

This paper aims to join a growing movement in marketing history to include the voices of consumers in historical research on retail environments. It aims to show that consumer perspectives offer new insights to the emergence and reception of large-scale, pre-planned shopping centers in Australia during the 1960s, and allow one to write a history of this retail form from below, in contrast to the top-down approach that is characteristic of the broader literature on shopping mall development.

Design/methodology/approach

Written testimonies by consumers were gathered using a qualitative online questionnaire. The methodology is related to oral history, in that it seeks to capture the subjective experiences of participants, has the capacity to create new archives, to fill or explain gaps in existing repositories and provide a voice to those frequently lost to the historical record.

Findings

The written testimonies gathered for this project provide an important contribution to the understanding of shopping centers in Australia and, particularly Sydney, during the 1960s, the ways that they were envisaged and used and insights into their reception and success.

Research limitations/implications

As with oral history, written testimony has limitations as a methodology due to its reliance on memory, requiring both sophisticated and cautious readings of the data.

Originality/value

The methodology used in this paper is unique in this context and provides new understandings of Australian retail property development. For current marketers, the historically constituted relationship between people and place offers potential for community targeted promotional campaigns.

Details

Journal of Historical Research in Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 1 November 2023

Alison Bedford

This essay engages with scholarship on history as a discipline, curriculum documents and academic and public commentary on the teaching of history in Australian, British and…

Abstract

Purpose

This essay engages with scholarship on history as a discipline, curriculum documents and academic and public commentary on the teaching of history in Australian, British and Canadian secondary contexts to better understand the influence of the tension between political pressure and disciplinary practice that drives the history wars in settler-colonial nations, how this plays out in secondary history classrooms and the ramifications this may have on students' democratic dispositions.

Design/methodology/approach

This article aims to compare secondary history curricula and pedagogies in Australia, Britain and Canada to better articulate and conceptualise the influence of the “history wars” over the teaching of national histories upon the intended and enacted curriculum and how this contributes to the formation of democratic dispositions within students. A conceptual model, drawing on the curriculum assessment of Porter (2006) and Gross and Terra's definition of “difficult pasts” has been developed and used as the basis for this comparison. This model highlights the competing influences of political pressure upon curriculum creation and disciplinary change shaping pedagogy, and the impact these forces may have upon students' experience.

Findings

The debate around what content students learn, and why, is fraught because it is a conversation about what each nation values and how they construct their own national identity(ies). This is particularly timely when the democratic self-identification of many nations is being challenged. The seditious conspiracy to storm the US Capitol on 6 January 2021, Orban's “illiberal democracy” in Hungary and the neo-Nazis in Melbourne, Australia are examples of the rise of anti-democratic sentiment globally. Thus, new consideration of how we teach national histories and the impact this has on the formation of democratic dispositions and skills is pressing.

Originality/value

The new articulation of a conceptual model for the impact of the history wars on education is an innovative synthesis of wide-ranging research on: the impacts of neoliberalism and cultural restorationism upon the development of intended curriculum; discipline-informed inquiry pedagogies used to enact the curriculum; and the teaching of national narratives as a political act. This comprehensive comparison of the ways in which history education in settler-colonial nations has developed over time provides new insight into the common elements of national history education, and the role this education can play in developing democratic dispositions.

Details

History of Education Review, vol. 52 no. 2/3
Type: Research Article
ISSN: 0819-8691

Keywords

Article
Publication date: 24 September 2019

Niall G. MacKenzie, Zoi Pittaki and Nicholas Wong

This paper aims to show how historical approaches can better inform understanding of hospitality and tourism research. Recent work in business and management has posited the value…

Abstract

Purpose

This paper aims to show how historical approaches can better inform understanding of hospitality and tourism research. Recent work in business and management has posited the value of historical research and narrative frameworks to explicate business phenomena – here the authors propose an approach to hospitality and tourism studies could be similarly beneficial.

Design/methodology/approach

Three principal historical approaches are proposed: systematic study of historical archives, oral histories and biography and prosopography. The paper further proposes that such work should be aligned to Andrews and Burke’s framework of the 5Cs: context, change over time, causality, complexity and contingency to help situate research appropriately and effectively.

Findings

This paper suggests that historical methods can prove particularly useful in hospitality and tourism research by testing, extending and creating theory that is empirically informed and socially situated. The analysis put forward shows that undertaking historical work set against the framework of the 5Cs of historical research offers the potential for wider and deeper understandings of hospitality and tourism research by revealing temporal and historical dynamics in the field that may hitherto be unseen or insufficiently explored.

Originality/value

Much of the existing work on the benefits of historical approaches in business and management has focussed on the why or the what. This paper focuses on the how, articulating how historical approaches offer significant potential to aid the understanding of hospitality and tourism research.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 1 October 2003

Sue Llewelyn

The value of qualitative empirical research in the management and accounting disciplines lies in its “conceptual framing” of organizational actions, events, processes, and…

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Abstract

The value of qualitative empirical research in the management and accounting disciplines lies in its “conceptual framing” of organizational actions, events, processes, and structures. Argues that the possibilities for conceptual framing extend beyond the highly abstract schema generally considered as “theories” by academics. In support of this argument, distinguishes five different forms of theorization. Explores the relationship between these theoretical “levels” and the different issues that empirical research explores, arguing that, as the “level” of theorizing “rises”, issues of agency give way to a focus on practice and, in turn, to a concern with structure. As this happens, research aims directed towards abstraction and explanation supersede those for contextualization and understanding. Concludes that views on “what counts as theory” are, currently, too narrow to conceptualize agency, emergence and change adequately in organizational life and, hence, the full range of significant empirical phenomena that characterize the management and accounting areas are not being researched.

Details

Accounting, Auditing & Accountability Journal, vol. 16 no. 4
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 8 November 2011

Andrea Davies

The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in…

Abstract

Purpose

The paper's aim are to: review the value and credibility of oral history for historical research in marketing; and conceptualize oral history as more than a data source in historical research but also a subject to investigate memory and a conceptual approach for understanding historical events.

Design/methodology/approach

The paper comprises an international historical review of oral history theory and practice linked to an examination of oral history methods in marketing.

Findings

Oral history is perceived as an “essentially contested concept”; a lack of consensus on universal principles has been sustained over a long time and has led to incredible diversity in theory and practice but has also made it difficult to grasp and manage. It is shown to be perspectival with analytical reach beyond individuals' recollected experiences and actions. Memory is identified as the subject as well as the source for oral history and a misconception that oral history can provide literal expressions of what experience and events were like is clarified. Oral history has been under‐utilized in marketing history and this is presented as a methodological paradox given the ubiquity of the interview in the marketing discipline more generally.

Originality/value

Central to oral history are a range of questions around issues of memory and remembering that have been largely unacknowledged in marketing and the oral history approach is perhaps uniquely placed to address some of these. Oral history critically examines the making of history and the paper highlights some of the issues this presents for historical research. Disciplinary efforts to standardize oral history are queried.

Details

Journal of Historical Research in Marketing, vol. 3 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
256

Abstract

Details

Journal of Historical Research in Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1755-750X

Article
Publication date: 9 May 2008

Stephen P. Walker

This paper aims to make an assessment of the contribution made by accounting histories of women produced since 1992 and the current state of knowledge production in this subject…

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Abstract

Purpose

This paper aims to make an assessment of the contribution made by accounting histories of women produced since 1992 and the current state of knowledge production in this subject area.

Design/methodology/approach

The study is based on a review of published sources on accounting history and women's, gender and feminist history.

Findings

Whereas feminist historians and historians of gender boast substantial advances in research and transformative impacts on the wider discipline of history, similar momentum is less evident in accounting history. It is argued that over the past 15 years scholarship has remained substantially in the “recovery” phase, has not “defamiliarized” the sub‐field and is yet to engage with developments in feminist and gender historiography which offer regenerative potential.

Research limitations/implications

The paper argues that sex and gender differentiation persist in both the past and the present and their study should feature large on the accounting history research agenda.

Originality/value

Core themes in feminist and gender history are explored with a view to identifying research questions for accounting historians. These themes include the oppression and subordination of women, the public‐private divide, restoring women to history, devising new periodisations, investigating socio‐cultural relations, and the construction of identities.

Details

Accounting, Auditing & Accountability Journal, vol. 21 no. 4
Type: Research Article
ISSN: 0951-3574

Keywords

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