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Article
Publication date: 12 June 2020

Anthony McMullan and Stephen Dann

This paper aims to present a new model of marketing analysis that is capable of using the embedded knowledge that sits untapped in the history of marketing thought to…

Abstract

Purpose

This paper aims to present a new model of marketing analysis that is capable of using the embedded knowledge that sits untapped in the history of marketing thought to solve contemporary marketing problems – the conceptual-historical analytical research model (CHARM).

Design/methodology/approach

This paper outlines the evolution of historical analysis methods (HAM), along with critiques and enhancements of the prior processes offered by Savitt (1980), Nevett (1991) and Golder (2000). From these foundations, the paper outlines the components of the model of historical analysis, detailing the development of the analytical template design. It also details the four-step process of engaging structured revisits of past knowledge for contemporary problem-solving.

Findings

The CHARM for problem-solving in marketing is a knowledge-gathering system that informs marketing decisions addressing contemporary problems. This is achieved through the use of embedded knowledge from a corpus of historical texts.

Research limitations/implications

This paper provides a method for future researchers to apply for replicable examination of historical texts and to assist intercoder reliability for multi-author history projects through the application of structured templates.

Practical implications

The CHARM for problem-solving in marketing is a knowledge-gathering system that informs marketing decisions addressing contemporary problems. This is achieved through the use of embedded knowledge from a corpus of historical texts.

Originality/value

The CHARM process applies a systematic protocol for engaging qualitative sources for historical analysis through preset data collection templates, structured analysis frameworks and definitional understanding templates for improved replicability. This paper presents a new model of approaching historical analysis through a problem-solving lens, whereby historical sources become the foundations for the solution to a problem, rather than just the literature review that identifies the presence of gap.

Details

Journal of Historical Research in Marketing, vol. 12 no. 3
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 1 March 1985

Tomas Riha

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and…

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Abstract

Nobody concerned with political economy can neglect the history of economic doctrines. Structural changes in the economy and society influence economic thinking and, conversely, innovative thought structures and attitudes have almost always forced economic institutions and modes of behaviour to adjust. We learn from the history of economic doctrines how a particular theory emerged and whether, and in which environment, it could take root. We can see how a school evolves out of a common methodological perception and similar techniques of analysis, and how it has to establish itself. The interaction between unresolved problems on the one hand, and the search for better solutions or explanations on the other, leads to a change in paradigma and to the formation of new lines of reasoning. As long as the real world is subject to progress and change scientific search for explanation must out of necessity continue.

Details

International Journal of Social Economics, vol. 12 no. 3/4/5
Type: Research Article
ISSN: 0306-8293

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Book part
Publication date: 1 January 2014

Edward Kasabov and Usha Sundaram

This chapter uses a historical lens to analyse the role of governance institutions in shaping enterprising places using the context of the English city of Coventry in the…

Abstract

Purpose

This chapter uses a historical lens to analyse the role of governance institutions in shaping enterprising places using the context of the English city of Coventry in the early to late Middle Ages. Using historical documentation as an empirical method, this chapter examines the formation, evolution, growth, maturation, decline of institutional structures, related governance mechanisms and their interactions with other institutional influences that shaped the entrepreneurial nature of the city and its economy. The chapter discusses aspects of success, failures and discontinuities that beset the entrepreneurial landscape of the city and draws parallels to some contemporary developments in UK’s entrepreneurial governance.

Methodology/approach

The chapter is underpinned by a research methodological approach that is historical and processual in nature and relies on historical documentation including archival sources of empirical material and other published data which have not previously been studied in the context of entrepreneurship and public governance. The research method and approach addresses a methodological and conceptual void in extant entrepreneurship literature.

Findings

The empirical findings from archival sources of data and their analysis sheds a new interpretive light on the nature of enterprising places as a combination of continual historical synergies in the specific context of Coventry. The chapter specifically focuses on the role of merchant and craft guilds as a unique presence in the entrepreneurial landscape of Coventry in the early to late Middle Ages and their contribution as powerful institutional and governance forces in shaping the city’s economic history. The guilds and associated governance institutions exercised and enacted multiple economic, legislative, regulatory, civic, municipal, socio-cultural and religious roles and left a strong imprint on the city’s economic destiny that endured for several centuries. Through the interpenetrative influences of these guilds with other political, royal and religious institutional structures of their day, the economic history of the city and its enterprise was woven together in a fabric of cooperation, discord and power struggles. The historical analysis provides a powerful narrative in charting this story and draws parallels to ongoing struggles in contemporary developments in Coventry’s entrepreneurial governance and leadership.

Research and practical implications

The chapter contributes a historic and contextually enriched sensibility in understanding the entrepreneurial and economic history of Coventry as viewed through the lens of institutional interactions and provides a valuable study that draws parallels between the past and the present. It provides a historically informed approach in understanding the current context of the nation’s local and regional economic policies and attempts to understand how enterprise and enterprising places thrive and sometimes struggle to survive within such a landscape.

Originality/value of chapter

The chapter is a unique take on the analysis of entrepreneurship and institutional governance of a city’s local economy in that it takes a historical perspective of issues that animate current public discourse. A historical approach to studying entrepreneurship provides a longitudinal and macro perspective to studying ideological debates that shade contemporary economic, political and socio-cultural governance. The analysis draws interesting parallels to the power discourses and dynamics and ideological conflicts that shaped institutional influences across centuries that impacted upon the city’s economy and use that as a backdrop to comment upon contemporary developments in the policy landscape viewed as an articulation of a political-ideological agenda. The analysis provides and calls for a greater application of historical sensibilities in governance and entrepreneurship scholarship in order to glean valuable lessons.

Details

Enterprising Places: Leadership and Governance Networks
Type: Book
ISBN: 978-1-78350-641-5

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Article
Publication date: 13 May 2014

Vilma Karvelyte-Balbieriene and Indre Grazuleviciute-Vileniske

The purpose of this paper is to analyze the historical, cultural, and social significance and the role in landscapes of Lithuanian villages with churches and to formulate…

Abstract

Purpose

The purpose of this paper is to analyze the historical, cultural, and social significance and the role in landscapes of Lithuanian villages with churches and to formulate the hypothetical framework for their revitalization and consequent sustainable development of country's rural landscape.

Design/methodology/approach

The methodology of the research encompassed the desktop study (analysis of literature, archival data, maps, and statistical data) and the analyses on site (observation, measurements, and recording in photographs of buildings and urban structures).

Findings

The findings of the research include the analysis of the historical development of country's rural settlements with the religious function, formulation of the notion of the contemporary village with church, identification of the contemporary network of country's villages with churches and analysis of their current socioeconomic and sociocultural situation and the role in rural landscape. The results of the analyses were used formulating the hypothetical framework for the revitalization of the villages with churches and the sustainable development of the rural landscape.

Originality/value

The analysis of literature demonstrated that Lithuanian villages with churches and their significance for the sustainable development of country's rural landscape are paradoxically neglected subjects. Meanwhile, the foreign experience has demonstrated that historic rural settlements, including the settlements with the religious function, are important not only as separate cultural assets but also can play an important role in the identity, viability, and the sustainable development of rural landscapes. Thus the findings of the research demonstrating the peculiarities and potential of Lithuanian villages with churches can be used in the fields of heritage preservation, landscape management, and rural development.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 4 no. 1
Type: Research Article
ISSN: 2044-1266

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Article
Publication date: 10 September 2018

Katherine Perrotta

The purpose of this paper is to examine whether or not the implementation of an instructional unit about an underrepresented historical figure, specifically Elizabeth…

Abstract

Purpose

The purpose of this paper is to examine whether or not the implementation of an instructional unit about an underrepresented historical figure, specifically Elizabeth Jennings, titled “The Elizabeth Jennings Project” (EJP) creates conditions conducive for middle and secondary social studies students to demonstrate historical empathy.

Design/methodology/approach

A case study methodology was selected for this study because the researcher implemented the EJP at one school with a small sample size of participants to assess which pedagogical factors, if any, fostered historical empathy through analysis of an underrepresented historical figure among middle and secondary social studies students.

Findings

Major findings highlight that active learning pedagogies, such as in-class debate, were effective strategies that promote historical empathy when middle and secondary students examined documents about an underrepresented historical figure. Analysis of the implementation of “The EJP” provides insights about how historical empathy pedagogies can connect to national standards and initiatives such as the Common Core Standards for History/Social Studies and the National Council for the Social Studies College, Career, and Civic Life Framework for middle and secondary social studies.

Originality/value

Historical empathy refers to deep inquiry in which intellectual and affective responses to content are shaped through source analysis of the actions, motives, perspectives and beliefs of people in the past. Although there are several studies that address pedagogies that promote historical empathy through examinations of famous historical figures, there is limited research concerning whether students display historical empathy by investigating underrepresented historical figures such as Elizabeth Jennings.

Details

Social Studies Research and Practice, vol. 13 no. 2
Type: Research Article
ISSN: 1933-5415

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Article
Publication date: 10 June 2020

Farnaz Mohseni, Silke Weidner and Michael Kloos

The historic city of Shiraz, in the south of Iran, is renowned for its monuments and its remarkable macro skyline, which has been destructively affected by the rapid urban…

Abstract

Purpose

The historic city of Shiraz, in the south of Iran, is renowned for its monuments and its remarkable macro skyline, which has been destructively affected by the rapid urban development. This research proposes a systematic historical analysis, which can discover the driving forces behind the evolution of the macro skyline of Shiraz, in the past as well as contemporary times.

Design/methodology/approach

The proposed general framework of the methodology is constituted of systematic historical mapping and documentation, which is based on a desk study and field research. Moreover, by means of this methodology, different layers and driving forces of shaping the urban macro skyline are extracted.

Findings

The outcome demonstrates 12 driving forces or contributing factors behind the evolution of the urban macro skyline. Based on the results, it is concluded that there was a shift in the subject and content of driving forces during the last century that has contributed to the destructive effects on the silhouette of Shiraz in turn.

Practical implications

It is suggested that the proposed comprehensive method, which is based on the historical analysis and the field survey, can be applied as a documentation platform. It is believed that the analysis and the extraction of driving forces can facilitate future urban landscape management plans as well as possible impact assessments.

Originality/value

Many studies rely on the analysis of historical data in landscape assessment. Nevertheless, this research develops an innovative historical analysis, which identifies the driving forces behind the evolution of the urban macro skyline over time.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 10 no. 4
Type: Research Article
ISSN: 2044-1266

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Article
Publication date: 1 April 1982

Ronald Savitt

One of the most serious problems faced by the multinational retailer is the estimation of the structure of retail markets in the many countries that he might want to…

Abstract

One of the most serious problems faced by the multinational retailer is the estimation of the structure of retail markets in the many countries that he might want to enter. While marketing scholars have developed methods for assessing market potentials and for evaluating economic and political conditions, they have not been as successful in solving the market entry problem as it relates to the development of retailing. There are a large number of models of retail change which can be applied to the process, however, they generally fall short of management desires. In the first place, these models are often based on hypotheses of retail change in the North American market. In the second place, many of the models have not been formally tested within that environment and few have been evaluated in the wider context. Finally, these models are not comparative and the use of them in comparative analysis would suffer from the absence of acceptable categories and data. One approach that might help the difficulties of market entry is to apply historical research methods to the problem of understanding change. These methods by their very nature embody the elements of comparative analysis and offer the added advantage of dealing with specific firms and events rather than concentrating on more aggregate categories. By focusing on specific retailers in a single country and across many countries the researcher can develop general propositions which are deductively arrived at in a systematic fashion rather than rely on chance observation of aggregate structure and behaviour. Historical research demands a new outlook and sensitivity in the observation of events and in the analysis of data. The skills required to undertake such research have direct benefits because they force the researcher clearly to define the elements of his study in a way not possible when statistical methods are employed. Will such research be the answer to all of the issues of multinational retailing? The answer is clearly no; however, it can help managers and marketing scholars better understand the process of change in the past. There is no certainty that the past will predict the future, but understanding the process of change might make the future more manageable; and, what better place is there to start than a historical perspective?

Details

Management Decision, vol. 20 no. 4
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 8 May 2018

Nathalie Van Roy, Els Verstrynge and Koenraad van Balen

The purpose of this paper is to illustrate the assets of a preventive conservation approach for historical timber roof structures, as a means to improve the quality and…

Abstract

Purpose

The purpose of this paper is to illustrate the assets of a preventive conservation approach for historical timber roof structures, as a means to improve the quality and durability of maintenance and repair interventions.

Design/methodology/approach

The advantages of a preventive approach for historical structures were identified based on two analyses: a study of the structures’ behaviour and an investigation of existing approaches in current practice. The two main identified advantages of the approach, the cyclic process-approach and the potential of knowledge enhancement, were hereafter conceptually implemented in existing approaches.

Findings

Current practices focus on single curative interventions, and monitoring is often considered redundant. The importance of monitoring and knowledge enhancement is demonstrated based on the theory of complex adaptive systems (CAS). A preventive conservation approach for historic timber roof structures allows integrating these insights.

Research limitations/implications

The analysis of current practice is a sample survey, and the proposed preventive conservation approach is presented at a conceptual level. Future research foresees a more elaborated study of current practice and detailed validation of the developed approach.

Originality/value

Three new contributions to the existing research on preventive conservation are: arguments for the implementation of a preventive approach, based on an analysis of the structures’ behaviour; the identification of limitations of current approaches that can be tackled in a preventive conservation approach; and the integration of the existing international guidelines and the principles of preventive conservation into a conceptual approach for the monitoring and management of these structures. Furthermore, the research paper demonstrates how timber structures can be understood as CAS, which is a novel viewpoint.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 8 no. 2
Type: Research Article
ISSN: 2044-1266

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Book part
Publication date: 9 October 2012

Carly Adams

Purpose – This chapter explores various approaches to historical methods as they relate to sport and physical culture research.Design/methodology/approach – The chapter…

Abstract

Purpose – This chapter explores various approaches to historical methods as they relate to sport and physical culture research.

Design/methodology/approach – The chapter discusses various paradigmatic approaches to historical methods (reconstructionist, constructionist and deconstructionist) and takes up current debates related to archives, newspapers, photographs and oral history as they relate to the method. Drawing on these discussions, I outline various approaches to designing a sport and physical culture project using historical methods, focusing on my work on women's industrial sport in the 1920s and early 1930s.

Findings – I discuss how data evolved from the method and how I made choices about the inclusion and exclusion of materials. The chapter concludes that historical methods are tedious, complex and messy but also exciting and insightful ways to do research. I also conclude by encouraging the researcher to be reflexive and aware of one's ‘positionality’ as a researcher and embrace the historical process.

Originality/value – The chapter is original work. It is not so much a prescriptive ‘how-to’ guide for historical research, but it works to take up current debates in historical methods. It also endeavours to engage students and scholars alike as they consider their research projects and the potential value of historical methods.

Details

Qualitative Research on Sport and Physical Culture
Type: Book
ISBN: 978-1-78052-297-5

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Article
Publication date: 10 April 2017

Christian Schnee

This paper aims to advocate a revised perspective in historical analysis. The author calls for historians to apply the concept of reputation as interpretive lens in the…

Abstract

Purpose

This paper aims to advocate a revised perspective in historical analysis. The author calls for historians to apply the concept of reputation as interpretive lens in the analysis of historical processes and outcomes.

Design/methodology/approach

Widely used in management and marketing writing, but also relied upon in political science, the concept of reputation helps predict behaviour of individuals and entities that are bound by political constraints to align their actions to the goal of generating a popular standing. The lens also serves to cast light on the actions engaged in by external stakeholders that are informed by reputational cues. This theoretical contention is illustrated in four case studies resulting from investigations into political decisions and military conflicts, both in the republican and imperial period that ascertain how success and expansion as well as failure and decline of ancient Rome can be viewed and better understood by applying reputation as an instrument to direct and focus historical analysis.

Findings

This paper does not only advance complementary angles and alternative answers to issues in ancient Roman history. The cases considered also demonstrate how failure to recognise reputation as a significant concept in historical analysis does not only impair a comprehensive and balanced reflection of personal and organisational stakeholder behaviour but also thwarts a full appreciation of the motivation that drives individual protagonists and institutional agents, whose decisions are central to historical processes and outcomes.

Originality/value

The findings advanced in this paper – informed by four case studies – evidence the need of a new analytical prism in historical enquiry that will define the questions raised and direct the researcher’s attention. It has been shown how the concept of reputation can play a tangible role in sketching out a distinct new angle in historical investigation that leads to reviewing current narrative of past events and phenomena.

Details

Journal of Management History, vol. 23 no. 2
Type: Research Article
ISSN: 1751-1348

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