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For centuries, the Hispanic population has been proving itself as an emerging majority in the United States. The United States census shows that the Hispanic population more than doubled from 1970 to 1980 and from 1980 to 1990. However, despite these data, libraries have not adapted their library services to meet the needs of this population, despite their knowledge that Hispanics do not feel welcome in libraries. Authors from 1970 to 2001 have highlighted the long-standing problem of Hispanic under-utilization of libraries and have provided recommendations for the library community regarding adapting their services in a culturally sensitive manner. Despite these publications, there is still literature in 2001 reporting that Hispanics do not feel welcome in libraries. The purpose of this study is to examine the current status of three facets of librarianship: (1) outreach efforts to Hispanics; (2) specialized training for Hispanics in bibliographic and information literacy; and (3) current attitudes of Hispanics toward public libraries.

Purpose – To provide a demographic portrait of Latinos in the Washington Metropolitan Area.

Design/methodology/approach – This is a descriptive analysis using published results from the 2010 U.S. Census and authors’ tabulations from the U.S. Census Bureau's 2009 American Community Survey.

Findings – According to the 2010 U.S. Census, more than 700,000 Latinos lived in the Washington metropolitan area. In many ways, Washington's Latino population is unique when compared to Latino populations in other U.S. metropolitan areas. For example, unlike other metropolitan areas, no single Hispanic origin group is in the majority in Washington. And while the largest Hispanic origin group in other metropolitan areas is often of Mexican, Puerto Rican, Cuban, or Dominican origin, in the Washington metro area Salvadorans are the largest group. In other ways too, the Capital Region's Latino population is unique. It has the nation's largest Bolivian community. It has a greater share of immigrants than Latino populations in most other metropolitan areas. It has a higher share of college graduates among its Latino population than any other metropolitan area nationwide. And it is dynamic – growing fast and dispersing across the region.

Originality/value – This chapter provides a detailed demographic portrait of Latinos in the Washington, DC, area using the latest data sources available.

Enclave development is a common theme underlying much of the current thought regarding ethnic entrepreneurism, and particularly entrepreneurial behavior among recent immigrants. Historically, ethnic enclaves are described as having certain necessary characteristics (Portes, 1998; Portes & Bach, 1985; Waldinger et al., 1990), such as co-ethnic spatial concentration or agglomeration, a co-ethnic social and support network, a co-ethnic capital market, an intra-ethnic market trading structure (e.g. Dyer & Ross, 2000), and uniqueness of co-ethnic customer preferences and personalized services (e.g. Peterson & Roquebert, 1993). Current theory suggests that aspiring immigrant entrepreneurs and existing ethnic businesses alike can take advantage of the market and social cohesiveness offered by an established enclave, ultimately reducing the various transactions costs associated with doing intra-enclave business (Knack & Keefer, 1997). As Light (1998) argues, the key connection between social capital and ethnic entrepreneurship is the efficient use of ethnic resources to support the creation and survival of businesses in the community. While some characteristics of ethnic enclaves, such as co-ethnic agglomeration and social networks, have been extensively investigated by sociologists, regional economists, population ecologists, and entrepreneurship researchers, other enclave characteristics, such as the inter and intra-enclave market trading behaviors have been recognized, but less researched (Dyer & Ross, 2000; Galbraith et al., 2003).

Federal immigration policy embodies national ideas about membership. Nevertheless, attitudes toward immigration within a nation are not invariable. Regional policies vary dramatically in their support or antagonism toward immigrants. In addition, immigration policy profoundly affects other areas of governmental authority. This chapter explores the relationship between state-level immigration policy and family reunification for Hispanic/Latino children in the United States. The quantitative analysis utilizes data from the National Council of State Legislatures (NCSL) (2008–2014) as well as data gathered from the Child Welfare Outcomes Report published by the Department of Health and Human Services. The results show that while Hispanic/Latino children are not overrepresented in the child welfare systems of the states with the most antagonistic legislation, they are returned to the custody of their parent(s) in smaller percentages compared to whites in the states with the most antagonistic bills compared with the states with the most supportive bills.

Purpose and approach – This research explores gender and gender inequality in representation in state legislatures among African Americans, Hispanics, and white Americans. Using 10 states with the largest concentrations of African Americans in the population and 10 with the largest concentrations of Hispanics in 2003, a parity index was used to compare each race/sex group's share of each state's population with that group's share of seats in the state legislature. Parity ratios were also constructed for white women and white men in both sets of states.

Findings – White men dominate all the state legislatures surveyed here; white women are severely underrepresented as are Black women, Hispanic women, and Hispanic men. Black men are slightly but not greatly underrepresented in political office in these states. A consistent pattern is that the higher the representation of any group of males, the greater is the gap between women and men.

For Black and white women in both sets of states, having a high proportion of women who are college graduates, who are employed, and who work as managers or professionals and garner larger earnings increases their chances for election, but this pattern is not observed among Hispanic women.

Implications – These findings are significant because they bring together previously disparate insights from political science and sociology; highlight differences between women and men and among people from different ethnic groups; and reveal the importance of an intersectional approach for understanding the representation of diverse groups in political office.

The Hispanic market is growing and changing, providing a vital and necessary marketplace for a wide variety of products. Analyses the Hispanic market in the USA, concentrating on advertising. Identifies the Hispanic market through demographic analysis, reviews the manner in which advertisers have portrayed Hispanics, and looks into the tactics which advertisers use in order to market to that inherent market.

Purpose – This chapter frames the horizon of inquiry intended by this conference on the Hispanic Presence in the Washington region. It presents social theory related to the formation of new types of community substance in immigrant receiving countries called ethnicities, especially in American metropolitan regions.

Findings – This synthesis of approaches to intergroup relations and account of changes in the collection of data regarding urban ethnicity frame a new research agenda.

Practical implications – This chapter proposes new horizons for regional studies and ethnicities. It addresses metropolitan governance, especially relationships among persons, groups, and cultures in regions that lack representation and institutions for political development. The web-based data sets and recommended readings provide sources that quantitatively and qualitatively deepen insight into the Hispanic presence in the country and in various metropolitan regions. Along with another forthcoming collection on the history, politics, and architecture of Washington, DC, this work catalyzes research to enable teaching and service related to the metropolitan region surrounding the federal district.

Social implications – This chapter includes models of action-oriented research that engage ethnic groups in coalition building and that test the viability of Hispanicity as a social-cultural development model.

Originality/value of chapter – This chapter blends social theory with community-based practices. It broaches substantive questions about appropriate scales of social analysis and ethnicity as interrelated dimensions of research and practice the government created data sets and places called metropolitan regions. It elaborates a new, fundamentally regional model that is unlike, but not opposed to, the country-wide focus of ethnic group advocacy and interest groups.

The first point worthy of consideration is that, until recently, Washington was not a traditional destination for Hispanics and other foreign nationals migrating from developing societies. Before the 1980s, when the Hispanic population exploded in the region, the city welcomed two waves of migrants. The first consisted of various waves of Europeans, primarily from Northern and Eastern Europe, who settled in DC as part of the migration wave of the late 19th century through the 1920s. Many from this group were professionals but the majority was journeyman simply employed in retailing and other low-cost entry services.¹ Although we do not have an accurate and concrete account of the size of this migration wave, by simply examining the growth of the overall population of the city one can assert that the European migration at the turn of the 20th century in Washington did not amount to the proportions we witness today.

The fastest-growing and the largest minority group in the USA, Hispanics are known to have low health literacy because of their limited English proficiency (LEP) and other socio-economic and cultural factors. This paper aims to examine the health information-seeking behaviors of Hispanics in the e-health environment and their use of public libraries as a health information source/service.

An interviewer-administered survey was conducted using a semi-structured instrument. The questionnaires inquired about Hispanics’ health information needs, source use and source preference; use of the library for health information needs; and their perceptions and satisfaction about the library’s consumer health information services. A total of 26 Hispanics were recruited from a Hispanic community organization, a public library and an ethnic grocery store in North Carolina.

The majority of the participants are foreign born (92.3 per cent) and non-English speakers (84.6 per cent). The internet was the most frequently used source, followed by friends/family, doctors and TV. Eighty-one per cent of the participants were internet users, and most of them (71 per cent) used the internet at home. Only 23 per cent visited a public library to search the internet for health information. Some barriers to using a public library mentioned by the participants include lack of time to visit a library, lack of skills in using the library materials, transportation, LEP, lack of eligibility for a library card, etc.

The findings will be useful for libraries and state/federal health services to evaluate and develop library services suitable for the Hispanics’ consumer health information needs.

This study is one of a few studies that use an empirical study of a low health literacy ethnic population to examine the possible roles of public libraries in enhancing health literacy.

In recent years companies have realized the importance of targeting their products and advertising efforts toward minority and ethnic groups. Globally, regional cultures have become more pronounced as waves of new immigration have begun to change the landscape for marketers. This paper examines the growing impact of immigrants in Europe and offers an American example of how to penetrate these emerging market segments. Of all the ethnic groups in the USA, Hispanic‐Americans are the fastest growing segment and the largest ethnic minority group. In Europe new immigrant groups are beginning to impact the economic, social and political scene. One area in which more research is needed is the effect of ethnic target marketing on both acculturated and un‐acculturated minorities. Today, it is essential that marketers divide their markets by country of origin and by level of acculturation.