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Article
Publication date: 1 June 2001

59

Abstract

Details

Assembly Automation, vol. 21 no. 2
Type: Research Article
ISSN: 0144-5154

Keywords

Article
Publication date: 1 June 1994

Engineering companies are spear‐heading growth in the UK's manufacturing industry — a trend that is rejected by a number of companies launching products and equipment into the…

Abstract

Engineering companies are spear‐heading growth in the UK's manufacturing industry — a trend that is rejected by a number of companies launching products and equipment into the aerospace market at this year's Manufacturing Week Exhibition (22–24 November, National Exhibition Centre, Birmingham).

Details

Aircraft Engineering and Aerospace Technology, vol. 66 no. 6
Type: Research Article
ISSN: 0002-2667

Article
Publication date: 17 April 2009

Richard Bloss

The purpose of this paper is to review the International Manufacturing Technology Show in Chicago, with emphasis on innovations in applying automation to manufacturing and…

Abstract

Purpose

The purpose of this paper is to review the International Manufacturing Technology Show in Chicago, with emphasis on innovations in applying automation to manufacturing and assembly.

Design/methodology/approach

In‐depth interviews with exhibitors of automated assembly and manufacturing technology.

Findings

Building of production machinery is moving toward offering automated assembly or production cells and away from building single purpose equipment. Robots are married to machine tools for much more than just tending.

Originality/value

The paper shows how users in almost any manufacturing realm will find that automated assembly technologies are now addressing all types of production requirements. No longer is it necessary to think that only million off part runs can be produced in an automated manner. Machine tool builders are including testing, finishing, marking, assembly and other secondary operations within the basic machining unit for a wide range of production volumes. Automation can even be applied to “made to order” type production.

Details

Assembly Automation, vol. 29 no. 2
Type: Research Article
ISSN: 0144-5154

Keywords

Article
Publication date: 7 August 2007

Morten Bach Jensen and Anna Lund Jepsen

The purpose of this paper is to state a case for consideration of low attention processing when advertising in industrial markets.

5546

Abstract

Purpose

The purpose of this paper is to state a case for consideration of low attention processing when advertising in industrial markets.

Design/methodology/approach

Through a critical description of low attention processing the paper demonstrates how this framework can be applied in industrial markets. A case is made that it is relevant to consider low attention processing in industrial markets. Content analysis is subsequently applied to 48 advertisements for products that are deemed to invoke low attention. In the analysis, focus is on whether the advertisements employ emotional appeals in connection to brands and/or use intuitively understandable messages as would be advisable for attitude change through low attention processing.

Findings

The analysis shows that emotional appeals are used little in advertisements targeted at the selected market and that advertisements in which the brand clearly is displayed in combination with positive emotional appeals are rare. This combination was only seen in three out of 48 advertisements. In addition, most advertisements are not intuitively understandable and thus require that the message receiver is willing and able to allocate resources to cognitively process the advertisement contents.

Originality/value

This paper states a practical case for increased consideration of low attention processing and the necessity for an increased focus on customers' processing of business‐to‐business (B2B) advertising.

Details

Journal of Business & Industrial Marketing, vol. 22 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Book part
Publication date: 23 October 2020

Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo

Generation Z in Malaysia is currently the largest age group representing 29% of the overall population, with a monthly disposable income of US$327 million. The Malaysian…

Abstract

Generation Z in Malaysia is currently the largest age group representing 29% of the overall population, with a monthly disposable income of US$327 million. The Malaysian Generation Z is an electronically engaged generation and is heavily dependent on their smartphones and social media, spending an average of 8 hours a day on the Internet. They are also well educated, empowered, and entrepreneurial. As consumers, Malaysian Generation Z is influential and independent in their decision-making process. At the workplace, members of Generation Z in Malaysia are curious, caring, competent, and confident. These unique characteristics and behaviours provide specific challenges to deal with them as consumers, workers, and entrepreneurs.

Details

The New Generation Z in Asia: Dynamics, Differences, Digitalisation
Type: Book
ISBN: 978-1-80043-221-5

Keywords

Article
Publication date: 1 June 1992

Peter Nolan

Trade unions have featured prominently in explanations of Britain′srelative industrial decline. Indeed, for at least a century, unions andtheir members have been accused of…

1066

Abstract

Trade unions have featured prominently in explanations of Britain′s relative industrial decline. Indeed, for at least a century, unions and their members have been accused of damaging productivity, increasing labour costs and destroying jobs. These claims are evaluated to see whether they are the product of systematic research evidence or mere prejudice. Focusing on the unions‐productivity link, looks at the most recent research evidence for Britain, situates it in a theoretical context, including recent American controversies, and then discusses the consequences of diminishing union membership and influence for the structure, performance and future prospects of the British economy.

Details

Employee Relations, vol. 14 no. 6
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 10 January 2019

Timo Mandler

Despite considerable investigations of the various outcomes of perceived brand globalness (PBG), the concept itself remains ambiguous, demanding further conceptual refinement. The…

2182

Abstract

Purpose

Despite considerable investigations of the various outcomes of perceived brand globalness (PBG), the concept itself remains ambiguous, demanding further conceptual refinement. The purpose of this paper is to contribute to global branding literature by suggesting an extended conceptualization of PBG, and empirically testing a corresponding extended model of global brand effects, relative to the conventional operationalization.

Design/methodology/approach

An empirical study (n=907) involving 63 brands across eight different product categories provides new insights into the composition of global brand effects by explicitly discriminating between different facets of consumers’ brand globalness perceptions (i.e. perceived market reach (PMR), perceived standardization (PST) and global consumer culture positioning (GCCP)).

Findings

The results clearly show that effects associated with global brands are not exclusively positive. While PMR and GCCP have positive effects on consumers’ brand evaluations and attitudes, PST has a strong negative effect on the same outcomes. These effects apply to both domestic and foreign global brands and occur irrespective of the perceived level of risk associated with a given product category.

Originality/value

The results provide managers a clearer picture of the up- and downsides of brand globalness perceptions and urge future studies on global brands to incorporate constructs that account for facets beyond a brand’s market reach to capture the phenomenon holistically.

Article
Publication date: 1 April 2021

Chih-Pin Lin and Tse-Ping Dong

Although recent models of place branding have proposed culture as a crucial element in establishing a strong place or nation brand, the way in which cultural products influence…

Abstract

Purpose

Although recent models of place branding have proposed culture as a crucial element in establishing a strong place or nation brand, the way in which cultural products influence the brand equity of other products from the same nation has not yet been studied. This study aims to argue that when a nation has strong legal institutions, as perceived by investors and managers, it offers fertile soil for cultivating cultural products that, when exported, can act as “cultural ambassadors,” promoting the country image in the minds of consumers and the value of the country's brands.

Design/methodology/approach

Exports of cultural products are provided by UNESCO. Valuable brands are those that brand finance included in its global top 500 most valuable brands list. The rule of law is provided by the World Bank. Panel regression models are used.

Findings

Supporting the hypotheses, exports of cultural products show positive effects on the value of brands from that country, and the rule of law shows positive effects on exports of cultural products.

Practical implications

Policymakers could improve the brand value of local firms by promoting exports of cultural products. To do so, policymakers should initiate judicial reforms that strengthen the rule of law to protect contracts and property rights.

Originality/value

This study examines the hitherto underexplored effects that a country's cultural product exports have on the brand value of firms from that country. Most prior research has focused on factors affecting imports of cultural products.

Details

International Marketing Review, vol. 38 no. 3
Type: Research Article
ISSN: 0265-1335

Keywords

Book part
Publication date: 21 August 2012

Christopher McKenna

Purpose – This chapter traces the creation of a market for strategy by management consulting firms during the second half of the twentieth century in order to demonstrate their…

Abstract

Purpose – This chapter traces the creation of a market for strategy by management consulting firms during the second half of the twentieth century in order to demonstrate their impact in shaping debates in the subject and demand for their services by corporate executives.

Design/methodology/approach – Using historical analysis, the chapter draws on institutional theory, including institutional isomorphism. It uses both primary and secondary data from the leading consulting firms to describe how consultants shifted from offering advice on organizational structure to corporate strategy and eventually to corporate legitimacy as a result of the changing economic and regulatory environment of the time.

Findings/originality/value – This study provides a historical context for the emergence of corporate and competitive strategy as an institutional practice in both the United States and around the world, and provides insights into how important this history can be in understanding the debates among consultants and academics during strategy's emergence as an academic subject and practical application.

Article
Publication date: 7 September 2023

Manuel Sanchez-Robles, Domingo Ribeiro Soriano, Rosa Puertas and José Manuel Guaita Martínez

In a world where sustainability is a major aim at all socioeconomic levels, social entrepreneurship plays an important role in achieving the goals that have been set. The purpose…

Abstract

Purpose

In a world where sustainability is a major aim at all socioeconomic levels, social entrepreneurship plays an important role in achieving the goals that have been set. The purpose of this study is to broaden the knowledge of social start-ups, social incubators and founding teams, highlighting the value of each one. The aim is to use quantitative analysis to determine the possible link between social incubators and social start-up success and identify the founding team profile of social start-ups from each sector according to a sector-based ranking.

Design/methodology/approach

Bootstrap data envelopment analysis (DEA) was used to calculate the efficiency of social incubators and social start-ups and thus quantify the impact, in terms of increased efficiency, of social incubators on social start-ups. Then, using cross-efficiency methodology, a synthetic index was used to analyse the founding team profile of social start-ups. The study is based on primary data from a survey of Spanish social incubators and social start-ups.

Findings

The study provides strong quantitative evidence of the positive effect of social incubators on the development of social start-ups. The size of this effect exceeds the know-how of start-ups. In terms of efficiency gains, this research quantifies the impact of social incubators on this entrepreneurial ecosystem. This impact exceeds 35%. The study also shows that the strongest social start-ups are in the food and information and communication technology (ICT) sectors. The founding teams in these cases have a strong business background, have a high educational level, receive subsidies and express a desire to retain control of the company.

Originality/value

There is an extensive literature dedicated to the analysis of the behaviour and characteristics of traditional incubators, accelerators and start-ups. However, despite the recent rise of social entrepreneurship, studies of social incubators and social start-ups remain scarce. This study provides two novel findings. (1) It shows the importance of creating a social start-up in a context where it receives support throughout all its development stages, providing quantitative insight into the contribution of social incubators and social start-ups. (2) It reveals the profile of founding teams in the highest-ranked business sectors.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 9/10
Type: Research Article
ISSN: 1355-2554

Keywords

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