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The aim of this research is to investigate the factors affecting consumers’ willingness to buy private label brands (PLBs). The relationships among store image, familiarity with PLBs, consumers’ perceptions of PLB quality, risk, price consciousness and attitude towards PLBs are examined. Finally, the relationship between attitude towards, and willingness to buy PLB is explored.

Self-administered questionnaire was distributed to shoppers at Carrefour operating in Cairo, Egypt. The data obtained from 265 respondents were examined using structural equation modelling (analysis of moment structures) version 22, which empirically test the hypothesised relations established in the research conceptual model.

With the exception of perceived risk, the results suggest that all consumers’ perceptual and attitudinal factors affect directly or indirectly consumers’ willingness to buy PLB.

This study is limited to international hypermarket/supermarket operating in Egypt. So the findings should be exercised with cautious while attempting to generalise the research results.

Retail managers should focus on the enhancement of both store image and familiarity with PLBs to leverage consumers’ perceptions with respect to PLBs quality and risk to achieve differentiation and to increase sales.

This is one of the few studies that investigate the role of familiarity with PLBs in a developing context. In doing so, it proposes that familiarity with PLBs directly affects consumers’ perceived quality and perceived risk, while it indirectly influences consumers’ willingness to buy PLBs.

El propósito de este trabajo es el de analizar los factores que afectan a la predisposición de los consumidores a comprar marcas de distribución. Es por ello que se examina la estructura de relaciones existentes entre la imagen de la tienda, la familiaridad con las marcas de distribución, las percepciones de calidad y riesgo así como la conciencia de precio y su posterior efecto en actitudes hacia las marcas de distribución y la predisposición de compra.

Se distribuyeron cuestionarios auto-administrados entre compradores de la cadena Carrefour en El Cairo, Egipto. Los datos proporcionados por 265 individuos fueron analizados con ecuaciones estructurales (AMOS) para contrastar empíricamente las relaciones planteadas en el modelo conceptual propuesto.

Los resultados obtenidos sugieren que todos los factores actitudinales y perceptuales de los consumidores afectan directa o indirectamente a la disposición de los consumidores a adquirir marcas de distribución, excepto la percepción del riesgo.

Este estudio se limita a las cadenas de supermercados e hipermercados que operan en Egipto, por lo que los resultados obtenidos tienen una limitada generalización fuera de este contexto.

Los directivos de los detallistas deben centrar sus esfuerzos en ensalzar la imagen de la tienda y la familiaridad con las marcas de distribución con el propósito de influir en las percepciones de calidad y riesgo que los consumidores tienen sobre ellas con el fin último de lograr una diferenciación y un incremento de las ventas.

Este estudio es uno de los pocos que investiga el papel que ejerce la familiaridad con las marcas de distribución en países en vías de desarrollo. Propone que la familiaridad afecta directamente a la percepción de calidad y riesgo de los consumidores e influye indirectamente en la disposición de los consumidores a comprar las marcas de distribución.

The purpose of this research is to assess public perception of food‐related hazards by Portuguese consumers at major metropolitan areas. A contrast was searched between controllable and non‐controllable hazards.

The Perceived Food Risk Index developed by Fife‐Schaw and Rowe, was administered to a sample of 666 subjects through a door to door interview using a random route walk procedure and following a quota sampling controlled for sex, age and location. Risk perception was evaluated over ten risk characteristics, for each of the hazards.

Through principal component analysis, two main components were identified: “Knowledge” and “Dread”. A perceptual map of the hazards was built over these two dimensions. A high level of worry and concern associated with fatty foods was found, clearly contradicting the expected attenuation of risk perception associated to greater perceived personal control. Contrarily to previous findings for other populations, GMOs yielded lower levels of both “Knowledge” and “Dread”. Based on risk perceptions, consumers were grouped in four segments: optimists, unconfident, fearless, and fearful.

This work adds to knowledge on the Portuguese consumer and its risk perceptions, a fairly unreported topic, thus helping to the success of food safety communication by different stakeholders.

At the end of 2011, one of the largest food retailers in Brazil, Grupo Pão de Açúcar, or GPA (a subsidiary of Companhia Brasileira De Distribuição, or CBD), was reviewing its accounts payable terms with suppliers in search of additional value. Manager of analytics Maria Cristina Santos was examining the trade credit terms GPA had with Oalem Ltda, a family-owned melon grower located in northeastern Brazil. Oalem, like most small family businesses, was financed with bank loans and equity that was held predominantly by the family. The case examines how accounts payable (trade credit) terms should be set or negotiated between a large retailer and a small supplier, especially when the bargaining power between the two may not be equal. The case demonstrates that trade credit terms can be as important as the terms of more traditional forms of financing.

After analyzing and discussing the case, students should be able to:

• Determine when it is efficient or value-increasing for one nonfinancial firm to borrow from another nonfinancial firm through trade credit, as opposed to borrowing from financial institutions (e.g., banks) or financial markets

• Understand how competition or relative bargaining power can influence feasible and optimal trade credit terms

• Explain why trade credit can be a cheaper form of financing than the alternative forms of financing available to small family businesses like Oalem Ltda

Determine when it is efficient or value-increasing for one nonfinancial firm to borrow from another nonfinancial firm through trade credit, as opposed to borrowing from financial institutions (e.g., banks) or financial markets

Understand how competition or relative bargaining power can influence feasible and optimal trade credit terms

Explain why trade credit can be a cheaper form of financing than the alternative forms of financing available to small family businesses like Oalem Ltda

The writer has recently been engaged in a research project addressing the theme of retailing internationalisation. The thrust of the research has been an identification of the extent and geographical orientation of cross‐frontier retailing, and the strategies employed by major retailers to enter and subsequently operate in overseas markets. This paper reviews the recent activities of a number of major retailers, principally from the UK and continental Europe but also from North America, Australia and Scandinavia, to have developed such an international presence. The writer suggests that in considering the location of their overseas interests together with the strategies employed to enter foreign markets, a number of distinct groupings are identifiable. Furthermore, these groupings are, to some extent, indicative of the way in which retailers will pursue their international ambitions in the future. The research presented in this paper was funded by Coopers & Lybrand as part of a joint programme of research into the retail trades being conducted by Coopers & Lybrand and OXIRM.

The purpose of this paper is to analyse a representative sample of hypermarkets and supermarkets working in the Portuguese market, using a benchmark procedure to compare companies that compete in the same market and thereby deriving managerial and policy implications.

A two‐stage procedure to benchmark the companies was adopted. In the first stage data envelopment analysis (DEA) is used and in the second stage a Tobit model is employed to estimate the efficient drivers.

First, that, on average, the efficiency of hypermarket and supermarket retail companies is high compared with that to be found in other sectors. Second, larger retail groups are, on average, more efficient than the smaller retailers, and third, that national retailers are on average more efficient than regional retailers. Finally, scale plays an important role in this market. The efficiency drivers are market share, number of outlets and location. Finally, regulation has a negative effect on efficiency.

This paper has two limitations. The first is in relation to the data set, and the second in relation to the DEA method. With reference to the data set, the homogeneity of the retailers used in the analysis is questionable, since retailers of different sizes, production characteristics and locations are compared, which may face different restrictions and therefore might not be considered to be directly comparable. However, it can always be claimed that the units are not comparable and that it would consequently be equally impossible to undertake a ratio analysis. Moreover, the data set is short, so that the conclusions are limited. For the conclusions to be generalised, a larger panel data set would be required.

These can be separated into managerial and competitive – more importantly, the latter with its implications for the retailing industry and its future evolution.

Clarifies two issues: the changes in the fortunes of the retail companies, as observed in their sales volume ranking, and the need to look for the causes of retail efficiency, apart from internal managerial procedures.

The purpose of this paper is to assess the extent to which Portuguese companies have incorporated equality‐ and diversity‐related issues into their management discourse, and examine the prevalent rhetoric on these matters.

A comprehensive content analysis of the web sites of the 500 largest companies plus the 20 best companies to work for in Portugal, in 2005, according to the ranking of The Great Place to Work^® Institute Portugal.

The analysis of the web site data shows that equality and diversity rhetoric mirrors, to a large extent, the dominant US discourse and ignores the necessary adaptation to the local context. However, there are significant differences in the adopted rhetoric according to the origin of the ownership control (native vs foreign) and the intended audience (local vs global). Native owned companies with web sites intended to a local audience tend to ignore diversity issues altogether.

The study was limited to a single country's data, and to the discourse rather than actual practices. However, the paper adds to the debate on the globalization of management knowledge stressing the limitations of adopting the “one size fits all” management rhetoric as opposed to developing rhetoric more appropriate and that fits into the local context.

The paper provides an account of the equality and diversity rhetoric adopted by the most prominent organizations operating in Portugal, suggesting that such rhetoric is mainly for external consumption.

The present research aims to analyse the retailer's commitment to sustainable development (RCSD) perceived by the consumers and how it contributes to store equity creation through image, perceived quality and loyalty.

A primary research was conducted through a structured questionnaire to analyse the relationships between the variables included in the proposed model. The fieldwork was conducted in 2019, obtaining responses from 617 retail consumers from four cities in Ecuador – Quito, Guayaquil, Cuenca and Machala – obtained. A structural equation model is estimated with the partial least squares technique.

There is evidence in favour of the contribution of sustainability to store equity. The positive influence of RCSD on perceived quality and the impact of the latter, together with store image, contribute to loyalty, which emerges as a critical construct in building store equity.

Some limitations of the present study – geographic scope limited to Ecuador, analyses restricted to food retailers and pre-COVID-19 data collection – may open new research opportunities replicating the study in other regions for other retail activities and in the post pandemic context.

The retailer's actions demonstrate a commitment to economic, social and environmental sustainability. As a result of this, the establishment's perceived quality improves, which is of interest to academics and retail management professionals.

The present research provides evidence on the chain of effects that explains the positive contribution of RCSD to store equity creation in grocery retailing.

This chapter evaluates the proliferation of supermarkets in developing countries using data collected between May 2005 and June 2006 in Citlalicalli, Mexico. Contrary to the experience of most developed countries, this study revealed that supermarkets and small retailers can coexist by catering to different income groups and product categories. Consumer choices are driven by the desire to reduce transaction costs in terms of time and money. In striking a balance between the two, consumers look for retail outlets that offer them the best value for their money with the least amount of time spent in shopping trips. Location of the store plays a critical role in buying choices that consumers make. In developing countries, generally, only high-income consumers can afford to own cars and choose to buy most products in supermarkets. Consumers without cars buy frequently purchased goods (foods) in small stores and infrequently purchased goods (consumer durables) in supermarkets.

The provision of food is a critical starting point from which to understand the articulations between production and consumption locales. In research carried in Northeastern Brazil, we have found that increasingly local spaces of production and distribution of food are under tight control by external (retailer) regulations. From the choosing of plots, to land uses, to labour contracting, to cultural, environmental and packing practices, there is much evidence that food quality is an issue under view. On the other, there are widely known concerns about food safety and food security, which, in the Brazilian case, is shown through Hunger Zero – a governmental project to alleviate poverty. In this chapter, I will argue for the relevance of exploring the dynamics of food by looking at local markets, agricultural and supermarkets units, government and labour strategies, as developed in the Northeastern region. Based on case studies and related literature, the argument is that the distribution of food around the world is very much a combination of transnational corporations actions and local development strategies; and without exploring the possible contradiction here, it would not be possible to understand how packing houses, state distribution units as well as agricultural and retailer distribution units would come into the local development agenda, contributing to the making of quality food to the world's consumers. Several case studies developed by our team of researchers will illuminate the analyses.