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The purpose of this paper is to increase awareness about the issues the world and, more so, Bangladesh faces in overcoming avian influenza. Also, the purpose is to examine whether the avian influenza situation and communication strategy adopted in the country follows risk communication principles.

An extensive literature review using recently published works, government documents, and organizational reports is employed.

If not controlled, avian influenza has the potential to become a global pandemic with extremely high morbidity and mortality rates. Bangladesh presently has policies and programs in place to attempt to control the virus but many challenges, such as the implementation of an effective risk communication strategy, remain.

This paper identifies a wide variety of sources that would be useful information for policy makers and program managers.

Improving the agricultural products market integration is conducive to developing provincial comparative advantage, optimization of agricultural and industrial organization and enhanced competitiveness. The relationship between the emergencies and the agricultural products market integration in the production and consumption provinces is of great significance for stabilizing market prices and improving the efficiency of agricultural resource allocation.

The authors reviewed the literature on the market integration of agricultural products. Then, they adopted a two-way fixed effect model to investigate the impact of emergencies on the poultry market integration in the production and consumption provinces in China.

Highly pathogenic avian influenza (HPAI) caused abnormal fluctuations in the poultry market price and decreased the poultry market integration. The negative impact of HPAI on poultry market integration was strengthened in the main production provinces and weakened in the main consumption provinces.

This is the first study that applies empirical analysis to identify the emergencies’ impact on the poultry market integration considering production and consumption characteristics. The results indicate that the impact of avian influenza is more serious in production provinces than in consumption provinces. Due to the heterogeneity of production and consumption provinces, the government implements precise compensation policies to resume production quickly after the disaster. It can be conductive to market integration and promote the development of agricultural products market.

The purpose of this paper is to determine the impact of 2014–2015 highly pathogenic avian influenza (HPAI), the largest animal health emergency in US history to date, on agribusinesses’ market values.

Using the 2014–2015 HPAI outbreaks in US commercial poultry, event study analysis of meat processing and marketing companies is conducted to estimate the effects HPAI had on firm value and how these effects differed across meat marketing firms over distinct disease event dates. The analyses include an overall aggregate event study, chronological outbreak studies, and an analysis that separated firms specifically marketing poultry products from those marketing all other types of meat.

By tracing abnormal stock returns through the event dates, the results show heterogeneity of investors responses based on the nature of the event (i.e. backyard vs commercial flocks affected), timing of the event over the course of the entire HPAI outbreak, and if a firm marketed poultry products. Overall, negative abnormal returns, ranging from 2 to 4 percent of publicly traded meat processors’ equities, are predominant post-disease event. These negative effects are slightly higher, above 5 percent, for firms marketing poultry products.

This study is the first to analyze the effects of an HPAI outbreak on the market value of US agribusiness firms.

The author aims to assess the spread of avian flu, its impact on businesses operating in the USA and overseas, and the measures required for corporate preparedness.

Six Sigma DMAIC process is used to analyze avian flu's impact and how an epidemic could affect large US business operations worldwide. Wal‐Mart and Dell Computers were chosen as one specializes in retail and the other manufacturing.

The study identifies avian flu pandemic risks including failure modes on Wal‐Mart and Dell Computers global operations. It reveals the factors that reinforce avian‐flu pandemic's negative impact on company global supply chains. It also uncovers factors that balance avian‐flu pandemic's impact on their global supply chains.

Avian flu and its irregularity affect the research outcomes because its spread could fluctuate based on so many factors that could come into play. Further, the potential cost to manufacturers and other supply chain partners is relatively unknown. As a relatively new phenomenon, quantitative data were not available to determine immediate costs.

In this decade, the avian influenza H5N1 virus has killed millions of poultry in Asia, Europe and Africa. This flu strain can infect and kill humans who come into contact with this virus. An avian influenza H5N1 outbreak could lead to a devastating effect on global food supply, business services and business operations.

The study provides guidance on what global business operation managers can do to prepare for such events, as well as how avian flu progression to a pandemic can disrupt such operations. This study raises awareness about avian flu's impact on businesses and humans and also highlights the need to create contingency plans for corporate preparedness to avoid incurring losses.

The purpose of the paper is to put across the concerns about the potential health hazards to consumers of products following various food scandals (i.e. BSE and the foot and mouth epidemics) have resurfaced again in the poultry market with avian influenza. Changes in patterns of consumption inevitably follow such incidences and the behaviours adopted very often follow risk assessment of the situation. The paper aims to examine and explain the drivers of changes of consumption in a unique segment of the market.

Students were chosen in accordance with previous studies of this type as they represent a homogeneous group, well informed and significant in numbers. The work of Slovic was used to construct a questionnaire to assess consumer risk and this was then extended to the area of consumption change according to the strategies identified by Roselius.

Through a correlation of risk based variables with changes in behaviour, a consumption change model is developed which demonstrates that knowledge, assessment of the potential for disaster and experience from past food scandals are the main drivers of change.

The research was performed immediately after the confirmation of the first H5N1 case in the UK and gives insight on how consumer behaviour is influenced by such an event.

Aims to highlight how food contamination, whether accidental or deliberate, can have far‐reaching impact on individuals, organisations and the food supply chain.

This paper focuses on the use of agents such as foreign animal disease (FAD). The research included a literature review and evaluation to determine the mechanisms currently in place to counter‐act bioterrorism in the food supply chain with particular emphasis on poultry.

Food terrorism, where the contaminant is a FAD, would cause severe economic disruption by direct costs due to the culling of livestock and the compensation paid to growers. It could also lead to consequential loss to the local or national economy, loss of consumer confidence in the food supply chain and loss of political confidence and support following the mass culling of livestock, with some agents having the ability to impact directly on human health.

This paper analyses the current state of preparedness for food terrorism in the food supply chain and is of relevance to a cross‐section of the industry.

The purpose of this paper is to propose a new direction for managing information‐credibility risk in the current information and communications technology (ICT) era, where ICT has had both positive and negative effects on contemporary society.

The paper takes a practical and inductive approach to study the Kyoto avian influenza panic and countermeasures taken in 2004.

The paper identifies factors which led to enormous damage through harmful rumors and proposes new perspectives for devising countermeasures, such as increasing consumer confidence in an agency as a source of information and effective management of knowledge transfer from experts to non‐experts.

The study gains a better understanding of both technological and social factors that enable or detract from effective nationwide management of information‐credibility risk. Many related ICT projects have been based on either human resource systems or advanced technology. It considers the integration of both factors from three perspectives.

This is a new perspective for examining the transfer of knowledge from experts to consumers in terms of practical solutions, in contrast to the many existing knowledge‐related articles that have mainly focused on knowledge management among experts.

Purpose – This chapter considers the social politics of H5N1 (“avian influenza”), the 2009 H1N1 pandemic, and the response to it within the context of the history of pandemic influenzas and the continuing need for robust preventative public health systems more generally. In particular, the author considers how the borders between nations, species, and individuals are thrown into relief and called into question by influenza outbreaks and their management.

Methodology/approach – This work relies on literature review, media research, and critical and interpretative sociological methods.

Findings – While panic surrounding new and potentially highly virulent influenza strains is reasonable, such panic is not sustainable and belies the fact that every year presents the danger of a pandemic. This chapter argues that, if public health systems only respond to immediate panic and fail to consider how quickly airborne diseases can cross all sorts of borders, they do not attend to the real need for far-seeing, long-term, internationally collaborative disease prevention and disaster preparedness.

Contribution to the field – The author offers a critical and wellness- and prevention-oriented perspective on what priorities should be emphasized in the rapidly growing fields of disaster studies and disaster preparedness, which, by their nature, tend to be crisis oriented and focused on the micro-term, with planning done on a case-by-case basis. Such a narrow focus can render preventative health systems inflexible and unable to rise to the challenge of a disease that can spread easily through casual contact.

The purpose of this paper is to conduct a comparative study on the transatlantic similarities and dissimilarities in the USA's and the EU's poultry trade disputes with China, as a case study of murky protectionism amid the current global financial crisis.

The case history is explored chronologically, supported with relevant legal documents. For comparative purposes, the poultry trade profiles concerning these trade partners are overviewed before the case study.

The paper concludes from the case study that there is a great deal of synchronicity between the murky protectionism and the current global crisis within the current WTO framework, due to both pressures faced by some governments from inside and the inherent limitations of the WTO agreements and dispute settlement mechanism. Comparatively, the EU's approach to poultry dispute with China is more scientific, while the USA's is more political.

As the Sino‐US poultry dispute is still outstanding, pending for the panel's report, the findings are interim, and the implications only tentative. In short, the lessons learnt from this comparative case study is that unilateral capacity building might be the only concrete thing Chinese exporters and authorities can do at present stage under the current WTO legal framework, amid the tidal wave of the current global crisis.

The paper examines trade disputes over the same commodity China involved with two pivotal trade partners, in order to explore underlying differences; and lessons drawn for China.

This paper aims to chart the wide range of food scares reported throughout the EU over the period 1986‐2006 and explores their impact on EU policy.

There is much extant research that solely investigates the occurrences of specific food scares, however; little emphasis is given to the responses of policy makers. This research aims to narrow this gap in the literature by reviewing the major food scares, which have occurred throughout the EU and the subsequent policy responses.

A number of food scares have dominated media reports over the last two decades, but this study reveals the increasing emergence of rare serotypes of foodborne pathogens, as well as a rising trend of EU‐wide contaminant and animal disease‐related food scares. Simultaneously, there is evidence of evolution from a product‐focused food policy to a risk‐based policy, which has developed into a tentative EU consumer‐based food policy. Inevitably, in a market of 25 member‐states the concept of food quality varies between countries and therein justifies the need for responsive policy development, which embraces the single market philosophy.

A typology of EU food scares is advanced and discussed in detail, with comments being made on their impact. In addition, the paper highlights the complexity of a EU consumer, which has led to a need for research into the maximisation of the satisfaction of purchasers by reinsuring their individual “right to choose”.

This paper provides a unique insight into a wide range of European food scares (e.g. microbiological, contaminants, animal disease‐related) and EU policy makers' responses to such food scares.