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Article
Publication date: 25 March 2021

Elisa Arrigo and Alessandro Brun

Despite menswear is gaining a significant relevance in terms of retail sales, it represents a neglected topic within the academic literature. Therefore, this paper aims at…

Abstract

Purpose

Despite menswear is gaining a significant relevance in terms of retail sales, it represents a neglected topic within the academic literature. Therefore, this paper aims at providing a better understanding of the formal menswear market by developing a tailor-made classification model for the identification of retailers' clusters and at discovering the critical success factors (CSFs).

Design/methodology/approach

This research looked at most formal high-end menswear retailers in Italy adopting a methodology based on the Analytic Hierarchy Process and multiple case studies. Thirty interviews were conducted with experts, managers and shopkeepers from case studies.

Findings

The study develops for the first time a classification framework of formal high-end menswear retailers and a matching matrix to jointly analyse retailers' clusters and customer profiles in Italy. The results identify the CSFs pursued by menswear retailers and highlight the existence of four clusters of retailers (Differentiated Fashion Firms; Formal Menswear Leaders; Tailoring Firms and Luxury Brands) and seven customer profiles (Habitual Professionals, Special Events, Young People, Occasional Professionals, Foreigners, VIPs and Fashionistas).

Originality/value

The formal high-end menswear represents one of the most traditional Italian heritage markets while being almost ignored in the academic literature. Thus, the value of this research lays in deepening our understanding of this market from the retailers' perspective, by providing for the first time a taxonomy of its players and contributing to identifying the CSFs and the main customer profiles.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 9
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 4 July 2023

Jessica Lichy, Daniella Ryding, Edyta Rudawska and Gianpaolo Vignali

The purpose of this study is to draw from sustainable social innovation theory and the Consumer styles inventory (CSI) instrument to examine secondhand clothing consumption habits…

Abstract

Purpose

The purpose of this study is to draw from sustainable social innovation theory and the Consumer styles inventory (CSI) instrument to examine secondhand clothing consumption habits for Russia. The secondhand market is the logical outcome of efforts to adopt resale as a facet of sustainable social innovation, with which to drive sustainable decision-making and socially responsible marketing in the secondhand high-end clothing market. Resale represents the cornerstone of business model innovation (BMi) for the retail sector, offering substantial opportunities for retailers who understand changes in consumption behaviour. More cost-effective and arguably greener, the sale of secondhand clothing is expected to be double the volume of fast fashion by 2030 but it remains an understudied field of research in the literature relating to the fashion industry.

Design/methodology/approach

Hypotheses are developed from the existing literature. Survey methodology is used to collect data from 250 Russian consumers in the city of Petersburg. The objective is to test the veracity of CSI shopper orientations, focusing on nascent motivations for high-end branded secondhand clothing, to examine sustainable social innovation and resale in an emerging market.

Findings

Four new shopping orientations are identified. Based on the empirical data, the authors suggest that five (out of the original eight CSI shopping orientations) are of internal statistical relevance, and that our new orientations are relevant for not only this market, but for neighbouring Eastern European countries too. The findings reflect postmodern evolution in behavioural motivations for Russian consumers, that can inform retail strategy in terms of BMi consumer for harnessing opportunities offered by sustainable social innovation and resale.

Originality/value

Whilst the CSI has been widely used, research for Eastern Europe is limited. Understanding the shopping orientations for sustainable alternatives to newly produced clothing has theoretical and practical implications for improving circularity, post-war entry strategies and countries facing economic downturn. This study contributes novel insights by examining consumer decision-making and shopping orientations in an emerging market.

Details

Social Enterprise Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-8614

Keywords

Article
Publication date: 24 April 2009

Heiko Gebauer, Thomas Fischer and Elgar Fleisch

The purpose of this article is to illustrate the management policies behind the success of Swiss product‐manufacturing companies in international competition.

2552

Abstract

Purpose

The purpose of this article is to illustrate the management policies behind the success of Swiss product‐manufacturing companies in international competition.

Design/methodology/approach

The study included a few multinational corporations as well as a large number of “hidden champions”.

Findings

This part of the study focuses on one management policy that is currently driven by the top management. The management policies capture the optimisation of the global footprint.

Practical implications

The paper provides effective guidance for managers seeking to optimise the global value chain activities. The management policies are complementary perspectives to many existing ideas advocated by practitioners.

Originality/value

Shifting management attention towards the service business and the medium market segment is not easy. There are several barriers limiting management attention.

Details

Business Strategy Series, vol. 10 no. 3
Type: Research Article
ISSN: 1751-5637

Keywords

Article
Publication date: 1 September 2006

Heiko Gebauer

This paper provides a better understanding of why manufacturing companies often fail to enter the low‐end market.

1359

Abstract

Purpose

This paper provides a better understanding of why manufacturing companies often fail to enter the low‐end market.

Design/methodology/approach

Case studies on Swiss firms that create competitive advantage through technological, quality and/or innovation leadership are the main tool of theory development.

Findings

Our objective was to explain why firms often fail to enter the low‐end market. The main finding is a method for entering the low‐end market successfully.

Research limitations/implications

Our remarks are limited to manufacturing firms that create competitive advantage through technological, quality and/or innovation leadership.

Practical implications

The key managerial implications is a method for entering the low‐end market successfully. The method offers some guidance for overcoming the successive hurdles limiting the entry in the low‐term price segment in emerging markets.

Originality/value

We were able to add a complementary perspective to existing literature on the international management. We suggest that the long‐term success in emerging markets is influenced strongly by the entry in the low‐end price segment.

Details

Journal of Business Strategy, vol. 27 no. 5
Type: Research Article
ISSN: 0275-6668

Keywords

Book part
Publication date: 13 December 2017

Qiongwei Ye and Baojun Ma

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to…

Abstract

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Details

Internet+ and Electronic Business in China: Innovation and Applications
Type: Book
ISBN: 978-1-78743-115-7

Article
Publication date: 18 April 2008

Koen Mondelaers and Guido Van Huylenbroeck

The purpose of this paper is to exemplify, by means of a Belgian case study, the transition of multiple certification schemes currently employed in the food sector towards a…

1092

Abstract

Purpose

The purpose of this paper is to exemplify, by means of a Belgian case study, the transition of multiple certification schemes currently employed in the food sector towards a single retail driven higher end spot market.

Design/methodology/approach

Data were obtained by means of focus group sessions, a survey, in depth interviews and a literature review. The theoretical framework builds upon institutional economics, the competitive forces as identified by Porter, and the theory of system innovations. The article illustrates the current institutional setting of certification, the drive towards a premium spot market and the consequences for the participants in the schemes.

Findings

This paper illustrates that a shift towards a premium spot market is indeed apparent. The paper furthermore argues that the dynamics of certification schemes are characterized by processes of contraction (mergers) followed by relaxation (diversification). The paper concludes that the retail sector is the primary beneficiary of the shift towards a single premium spot market. For the remainder of the food chain members, it is less clear whether the overall effect is positive.

Originality/value

The question of multiple certification schemes merging into a single retail driven scheme is approached from different stakeholders' point of views. Furthermore, the different factors steering this transition are elucidated and empirically confirmed. Both elements make this paper a valuable contribution to the existing literature on certification and coordination mechanisms in the food chain.

Details

British Food Journal, vol. 110 no. 4/5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 24 March 2020

Wan Liu, Ren-huai Liu, Hui Chen and Jet Mboga

Disruptive technology and innovation represent complex conflicts in nature. This paper aims to present an analytical review of the heterogeneity and conflicts that exist in the…

1795

Abstract

Purpose

Disruptive technology and innovation represent complex conflicts in nature. This paper aims to present an analytical review of the heterogeneity and conflicts that exist in the disruptive technology/innovation between the eastern and western countries using Chinese high-speed railways to illustrate disruptive innovation.

Design/methodology/approach

The emerging economy brings about other theoretical and practical conflicts. Qualitative analysis is conducted on Chinese high-speed railways to assess the validity of innovation characteristics using Professor Clayton M. Christensen’s theories of disruptive technology/innovation and conflict. The authors explore the conflicts that can accompany the introduction of disruptive technologies in the current platform and how appropriately this specific context can lessen these conflicts.

Findings

The study revealed that Christensen’s theories could be applied 100per cent to the Chinese context if the western disruptive innovation theory can meet the practical requirements of Chinese disruptive technology/innovation. Qualitative analysis showed that Chinese high-speed railways had experienced greater success with disruptive innovation mechanism. The authors conclude that while the Chinese market is critical in shaping the kind of innovations that are emerging there, many disruptive technologies/innovations in China have their roots in the low-end market and new market. Implications for theory and practice are discussed.

Originality/value

There exists a research gap in the literature on the Chinese context. Conflict of disruptive technology and innovation within China and the characteristics of the Chinese high-speed railway prompt further research for scholars and practitioners.

Details

International Journal of Conflict Management, vol. 31 no. 3
Type: Research Article
ISSN: 1044-4068

Keywords

Article
Publication date: 1 June 2000

Shaun McQuitty and Robin T. Peterson

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites…

2101

Abstract

Provides a perspective on the utilization of the Internet in the consumer electronics market. A preliminary examination of this market‐based on observation of existing Web sites and secondary research – was conducted to provide a springboard for insights regarding consumer use of the Internet and Web page design. Generalizations regarding the consumer electronics market may be useful in applications to other industries.

Details

Journal of Consumer Marketing, vol. 17 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Content available
Article
Publication date: 1 December 2000

44

Abstract

Details

Sensor Review, vol. 20 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 18 April 2008

Thomas Fischer, Heiko Gebauer and Elgar Fleisch

The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment.

1714

Abstract

Purpose

The article provides guidance for managers seeking to successfully position their products in the Chinese medium market segment.

Design/methodology/approach

Data are collected and analyzed from about 25 international manufacturing companies.

Findings

Findings identify barriers and challenges and give guidance during strategy preparation, formulation, and implementation for entering the Chinese medium market segment.

Practical implications

Managers benefit from a practical framework to overcome barriers during the strategy process on market entry into the Chinese medium market segment.

Originality/value

New strategic potentials and risks in China's emerging market make entry into the medium market for international firms an imperative step.

Details

Strategic Direction, vol. 24 no. 5
Type: Research Article
ISSN: 0258-0543

Keywords

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