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Article
Publication date: 1 January 1988

Joseph P. Grunenwald and Thomas T. Vernon

Hightechnology markets are characterized by rapid evolution that alters the emphasis existing in some traditional marketing decisions. This article examines the nature of…

Abstract

Hightechnology markets are characterized by rapid evolution that alters the emphasis existing in some traditional marketing decisions. This article examines the nature of these markets and suggests certain factors for special consideration in the pricing decision. First, it relates the economic, technological, and competitive factors that affect the firm's objectives. Then, it examines these factors and offers alternative strategies in view of hightechnology dynamics.

Details

Journal of Business & Industrial Marketing, vol. 3 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 18 January 2013

Claudio Dell’Era, Federico Frattini and Antonio Ghezzi

Considering the strikingly high number of new products and services that are withdrawn from the market very soon after launch, the aim of this paper is to study how early…

Abstract

Purpose

Considering the strikingly high number of new products and services that are withdrawn from the market very soon after launch, the aim of this paper is to study how early market survival is affected by decisions regarding a particular launch tactic, i.e. the configuration of the adoption network through which the innovation is commercialized. The paper also investigates how the impact on early market survival of this launch tactics depends on the maturity of the technology underlying the new service.

Design/methodology/approach

The conceptual model relating the variables “size of the adoption network”, “brand awareness of the organizations comprised in the adoption network”, “maturity of the underlying technology” and “early market survival” is tested in the empirical setting of the Italian mobile value added services (VAS) market, utilizing a longitudinal dataset which includes more than 28,000 new VAS launched between 2003 and 2007.

Findings

The paper shows that increasing the number of external organizations involved in the adoption network is a particularly effective tactical decision for new services based on very novel technologies, whereas building an adoption network that involves organizations with high brand awareness in the eyes of prospective customers positively impacts the early market survival of services relying on mature technologies.

Originality/value

Besides providing practical insight to product and marketing managers seeking to maximize the chances of early survival of the services they are responsible for, the paper has interesting implications for launch decisions and diffusion of innovation research.

Details

European Journal of Innovation Management, vol. 16 no. 1
Type: Research Article
ISSN: 1460-1060

Keywords

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Article
Publication date: 27 July 2011

Lamia Ben Hamida

The purpose of this paper is two‐fold: to discuss the key factors determining foreign direct investment (FDI) intra‐industry spillovers and to examine the presence and the…

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1106

Abstract

Purpose

The purpose of this paper is two‐fold: to discuss the key factors determining foreign direct investment (FDI) intra‐industry spillovers and to examine the presence and the extent of these spillovers in Switzerland, by testing them for the services/construction industry, where there is currently a scarcity of evidence.

Design/methodology/approach

The assessment of spillovers calls for a detailed analysis of these effects according to the mechanisms by which they occur (namely, the increase in competition, demonstration effects, and worker mobility), and whether the size and the extent of spillovers depend on the interaction between their mechanisms and the existing technological capacities of domestic firms.

Findings

The regression results are affirmative, in that domestic firms with high technological capacities appear to gain spillover benefits from FDI heightening competition, while mid‐ and low‐technology firms benefit a lot from demonstration effects. In addition, spillovers for high‐ and mid‐technology firms appear to be largely co‐determined by the level of their human capital. Only domestic firms that invested heavily in absorptive capacity benefit from spillovers.

Research limitations/implications

The evidence on spillover effects has not yet been conclusive. Hence, this paper proposes some components for a research agenda on FDI and intra‐industry spillovers.

Practical implications

The study provides insights for Swiss policy makers about how to promote the beneficial spillover effects of FDI.

Originality/value

The process of spilling over is correctly described in a more satisfactory model and then the impact of this process is accurately identified.

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Article
Publication date: 23 August 2013

Phil Yihsing Yang, Lieh‐Ming Luo, Chun‐Sheng Joseph Li, Yi‐Chang Yang and Sandra H.T. Lee

Many manufacturers are transforming into manufacturing service industry to enhance their value creation. Adopting the value‐added chain model, this study aimed to conduct…

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1756

Abstract

Purpose

Many manufacturers are transforming into manufacturing service industry to enhance their value creation. Adopting the value‐added chain model, this study aimed to conduct four case studies, including Acer, Giant, TSMC and Eternal, to verify the high‐valued strategies and the common characteristics of service provisions.

Design/methodology/approach

Four case studies, including Acer, Giant, TSMC and Eternal, were conducted to verify the high‐valued strategies and the common characteristics of service provisions. Specifically, these companies are selected from different industry and value chain position to enhance the robustness of the research findings.

Findings

This study concluded that the manufacturing firms strengthen their position as system integrator. The provision of high‐valued services is orientated toward the integration of the value chain stages according to the industry and business model. The companies are going to upstream or downstream, outsource non‐core manufacturing activities, and sell some manufacturing assets. The high‐valued service strategies provided the manufacturing firms with new approaches to compete in a rapidly changing economy. The findings also provided the direction for the emerging economies in confronting with industrial structure transformation.

Originality/value

This study focuses on the transformation of four manufacturing firms toward providing high value‐added services. The results conclude that manufacturing firms can integrate forward and backward stages in the value‐added chain, and provide the knowledge‐based services including R&D, marketing, information system, branding, financial and after‐sale services to enhance the market value of their products. This study argues that the high value‐added service strategies can be a great opportunity for the manufacturers.

Details

Chinese Management Studies, vol. 7 no. 3
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 14 October 2014

Stefanie Paluch

Original equipment manufacturers offer maintenance services such as remote diagnostics to extend their portfolio. The purpose of this paper is to empirically investigate…

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1353

Abstract

Purpose

Original equipment manufacturers offer maintenance services such as remote diagnostics to extend their portfolio. The purpose of this paper is to empirically investigate requirements and expectations regarding remote services (RSs) for maintaining complex high-tech equipment from a users’ point of view.

Design/methodology/approach

A qualitative interview study based on 30 interviews and observations at 11 organizations in the healthcare industry was conducted in order to get a holistic understanding of requirements and expectations of the new service technology.

Findings

This study shows that the focus on providing high-technology services is not sufficient to increase customer's usage, soft factors such as personal interaction, integration, and individualization are main expectations for customers in the medical equipment industry. The expectations are concentrated in seven propositions.

Research limitations/implications

The interviews were conducted only in the healthcare industry. Even though is it possible to generalize the findings and transfer them to other sectors, a large-scale empirical survey should be conducted in different industries to verify the qualitative results.

Practical implications

A framework for manager and service provider is set up that can help to improve the service offerings according to specific customer expectations.

Originality/value

The paper provides an original perspective on a new service technology that facilitates remote maintenance of complex high-tech equipment. Through in-depth interviews, the author generates valuable insights that help to advance RS technologies.

Details

Journal of Service Management, vol. 25 no. 5
Type: Research Article
ISSN: 1757-5818

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Article
Publication date: 14 March 2019

Mohammed Z. Salem, Samir Baidoun and Grace Walsh

The purpose of this paper is to examine factors that affect Palestinian customers’ use of online banking services.

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1560

Abstract

Purpose

The purpose of this paper is to examine factors that affect Palestinian customers’ use of online banking services.

Design/methodology/approach

An empirical study was conducted using a questionnaire in order to test the hypotheses. The questionnaire was distributed to 500 respondents selected by the participating banks. A total of 369 complete questionnaires were returned. The study’s independent variables include technology adoption propensity, customers’ value for online personalization, customers’ privacy concern, e-trust, technological leadership and loyalty. Palestinian customers’ usage of online banking services is the dependent variable.

Findings

The results of the model tested clearly suggest that the use of online banking services is influenced, respectively, by the technological leadership, e-trust, e-loyalty, customers’ value for online personalization, customers’ concern for privacy and propensity of technology adoption. Finally, this paper suggests that policy makers should develop a prioritized hierarchy of actions in developing the effective use of bank’s online services, based on the t- and p-values of the latter mentioned factors.

Research limitations/implications

One limitation of the study is relying on self-reported cross-sectional data collection, rather than longitudinal surveying. Despite such limitation, the study provides the Palestinian banking sector with recommendations to promote online banking services based on the empirically identified factors affecting such service adoption.

Practical implications

Palestinian banks should promote the adoption of online banking services by supporting personalization of services, privacy and trust. Customers should always be informed that their bank is among the first banks to introduce the latest state-of-the-art online services. Technology innovative and diverse online services should be offered by banks to attract customers.

Originality/value

Although numerous research studies have studied the factors affecting customers in using electronic and online banking services, few studies have considered such usage in the developing countries, such as Arab countries in general and Palestine in particular. This is the first study to examine the factors affecting the adoption of online banking services in Palestine. This study provides empirical evidence to fill in the gap by providing a deeper understanding of the factors affecting the usage of online banking services in the country. The findings of this study can help decision makers in the Palestinian banks to develop practical plans that might accelerate and expand the adoption of online banking emphasizing personalized and trusted services offered with high level of security and privacy.

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Article
Publication date: 1 February 1993

K.C. Chan

The ideas expressed in this work are based on those put intopractice at the Okuma Corporation of Japan, one of the world′s leadingmachine tool manufacturers. In common…

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1149

Abstract

The ideas expressed in this work are based on those put into practice at the Okuma Corporation of Japan, one of the world′s leading machine tool manufacturers. In common with many other large organizations, Okuma Corporation has to meet the new challenges posed by globalization, keener domestic and international competition, shorter business cycles and an increasingly volatile environment. Intelligent corporate strategy (ICS), as practised at Okuma, is a unified theory of strategic corporate management based on five levels of win‐win relationships for profit/market share, namely: ,1. Loyalty from customers (value for money) – right focus., 2. Commitment from workers (meeting hierarchy of needs) – right attitude., 3. Co‐operation from suppliers (expanding and reliable business) – right connections., 4. Co‐operation from distributors (expanding and reliable business) – right channels., 5. Respect from competitors (setting standards for business excellence) – right strategies. The aim is to create values for all stakeholders. This holistic people‐oriented approach recognizes that, although the world is increasingly driven by high technology, it continues to be influenced and managed by people (customers, workers, suppliers, distributors, competitors). The philosophical core of ICS is action learning and teamwork based on principle‐centred relationships of sincerity, trust and integrity. In the real world, these are the roots of success in relationships and in the bottom‐line results of business. ICS is, in essence, relationship management for synergy. It is based on the premiss that domestic and international commerce is a positive sum game: in the long run everyone wins. Finally, ICS is a paradigm for manufacturing companies coping with change and uncertainty in their search for profit/market share. Time‐honoured values give definition to corporate character; circumstances change, values remain. Poor business operations generally result from human frailty. ICS is predicated on the belief that the quality of human relationships determines the bottom‐line results. ICS attempts to make manifest and explicit the intangible psychological factors for value‐added partnerships. ICS is a dynamic, living, and heuristic‐learning model. There is intelligence in the corporate strategy because it applies commonsense, wisdom, creative systems thinking and synergy to ensure longevity in its corporate life for sustainable competitive advantage.

Details

Industrial Management & Data Systems, vol. 93 no. 2
Type: Research Article
ISSN: 0263-5577

Keywords

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Article
Publication date: 1 April 1996

Dylan Jones‐Evans and Paul Westhead

Charts an increase in the total stock of high technology firms over the 1987 to 1991 period in the UK, as well as the employment contribution of firms over the same…

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1694

Abstract

Charts an increase in the total stock of high technology firms over the 1987 to 1991 period in the UK, as well as the employment contribution of firms over the same period. Finds that total employment in high technology firms declined over this period. However, the employment contribution of small high technology firms, particularly those engaged in technology‐based services activities increased. The employment contribution of this group was unable to offset the major employment losses made by large high technology firms (those with 100 or more employees) and firms engaged in more “conventional” activities in the wider economy, Claims that policy makers should continue to encourage the formation, survival and development of a growing and diverse stock of new and small high technology firms in the UK.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 2 no. 1
Type: Research Article
ISSN: 1355-2554

Keywords

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Abstract

Details

Reflections and Extensions on Key Papers of the First Twenty-Five Years of Advances
Type: Book
ISBN: 978-1-78756-435-0

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Article
Publication date: 1 May 2006

Simon Forge, Colin Blackman and Erik Bohlin

Aims to present a pragmatic method for long‐term forecasting and to illustrate its usage with the results of a recent case study to forecast future demand for mobile

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2559

Abstract

Purpose

Aims to present a pragmatic method for long‐term forecasting and to illustrate its usage with the results of a recent case study to forecast future demand for mobile communications services.

Design/methodology/approach

A scenario construction methodology is explained in detail. The case material presented here is drawn from a forecasting exercise for the European Commission between September 2004 and April 2005 examining potential demand for mobile communications services up to 2020.

Findings

The formalized method and a synopsis of the actual scenarios generated in the case study are given here in outline. The paper also indicates how needs analysis was used in conjunction with the scenarios to generate a list of potential services and their use, which formed the basis of detailed traffic estimates. Certain aspects of the method and its results have been incorporated by the ITU working committees into their detailed preparations for the World Radiocommunication Conference's negotiations in 2007.

Research limitations/implications

This paper can only give a brief description of the scenarios and provides only limited detail on how the scenarios were subsequently used to generate forecasts of demand for mobile communication services.

Originality/value

The paper demonstrates a socio‐economic forecasting method based on scenarios and their use in forecasting demand within the telecommunications sector.

Details

Foresight, vol. 8 no. 3
Type: Research Article
ISSN: 1463-6689

Keywords

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