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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

This study aims to explore how to overcome and address the loss of exploratory innovation, thereby achieving greater success in exploratory innovation. This phenomenon of loss occurs when enterprises decrease their investment in and engagement with exploratory innovation, ultimately leading to an insufficient amount of such innovation efforts. Drawing on dynamic capabilities, this study investigates the relationship between organizational foresight and exploratory innovation and examines the moderating role of breakthrough orientation/financial orientation.

This study used survey data collected from 296 Chinese high-tech companies in multiple industries and sectors.

The evidence produced by this study reveals that three elements of organizational foresight (i.e. environmental scanning capabilities, strategic selection capabilities and integrating capabilities) positively influence exploratory innovation. Furthermore, this positive effect is strengthened in the context of a high-breakthrough orientation. Moreover, the relationships among environmental scanning capabilities, strategic selection capabilities and exploratory innovation become weaker as an enterprise’s financial orientation increases, whereas a strong financial orientation does not affect the relationship between integrating capabilities and exploratory innovation.

Ambidexterity is key to successful enterprise innovation. Compared with exploitative innovation, it is by no means easy to engage in exploratory innovation, which is especially important in high-tech companies. While the loss of exploratory innovation has been observed, few empirical studies have explored ways to promote exploratory innovation more effectively. A key research implication of this study pertains to the role of organizational foresight in the improvement of exploratory innovation in the context of high-tech companies.

This paper contributes to the broader literature on exploratory innovation and organizational foresight and provides practical guidance for high-tech companies regarding ways of avoiding the loss of exploratory innovation and becoming more successful at exploratory innovation.

Develops an original 12‐step management of technology protocol and applies it to 51 applications which range from Du Pont’s failure in Nylon to the Single Online Trade Exchange for Auto Parts procurement by GM, Ford, Daimler‐Chrysler and Renault‐Nissan. Provides many case studies with regards to the adoption of technology and describes seven chief technology officer characteristics. Discusses common errors when companies invest in technology and considers the probabilities of success. Provides 175 questions and answers to reinforce the concepts introduced. States that this substantial journal is aimed primarily at the present and potential chief technology officer to assist their survival and success in national and international markets.

This study aims to analyse the complementary role of structural and relational capital (as the outcomes of codification and personalisation knowledge management strategies) in renewal capital and innovation in high- and low-tech companies.

The primary data, which were collected through a structured questionnaire from 180 Spanish companies, are analysed using structural equation modelling based on partial least squares.

Overall, the study offers three fundamental findings. First, it demonstrates the outstanding role of renewal capital as an intellectual capital (IC) component; second, it provides a conceptual analysis of the connection between knowledge management strategies and IC; and third, it highlights the necessity of considering the technological level of the firm as a contingency variable affecting the IC–innovation relationship.

The study has three apparent limitations: The sample of firms is restricted to Spanish companies, data concerning the main study variables were collected from only one person at each firm, and not all of the possible components of IC were included in the research model.

Business practitioners can find useful guidelines for making efficient use of knowledge resources when boosting innovation performance, depending on the technological level of their firms.

Although many studies have tried to disentangle the IC–innovation connection, this study is unique, as it considers knowledge management strategies, a novel combination of IC components and the level of technological sophistication in the same analysis.

Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and shows that these are in many, differing, areas across management research from: retail finance; precarious jobs and decisions; methodological lessons from feminism; call centre experience and disability discrimination. These and all points east and west are covered and laid out in a simple, abstract style, including, where applicable, references, endnotes and bibliography in an easy‐to‐follow manner. Summarizes each paper and also gives conclusions where needed, in a comfortable modern format.

The purpose of this paper is to investigate the impact of social content marketing in social media on the effectiveness of the new product development process of high-tech companies with regard to the e-trust as a mediator between content and effectiveness.

For this study, a descriptive research method has been adopted. Data were collected through a questionnaire. In total, 430 questionnaires were distributed among professionals and managers working in R&D, marketing, sales and strategic departments of firms affiliated with ICT Guild Organization in September 2017. Of this number, 384 complete questionnaires were included in the study. Data were analyzed using structural equation method by Smart PLS software.

Findings show that although social content marketing and e-trust influenced the effectiveness of the product development process, e-trust did not play a mediating role in the relationship between social content marketing and effectiveness of product development process in high-tech companies.

High-tech companies, drawing on the results of this research, can utilize the component of social content marketing in social and mobile media and content publication through e-commerce, social and mobile media and m-commerce while analyzing user-generated content to identify user demands and achieve the proper idea generation. At the time of commercializing, by educating and informing customers, they mitigate fears and risks. This will lead to increasing the effectiveness of the product development process, market share and achieving revenue goals.

This study investigates the social content marketing role in product development process in high-tech companies and tests the model in the context of the Tehran IT industries. The result of this study provides a reference for managers of high-tech companies and helps them lower the failure rate of product development.

The purpose of this paper is to focus on how entrepreneurs anticipate and change their company’s business process management after developing a radical innovation. The paper is based on a critical approach to business process modelling (BPM) that posits that – in spite of all the claims, guides and tools that companies employ to help them modelise their processes – business processes are developed and improved (or at least changed) by individuals who negotiate, anticipate and compromise to make these changes occur. Thus, BPM is more a matter of “bricolage” (Levi-Strauss) than an established and defined plan. Based on this position, the paper analyses how a business process model emerges in the early phases of a high-tech new venture when the entrepreneur lacks a valid template to form a conceptual representation of the firm’s business processes.

The authors adopt a perspective based on the concept of bricolage. By analysing and comparing the discourse of 40 entrepreneurs – involved in an activity based on a radical innovation and 20 involved in an activity based on a more incremental concept – the authors are able to answer the two research questions.

Entrepreneurs who develop a new activity based on any radical or incremental innovation generally base the BPM of their company and the evolution of this process on existing models. However, BPM generally differs based on the nature of the innovation. Thus, entrepreneurs who develop a new activity based on a radical innovation do not design a single BPM for their company but a portfolio of BPMs. The process by which such entrepreneurs develop such a portfolio is mainly conducted in a step-by-step and iterative approach that utilises “whatever is at hand” (Levi-Strauss, 1966).

First, this study extends existing methods for and approaches to considering BPM. Second, this research partly answers the call for integration among different theoretical backgrounds and approaches that consider BPM.

Describes an empirical study which aimed to compare the marketing practices used by high‐tech and low‐tech companies in the UK, and to attempt to explain any significant differences. Concludes that there is increasing awareness of the salience of marketing by UK high technology companies, though they are still not as market oriented as low‐tech ones. Suggests that broadly speaking results replicate earlier findings in US high technology firms, with the critical difference that the British companies rate both the possession of the latest technology and price competition less seriously than the American organizations.

The purpose of this paper is to study the operational competitiveness and identify the development route of Chinese high‐tech manufacturing companies by comparing with other similar international manufacturing companies of global manufacturing strategies database.

The preliminary analytical models for competitiveness analysis are used to analyze the operational competitiveness strategies in three different types of Chinese high‐tech manufacturing companies based on the weights of the multi‐criteria manufacturing strategies, which are calculated using analytic hierarchy process method. Benchmarking between case companies and leading companies of prospector, analyzer and defender groups is applied to evaluate the manufacturing strategies further.

As a result of the case studies, it is possible to understand operational competitiveness manufacturing strategies for the case companies, to show one development route for Chinese high‐tech manufacturing companies to be competitive in their markets.

Chinese high‐tech manufacturing companies have their own operational strategies in different development phase. The different weights of important factors such as quality, cost, time and flexibility make the case companies to have some advantages in prospector, analyzer and defender. The preliminary analytical models are effective for Chinese high‐tech manufacturing companies to calculate their operational competitiveness under the influence of Chinese culture and macro‐control.

Benchmarking of operational competitiveness is presented to evaluate the manufacturing strategies in this paper. One development route of Chinese high‐tech manufacturing companies, which is under the influence of Chinese culture and macro‐control, is promoted.

High technology entrepreneurs have received increased attention over the past decade as it is now recognized that these entrepreneurs are able to build companies that generate high wage employment and high levels of wealth. While much anecdotal evidence has been offered as to who these entrepreneurs are, little is known about their early efforts to launch a high technology company. Based on the most recent data that specifically profiles nascent entrepreneurs throughout the United States, we extrapolate and discuss implications of our findings. Specifically, we identify who, where, when, and why these entrepreneurs are engaged in this important form of business launch. We conclude by suggesting how decision-makers and institutions can better facilitate and nurture the launch of high technology firms.