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Two methods for increasing the rate of response to mail surveys were tested: (1) the inclusion of a pen as a premium and (2) adding the postscript, “P.S. Please respond. Even answering two questions will help.” The results indicated that the pen premium did not result in a significant increase in response rate. The postscript did seem to evoke a higher rate of response.

The purpose of the present study was to determine whether providing shoppers with a gift upon entering a store would result in an increase in sales. An experiment was conducted in a pharmacy and a total of 200 subjects were used. The results showed that shoppers given a key chain and thanked for patronizing the store spent significantly more than a control group of shoppers who were not given any gift upon entry ($10.76 vs. $9.21). The results of this study are explained by reference to the literature on reciprocity and gift‐giving.

The authors demonstrate that the Bible and Talmud provide many insights as to how employers ought to manage human resources. Issues discussed include employee theft, motivation (providing an honest day’s work and providing employees with meaningful and dignified work), compensation (paying wages on time), providing benefits for employees, and ethics in negotiations.

Individuals interested in leadership can learn much from the Nesi’im (presidents) that headed the Sanhedrin. These leaders faced incredible adversity: Hellenists, Sadducees, Greeks, Romans, the destruction of the Temple, religious persecution, and exile. Yet, they still managed to keep the Jewish people together. The article claims that these individuals were transformational leaders. This paper examines the literature of transformational leadership, and the various characteristics, philosophies, sayings, and behavior of the leaders of the Sanhedrin. The philosophies and values of Nesi’im such as Hillel and Gamliel, recorded in the Talmud and Midrash, did what large armies could not have accomplished: destroy the pagan values of the Greeks and Romans. This paper describes how these philosophies might serve as a paradigm or touchstone for the successful leader of today.

An interesting issue little explored in the celebrity endorsement literature is whether or not the activities of a celebrity endorser affect company performance. We examine the impact of Tiger Woods’s tournament performance on the endorsing firm’s value subsequent to the contract signing. We do not find a relationship between Tiger’ss tournament placement and the excess returns of Fortune Brands (parent of Titleist). This is likely due to Titleist being a very small contributor to the total market value of Fortune Brands. We also fail to find a significant relationship for American Express suggesting the market does not view a golfer endorsing financial services as credible. We do, however, find a positive and significant impact of Tiger’s performance on Nike’s excess returns suggesting that the market values the additional publicity that Nike receives when Tiger is in contention to win.

Throughout the 1960s the marketing concept was a dominant guideline that became a pervasive force within the entire organization. Strategic planning, with its emphasis on the formulation of the business mission, the identification of strategic alternatives, and contingency planning, became the direction of the 1970s. Therefore, it is surprising to find, after all this emphasis on the identification and satisfaction of customer needs and the necessity for planning and strategy, that few organizations have found a way to link future planning with marketing planning and strategy. Futuristics is the science or art of anticipating and planning for the future. In most firms, strategy is still developed for less than a threeyear period. There are only a small number of companies that have been able to link planning with the development of strategy in a time frame of more than five years. These firms have come to realize that: Business decisions have grown more complex as a result of a changing marketing environment, The only way to ensure profitability and survival is to provide an organizational structure that can develop long‐range planning.

The purpose of this study is to examine established leadership paradigms in the context of institutions of higher education. The old ways of running a college, which might have worked several decades ago, no longer work in the age of flux characterized by super-fast breakthroughs due to technology and the internet. Organizational change is especially difficult in academe where many faculty are tenured and satisfied with the status quo.

This paper examines and synthesizes the relevant literature in leadership and higher education administration, focusing on critical issues and recommendations to ensure the long-term viability and relevance of colleges and universities. It also describes meaningful metrics that should be monitored by university leaders to strengthen their institutions.

Some of the findings are as follows: the old ways of running an institution of higher learning need to be overhauled; colleges and universities need leaders who can transform their institutions into learning organizations where knowledge is shared; and leaders must have the ability to tap into their organization’s intellectual capital and creativity. In addition, several new metrics are needed for evaluating the leadership of a college of university, including vision, employee engagement, student satisfaction and image/reputation.

This study provides an original approach to reform colleges and universities and enable them to thrive in the age of chaos and disruption.

A manager who is responsible for making the initial decision to invest in a project will typically have a tendency to “over‐commit” additional resources to the project (Staw, 1976, 1981; Staw and Fox, 1977; Staw and Ross, 1978, 1980). This increased total investment can occur even when the project shows poor economic performance. The terms “escalation of commitment” or “escalation effects” are used to describe such investment tendencies.

The purpose of this paper is to explore the role of corporate social responsibility (CSR) as a crisis risk. The bulk of the current research on CSR and crisis examined the role of CSR as an asset in a crisis. CSR as crisis risk is a direct function of CSR’s increasingly important role in reputation management. CSR has become an important aspect of corporate reputations – it is one of the dimensions used to assess a corporation’s crisis. The value of CSR to reputations is illustrated in the RepTrak reputation measure from the Reputation Institute and the value it places upon CSR. If stakeholders can challenge CSR claims by arguing a corporation is acting irresponsibly, the stakeholders can erode the corporation’s reputational assets by creating a challenge crisis. A CSR-based challenge occurs when stakeholders redefine a corporation’s current practices as irresponsible. The CSR-based challenge can be risk because it can damage reputational assets and potentially escalate into a crisis. CSR becomes a leverage point for stakeholders seeking to engage in a challenge crisis. As corporations place more value on the CSR dimension of reputation, CSR-based challenge becomes an increasingly powerful leverage point.

The paper is conceptual with an emphasis on theory building.

The manuscript details the CSR-based challenge process. It examines the nature of CSR-based challenges, how they can become threats to corporations, and how corporations can respond to the threats. There is also an explanation of how CSR-based challenges indicate the shift to private politics/social issues management and the implications of this shift for advancing a neoliberal perspective.

CSR and crises have a much more complex relationship than current research has identified. CSR can be a crisis risk, not just an asset used to protect a reputation during a crisis. CSR can be the reason a crisis exists and threats a corporation – it is a crisis risk. The primary manifestation of CSR as a crisis risk is the challenge crisis premised on social irresponsibility, what the authors term the CSR-based challenge crisis. This paper will detail the process whereby CSR is transformed from a crisis resource to a crisis threat. The end result of this analysis will be set of insights into CSR-based challenge crises. These insights can help stakeholders seeking to create social change through a challenge and corporate managers seeking to address a challenge crisis.

Challenge crises are an example of private politics/social issues management, when stakeholders seek to create changes in corporate behavior by engaging the organization directly rather than through public policy efforts. The paper offers insights into how social issues management can work to create social change by altering problematic corporate behaviors.

There is limited research into CSR as a crisis risk and in understanding how challenge crises help to create social change. This paper will provide new insights into CSR as a crisis risk, challenge crises, and private politics. Ideas from public relations, corporate communication, and political communication will be fused to create a novel framework for illuminating these related topics.

Auditing researchers have recommended that the use of audit decision models should be subject to cost‐benefit analysis. This paper provides insight into cost‐benefit analysis and its shortcomings as a tool for evaluating audit decision models. The paper also identifies and discusses the limitations of other evaluation methods. Finally, the paper suggests the use of model confidence as an alternative to model value and model validity.