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Article
Publication date: 10 August 2018

Hernan Eduardo Riquelme, Rosa Rios and Noura Al-Thufery

The purpose of this paper is to investigate whether posting on Instagram contributes to empowerment and through what mechanisms.

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Abstract

Purpose

The purpose of this paper is to investigate whether posting on Instagram contributes to empowerment and through what mechanisms.

Design/methodology/approach

A sample of 372 women instagrammers from Kuwait participated in the survey. LISREL 8.2 was used to perform confirmatory factor analysis and structural equation modeling, employing the maximum likelihood estimation method.

Findings

Instagram posts have direct and indirect effects on psychological empowerment. The indirect effect appears through two perceptual mechanisms: sense of self-efficacy and sense of community (SOC). The former provides women with a sense of mastery and control and the latter gives them the perception of belonging to a community that equips individual participants with a collective efficacy. Of the two mechanisms, the SOC plays a more significant role in creating psychological empowerment. Having a sense of virtual community, as opposed to participating in real ones, can act as catalyst in creating empowerment.

Originality/value

This study investigates the impact of a recent new technology, namely, Instagram, in regions where women are marginalized for generations. Instagram is important, because images, photo captions, short texts and hashtags are vital elements of communication in the present day. Furthermore, women are twice as likely to think highly of a brand that makes an empowering ad and are more likely to share, comment and like the ads.

Details

Information Technology & People, vol. 31 no. 6
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 7 January 2020

Hernan Eduardo Riquelme, Rosa E. Rios and Akram S. Gadallah

The purpose of this paper is threefold: first, to test the direct influence of servant leadership (SL) on an organization’s serving-driven capabilities (S-DC). Second, to test the…

Abstract

Purpose

The purpose of this paper is threefold: first, to test the direct influence of servant leadership (SL) on an organization’s serving-driven capabilities (S-DC). Second, to test the indirect effect of SL on employee customer-service behaviors and identification with their branch. Third, to determine the direct effect of an organization’s S-DC on employee customer-service behaviors and identification with the branch. Thus, the authors provide evidence of how SL influence serving-driven interaction capabilities that are later deployed to execute customer-oriented behaviors.

Design/methodology/approach

Survey data were obtained from a sample of 36 bank branches of one bank in the Middle East. Employees evaluated their manager’s SL behaviors, the six S-DC and their identification with the organization. In turn, managers assessed their employees on customer-service behaviors. Partial least squares path analysis was used to model the relationships.

Findings

Results indicate servant leaders’ behaviors are example, motivator and determinant of an organization’s S-DC. Employees not only adopt the S-DC by imitation but also as a mean to reciprocate the leader: serve your customers like the leader serves you. Other results and implications for managers are presented.

Research limitations/implications

The study is of a cross-sectional nature therefore a causal effect of SL on S-DC cannot be determined. Second, the study is limited to one bank although several branches were randomly sampled. Third, the evaluations of the S-DC have been done by the employees rather than customers.

Practical implications

The S-DC concept provides ample opportunities for managers to enhance their interactions with employees and customers to improve their performance by identifying which capabilities to develop. Specifically, interactions that promote ethical, empowering, developmental relationships and that encourage genuine two-way communication and responds to individual needs.

Originality/value

The study is original in testing the mediating effect of a S-DC. The focus on individual and organizational capabilities is relevant because they have been touted as among the most important factors to explain the differences of company performances and competitive advantages

Details

International Journal of Bank Marketing, vol. 38 no. 3
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 4 October 2022

Carolina Yukari Veludo Watanabe, Eduardo Henrique Diniz and Eusebio Scornavacca

This paper aims to identify the role of blogs in helping women victims of intimate partner sexual violence to restore their self-integrity.

Abstract

Purpose

This paper aims to identify the role of blogs in helping women victims of intimate partner sexual violence to restore their self-integrity.

Design/methodology/approach

The authors’ research uses an interpretive stance, supported by motivational and “self” theories to analyze 33 blogs reporting the experiences of women in Brazil who suffered sexual violence perpetrated by an intimate partner.

Findings

This study identifies the reasons why women who suffer violence from intimate partners write blog posts. It also develops an analytical framework that bridges the gap between the design and use of IT-artifacts and the context of sexual violence from an intimate partner. Women who suffer violence from intimate partners look for blogs in order to find a safe space for expression, a knowledge hub and a social support network. Blogs play a pivotal role in supporting the journey of reconstructing their self-integrity.

Research limitations/implications

The results help to understand the role of blogs in helping victims in vulnerable situations trying to restore their self-integrity. It also contributes to improve the design and functionality of such platforms as an important resource for social support networks.

Practical implications

This study shows the positive impact of blogs as a tool to support victims in the process of restoring their self-integrity.

Social implications

This study aims to promote the use of digital artifacts such as blogs as a complementary instrument to fight violence against women.

Originality/value

The analytical framework used in this paper helps to understand the role of IT-artifacts in the context of sexual violence from an intimate partner.

Details

Information Technology & People, vol. 36 no. 6
Type: Research Article
ISSN: 0959-3845

Keywords

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