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This paper aims to discern the potential dimensions amid the duality of heritage tourism and peace. Reflecting on the phases of destruction and rebuilding of Seated Buddha of Jahanabad, this study used the content analysis of 40 news sources, to unravel the resultant avenues of heritage tourism and peace.

Following the qualitative research strategy, the interface of NVivo 12 has been used to transcribe the textual and visual content of media news. The media news aired on the incident of destruction phase in 2007, and rebuilding drive in 2012–2016 were the two sets of collected data. A hierarchy of thematic analysis was adopted to identify nodes, subthemes and themes.

Findings of this study highlighted six themes: peaceful imagery, PI; heritage dissonance, HD, vs interfaith harmony, IH; peace allegory through restoration, PAR; precursor of heritage sustainability, PHS; community heritage consonance, CHC; and heritage touristic valuation, HTV.

This study lacks statistical data of the quantitative research domain. Aimed at a single heritage site, it analyzed limited number of news sources.

This study offers implications for industrial, theoretical, managerial and governmental stakeholders in their respective domains. Moreover, it also provides takeouts for common readers.

This study contends a significant research issue and analyzes the destruction and rebuilding of a heritage site in a developing country. Primarily in the sociogeographic context of the research issue, the resultant dimensions are novel and demanding.

This study seeks to investigate and discuss the heritage experiences of both domestic and international visitors at Göbeklitepe UNESCO World Heritage Site in Türkiye.

A qualitative research approach was adopted in the current study. TripAdvisor's comments and reviews of both domestic (n = 519) and international (n = 186) visitors regarding their visits to Göbeklitepe were collected. The data were then subjected to content analysis by MAXQDA as qualitative data analysis software. Additionally, an abductive research approach, which consisted of three stages, was implemented for data analysis.

The three aspects of visitor experiences at Göbeklitepe, including cognitive, emotional and relational experiences were found and discussed. Additionally, commonalities and differences among domestic and international visitors in terms of the heritage experience they gained from their visit to Göbeklitepe were revealed and analyzed.

Based on the findings regarding the main aspects of heritage experiences at Göbeklitepe, including cognitive, emotional and relational experiences, site managers and destination marketers can create effective marketing strategies that focus on those characteristics to attract visitors to the site. Moreover, the study can guide destination marketers to develop targeted marketing campaigns that highlight the different historical and religious significance of the site for both groups of domestic and international visitors.

First, the study affirms that Göbeklitepe is an important and impressive cultural heritage site due to its historical significance to both domestic and international visitors. It also strengthens the multifaceted nature of heritage experiences. Especially, the evidence of relational heritage experiences, including the connectedness to heritage and the sense of belonging to the visitor community, enriches the literature of heritage experience in this regard.

Between 1840s and 1940s, 27 occidental concessions have been created in several cities in China which represented difficult signs and memories for Chinese. Nowadays, these territories are experiencing a joint phenomenon of heritagization and tourismification which makes them experimental theaters for modern urban life and identity. Taking the former concessions of Tianjin as place study, the purpose of this study is to analyze the role of the heritage and tourism in the former concessions in city branding and more specifically the actors, approaches and products of this phenomenon.

This research draws on the comparison and analysis of two place studies in China. The authors base their analysis on semi-structured interviews in Chinese with previously identified stakeholders. In all, 20 individuals, including developers, public authority representatives, business owners, academics and conservation association members, were interviewed. This research was completed, updated and triangulated by content analysis of Web-based materials; official documents such as urban plans, guidelines and urban and tourism strategies collected during the fieldwork, as well as non-intrusive spatial observations of the concession and its various developments.

The results of this study show that the heritage in the former concessions has become an attractive tool for the city branding through tourism development, often led by the public actors with the participation of private entrepreneurs.

This study looks at the hybrid dimensions of the former concessions in China. It provides a better understanding of the co-action of heritage and tourism in the processes of territorial rehabilitation, which contributes to both the practitioners and researchers in this domain.

This study evaluates “the potential role of cultural heritage resources in tourism and community development at Musina Municipality, Limpopo, South Africa.”

Data on the local communities were collected by questionnaire surveys, focus group discussions and field observations.

The study revealed a variety of cultural and heritage resources; however, with current fewer implications of tourism welfare on the livelihoods statuses of the communities. Thus, there was a need for a potentially sound tourism strategy in cultural heritage resources to empower the local communities in the study area.

Musina Municipality has some of the most challenging impoverishment attributes within the province, defined by evident poor livelihoods. However, it remarkably possesses rich natural biodiversity and tourism destination areas. In line with the probe on the role of cultural heritage resources in tourism and community development, the study uncovers the values of attributing factors associated with the current nature of social heritage resources and their impacts on tourism and community developments. Issues of heritage and cultural resources on tourism and community development have become of main interest within the tourism industry.

Heritage tourism is an increasingly popular form of tourism that allows individuals to connect with the past and immerse themselves in cultural and historical narratives. Hence, the purpose of this study is to explore the intricate relationships among vicarious nostalgia (VNOS), memorable tourism experiences (MTEXs) and their collective influence on tourists’ behavioral intentions (BINTs). Additionally, this study examines the moderating effect of social return (SN) in the context of heritage tourism.

Data were gathered using a self-administered questionnaire from 259 tourists visiting heritage sites in Jaipur. The proposed model was tested using structural equation modeling.

The results confirmed that VNOS had a significant positive impact on BINT in the context of heritage tourism. The causal relationship between VNOS and BINT was fully mediated by MTEX. The results further verified that the presence of SN strengthens the association between MTEXs and BINT.

This research will guide the firms associated with heritage tourism to target specific cohorts interested in heritage tourism. Policymakers may find it easier to create unique offerings and packages that appeal to visitors interested in historical sites and produce memorable travel experiences. One key implication is to create “social media friendly spaces” at different locations of the sites. To increase tourism, managers may use the findings from this research to create plans for the ethical promotion and protection of cultural and natural heritage sites.

Overall, this research advances the understanding of the role of VNOS in heritage tourism by elucidating its cognitive and emotional aspects and their subsequent influence on the memorability of tourist experiences and BINT s. Additionally, by considering the moderating effect of SN, this study provides a comprehensive view of how these factors collectively shape tourists’ decisions and actions in the context of heritage destinations. This research has been conducted in the heritage city of Jaipur (North-Western India), which, surprisingly – despite its popularity as a heritage tourism site – has not been sufficiently explored in the scholarly research.

The goal of this study is to identify the problems of marketing military heritage as a tourism resource as well as to show how studies are linking the tourism industry with military historical sites to valorize epic wars and great tragedies as tourism development resources.

In this study, evaluation of recently published research papers, articles and publications on military tourism is conducted.

While most DMOs (Destination Management Organizations) and tourism organizations have been slow to acknowledge the potential benefits of military heritage tourism, the examples offered show how stakeholders can help promote military heritage tourism.

The study has suggested managerial implications that will aid in the integration of stakeholder participation in the development of military heritage tourism.

This paper examines the constraints and potential benefits of military heritage tourism, as well as collaboration between stakeholders and military historic sites.

In 2019, Generation Z (Gen Z) accounted for 32% of the world population, as per the report by Bloomberg, Gen Z in India is world's largest with 472 million people, still there is very limited research conducted to explain their intention to visit heritage sites. This paper aims to report the findings of an empirical research focussing on Gen Z Indians' intention to visit heritage sites by applying theory of planned behaviour (TPB) with two additional constructs, i.e. environmental concern (EC) and environmental friendly activities (EFA).

As a fundamental theoretical framework, the TPB model is used. Data consists of responses of 434 Gen Z Indians which were collected through online questionnaires. Using structural equation modelling (SEM) technique, the measurement and structural model were tested with the help of AMOS 22 and SPSS 25 software.

The results of SEM indicate that the hypothesized relationships between attitude (AT), subjective norms (SN), EC, EFA and intention to visit heritage sites were all supported. However, perceived behavioural control (PBC) did not influence intention.

The study's findings have substantial practical implications for organizations/travel companies that primarily deal in heritage sites. The findings of this study contribute to the body of knowledge about intention to visit heritage sites. As the study focuses mostly on Gene Z Indians, it is difficult to extrapolate the findings to other countries.

This paper will help the researchers and practitioners to understand the Gen Z Indians' intention of visiting heritage sites. To the best of the authors' knowledge, this is the first study that predicts intention of Gen Z Indians to visit heritage sites.

This article aims to clarify the link between heritage and development, focussing on how this wealth can be a resource for the promotion of tourism in the villages of the Oued Labiod valley in the Aures and reduce their backwardness.

The paper opted for a qualitative empirical study, through interviews and direct observations. The data were supplemented by literature searches. The collected data were then analysed to obtain results.

The results show that the problem of the heritage of historic villages can no longer be reduced to the contemporary phenomenon of decay and physical mutations of traditional buildings. It is a more complex issue that encompasses major concerns requiring curious, comprehensive and constitutive solutions.

Due to the particularity of the architecture and the specificity of the topography and climate of the study area, the results of the research may not be generalisable and are limited to the chosen example.

The document offers advice to local actors to ensure that heritage properties are taken into consideration in all development policies and determines that the success of these projects depends on the involvement of the local population and the improvement of the legal framework.

As the first study on the issue of sustainable tourism development of the cultural heritage of the Oued Labiod valley, the document proposes new ways of development that respect the historical values and authenticity of the heritage and involve the inhabitants.

The primary purpose of this study is to investigate the influence of tourists' perceived value, satisfaction and behavioral intention on the development of Lipu Yi costume culture to promote the development of intangible cultural tourism and better construct a model of the influencing factors of Lipu Yi costumes in the development of intangible cultural heritage tourism.

The study site is the intangible cultural district of Panzhihua, Sichuan Province, China. This study examines the interrelationships between tourists' perceived value of experience, behavioral intention and satisfaction as the tourists relate to Lipu Yi costume and intangible cultural heritage tourism. A sample of 225 tourists who had visited Panzhihua at least once was selected for the study.

All seven of the survey's hypotheses were supported. Therefore, this study concludes that tourists' perceived value, satisfaction and behavioral intention directly affect the development of intangible cultural tourism and significantly positively impact the growth of Lipu Yi costumes culture. Descriptive analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) investigation methods were used.

This paper analyzes tourists' perceived value of Lipu costume culture and tourists' satisfaction and behavioral intention during the tourism process. This study provides a more in-depth understanding of the relationship between Lipu Yi costume and non-heritage tourism factors. Practical methods and approaches are sought to further develop Lipu Yi costume non-heritage tourism.

The study aims, based on the symbiotic relationship between tourism agencies and various stakeholders, to investigate what “policy-level” partners would advise their “practice-level” counterparts on, first, how the World Heritage Site (WHS) status of monuments can be made attractive for travellers, and second, what steps can be taken by stakeholders to enhance the WHS tourist experience.

A qualitative approach involving e-mail interviews was adopted. Content analyses of open-ended exploratory questions put to “policy-level” respondents yielded 10 major themes that can enhance the brand appeal of the WHS.

The findings offer in-depth solutions for better trip experiences of Heritage Tourists. Insights from the responses under ten thematic areas have direct relevance for application by tourism and hospitality facilitators.

Although this study was conducted in India, its findings hold implications for practice throughout the world. They could similarly be incorporated as elements of policy directed at incentivising communication of the value of preserving heritage for future generations.

While previous research focused on stakeholders for planning and policy making, this study explores the stakeholder's perspective for a more comprehensive understanding of how using the WHS brand can generate more holistic tourism development.