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For sustainable progress of heritage tourism in Muslim regions, exaggerated and distorted notions of Islam have to be dispelled. To accomplish such an arduous task, the first step is to examine media content employed by key tourism organizations/agencies in Muslim countries. This chapter examines the heritage environments and contemporary macro environment factors in Muslim countries that are either secular or Islamic in nature. Using cultural indicators, it further analyzes the content of website marketing employed by the leading tourism authorities in the selected regions to understand if considerations and efforts are made to market Muslim heritage. The findings indicate mixed results.

This chapter addresses two main questions; firstly, whether the public sector should seek to play an entrepreneurial role in its local economy and, secondly, what kinds of roles it could undertake. This chapter addresses these questions through an engagement with Cooke and Morgan’s (1998) concept of the animateur. The chapter uses examples drawn from Leicester City Mayor’s 100 Days in office programme to illustrate how the public sector provides a ‘breath of life’ to defunct areas in the City’s built environment and its economic activity. In this way, the animateur is a mode of engagement appropriate to characterize public sector entrepreneurship.

The chapter takes a case study approach drawing on the author’s previous research in Leicester and current involvement in the governance structures in the City.

The chapter examines the ways in which the public sector may be seen to be ‘entrepreneurial’. It argues that while the public sector should be seen as a legitimate entrepreneur in local economic development, their focus should be on innovative use of space and infrastructure. Here the role of the public sector should be to provide the ‘urban plumbing’ that would not be a cost-effective role for the private sector to undertake. The chapter uses the example of Leicester in England where the public sector has attempted to use culture and heritage to drive economic development in the City. Here the City authorities used these industries as a mechanism for the physical regeneration of large parts of the City Centre and have created spaces for private sector enterprises to flourish. The chapter argues that the success here was due to the City Council and the LEP understanding their role in entrepreneurship as an enabler rather than driver.

Policy-makers need to better understand the role the public sector can play in local entrepreneurship. This role should not be restricted to physical regeneration projects as the public sector should also be an innovative leader in the governance of enterprise and entrepreneurship at the local and regional tiers.

The purpose of this article is to explore the concept of co-governance and its implications on public value, with particular reference to local authorities in the Italian context.

The research aim is pursued by means of a literature review and an empirical research. The empirical research is developed through a questionnaire, sent to the 119 municipalities of the Italian provincial capitals. The overall response rate was 41.18% (49 responses).

In Italian local authorities the process of increasing citizens’ participation and citizens’ involvement as co-producers of public value by means of co-governance and participatory governance tools is still ongoing. More than 50% of the local authorities of the research sample have introduced co-governance or participatory governance tools and activities but they are still facing problems in implementing them.

In general, the level of citizens’ participation seems not to be fully developed.

The empirical part of the research focuses only on the application of co-governance and participatory governance tools in the Italian context, therefore the main limitation lies in the difficulties of extending their application to the international context. In addition, the questionnaire was designed only for medium- to large-sized local authorities. Thus, the research does not consider the possible implications for small municipalities.

This article considers some of the possible difficulties of implementation of co-governance and participatory governance tools.

This article highlights the link between the creation of public value and the adoption of public policies based on citizens’ involvement and consultation.

This article underlines the link between public value creation and co-governance. It also offers a broad empirical survey on the presence of co-governance and participatory governance tools and activities in the Italian context; this topic was not examined in prior studies.

Introduction Summary: Archaeological heritages are very important attractions and are highly promoted as a tourism product. Due to the negative consequences of high visitor flows and lack of management, the conservation and development of archaeological heritages raises concerns for destinations aiming at sustainable archaeological heritage management.

Purpose: This study provides an extensive literature review for archaeological heritage management to emphasise the importance of bringing heritage sites to tourism in a sustainable way, Also aims to provide a guideline for destinations suffering the archeological heritage management issues or for developing tourism destination to prevent themselves suffering from the same issues. Accordingly, the literature review is divided into three sections: the role and impacts of tourism on archaeological heritage; sustainable tourism development; and planning are mentioned in the first section. Then, planning for preservation and conservation activities for archaeological heritage and international heritage protection and conservation programmes are mentioned in the second section. Finally, the literature provides the content of tourism planning and policy for sustainable archaeological heritages.

Findings: Tourism uses archaeological assets to attract tourists and tourism damages archaeological sites when there is high demand, lack of information and control. But, in general, the relationship between tourism and archaeological heritage is strongly interlinked and need each other. And without the community and stakeholder’s involvement, archeological heritage management will not be successfully achieved.

Originality/Value: Tourism authorities and archaeologists should work together and develop practical ideas for archaeological heritage. Highly promoted and demanded archaeological heritage resources cannot be part of sustainable tourism development without serious conservation and conservation efforts or minimal/inappropriate recoveries due to government lack of care and supervision, so these valuable treasures are doomed to irreversible damage.

New Towns were exemplars of Utopian social and economic visions allied to Modernist ideas of design and architecture. Initially hailed as the answer to the ailments of the historic European city and the urgent need for housing after the War, they came under considerable scrutiny when the ideas of New Urbanism on design, density and community became one of the most vocal critics on Modernist town planning.

The UK Arts and Humanities Research Council recently funded a New Town Heritage Research Network Project. Drawing on case studies from the network, this chapter will refer to the original questions posed by the above-mentioned network project: How are the Utopian social and economic visions which accompanied the New Town Movement embodied in the masterplanning, urban design and architecture of the New Towns? How can the New Town architectural and urban design heritage be evaluated? How can future planning for these towns accommodate and build on this heritage in a meaningful way, and be integrated into regeneration and growth? How can key stakeholders in New Towns create an identity and pride for their town as well as a sense of belonging, by building cultural capital through their heritage, including architecture, public art and cultural activities?

This chapter will analyse how New Towns and their associated Modernist Heritage have been perceived by different audiences and are positioned in the overall heritage discourse including the question of a shared European Heritage.

Cultural heritage carries two sets of tangible and intangible assets. The relationship between tourism and intangible cultural heritage is a young but growing discourse. However, tourism planning and strategy development for intangible cultural heritage have so far remained undervalued. This gap looks much bigger within the Persian context. The aim of this chapter is to explore how the roles of Persian intangible cultural heritage in tourism are perceived, and whether the intended roles can be promoted as practicable tourism strategies. Data analysis suggests intangible cultural heritage as a tool that contributes positively to developing tourism strategies through promoting destination attraction and marketing opportunities and sustainability in tourism.

This chapter offers a new sustainability-oriented paradigm for cultural and heritage tourism studies: an integrated approach to heritage tourism and heritage conservation based on resilience. Its extensive literature review examines resilience in a range of disciplinary areas, including heritage conservation and tourism studies. An important aim is to “make visible” often neglected parameters in the interactions among social, cultural, economic, and environmental dimensions of heritage conservation and tourism. Within the broader concept of resilience, “cultural resilience” was identified as a crucial bridge between conservation and tourism. The study argues that resilience in general and its cultural forms in particular offer a potentially valuable framework vital for an integrated approach between the two in the common pursuit to manage change and uncertainty in cultural and heritage destinations. The chapter concludes with directions for further development of sustainability-oriented paradigm studies.

The contribution explores the methodology, strategies and activities of inter-institutional partnership among university, school, territory initiated by the Degree Courses in Primary Education Sciences of the University of L’Aquila. It illustrates the experiences of an active partnership undertaken at the five-year, single-cycle Degree Course after the reform introduced in Italy by the law 249 of September 2010 aimed at encouraging local development in a national and international perspective (Bologna Process, 1999). These activities focus on the need to strengthen the cultural and professional profile of future teachers through curricular and extracurricular activities involving the use of cultural heritage goods, tangible and intangible, of the territory. The aim is to renew methodological approaches to ‘science teaching’ through the use of appropriate technologies that make it possible to realize the process of teaching-learning adequate to provide the multi-lettered of the XXI Century with sets of skills and knowledge more and more updated. The contribution focuses, in particular, on the project titled ‘Museum in … click! – Cognitive processes and new technologies applied to archaeological heritage in museums for cultural fruition qualitatively appreciable’. This project involved University, Superintendence of Archaeological Heritage (SAH) of Abruzzo and local schools in a partnership where teachers and students from schools of the territory were busy in direct training to build educational proposals and multimedia products for their peers to improve the quality of use of cultural goods involved. The project, funded by the Ministry of Cultural Heritage and Activities and Tourism – Ministero dei Beni e delle Attività Culturali e del Turismo (MIBACT), provides a good example of practices within a partnership model that feeds a teaching system where the different skills of the stakeholders interact inside a common cultural area pursuing the same goals.

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.