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The purpose of this paper is to find a different perspective of interpreting a Second World War shared-heritage based on the case in Thailand.

A qualitative study was conducted at the Second World War sites in Thailand. The paper employed observation and interview of the local residents and other stakeholders at the site.

Conventional interpretation of the Second World War sites in Thailand predominantly focusses on two approaches with a little involvement of the local residents. One emphasizes cruelty, loss, torture, or inhumanity with strong influence of the Australian approach. Whether intentionally or unintentionally, such interpretation could point out the culprit and gives audiences enmity against the loser of the war. Another politically underscores a strong connection between Thailand and Japan by presenting romanticized stories of wartime. The paper suggests that the way to bring Second World War shared-heritage site to life is to put an emphasis on the voice of the local residents rather than focussing on political agenda.

The argument and recommendation raised in this paper will be particularly useful for the local residents and those who are involved in heritage management field. It would contribute to the better understanding and respect among people with different cultural backgrounds.

The paper is the first study of a different view of the interpretation of Second World War shared-heritage. The argument raised in the paper would lead to a wider discussion among heritage professionals.

Despite being the intellectual foundation on which the notion of heritage is built and a critical element in all programmes aimed at heritage protection, interpretation as a concept and practice is not well understood or used.

The paper explores the reasons for and consequences of heritage interpretation as a concept and practice not being well understood using case studies within the United Nations Educational, Scientific and Cultural Organization (UNESCO) heritage arena in East Asia.

The paper shows how heritage interpretation impacts both positively and negatively on nation-building within states and the shaping of international relations between states. It identifies heritage interpretation approaches that might help to achieve reconciliation between peoples recently engaged in international conflicts. These concerns are not confined to East Asia but apply across the world.

The discussion draws together the three principal forms of heritage in UNESCO's global project: heritage places, protected under the World Heritage Convention; living or embodied heritage, safeguarded under the Intangible Cultural Heritage Convention and documentary heritage preserved under the Memory of the World Program. Suggestions are made as to how the organizations and agencies charged with heritage protection should and could modify their interpretation policies and procedures to help remediate existing negative impacts and avoid creating new tensions in future.

The purpose of this paper is to examine the construction of national heritage through the interpretation of sites and events, with a particular focus on hot interpretation at difficult heritage sites. 

This paper examines the processes of difficult heritage interpretation at the Memorial Hall of the Nanjing Massacre over the past 30 years, and examines the resulting political implications.

Aligning with contemporary national social and political agendas, heritage interpretation at the Memorial Hall actively serves as an authorised educational tool. Despite the hot interpretation techniques used to stimulate the emotional impact of visitor experiences, this particular traumatic past has been utilised in nation building practices that legitimise specific histories and form a national image on an international stage.

Heritage interpretation of difficult history will benefit from open dialogue and assessment of the past from multiple perspectives. This requires all stakeholders to work together to develop interpretation strategies that acknowledge and prioritise the needs of post-conflict societies. Without this form of open dialogue and reflection, the official claims of heritage interpretation achieving reconciliation between conflicted peoples remain superficial. 

This study offers a novel contribution to the discussion of heritage interpretation. The results shed light on the cultural processes surrounding state interpretation of traumatic pasts for specific political uses. The study suggests ways in which heritage sectors and authorities can achieve social goals, such as public education, reconciliation and peacebuilding, through such processes of heritage interpretation.

The purpose of this paper is to present an approach to applied archaeology and interpretive methods for Iranian traditional archaeology. Applied archaeology is based on a holistic approach providing rational approaches in the field of cultural heritage preservation and sustainable use of the potential of cultural heritage with the participation of the people. This paper aims to create social good standing archaeology knowledge with respect to Iranian archaeology experts.

In this survey study, data collection was accomplished using a questionnaire. The sample consists of professors, PhD students, post-graduate fellows, and educated experts of the Iranian Tourism, Handicrafts and Cultural Heritage Organization.

Applied archaeology as a provider of situations, positions and employment opportunities for archaeologists has not been considered seriously in the Iranian archaeological education. Traditional education emphasizes the cultural history and field techniques; hence it does not consist of critical areas of heritage codes, protection and budget management, business skill and the most important, interpretation and consequently sustainable development. Iranian archaeologists agree with the findings of the applied archaeology. Evaluation of their opinions reveals that they agree with all applied archaeology items of the questionnaire.

As an approach, applied archaeology can be proactive and improve the status of archaeology in the Iranian field of cultural heritage, and representations of outputs such as site-museum and sustainable use of them which ultimately fulfil social, economic and even political-identity purposes, then applied archaeology can be a constructive element in archaeology and prevent vandalism and looting in cultural heritage.

This paper aims to provide an exploratory investigation into contemporary interpretation methods used in historic gardens and their fundamental role in enhancing the visitor experience and sense of a place.

A series of semi-structured interviews (n = 65) with Wrest Park visitors – who had the opportunity to experience new interpretation methods provided on-site – have been carried out in an attempt to explore their sense of place through interpretation.

The research suggests that interpretation has a fundamental role to play in “telling the story” of historic gardens, with 92.5 per cent of the sample understanding elements of the place’s history, significance and evolution. The findings further suggest the presence of two distinct visitor typologies – history explorers and leisure seekers.

The study provides implications for theory and practice and recommendations for historic garden practitioners.

The importance of conceptualising and operationalising interpretation in historic gardens has received relatively little attention across the extant body of heritage interpretation literature. English Heritage’s Wrest Park, which is amongst England’s most prominent historic gardens, is used as a case study.

The purpose of this paper is to utilise commodification for the conservation and promotion of cultural heritage in cities by developing interpretative strategies, specifically enabling access to intangible cultural heritage through its tangible parts.

In total, three case studies were conducted in the cities of Amsterdam, Genoa and Leipzig, through a workshop cycle with destination and local tourism stakeholders and citizen representatives, to develop interpretative strategies for the cities.

The paper identifies tangible and intangible cultural heritage of the three cities, and integrates them into stories and outlines the development of an interpretative strategy for destinations independent from, but aligned with, the current marketing and positioning strategy development level.

Future research should examine the integration process of interpretative strategies and heritage interpretation of cultural heritage in marketing strategies, and in particular focus on the intangible aspects.

The article integrates and highlights the value of intangible cultural heritage and interpretation of cultural heritage in general for marketing purposes through the development of an interpretative strategy improving access to destinations' cultural heritage supporting destination management. The article adds to the research discussion of the commodification of cultural heritage.

The purpose of this paper is to describe and evaluate red tourism in China and, in doing so, shed light on the complex relationships between tourism, heritage and identity politics.

Mixed methods – literature review, document analysis, interviews with government officials, travel agents and tourists.

Red tourism is an initiative to preserve, promote and pass down China’s communist past that is underpinned by political purposes. It has resulted in an imbalance between the government’s designation of communist heritage sites all over the country and the concentration of visitors in a small number of popular destinations. Red tourism fosters allegiance to the Communist Party of China. At the same time, it is expected to bring economic opportunities to remote locations through tourism spending and the branding opportunities that it provides. However, a different emphasis can be discerned at the national and local levels, whereby the former emphasizes political cohesion and the latter stresses local economic development.

Four sites are investigated in detail out of the hundreds that might have been explored.

Recommendations are made to: diversify the product, increase stakeholder involvement, enhance heritage conservation plans, improve interpretation.

Many implications for relationships between governments at all levels and the Chinese population. Also implications for the economic well-being of places and people adjacent to red tourism sites.

One of very few papers in either English or Chinese that addresses the red tourism policy in detail and with substantial empirical materials.

A World Heritage Site (WHS) since 2013, Coimbra, in the centre of Portugal, is already struggling with excess of tourists and with difficult management challenges. A possible solution for this overtourism problem can be the creation of alternative differentiated tourism products in neighbouring, peripheral small towns capable of diverting tourists and visitors from the sites in overload. Cultural routes inspired by landscapes and historical places and personalities can contribute to the affirmation of a collective memory, combining natural and cultural heritage and adding value to existent heritage resources while providing intercultural dialogues and interaction with the visited community and its distinctive values. This research in cultural tourism and education is about a proposal of a walking route for cultural interpretation intended for young visitors. The theoretical framework draws on the importance of designing tourism products that will engage families in quality time and that heritage interpretation products for young visitors can also create an awareness of the importance of cultural heritage and its conservation. Literature review regarding issues of interpretation in tourism as well as on family and educational tourism preceded an inventory which covers natural and cultural resources used as materials in the route manual and activity guide. An important piece of information was collected through a survey aimed at understanding the socio-economical, cultural and attitudinal impacts that were caused by the UNESCO listing of the University of Coimbra, Alta and Sofia as a WHS. The route project demonstrates how cultural tourism can be a driver of local development through adequately designed non-formal educational tourist programmes to foster an in-depth knowledge of destinations. The results point to the importance of destination managers and marketers to focus on providing informal educational activities which can increase the tourist offer and satisfaction of young and family tourism and thereby strengthen a destination competitiveness and value creation. The tourist route challenges young visitors and their families to know the most relevant cultural aspects of the region, allowing them to effectively contribute to local development, as it invites visitors' interaction with the local community.

This paper aims to address the question – is heritage interpretation an effective tool in tourism?

The author takes a critical stance seeking to identify and evaluate key assumptions and questions about the nature and effectiveness of heritage interpretation as a tourism management tool.

There are significant gaps in the available research into interpretation and in those areas that have been studied, there is only limited evidence that interpretation is effective. There are few important findings in this area and even where there are some sound and useful conclusions, they still do not address some of the more fundamental concerns about interpretation more broadly.

The paper identifies a set of topics for future research based on the outcomes of the review and consideration of the critiques of interpretation that could be used to improve and extend interpretation in tourism.

By taking a critical perspective on interpretation and questioning the untested and implicit assumptions about the nature and role of this activity within tourism, the paper identifies issues relevant to the conduct of tourism research more generally that have been given little attention in the academic literature to date.

Purpose: This chapter is exploring opportunities out of the coronavirus crisis and investigating how to turn the crisis into a stepping stone for enhancing heritage tourism in Egypt.

Design: A qualitative approach is adopted and thirteen semi-structured interviews were conducted with key stakeholders about cultural heritage activities before, during, and after COVID-19.

Findings: Main findings of the chapter are divided into management-related (cultural sites carrying capacity, interpretation of cultural heritage attractions, site accessibility, hygiene, and safety) and marketing-related (the limited number of exhibited destinations, using technology and promoting heritage tourism locally) challenges.

Research Limitations/Implications: This study is limited to the Egyptian context. Future research could investigate the challenges and opportunities for heritage tourism in more developed countries. Besides, the use of qualitative methods can be altered to surveys in future research to enrich the body of knowledge in this area.

Practical Implications: The study is suggesting practical steps to tourism authorities related to management and marketing aspects of heritage tourism.

Originality/Value: This study is based on original research that produces new knowledge by using the study approach in collecting data, reports and interprets the findings and discusses possible implications.