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The multi-ethnic neighbourhood of Strømsø in Drammen in Norway is facing a major transformation. The town has undergone major renewal processes during the last decade and has been presented as a successful example of urban development both nationally and internationally. In the chapter, we look closer at what spaces and qualities are underlined as significant in this neighbourhood by the examined appropriators of public space, and how their views relate to the qualities stated in planning documents for the area. Public spaces and meeting points can play a vital role in safeguarding diversity and urban cultural heritage associated with these spaces. Public space represents physically defined structures (streets, squares, parks), but even more importantly a social space offering possibilities of encounter and activity otherwise not displayed in the city. These qualities might be perceived as heritage values and significant constituents inherent in public space. This makes public space the keeper of values that are seen as basic urban qualities.

Links between urban areas and public space have always had a central presence in the field of Urban Sociology. During the last four decades, and in relation with globalization processes, reflection about city places and what constitutes the “public” has increasingly been in line with what has been called an “emplacing heritage process,” which emerged as a controversial point of intervention in urban areas. In this sense, itineraries have been considered of primary importance in urban heritage signification, recognition, and symbolic production. In short, these routes appear as ways in which public space is materially and symbolically occupied, becoming emplacing heritage processes in themselves.

In this chapter, we study two heritage-making processes through neighborhood itineraries, which are carried out in district territory and are located in two peripheral neighborhoods belonging to the City of Madrid (Hortaleza and Carabanchel). Ultimately, the point here is that these routes are not merely a pathway that “goes” along acknowledged heritage places; these itineraries are an emplacement and a signification of patrimony itself. These processes act as markers of iconic places and as remembrance performances of neighborhood memory. We would argue that routes around historical places in Carabanchel, as well as the “Three Wise Men” popular parades in Hortaleza bring shared geographical imaginaries, collective memory, and iconic places together in everyday experiences of both places. These itineraries change both urban sites in terms of their neighborhood heritage by disputing spatial discourses and imaginaries of heritage, urban place, and neighborhood.

More than 20 songs by Spanish and non-Spanish bands about the Castilian lord and epic hero Rodrigo Díaz de Vivar, El Cid, account for the topicality of the Hispanic Middle Ages in heavy metal. This chapter explores how diversely El Cid is addressed in 10 of these songs, in particular, from the perspectives of reception theory and both the cultural background of the band (Spanish or non-Spanish) and the language in which the lyrics are written (Spanish or English). Through detailed textual analysis and contextualisation, I will examine how, for Spanish (and Spanish-American) bands, El Cid serves the purpose of naturalising the stereotypical heavy-metal medieval knight, thereby functioning as a vindication of Hispanic cultural heritage within what is perceived to be an Anglo-American (and Germanic-Nordic) dominated musical scene. By contrast, non-Spanish bands resort primarily to El Cid to refresh the overused motif of the medieval knight, but sometimes in a more connoted manner as well, in which his iconic value as a Moor-slayer and a defender of the Western white Christian principles is highlighted. Moreover, I will discuss the appropriation and re-appropriation of El Cid by, respectively, non-Spanish and Spanish heavy metal bands, from the point of view of cultural appreciation and appropriation, and Islamophobia.

By celebrating tourism destinations through cruise collections, luxury brands open to new influences. They may develop deeper connections with certain geographical areas, but may also challenge the quintessentially national dimension of luxury brand culture. The best example of synergies between a luxury fashion brand and tourism destinations are the Christian Dior cruise collections with Maria Grazia Chiuri at the helm. This chapter is to understand how cruise collections may enhance luxury fashion houses' brand culture through the connections they develop with tourism destinations. Further, the chapter assesses the extent to which destinations can benefit from the exposure provided by luxury fashion brands' cruise collections.

The situated appropriation of the content of globalization by Navajo people and institutions in their unique U.S. Southwest context is the focus of this chapter. The local is transforming the content of the global for local ends; this conversation narrative posits situated cultural exchange rather than a conversion narrative that implies a uni-directional mode of cultural assimilation. Reflections on cultural change in both formal and non-formal educational contexts based on the author's years of experience in the Navajo Nation provide data to freshly examine a conceptual framework for explaining cultural change amid contemporary globalization. The concepts of situated appropriation, adaptive intelligence, and mutual appropriation are employed in the analysis of cultural conflict and change in this chapter.

The development of public art in French New Towns in the 1970s and 1980s was one of the most spectacular forms of state intervention in urban policy. Along with the new architecture programmes, the hundreds of works of art that adorn the public realm of the French New Towns help to differentiate them from the grands ensembles. This public art, which was highly publicised at the time, represents a heritage intrinsically linked to the urban history of New Towns but also to the history of French cultural policies at the end of the twentieth century. Artistic and town planning innovations underlie many public art projects. Artists and town planners participated, on a city scale, in the cultural developments that sought to respond to the expectations of the May 1968 crisis. In New Towns, the role of art was not simply to provide a backdrop to beautify the city but also to contribute to the success of new urban neighbourhoods. This involved placing visual landmarks in the urban space, confronting the residents with living art (painted walls, sculpted staircases, light paths, etc.).

The appropriation of these works of art by the public and councils was far from unanimous. It was only at the beginning of the twenty-first century that a heritage reflection emerged and led to a list of works of art being drawn up, with a view to protecting them. With the disappearance of state supervision over certain New Towns (1998–2002), damaged works has become a stigma in the public realm. A policy of restoration is being therefore introduced in certain New Towns, with public art participating in the identity of councils that do not hesitate to present themselves as ‘contemporary towns’ and take on the restoration or achievement of certain works that they now consider to be their heritage.

Engaging with digital heritage requires understanding not only to comprehend what is simulated but also the reasons leading to its creation and curation, and how to ensure both the digital media and the significance of the cultural heritage it portrays are passed on effectively, meaningfully, and appropriately. The United Nations Educational, Scientific, and Cultural Organization defines ‘digital heritage’ to comprise of computer-based materials of enduring value some of which require active preservation strategies to maintain them for years to come.

With the proliferation of digital technologies and digital media, computer games have increasingly been seen as not only depicters of cultural heritage and platforms for virtual heritage scholarship and dissemination but also as digital cultural artefacts worthy of preservation. In this chapter, we examine how games (both digital and non-digital) can communicate cultural heritage in a galleries, libraries, archives, and museums [GLAM] setting. We also consider how they can and have been used to explore, communicate, and preserve heritage and, in particular, Indigenous heritage. Despite their apparently transient and ephemeral nature, especially compared to conventional media such as books, we argue computer games can be incorporated into active preservation approaches to digital heritage. Indeed, they may be of value to cultural heritage that needs to be not only viewed but also viscerally experienced or otherwise performed.

This chapter investigates the importance of fashion houses in the progressive redefinition of tourism geography within a metropolitan context. The purpose is to highlight how these brands manage both to integrate marginal urban areas into the tourist circuits and to co-construct market-oriented heritage policies. Through the case of Fendi Roma and the EUR district (Rome, Italy), this chapter explores their degrees of involvement in the processes of requalification and estheticization of peripheral urban areas. The study found that the involvement of the luxury brand in Roman urban governance is symptomatic of evolutions in the political strategies pursued by public actors in their relations with private investors.