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Article
Publication date: 31 January 2022

Hera Oktadiana, Walanchalee Wattanacharoensil and Denis Tolkach

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Abstract

Details

International Journal of Tourism Cities, vol. 8 no. 1
Type: Research Article
ISSN: 2056-5607

Content available
Article
Publication date: 16 June 2021

Fitri Rahmafitria, Karim Suryadi, Hera Oktadiana, Heru Purboyo H. Putro and Arief Rosyidie

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern…

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Abstract

Purpose

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and perceived risk on the theory of planned behavior (TPB).

Design/methodology/approach

A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling.

Findings

The results indicated that subjective norm as the external factor of the TPB has a stronger effect than the internal factors; attitude and behavioral control. It appears that in a collectivist society, prohibition enforced by family and friends, as well as the government’s sanctions have a stronger influence on one’s decision to travel. The findings also suggested that knowledge, perceived risks and social concern effect tourists’ behavior. Uncertainty and inadequate knowledge will decrease the level of perceived risk, which leads to lower control in practicing physical distancing and increasing intention to travel during the pandemic.

Research limitations/implications

The research has limitations in its use of a convenient sampling method. This method may not represent the whole population, causing the results to be difficult for generalization. There is also the need for extending the TPB model with different variables in the context of tourism and pandemic. This study enriches the existing tourism literature by applying TPB to examine tourists’ behavior during the Covid-19 pandemic, focusing on knowledge, social concern and perceived risk theory.

Practical implications

This paper offers useful insights for tourism planners in the government and private destination management levels. It is crucial for a destination management organization to understand the relationship between knowledge, perception and social concern with tourists’ behavior while traveling during pandemics. The understanding of tourist’s behavior when traveling during the pandemic will assist in developing and creating activities and designing health protocols at tourist attractions.

Originality/value

This study extended the TPB to analyze tourists behavior during the pandemic by applying knowledge, social concern and perceived risk elements.

研究目的

本研究旨在解释疫情期间社交距离控制对出行意图的影响,并分析知识,社会意识和风险感知在计划行为理论中的作用。

研究设计和方法

在新冠肺炎疫情期间,通过目的性抽样的方法, 1,068名来自印度尼西亚的受访者参与了网络问卷调查。所获数据通过PLS-SEM分析。

研究结果

结果表明,主观规范作为计划行为理论的外部因素比内部因素(态度和行为控制)具有更强的作用。在集体主义社会中,来自亲友的禁令以及政府的制裁似乎对旅行决策产生了更大的影响。研究结果还表明,知识、风险感知和社会关注会影响游客的行为。不确定性和知识不足将降低风险感知的水平,从而导致人们对距离控制的疏忽,并在疫情期间增加旅行意向。

研究实施局限性

该研究存在局限性在于使用了方便样本。此样本不能代表整个群体,因此研究结果可能不具有极高的普适性。未来关于疫情下出游的研究,需要继续延申计划行为理论,探讨该模型与其他变量的关联。本研究丰富了现有的游客研究,主要贡献针对计划行为理论在疫情下出游这一场景中的应用,和与知识、社会意识和风险感知的理论建构。

研究实际意义

这项研究为公共与私人旅游区的管理做出了重要贡献。 目的地管理组织(DMO)必须了解在疫情期间的游客的行为与知识、风险感知和社会关注之间的关系。这些疫情下游客行为的理论建构能够帮助开发游客活动,并为疫情下旅游区游客健康守则提供设计参考。

研究原创性或新颖性

这项研究是对计划行为理论的拓展,并且是对该理论模型在疫情下出游的具体应用;研究分析了此理论模型与知识、社会关注和风险感知的关联。

关键词:社交距离,疫情期间的出游,新冠肺炎疫情,计划行为理论,风险感知,社会关注

文章类型:研究论文

Propósito

Este artículo analiza los efectos del control de la distancia física en la intención de viajar durante la pandemia y la influencia del conocimiento, la preocupación social y riesgo percibido en la teoría del comportamiento planificado (TPB).

Diseño/ metodología

A través de un sistema de muestreo por conveniencia, se obtuvo una muestra de 1.068 participantes de Indonesia que completaron la encuesta online durante la pandemia. La información recopilada fue analizada a través del PLS-SEM.

Resultados

Los resultados indicaron que la norma subjetiva como factor externo de la teoría del comportamiento planificado ejerce un efecto superior al de los factores internos; actitud y control del comportamiento. Resulta que, en una sociedad colectivista, la prohibición reforzada por la familia y amigos, así como las sanciones del gobierno ejercen una influencia mayor en la decisión individual de viajar. Los resultados también sugieren que el conocimiento, los riesgos percibidos y la preocupación social afectan al comportamiento del turista. La incertidumbre y el desconocimiento disminuyen el nivel de riesgo percibido lo cual conduce a un menor control a la hora de cumplir con el distanciamiento físico y a una mayor intención de viajar durante la pandemia.

Limitaciones del estudio/implicaciones

Las limitaciones de esta investigación tienen su origen en el sistema de muestreo de conveniencia utilizado en esta investigación. Este método puede no representar al total de la población, lo cual provoca dificultad en la generalización de los resultados. También existe la necesidad de ampliar el modelo de la teoría del comportamiento planificado (TPB) incorporando variables propias del contexto turístico y de la pandemia. Este estudio supone una aportación a la literatura existente en turismo al aplicar la teoría del comportamiento planeado al análisis del comportamiento de los turistas durante la pandemia del covid-19, con un enfoque en el conocimiento, la preocupación social y la teoría del riesgo percibido.

Implicaciones prácticas

Esta investigación es de utilidad para los responsables de la planificación de la actividad turística tanto a nivel gubernamental como privado. Es crucial para que las organizaciones responsables de la gestión del destino (DMO) comprendan la relación existente entre conocimiento, percepción y preocupación social, con el comportamiento de los turistas cuando viajan en tiempos de pandemia. La comprensión del comportamiento de los turistas cuando viajan durante la pandemia ayudará a desarrollar, crear actividades y diseñar protocolos de salud en las atracciones de los turistas.

Originalidad/valo

Este estudio extiende la teoría de comportamiento planificado al análisis del comportamiento de los turistas durante la pandemia a través de la aplicación del conocimiento, preocupación social y elementos de riesgo percibido.

Book part
Publication date: 8 November 2019

Philip L. Pearce and Hera Oktadiana

A summary statement of the meaning of tourism intelligence is built in this chapter by considering multiple sources. Tourism intelligence is then cast as the sum of the…

Abstract

A summary statement of the meaning of tourism intelligence is built in this chapter by considering multiple sources. Tourism intelligence is then cast as the sum of the resources available to a decisionmaker coupled with their interpretive ability to use it. Academic researchers can contribute to this resource base but need to deal with the likely use of other inputs by decisionmakers. Tourism intelligence can be a bridge between academic inputs and broader influences provided that concerns about credibility, trustworthiness, and accessibility of the scholarly work are well managed. The tourism intelligence concept has value for all stakeholders and the chapters in this volume follow a structure to assist the transition from analysis to action.

Details

Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

Keywords

Book part
Publication date: 8 November 2019

Philip L. Pearce and Hera Oktadiana

In this chapter, the analysis-action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and…

Abstract

In this chapter, the analysis-action nexus will be addressed by reviewing studies from across the chapters. The broad themes covered have included governance and sustainability, consumer benefits and experiences, and networking among entrepreneurs and associated opportunities. It is argued that addition to tourism intelligence often lies in improving communication, building trusted connections, and affirming local networks. A focus on the need for trust, the use of tools for insights, the value of identifying new trends, and understanding target markets, together with the usefulness of training and an appreciation of time, help smooth the journey along the long and winding road from analysis to action.

Details

Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

Keywords

Book part
Publication date: 8 November 2019

Hera Oktadiana

This chapter highlights key experiences in using leading examples of tourism-linked technology during travel. Managerial directions are offered to hospitality and tourism…

Abstract

This chapter highlights key experiences in using leading examples of tourism-linked technology during travel. Managerial directions are offered to hospitality and tourism businesses when employing contemporary technology applications. A carefully crafted autoethnographic approach, supported by netnography, provides the basis for the findings and recommendations. Two settings were chosen as iconic cases: exploring the city of Innsbruck and staying in a high-tech hotel in Vienna. The insights revealed that while technology provides advantages for tourists’ stays, less than thoughtful use can also disturb the experiences. The contribution to tourism intelligence from this study lies in the need for technology applications to create well tested, personalized and user-friendly services for diverse tourists and to design a communication system to anticipate problems.

Content available
Book part
Publication date: 8 November 2019

Abstract

Details

Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

Book part
Publication date: 8 November 2019

Abstract

Details

Delivering Tourism Intelligence
Type: Book
ISBN: 978-1-78769-810-9

Book part
Publication date: 8 November 2019

Myrza Rahmanita

This chapter estimates the economic contribution of Keraton (Palace) in Java, Indonesia. Questionnaires were distributed among its tourists to gather information on their…

Abstract

This chapter estimates the economic contribution of Keraton (Palace) in Java, Indonesia. Questionnaires were distributed among its tourists to gather information on their profiles, trip characteristics, experience, trip segments, and spending; it was concluded that Sekaten makes a significant economic contribution to the economy of the city of Yogyakarta and this value can be enlarged. Attention to the quality of facilities and services, local attitudes, restructuring pricing, and focusing on more affluent attendees are areas for future improvement. Better partnerships among stakeholders hold the key to improving the marketing, investment, and support services.

Book part
Publication date: 8 November 2019

M. Baiquni and M. Dzulkifli

The 2010 eruption of Mt. Merapi volcano in Indonesia was a major regional disaster. A community-based ecotourism was implemented in one village as a new alternative to…

Abstract

The 2010 eruption of Mt. Merapi volcano in Indonesia was a major regional disaster. A community-based ecotourism was implemented in one village as a new alternative to recover from the event. The Participatory Innovative Learning and Action Research method was employed, with Pancoh Ecotourism Village as its focus. The researchers and villagers collected data using a variety of methods. After four years, growth emerged, and revenues increased. This success was partly due to the widespread training offered by universities, the use of the venue as an education site for sustainability, plus strong presentation of the nature and culture of the village lifestyle, which is attractive for urban citizens.

Article
Publication date: 6 March 2017

John Robert Pearce and Philip L. Pearce

The purpose of this paper is to explore the applicability of older methodologies to contemporary city tourism research.

Abstract

Purpose

The purpose of this paper is to explore the applicability of older methodologies to contemporary city tourism research.

Design/methodology/approach

The paper reviews and identifies categories of methodologies for new uses.

Findings

Four methods are considered to advance the toolkit of city tourism researchers – two are projective techniques and two are judgment tasks. More specifically a version of the thematic apperception test and the cognitive mapping approach belong to the first category while the use of the triad judgement tasks and just noticeable differences assessments belong to the latter category.

Research limitations/implications

The techniques are advanced as proposals for further development. They have had only limited tourism city use and testing their usefulness offers creative possibilities for researcher insights.

Practical implications

New techniques are needed for the contemporary times and the suggested proposals fit this requirement.

Social implications

Non-questionnaire techniques provide better access to the social lives of those less familiar with surveys.

Originality/value

The work revitalizes older ideas and offers approaches which may prove a useful addition to the researcher toolkit.

Details

International Journal of Tourism Cities, vol. 3 no. 1
Type: Research Article
ISSN: 2056-5607

Keywords

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