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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-728-5

Book part
Publication date: 14 August 2002

Abstract

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

Book part
Publication date: 14 August 2002

Arch G. Woodside and Ellen M. Moore

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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
Type: Book
ISBN: 978-1-84950-148-4

Book part
Publication date: 24 November 2010

Naresh K. Malhotra, Arun K. Jain, Ashutosh Patil, Christian Pinson and Lan Wu

This chapter addresses one aspect of the broad issue of the psychological foundations of the dimensions of multidimensional scaling (MDS) solutions. Using empirical data from…

Abstract

This chapter addresses one aspect of the broad issue of the psychological foundations of the dimensions of multidimensional scaling (MDS) solutions. Using empirical data from three independent studies, it is shown that the dimensionality of MDS solutions is negatively related to individual differences in the level of cognitive differentiation and integrative complexity of individuals and positively related to the individual's ability to discriminate within dimensions. MDS dimensionality is also shown to be affected by a variety of task-related variables such as perceived task difficulty, consistency in providing similarity judgments, confidence, familiarity, and importance attached to the stimuli. The chapter concludes by raising the issue of whether MDS can be validly used to describe complex cognitive processes.

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-85724-475-8

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