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Book part
Publication date: 18 November 2015

Laurel Steinfield and Henri Weijo

This paper outlines the key discussion points and ideas generated at the job market roundtable at CCT Arkansas. The session was put together to discuss both immediate…

Abstract

Purpose

This paper outlines the key discussion points and ideas generated at the job market roundtable at CCT Arkansas. The session was put together to discuss both immediate short-term solutions to improve PhD candidates’ hiring potential as well as longer-term institutional opportunities that could strengthen the reputation of CCT and foster more favorable job market conditions.

Methodology/approach

This is a conceptual paper primarily built on collaborative insights from the roundtable session’s participants.

Findings

We outline the current structure of hiring within marketing academia and offer insights and best practices for increasing an applicant’s chances of gaining a placement. We also identify long-term structural reforms and opportunities that could increase the recognition of CCT research, and help foster conditions more conducive to CCTers seeking academic placements. The recommendations for candidates and the CCT community highlight the importance of building non-CCT networks, effectively positioning and communicating research, and leveraging the benefits a CCT theoretical perspective can bring to marketing departments.

Originality/value

Most papers on academic hiring processes are descriptive in nature and concentrated on the job market’s structure. This paper adds to this conversation, straddling issues of structure and agency. It critically revisits the structure of hiring, and also discusses practices a candidate can employ to navigate the hiring process, and institutional tactics CCT could undertake to create a stronger brand and network structure. Though the emphasis in this work is on CCT candidates, we suspect such an analysis is also useful for PhD candidates elsewhere and nonmainstream marketing groups.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78560-323-5

Keywords

Book part
Publication date: 22 November 2014

Henri Weijo and Jukka Rintamäki

The purpose of this study is to investigate how brand communities collectively react towards brand transgressions, an area where previous research has been scant.

Abstract

Purpose

The purpose of this study is to investigate how brand communities collectively react towards brand transgressions, an area where previous research has been scant.

Methodology/approach

This study adopts a netnographic approach in studying the reactions of one particular brand community and its reactions to a marketer-initiated brand transgression.

Findings

Building on coping theory, we find evidence of brand community coping, a temporally bounded process in which the community seeks to come to terms with and even overturn the transgression. Overall, we define the brand community coping process as unfolding through three overlapping and temporally bounded stages of (1) making the problem communal, (2) exploring the problem’s meaning, and (3) co-creating responses.

Originality/value

Studies of consumer coping particularly in cases of brand transgressions have predominantly adopted an individualistic approach to coping, or have treated communities as coping resources for individual consumers. This study is the first study to truly look at brand communities’ collective coping endeavors. We also offer managerial implications by questioning the overtly positive tone of brand co-creation literature and underline potential threats to marketers when consumers decide to use their co-creative practices to punish the marketer.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78441-158-9

Keywords

Content available
Book part
Publication date: 18 November 2015

Abstract

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78560-323-5

Content available
Book part
Publication date: 22 November 2014

Abstract

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78441-158-9

Open Access
Article
Publication date: 23 June 2020

Jack S. Tillotson, Vito Tassiello, Alexandra S. Rome and Katariina Helaniemi

The purpose of this paper is to investigate inhabitants of Finland and their continuing efforts to narrate a national identity within the constraints imposed by discursive…

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Abstract

Purpose

The purpose of this paper is to investigate inhabitants of Finland and their continuing efforts to narrate a national identity within the constraints imposed by discursive meanings of Finnish culture through the experience of sauna.

Design/methodology/approach

Data collection comprised semi-structured interviews with Finnish local residents and entrepreneurs; these were supplemented with secondary data including books, articles, advertisements and documents referencing sauna in the context of Finland.

Findings

The analysis and interpretation by the authors show that the symbolic resource of sauna constitutes the legitimation of Finnish nation branding discourses at three levels: regulative, normative and cultural-cognitive; we label these sauna governance, communal identity creation and mythmaking, respectively.

Originality/value

The research contribution reveals that nation branding discourses are also forms of legitimation work. Finnish nation branding discourses are interwoven with sauna as the symbolic resource of “Finnishness” and become conduits for the expression of discursive meanings. This demonstrates that institutional legitimacy is an intrinsic aspect of the ways place branding discourses can be used as a mode of governance (i.e. a policy instrument).

Details

Journal of Place Management and Development, vol. 14 no. 3
Type: Research Article
ISSN: 1753-8335

Keywords

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