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Distance education is fast emerging as an alternative method for course delivery, thereby increases access to higher education at the national and international level. Distance education adopts a multimedia approach to instruction which differentiates it from the conventional mode of teaching-learning. The present study was undertaken to examine the attitude of distance learners towards multimedia approach to instruction. Participants were enrolled at Indira Gandhi National Open University, in its various programmes. An adapted attitude scale (Thurstone type) was administered to 1200 students, of which only 243 responded. Data analysis revealed a mean attitude score of 7.17, indicating a favourable inclination of respondents to learn through the multimedia approach. Further research is warranted in this area to explore the attitude of learners in various other distance education settings. It would help distance educators to expand the outreach of education through distance mode, motivate learners and reduce attrition rates considerably.

This chapter reviews the recent developments at the intersection of personalization and AI in marketing and related fields. We provide a formal definition of personalized policy and review the methodological approaches available for personalization. We discuss scalability, generalizability, and counterfactual validity issues and briefly touch upon advanced methods for online/interactive/dynamic settings. We then summarize the three evaluation approaches for static policies – the Direct method, the Inverse Propensity Score (IPS) estimator, and the Doubly Robust (DR) method. Next, we present a summary of the evaluation approaches for special cases such as continuous actions and dynamic settings. We then summarize the findings on the returns to personalization across various domains, including content recommendation, advertising, and promotions. Next, we discuss the work on the intersection between personalization and welfare. We focus on four of these welfare notions that have been studied in the literature: (1) search costs, (2) privacy, (3) fairness, and (4) polarization. We conclude with a discussion of the remaining challenges and some directions for future research.

Despite the fact that the mentality of owner/managers is an important aspect of their personality characteristics no prior study has made any attempt to examine its possible impact on enterprise performance during various stages of growth. Therefore, based on a questionnaire survey conducted in Sri Lanka, this study attempts to examine this aspect of small to medium enterprises (SMEs).

Based on a review of the literature, a conceptual model was constructed as the initial step in this research for visualising and testing the relationship between owner/managers' personality styles, operational approaches and financial performance. The model was then extended to reflect the relationship between owner/manager's mentality styles and financial performance over all stages of enterprise growth.

The results of the study show that there is a strong relationship between owner/managers' mentality and financial performance of their enterprises. Moreover, when owner/managers of these enterprises become more entrepreneurial minded in the introductory and decline stages their performance tends to be higher. However, this relationship is not seen to be significant in the growth and maturity stages.

The findings of this study can be useful to SMEs in any country as they show how the mentality of owner/managers is likely to affect the financial performance of their enterprises differently during different stages of growth.

Since no similar research has been reported in the past this study takes its own independent approach and presents its analysis and findings as a novel addition to the small business literature.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

The purpose of the study is to assess the environmental and socio‐economic impacts and risks of climate change through GIS database management system (DBMS) on land use‐informatics and climate‐informatics. The Dabka watershed constitutes a part of the Kosi Basin in the Lesser Himalaya, India in district Nainital has been selected for the case illustration.

Land use‐informatics consists of land use mapping and change diction, i.e. decadal changes and annual changes. Climate‐informatics consists of climate change detection through daily, monthly and annual weather data for a period of 25 years.

The exercise revealed that oak and pine forests have decreased, respectively, by 25 percent (4.48 km²) and 3 percent (0.28 km²) thus bringing a decline of 4.76 km² forest in the watershed during 1990 to 2010. But, due to climate change the mixed forest taking place of oak forest in certain pockets and consequently the mixed forest in the catchment increased by 18 percent (2.3 km²) during the same period which reduced the overall loss of forests in the region but its not eco‐friendly as the oak forest. Barren land increased 1.21 km² (56 percent), riverbed increased 0.78 km² (52 percent) and cultivated land increased about 0.63 km² (3 percent) during the period of 1990 to 2010. Out of the total seven classes of the land use land cover, five classes (i.e. Oak, Pine, Mixed, Barren and Riverbed) are being changed dominantly due to climate change factor and anthropogenic factors plays a supporting role whereas only two classes (scrub land and agricultural land) are being changed dominantly by anthropogenic factors and climate change factors plays a supporting role. Expansion of mixed forest land brought out due to upslope shifting of existing forest species due to climate change factor only because upslope areas getting warmer than past with the rate of 9°C‐12°C/two decades. Consequently, the results concluded that the high rate of land use change accelerating several environmental problems such as high runoff, flash flood, river‐line flood and soil erosion during monsoon season and drought during non‐monsoon period. These environmental problems cause great loss to life and property and poses serious threat to the process of development with have far‐reaching economic and social consequences.

This study generated primary data on land use‐informatics and climate‐informatics to integrate each‐other for impact assessment and mitigation through sustainable land use as constitutes a part of a multidisciplinary project, Department of Science and Technology (D.S.T.) Government of India.

Women’s economic empowerment through entrepreneurship is increasingly being recognised as significant to achieving the Sustainable Development Goals (SDGs). However, women entrepreneurship in developing countries is characterised by an overrepresentation in the informal economy and exposure to high levels of gender disparities. The purpose of this paper is to explore whether formalisation of women’s entrepreneurial activities in the informal economy supports SDGs through ensuring empowerment and equality.

The research adopts a qualitative research design to explore the empowerment outcomes of the formalisation of women’s entrepreneurial activities in the informal economy of Kathmandu, Nepal. Data were collected through interviews with 30 women entrepreneurs engaged in a mix of formal and informal entrepreneurial activities.

By using Mayoux’s (1998) framework of empowerment at the individual, household and community level, the findings show the variation in empowerment outcomes as a result of women’s diverse motivations for engaging in entrepreneurship. Whilst informal entrepreneurial activities improve women’s confidence and life aspirations, they have limited potential in lifting women out of poverty and enable them to significantly challenge gender relations in the society. Formalization does further empower women at the household and community level but this is primarily the case of younger and more educated women.

The research contributes to the debates on entrepreneurship as “emancipation” and more specifically, on whether formalization contributes to the SDGs by furthering gender equality and empowerment. Formalization policies need to acknowledge the heterogeneity of women entrepreneurs.