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Article
Publication date: 8 August 2016

Tao Zhang, Ilana Stonebraker and Marlen Promann

Online help and tutorials are an important part of library services, yet they are often studied in specific contexts and disciplines like subject-specific research guides. The…

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Abstract

Purpose

Online help and tutorials are an important part of library services, yet they are often studied in specific contexts and disciplines like subject-specific research guides. The objective of this study was to examine users’ common preferences and expectations of library help channels in general and online help in particular.

Design/methodology/approach

The authors conducted a qualitative survey with 45 library users. The survey asked users how they seek library help, their preferences and expectations of online help, content format and general help channels and later, a content analysis of survey responses was performed.

Findings

Results showed that survey participants have different prioritizations of library help channels. Half of the respondents preferred conceptual help that emphasizes concepts and underlying principles, while the other half preferred procedural (step-by-step) help or mixed. The survey also indicated reliance by participants on expert help, even when online help was available.

Originality/value

Based on the results, the authors identified users’ behavioral preferences, attitudes and expectations toward library help channels and online help content. They also discussed the unique challenge of creating online help for libraries, as users have a dynamic range of help-seeking preferences and mixed expectations of help content depending on the context.

Details

Reference Services Review, vol. 44 no. 3
Type: Research Article
ISSN: 0090-7324

Keywords

Article
Publication date: 11 October 2019

Sangeeta Singh and Lola C. Duque

The purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an unfamiliar brand…

Abstract

Purpose

The purpose of this paper is to demonstrate cause-related marketing (CRM) promotions as a brand-oriented international market entry strategy that can leverage an unfamiliar brand in a new international market. One of the challenges CRM promotions face is skepticism toward the campaign and for that reason, many brands form alliances with well-known charities familiar to the consumer, hoping that the trust and goodwill generated by the charity will be transferred to the brand. The authors manipulate price and donation presentation formats to show an alternative means for overcoming skepticism.

Design/methodology/approach

The research is undertaken in two studies. Study 1 uses a sample collected on Amazon’s MTurk, whereas study 2 is undertaken in the real world with participants from Norway. Analysis of variance and partial least square are, respectively, used to test the hypotheses.

Findings

The first study shows that presenting the donation explicitly vis-à-vis the price makes a less familiar charity produce the same trustworthy effects as that a well-known one does. Moreover, the second study shows that it strengthens utility from the transaction and weakens skepticism of CRM promotions to impact brand evaluations.

Research limitations/implications

The primary focus of the research was consumers’ familiarity with the charity but other variables could have a significant impact in judgments. For instance, the importance consumers attach to the cause that the charity supports, spatial distance of the brand and charity, brand familiarity. Manipulating these in future studies would not only contribute to the CRM literature but also to that of international marketing.

Practical implications

Firms in international markets can derive competitive advantages with the help of CRM campaigns. Moreover, alliances with familiar charities that are local can help combat nationalistic feelings prevalent in many markets. The separated presentation format can also help overcome some of the additional skepticism found in international markets.

Social implications

The findings support the Better Business Bureau’s Standards for Charity Accountability that seek transparency in communicating CRM promotions. The explicit presentation of price and donation, in addition to providing this transparency, also gives consumers a clear understanding of the CRM promotions’ details, which will increase their self-efficacy in making more informed decisions.

Originality/value

This research contributes to strengthening knowledge on donation-price formats, offers brands entering international markets a singular way of gaining credibility and competitive advantage, and empirically confirms the proposed outcomes of a theoretical model for promotions.

Details

International Marketing Review, vol. 37 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 7 December 2015

Ramesh Parichi and Faizul Nisha

This paper aims to provide a functional review of Greenstone based on selected criteria, viz., user friendliness, administration, customization, international metadata standards…

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Abstract

Purpose

This paper aims to provide a functional review of Greenstone based on selected criteria, viz., user friendliness, administration, customization, international metadata standards and interoperability, search and browse capabilities, security aspects, statistical reports, unique features and limitations.

Design/methodology/approach

The paper is solely based on secondary information collected from different sources like books, articles from national and international journal articles, reports of various organizations and local newspapers as well as the resources available in various websites.

Findings

It was observed that the Greenstone on Windows is less robust than the other operating systems such as Linux. It was reported that during the collection building process of some documents, the system hangs and the user has to turn off the browsers and the interfaces, and no alternate method is available to restore normalcy. The software has been reviewed on selected criteria, and it is suggested to use Greenstone Digital Library Management System (DLMS) system as the most suitable and convenient for installation, uploading of documents and usage for small- and medium-type organizations.

Practical implications

This paper would be of great help for library professionals to learn about diverse features available in the software and in selecting the best DLMS.

Originality/value

The Greenstone DLMS is functionally reviewed and analysed based on selected broad criteria, viz., user friendliness, administration, customization, international metadata standards and interoperability, search and browse capabilities, security aspects and statistical functions.

Details

Library Hi Tech News, vol. 32 no. 10
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 22 August 2023

Rafiq Ahmad and Muhammad Rafiq

The purpose of this study is to present some critical digital preservation strategies that are important for the preservation of digital information.

410

Abstract

Purpose

The purpose of this study is to present some critical digital preservation strategies that are important for the preservation of digital information.

Design/methodology/approach

From review of the related studies, this paper presents critical digital preservation techniques that are vital for small libraries to ensure the accessibility of the digital collections of enduring value.

Findings

This paper comprehends major digital preservation strategies and possibilities for small libraries through which they can overcome the financial, technological, expertise and policy constraints to implement their digital preservation program.

Originality/value

This paper covers the major strategies that were collated during literature review and instrumentation process for the PhD study of the first author on this topic.

Details

Library Hi Tech News, vol. 40 no. 9
Type: Research Article
ISSN: 0741-9058

Keywords

Article
Publication date: 30 August 2013

Sooyeon Nikki Lee‐Wingate and Ying Xie

In order to improve the effectiveness of product‐claim direct‐to‐consumer advertising (DTCA), the current research examines the effect of a presentational element – the number of…

Abstract

Purpose

In order to improve the effectiveness of product‐claim direct‐to‐consumer advertising (DTCA), the current research examines the effect of a presentational element – the number of treatable symptoms for the advertised medical condition featured in the ad – on consumers' intentions to seek treatment.

Design/methodology/approach

Ninety‐five participants recruited at a mall in the northeastern US provided data on behavioral and attitudinal intentions regarding a product‐claim print DTCA for an antidepressant.

Findings

Featuring a high (vs low) number of symptoms improved the effectiveness of the product‐claim DTCA. Seeing more symptoms led to heightened perceptions of informativeness, lower persuasive intent, and higher intentions to discuss the advertised ailment and the advertised drug with the doctor. Perceptions of disease prevalence mediated this influence. The perceived impact of each symptom featured in the DTCA was controlled across experimental conditions.

Research limitations/implications

This research contributes to the healthcare marketing literature by demonstrating how managing a presentational element in DTCA influences consumers' metacognitive processing of the health information and consequently their intentions to engage in health‐related behaviors.

Practical implications

Within the regulatory boundaries, pharmaceutical marketers may wish to increase the number of treatable symptoms to feature in their product‐claim DTCA in order to improve the effectiveness.

Social implications

Within the regulatory boundaries, pharmaceutical marketers may wish to increase the number of treatable symptoms to feature in their product‐claim DTCA in order to improve the effectiveness.

Originality/value

This research builds on the extant literature of examining consumer perceptions of DTCA, and suggests a practical and metacognitive means to improve consumer perceptions to ultimately enhance DTCA effectiveness.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 1750-6123

Keywords

Article
Publication date: 1 September 1997

Cynthia Trainor

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Abstract

Details

Electronic Resources Review, vol. 1 no. 9
Type: Research Article
ISSN: 1364-5137

Keywords

Article
Publication date: 1 March 1989

Mark Bendig

Have you ever noticed the mysterious single‐ and double‐dot entries that appear at the top of every DIR listing outside of your root directory? These are not files, nor are they…

Abstract

Have you ever noticed the mysterious single‐ and double‐dot entries that appear at the top of every DIR listing outside of your root directory? These are not files, nor are they named subdirectories of the kind you create yourself. Rather, they are special ways used by DOS to refer to the current' subdirectory (single dot) and the “parent” or next‐level‐up subdirectory (double dot).

Details

OCLC Micro, vol. 5 no. 3
Type: Research Article
ISSN: 8756-5196

Article
Publication date: 27 November 2007

Hong (Iris) Xie

The purpose of this paper is to evaluate Help features in digital libraries and identify problems related to their design.

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Abstract

Purpose

The purpose of this paper is to evaluate Help features in digital libraries and identify problems related to their design.

Design/methodology/approach

This study selects six digital libraries to represent a variety of digital libraries developed or sponsored by different types of organisations. The Help features of these selected digital libraries are examined by their types (explicit versus implicit), formats (texts, images, screenshots, multimedia materials, and interactive formats), and presentation styles (descriptive, guided, procedural, and exemplary).

Findings

This study presents the types of Help features available in the selected digital libraries, and further characterises the formats and presentation styles of these Help features. In the process of analysis, the author also identifies six types of problems: lack of standards; tradeoff between using explicit Help and implicit help; tradeoff between using general Help versus specific Help; lack of interactive Help features; lack of dynamic presentation styles; and lack of Help features for advanced users and users who do not understand English.

Research limitations/implications

In order to design Help features that facilitate users to effectively use digital libraries, further research needs to extend studies to what types of help‐seeking situations users generally encounter and the corresponding support they need.

Originality/value

This study provides insightful information regarding the current status and problems of the Help features in existing digital libraries.

Details

Online Information Review, vol. 31 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 30 September 2019

Alyssa Russo, Amy Jankowski, Stephanie Beene and Lori Townsend

This paper argues that information containers provide valuable context clues that can help students make choices about how to engage with information content. The authors present…

Abstract

Purpose

This paper argues that information containers provide valuable context clues that can help students make choices about how to engage with information content. The authors present a strategic approach to source evaluation rooted in format and authority threshold concepts.

Design/methodology/approach

The authors developed a source evaluation strategy with the objective of deciding whether to trust an information source. This strategy involves a set of cues to help readers mindfully engage with both the container and content of a given source.

Findings

When conducting research, non-experts are asked to evaluate content in the absence of relevant subject expertise. The cues presented in this paper offer practical tactics informed by the concepts of authority (to help make an accessible judgment of intellectual trust) and format (to help make more informed decisions about the content they find in a browser).

Originality/value

While librarians have produced many evaluative models and checklists to help students evaluate information, this paper contributes a unique strategic approach grounded in two information literacy threshold concepts – format and authority – and enacted through a series of actions drawn from website evaluation models, fact-checking, and metacognitive exercises.

Article
Publication date: 27 August 2021

Vishal Kumar and Evelyn Ai Lin Evelyn Teo

The usability aspect of the construction operations building information exchange (COBie) datasheet has been largely overlooked. Users find it difficult to find relevant data…

Abstract

Purpose

The usability aspect of the construction operations building information exchange (COBie) datasheet has been largely overlooked. Users find it difficult to find relevant data inside COBie and understand the dependencies of information. This research study is a part of a more comprehensive research study to identify the usability issues associated with COBie and propose solutions to deal with them. This paper aims to discuss the challenges associated with the visualization aspect of COBie and proposes a solution to mitigate them.

Design/methodology/approach

This paper is based on design thinking and waterfall methodology. While the design thinking methodology is used to explore the issues associated with the visualization aspect of COBie, the waterfall methodology is used to develop a working prototype of the visualizer for the COBie datasheet using a spreadsheet format.

Findings

The paper demonstrates that the property graph model based on a node-link diagram can be effectively used to represent the COBie datasheet. This will help in storing data in a visually connected manner and looking at links more dynamically. Moreover, converting and storing data into an appropriate database will help reach data directly rather than navigate multiple workbooks. This database can also help get the history of data inside the COBie datasheet as it develops throughout the project.

Originality/value

This research proposes a novel approach to visualize the COBie datasheet interactively using the property graph model, a type of node-link diagram. Using the property graph model will help users see data in a connected way, which is currently missing in the spreadsheet representation of COBie data. Moreover, this research also highlights that storing historical changes in COBie data can help understand how data has evolved throughout the construction. Additionally, structured storage of data in relationship format can help users to access the end of connected data directly through the efficient search.

Details

Journal of Facilities Management , vol. 19 no. 4
Type: Research Article
ISSN: 1472-5967

Keywords

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