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Looking at a series of recent large street protests in the city of São Paulo, Brazil, the chapter examines the relationship between political action, urban space, and media use. We specifically look at what we are calling media epiphanies, moments in which the public becomes aware of its existence as a mediated public, that is, as a public that is forged through the use of a particular media. We rely on extensive participant observation and interviews for the description of the June 2013 protests and the subsequent massive rallies. We examine the materiality of the employed media and the experience of participants to understand the meaning of the phenomenon, for which we used a combination of Frankfurt and Toronto Schools approach. The strength of the fluid June 2013 protests in São Paulo questioned the political status quo and served as a trampoline for subsequent media demonstrations whose political impact relied as well on traditional cultural forms. The 2016 impeachment House vote, as a true media event, reconstructed, in positive and negative terms, the fractured political dialogue of representation. The concept of media epiphany can be used to assess the strength of demonstrations and the meaning of collective action in general. Identifying these phenomena, we can give focus to empirical research and better examine the complex intersections between forms of communications, physical environments, and the experience of the individual in contemporary cities.

This chapter introduces the important connections between media, democracy, and development in Brazil. Brazilian thought has relied heavily on conceptual oppositions in attempts to understand the country, as if there were something mysteriously contradictory in our culture and history, forever set on a rift between modernity and tradition. However convincingly described, the origin of such oppositions has never been fully explained. Introducing media history and theory into this discussion, we present a material dichotomy that illuminates the more abstract and cultural explanations of our particular history. We look at the region of Minas Geraes, where a sophisticated and diverse culture developed after the gold rush in the eighteenth century, in the Americas, and contrast such cultural achievements with the insurmountable difficulties in establishing a compatible written culture, primarily due to the prohibition of printing in the colony. We take note of the particular experience of the Conversos in Brazil, Jews who adopted Christianity in the shadow of the Portuguese Inquisition, as key to understand our ambivalent relationship to the written word and to knowledge. We describe commercial and cultural networks and contrast them with the paucity of media networks, including those of books and mail, domestic and international. This material disconnect, constitutive of colonial times in general, was particularly important during the formative years of a national market and identity and continues to resonate in the present.