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This paper aims to identify the parameters that influence the cost competitiveness of helicopter services for scheduled passenger transport on a regional area.

The approach used is based on an analysis of demand and on a bi-level model (modal split model – service supply optimization model) optimization. Performance optimization in the supply of helicopter transport services is obtained by a sensitivity analysis on the recognized cost factors.

The identification of the variation margins in the cost factors that might make an helicopter competitive for scheduled passenger services.

The inability to consider the totality of the helicopters today on the market due to lack of available data on their cost structure.

It is represented by the opportunity of the spread of the helicopter through the strengthening of the competitive position in relation to other transport modes for passenger transport services.

It is represented by the ability to provide air transport services less expensive on the routes that connect the mainland with small islands, especially during the months when the sea conditions do not allow the naval connection causing the insulation phenomenon.

Today, there is a lack of papers dealing with the issue of the performance of the helicopters from the point of view of the transport planner, considering what should be the characteristics of the aircraft to ensure performance to consistent designed services.

This study aims to develop a methodology to compare the feasibility of helicopter and seaplane regular transport of passengers towards destinations across a remote regional tourist context, where a lack of road and rail infrastructure make these alternative forms of air transport competitive.

The authors use a modal split model identifying the quota of passengers that potentially could utilize these two types of services, determined on the basis of previous studies on air transport demand. A technical analysis regarding transport supply is performed to identify the predominant features that should characterize helicopter/seaplane performances. An optimization model is applied to identify the routes that could overcome the breakeven point considering each of the two means of transport. The paper also takes into account the importance of each type of service and its influence on flight infrastructure costs.

Helicopter and seaplane services could improve the access for tourists with high values of time. The helicopter transport could capture a market share ranging from 5 to 20 per cent of tourist travel demand (the amphibian seaplane from 1 to 14 per cent). The shuttle services could be profitable especially for those regional origin–destination pairs involving the two major airports and the most UNESCO visited locations such as Agrigento and the Aeolian Archipelago (into the analyzed context of Sicily). The comparison between the two modes of transport shows that the helicopter has best performances and the seaplane has to land/take-off from sea.

The lack of data on the performances of the whole world production of seaplanes and helicopters (such as Russian, Chinese or US old machines) could give a distortion of the result. On the other hand, all mostly used machines in the world at the moment are considered. A survey on the fear of flight and on the choice between the two different forms of air transport could give a more precise result.

From an economic point of view, an operator could choose with more confidence the means of transport to use under different conditions. The activation of passenger services with seaplanes and helicopters can give an impulse to the growth of little operators and to the tourism. So, this study could be a starting point for authorities to plan a regional network of little general aviation airfields and seadromes (located in the great lakes or near the ports) near the major tourist locations. It could make possible to develop a synergic regional commuting traffic involving the seaplane and the helicopter.

Seaplanes and helicopters represent the most important means of transport when poor accessibility conditions and need of ready and fast connections coexist, for example, the commuting between airports and remote regions or downtowns with high tourist or business impact. The activation of passenger services with seaplanes and helicopters can give an impulse to the growth of little operators and to the tourism, consequently to the regional accessibility and economy.

There is a lack of studies involving the comparison between seaplanes and helicopters. This study could represent an important means to analyze the parameters that influence the possibility of activation for this kind of services and to find the factors that influence the feasibility of business with the two different machines. The encouraging performances of the flying boat suggest a future development of an innovative model of medium- and/or high-capacity amphibian seaplane dedicated to passenger transport. It should have take-off/landing performances less dependent on the sea state.

Soviet, Polish, European, American and British civil and military craft will be displayed — and flying — at Helitech 91, the international helicopter technology and operations exhibition being held at Redhill, Surrey, UK, now known as the ‘Farnborough’ of the helicopter world.

THE reason for using the helicopter in transport is neither its performance nor its own cost, but the nature and design of its operating site. To separate the two, as is sometimes done in discussions of comparative merits of helicopters and aeroplanes, is clearly a futile exercise.

EC-135P2+ helicopters operated by Polish Medical Air Rescue are highly exposed to environmental particles entering engines when performing helicopter emergency medical services. This paper aims to assess the effectiveness of inlet barrier filters installed to protect the engines, including their impact on maintenance.

The organisation adopted a comprehensive set of measures to predict and limit the impact of dust ingestion including visual inspections, health management and engine trend monitoring based on ground power checks’ (GPC) results. Three alternative particle separation solutions were considered. Finally, helicopter inlets were modified to allow the selected filter system to be installed, which reduced the number of particles ingested by the engine and prevented from premature overhauls.

The analyses carried out enabled not only the selection of the optimal filtration solution and its seamless implementation into the fleet but also confirmed its efficiency. After installing the filters, engines’ lifetime is extended from 500 to 4,500 flight hours while operating costs and the number of maintenance tasks was reduced significantly.

Lessons learned from operational experience show that a well-matched particle separation system can mitigate accelerated engine deterioration even if the platform is continuously exposed to environmental particles. The remaining useful life of engines can be predicted using performance models and data from GPC.

Marketing: New Service Launch; Relationship Marketing; Direct Marketing.

This case could be taught in marketing management, services marketing or strategy courses, in the product development or service launch modules at the graduate level; alternatively it could also be used in the promotion module for the illustration of direct marketing (DM) tool application; and it could also be used as a capstone case for the introductory Principles of Marketing course at the undergraduate level.

The case examines the launch of a new air ambulance service in Karachi, Pakistan; a venture of Akbar Group Jet services; Princely Jets (Pvt) Ltd. The case describes the first mover advantage of the service and the marketing strategy recommended by the Chief Executive Officer (CEO), Mr Ghouse Akbar. The major concern is whether the strategy is forceful and compelling enough to secure approval from the board. The major issues include the role of DM processes and relationship marketing tools to encourage a value-added premium service which had no precedence of demand and practice. Concepts to thrash out in class also include customer profiling and segmentation along with how best to create awareness and generate a sustainable basket of customers for the high-price value-added low-use service.

Discuss and illustrate the importance and benefit of market research information for making a decision; how to create awareness and customer recognition and cultivate demand for a new and unsolicited service; identify appropriate and effective promotion tools to achieve required customer demand, brand recognition and customer value; how to launch a premium priced unsolicited service in a niche market?; and exhibit the synthesis of the four P's in a new product launch marketing strategy.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

AEM will be exhibiting in Hall 4, Stand G1. The exhibit will illustrate AEM's comprehensive range of accessory repair and overhaul services for electrical, hydraulic, avionic and safety equipment. Farnborough will also be used as the official launch of AEM's Boeing 737 Landing Gear Total Support Pro‐gramme, which encompasses a complete exchange and overhaul service. Copies of Aviation Accessory News will be available on the stand.

This study aims to estimate the greenest helicopters and the emission amount based on the helicopter movement within the London Heathrow and London city control zone.

The helicopter flight data recorded by the UK’s specialist aviation regulator Civil Aviation Authority and the helicopter type with engine emission data from the Federal Office of Civil Aviation (FOCA) were used for calculation. Based on the approach adopted, the greenest and the most environmentally friendly helicopters were identified for a light-duty helicopter with single-engine, a light-duty helicopter with twin-engine and a heavy-duty helicopter with twin-engine.

Comparing a flight consisting of landing and take-off cycle, and 1-h phase based on helicopters emissions in the FOCA database, B06 with DDA250-C20R single-engine in the light utility, A109 with PT6B-37 twin-engine in the light utility, and the A139 helicopter with the PT6C-67C twin-engine in the high utility has been identified as the most environmentally friendly helicopter.

This study provides the opportunity to compare between the best and the worst helicopter with engine type according to the emission values released to the environment.

This study raises awareness of the emission levels caused by helicopter in urban air transport in developed countries in terms of environmental and human health. It also provides justification for the authorities to encourage the development and use of green engines and technologies.

As part of the V.10 F programme financed by Service Technique de la Production Aeronautique (STPA), AEROSPATIALE and DASSAULT — BREGUET have joined forces to produce a single Falcon 10 wing entirely made of carbon fibre. This wing has just been sent from the AEROSPATIALE Company's Nantes factory to the Toulouse Aernautic Testing Centre. A second wing will also be built, but this time, by DASSAULT‐BREGUET Biarritz plant. The two wings will be used for static fatigue testing. The programme calls for another pair of wings, one to be made by each of the same firms. They will later be mounted to a Falcon 10 for flight testing.