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Recent studies indicate that in recent years customers' price awareness (involving both recall and sensitivity) has diminished, but it is still affected by direct means such as advertising, promotion and display, and also, at a deeper level, by socio‐economic factors. The weak product identification process in which a product's market trends, market performance and financial performance are considered by the manufacturing company are also outlined. The study of price awareness can offer important insights into the consumer buying process, and there is scope for a re‐examination of the effect of pricing in the current retail marketing scene.

Whereas price was the major marketing weapon in food retailing in the 1960s and early 70s, most food retailers now acknowledge that this has been superseded by other more subtle approaches. From the customer's viewpoint, to what degree is s/he aware of a store's prices, in this changing economic climate? The Economic and Social Research Council sponsored a study in which the two authors set out to measure price awareness levels at two supermarkets in the Manchester area. The differences in awareness that emerged between product groups and between brand types are, the authors claim, “of the utmost importance to retail price makers.”

Notes that, in the UK, the introduction of unit pricing has been met with fierce opposition. Reveals the empirical results from interviews which were conducted with managers in major grocery retail companies. Also provides data from a price/size audit carried out in five major grocery stores. Concludes that results from both of these indicate that a widespread unit pricing programme would be considered an asset by a significant number of shoppers if this was to be explained adequately.

Unit pricing has been strongly opposed by most parties involved in the packaged grocery trade. A study recently completed by UMIST set out to examine it from four perspectives, and this article describes these approaches. Firstly, a review was undertaken of evidence emerging from the United States; secondly, an audit of prices and sizes was conducted in five grocery outlets in this country. Thirdly, the views of major grocery retailers were sought; and finally, a survey of customers was undertaken at a Sainsbury outlet to judge reactions to the unit price information that they provide in a few product areas.

Common Core State Standards Initiative mandates increased readings of informational texts within English Language Arts starting in elementary school. Accurate, age-appropriate, and engaging content is at the center of effective social studies teaching. Textbooks and children’s literature—both literary and informational—are prominent in elementary classrooms because of the esoteric nature of primary source material. Many research projects have investigated historical accuracy and representation within textbooks, but few have done so with children’s trade books. We examined children’s trade books centered on three historical figures frequently incorporated within elementary school curricula: Eleanor Roosevelt, Rosa Parks, and Helen Keller. Findings revealed various forms of historical misrepresentation and differing levels of historicity. Reporting such lacunae is important for those involved in curricular decisions. We believe children’s books, even those with historical omissions and misrepresentations, provide an unique opportunity for students to incorporate and scrutinize diverse perspectives as they actively assemble historical understandings. All secondary narratives, even historically representative children’s books, can benefit from primary source supplementation. We guide teachers interested in employing relevant and rich primary source material.

Looks at the 2000 Employment Research Unit Annual Conference held at the University of Cardiff in Wales on 6/7 September 2000. Spotlights the 76 or so presentations within and shows that these are in many, differing, areas across management research from: retail finance; precarious jobs and decisions; methodological lessons from feminism; call centre experience and disability discrimination. These and all points east and west are covered and laid out in a simple, abstract style, including, where applicable, references, endnotes and bibliography in an easy‐to‐follow manner. Summarizes each paper and also gives conclusions where needed, in a comfortable modern format.

The research presented in this article aims to extend our understanding of the symbolic and experiential values of shopping through the investigation of consumers' grocery shopping and consumption experiences.

The research approach was based on the existential phenomenological interview; ten women living in the UK who were in paid employment outside the home at the time of the study, who were married (or living with their partner) and who had at least one child living at home participated in the study which explored their lived experiences of grocery shopping and consumption.

The findings reveal that consumers can construct various dimensions and levels of self/identity through their food shopping and consumption practices through their shopping experiences and in conjunction with various resources and support provided by retailers. Four key themes are identified and explored: “I am in control”; “I am me”; “I share and I love”; and “I belong”.

The present study is exploratory in nature; it identifies four key themes which appear significant and provides a starting point for further research.

This paper explores the ways in which shopping confirms consumers' personal identity, social position and social identity and contributes to the literature in two ways: the research extends our understanding of the experiential values of shopping by extending the domain of enquiry from consumers' experiences in‐store to the actual consumption phase and consumers' self identity is investigated through the exploration of individual consumers' lived shopping and consumption experiences from an holistic perspective.

Electronic texts are an essential component of any e‐learning environment. This paper extends previous research on navigation and learning with electronic texts by examining the effects of a novel approach to navigation: allowing the learner to create their own navigation aids. We present two experimental studies investigating the effects of creating versus using A‐Z indexes and graphical maps on knowledge development and feelings of ownership for learning. Findings revealed that using a graphical map for navigation has advantages for knowledge development and for feelings of ownership, whereas creating a graphical map offers no significant benefits over plain hypertext; there were no benefits to using or creating A‐Z indexes over plain hypertext. It was also found in comparisons of using vs. creating graphical maps that high feelings of ownership were correlated with higher quality knowledge development. These findings have three major implications for designers of e‐learning environments: including graphical map navigation aids should be considered; designers should not assume that allowing learners to create their own navigation aids will improve learning; feelings of ownership for learning should be encouraged in learners.

I address the question, Is theory useful when collaborating with teachers to improve student engagement?

We based our work on four principles of motivation drawn from the research literature: students are more likely to engage in learning if teachers support their perceptions of competence, autonomy, belongingness, and make learning meaningful. To bridge the gap between theory and practice, we suggested that teachers use certain instructional strategies, like open-ended questions, related to supporting student engagement. These strategies were both more complex than the standard practices and more challenging to implement, given the current U.S. emphasis on standardized testing. In two longitudinal studies, we provided rationales for engagement principles and instructional strategies related to student engagement and encouraged teachers to use new practices. Mixed methodology included online observation measures and video of classroom instruction, retrospective interviews with teachers, and student interviews and experience sampling self-reports.

Short case studies of teachers change illustrate the examples of implementation. In both studies, about half the teachers made significant instructional changes, which were related both to teacher perceptions of student engagement and to student self-reports.

Insights gained from the studies may offer researchers practical information about how to work with teachers to improve engagement in the classroom. They include whether teachers can understand abstract motivation terminology, consider students’ “basic needs” when planning instruction, and implement strategies so that they are likely to support student engagement. Other learnings include the strong impact of teacher culture on change efforts and the need to consider teachers’ “basic needs” if we are to support them in instructional change. Long-term collaboration and establishing mutual trust may be the best way for both researchers and teachers to develop common understandings for supporting student motivation in the classroom.