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In this paper we differentiate between the creation and subsequent exploitation of multimarket contact. We examine specific factors that influence the likelihood that a firm will seek to develop a purposive set of overlapping markets with specific competitors, as opposed to developing naë contacts based on an internally derived logic. We suggest that competitor identification, organization structure, ease of competitive response and industry structure (including the presence of network externalities, barriers to entry, and industry growth rate) all play important roles in determining the ability of managers to seek rivalry-reduction that has been found to follow the development of market overlap. We offer several propositions that serve to define the boundaries of research into mutual forbearance and multimarket competition, and that may help to explain empirical results obtained to date.

This chapter combines insights from organizational theory and the entrepreneurship literature to inform a process-based conception of organizational founding. In contrast to previous discrete-event approaches, the conception argues that founding be viewed as a series of potential entrepreneurial activities – including initiation, resource mobilization, legal establishment, social organization, and operational startup. Drawing on an original data set of 591 entrepreneurs, the study examines the effect of structural, strategic, and environmental contingencies on the relative rates with which different founding activities are pursued. Results demonstrate that social context has a fairly pervasive impact on the occurrence and sequencing of founding processes, with one possible exception being the timing of legal establishment.