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Book part
Publication date: 15 June 2001

Beyond multimarket contact to mutual forbearance: pursuit of multimarket strategy

Helaine J. Korn and Terence T. Rock

In this paper we differentiate between the creation and subsequent exploitation of multimarket contact. We examine specific factors that influence the likelihood that a…

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Abstract

In this paper we differentiate between the creation and subsequent exploitation of multimarket contact. We examine specific factors that influence the likelihood that a firm will seek to develop a purposive set of overlapping markets with specific competitors, as opposed to developing naë contacts based on an internally derived logic. We suggest that competitor identification, organization structure, ease of competitive response and industry structure (including the presence of network externalities, barriers to entry, and industry growth rate) all play important roles in determining the ability of managers to seek rivalry-reduction that has been found to follow the development of market overlap. We offer several propositions that serve to define the boundaries of research into mutual forbearance and multimarket competition, and that may help to explain empirical results obtained to date.

Details

Multiunit Organization and Multimarket Strategy
Type: Book
DOI: https://doi.org/10.1016/S0742-3322(01)18003-4
ISBN: 978-1-84950-080-7

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Article
Publication date: 1 June 2010

Alliance structuring behavior: relative influence of alliance type and specific alliance experience

Noushi Rahman and Helaine J. Korn

Further understanding of structural hierarchy is critically needed to assess the usefulness of different alliance structures. This study goes beyond transaction cost…

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Abstract

Purpose

Further understanding of structural hierarchy is critically needed to assess the usefulness of different alliance structures. This study goes beyond transaction cost reasoning and incorporates social exchange theoretic perspective with the aim of capturing the concurrent relationships of alliance type and specific alliance experience with hierarchy of alliance structure.

Design/methodology/approach

Logistic regression analysis of data on 402 strategic alliances is used to test the two hypotheses advanced in the paper.

Findings

The social‐exchange‐based hypothesis is supported – specific alliance experience is negatively related to hierarchy of alliance structure. The transaction‐cost‐based hypothesis is not supported – hierarchy of alliance structure is not greater in horizontal alliances than in vertical alliances.

Research limitations/implications

Strategic alliances with different purposes, such as R&D, supply procurement, marketing, co‐production, and co‐development, may have different industry norms of structuring alliances. This study does not account for these underlying differences within strategic alliances.

Practical implications

The social exchange theory‐based variable (i.e. specific alliance experience) has a more salient influence on alliance structure than does the transaction cost‐based variable (i.e. alliance type). The findings signal the relative importance of communal harmony compared to competitive rivalry.

Originality/value

The paper shows that results suggest that high bureaucratic costs of more hierarchical structures diminish the transaction cost economizing benefits of such structures. This is especially the case when alliances are not expected to experience very high levels of relational hazards (usually in vertical alliances). It appears that partnering firms' concerns with high bureaucratic costs may at times exceed the marginal benefits of control and coordination of exceedingly hierarchical alliance structures.

Details

Management Decision, vol. 48 no. 5
Type: Research Article
DOI: https://doi.org/10.1108/00251741011043939
ISSN: 0025-1747

Keywords

  • Strategic alliances
  • Joint ventures
  • Organizational structures

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Article
Publication date: 19 June 2009

Formation conditions, innovation, and learning in R&D consortia

Alan B. Eisner, Noushi Rahman and Helaine J. Korn

This paper aims to focus on formation motivations and processes of R&D consortia to appreciate their differential innovative and learning capabilities.

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Abstract

Purpose

This paper aims to focus on formation motivations and processes of R&D consortia to appreciate their differential innovative and learning capabilities.

Design/methodology/approach

The paper presents its argument in two separate steps. First, a two‐by‐two framework, comprising four consortium types, is developed based on two formation motivations (i.e. risk sharing and networking) and two formation processes (i.e. emergent and engineered). Four case vignettes are used to demonstrate the practical relevance of the two‐by‐two consortium typology framework. Second, the innovative and learning capabilities of each of these consortia are explored and eight propositions are advanced.

Findings

The paper introduces four types of consortia: community builders, gamblers, visible hands, and opportunists. It is argued that visible hands generate greater innovation than community builders and opportunists, and community builders and opportunists generate greater innovation than gamblers. It is also argued that government involvement moderates the relationship between consortia type and innovative capabilities in an inverted U shape. Lastly, relative appropriateness of frequency, outcome, and trait imitations to facilitate organization‐level learning among consortium members is explored.

Originality/value

The main contribution of this paper lies in its two‐by‐two typology of consortium formation contextual conditions. Instead of focusing on evolutionary cycles and performance issues of consortia, this paper draws research attention to contextual conditions surrounding consortia formation. Consortium formation contextual conditions are critically important because they predetermine the life cycle and performance trajectory of consortia. This paper also links innovation and learning dynamics in consortia.

Details

Management Decision, vol. 47 no. 6
Type: Research Article
DOI: https://doi.org/10.1108/00251740910966622
ISSN: 0025-1747

Keywords

  • Research and development
  • Partnership
  • Networking
  • Innovation
  • Strategic alliances

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Book part
Publication date: 15 June 2001

List of contributors

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Abstract

Details

Multiunit Organization and Multimarket Strategy
Type: Book
DOI: https://doi.org/10.1016/S0742-3322(01)18000-9
ISBN: 978-1-84950-080-7

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Book part
Publication date: 1 July 2005

Origins of Organizations: The Entrepreneurial Process

Martin Ruef

This chapter combines insights from organizational theory and the entrepreneurship literature to inform a process-based conception of organizational founding. In contrast…

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Abstract

This chapter combines insights from organizational theory and the entrepreneurship literature to inform a process-based conception of organizational founding. In contrast to previous discrete-event approaches, the conception argues that founding be viewed as a series of potential entrepreneurial activities – including initiation, resource mobilization, legal establishment, social organization, and operational startup. Drawing on an original data set of 591 entrepreneurs, the study examines the effect of structural, strategic, and environmental contingencies on the relative rates with which different founding activities are pursued. Results demonstrate that social context has a fairly pervasive impact on the occurrence and sequencing of founding processes, with one possible exception being the timing of legal establishment.

Details

Entrepreneurship
Type: Book
DOI: https://doi.org/10.1016/S0277-2833(05)15004-3
ISBN: 978-0-76231-191-0

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