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Article
Publication date: 21 September 2022

Yuchen Xiao, Huiyi Tang, Hehe Zhang, Xiaoling Yang, Ling Sun, Yong Xie, Baoan Wu, Baifeng Luan, Weidong Xie and Xinnan Cai

The purpose of this paper is to develop high-performance Au-coated Ag alloy wires (ACAA wires) and demonstrate the effect of Au coating layers on the bonding performance…

Abstract

Purpose

The purpose of this paper is to develop high-performance Au-coated Ag alloy wires (ACAA wires) and demonstrate the effect of Au coating layers on the bonding performance and oxidation resistance for stable and reliable electronic packaging applications.

Design/methodology/approach

ACAA wire with a diameter of approximately 25 µm and Au layer thickness of approximately 100 nm were prepared by the continuous casting, plating and wire drawing method. The bonding performance of the ACAA wires were studied through bonding on 3,535 chips. The oxidation resistance of ACAA wires and Ag alloy wires (AA wires) were comparatively studied by means of chemical oxidation tests, accelerated life tests and electrochemical tests systematically.

Findings

ACAA wires could form axi-symmetrical spherical free air balls with controllable diameter of 1.5∼2.5 times of the wire diameter after electric flame-off process. The ball shear strength of ACAA wire was higher than that of AA wires. Most importantly, because of the surface Au coating layer, the oxidation resistance of ACAA wires was much enhanced.

Research limitations/implications

ACAA wires with different lengths of heat affected zone were not developed in this study, which limited their application with different loop height requirements.

Practical implications

With higher bonding strength and oxidation resistance, ACAA wires would be a better choice than previous reported AA wire in chip packaging which require high stability and reliability.

Originality/value

This paper provides a kind of novel ACAA wire, which possess the merits of high bonding strength and reliability, and show great potential in electronic packaging applications.

Details

Microelectronics International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1356-5362

Keywords

Article
Publication date: 20 September 2013

Jonas Colliander and Anders Hauge Wien

Marketing literature views word-of-mouth (WOM) as unidirectional communication in which consumers transmit either positive or negative messages based on their consumption…

3025

Abstract

Purpose

Marketing literature views word-of-mouth (WOM) as unidirectional communication in which consumers transmit either positive or negative messages based on their consumption experiences. Becoming visible in online forums, however, are consumers who engage in WOM as part of interactions with other consumers. This article aims to investigate a phenomenon frequently occurring in these interactions: consumers who defend companies and brands against others' negative WOM.

Design/methodology/approach

The authors investigated the online defense phenomenon in its natural setting using an online ethnography, known as a netnography.

Findings

This study provides empirical evidence for the existence of six different defense styles, as well as details of the identified factors underlying consumers' choices of defense styles. Moreover, the authors' analysis highlights the different outcomes of various company- and brand-defending behaviors and illustrates that this consumer phenomenon can be effective in preventing the spread of negative WOM or in mitigating its impact.

Research limitations/implications

Future research could benefit from further testing the effectiveness of the various defense styles as well as investigating how to stimulate this important buffer against negative WOM.

Practical implications

Companies are increasingly allocating resources to the monitoring of online conversations so as to be able to respond to criticisms in social media. The authors' findings indicate that other consumers frequently respond to these complaints before the companies do. These company and brand defenders could replace some of the resources companies currently devote to social media.

Originality/value

The present study identifies company and brand defending as a new WOM activity, thus extending the concept of WOM beyond praising and complaining. In addition, this study suggests that consumers who counter negative messages are not necessarily loyal, as previously assumed, but rather motivated by a sense of justice or a need for self-enhancement.

Details

European Journal of Marketing, vol. 47 no. 10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 5 September 2018

Linhao Ouyang, Zijian Zhang, Xiaoling Huang and Shi Xie

The purpose of this study is to restore the spatial distribution of overseas remittance businesses in Shantou during the 1940s. It explores various socioeconomic factors…

Abstract

Purpose

The purpose of this study is to restore the spatial distribution of overseas remittance businesses in Shantou during the 1940s. It explores various socioeconomic factors that influenced the concentration of local remittance business investment in real estate. By reconstructing the spatial distribution of remittance business activities in Shantou, this study hopes to lay a foundation for further analysis of the business strategies of Chaoshan merchants.

Design/methodology/approach

This research draws on information from the published Swatow Guide, archival sources and cadastral maps to identify the location of remittance enterprises and the native place and overseas networks of property owners.

Finding

This study reveals that the spatial distribution of the remittance enterprises was determined by the native place origins of local property owners, and that the inflow of overseas Chinese capital contributed to real estate development in Shantou.

Research limitations/implications

Despite the limited access to Chinese official archives, this paper manages to identify several building blocks and neighbors in Shantou for spatial analysis.

Practical implications

This study is the first attempt to use the geographical information system (GIS) method in Chinese urban history research and hopes to establish a larger historical database of Shantou as a sample for comparison.

Originality/value

This investigation advances the spatial study of urban history and overseas Chinese remittances in the maritime society of South China.

Details

Social Transformations in Chinese Societies, vol. 14 no. 2
Type: Research Article
ISSN: 1871-2673

Keywords

Article
Publication date: 18 September 2018

Shixiong Wang and Yu Song

The purpose of this paper is to use Weibo as a window to examine the Chinese netizens’ online attitudes and responses to two sets of population policy: the Selective…

Abstract

Purpose

The purpose of this paper is to use Weibo as a window to examine the Chinese netizens’ online attitudes and responses to two sets of population policy: the Selective Two-Child Policy (Phase 2) and the Universal Two-Child Policy. The population policy change from the rigid One-Child Policy to the Selective Two-Child Policy then to the Universal Two-Child Policy aroused great attention of the Chinese people.

Design/methodology/approach

This research uses the crawler technique to extract data on the Sina Weibo platform. Through opinion mining of Weibo posts on two sets of population policy, the Weibo users’ online opinions on the Two-Child Policy are analyzed from two perspectives: their attention intensity and sentiment tendency. The research also use the State Bureau of Statistics of China’s national population data between 2011 and 2016 to examine the Chinese people’s actual birth behaviors after implementing the two different sets of the Two-Child Policy.

Findings

The research findings indicate that the Selective Two-Child Policy (Phase 2) and the Universal Two-Child Policy are good examples of thematic public sphere of Weibo. Weibo posts on the two sets of the Two-Child Policy have undergone different opinion cycles. People from economically developed regions and populous regions have paid more attention to both sets of Two-Child Policy than their counterparts in the less developed and less populated regions. Men pay more attention to the Two-Child Policy than women do. Despite people’s huge attention to the new population policy, the population growth after the policy is not sustainable.

Research limitations/implications

The new population policy alone is difficult to boost China’s population within a short period of time. The Chinese Government must provide its people with enough incentives and supporting welfare to make the population growth happen.

Originality/value

These findings have important implications for understanding the dynamics of online opinion formation and changing population policy in China.

Details

Online Information Review, vol. 43 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 11 December 2019

Pedro Quelhas Brito, Sandra Torres and Jéssica Fernandes

The purpose of this paper is to study the nature and concept of emoticons/emojis. Instead of taking for granted that these user-generated formats are necessarily…

Abstract

Purpose

The purpose of this paper is to study the nature and concept of emoticons/emojis. Instead of taking for granted that these user-generated formats are necessarily emotional, we empirically assessed in what extent are they and the specificity of each one. Drawing on congruent mood state, valence core and emotion appraisal theories we expected a compatible statistical association between positive/negative/neutral emotional valence expressions and emoticons of similar valence. The positive emoticons were consistently associated with positive valence posts. Added to that analysis, 21 emotional categories were identified in posts and correlated with eight emoticons.

Design/methodology/approach

Two studies were used to address this question. The first study defined emoticon concept and interpreted their meaning highlighting their communication goals and anticipated effects. The link between emojis and emoticons was also obtained. Some emoticons types present more ambiguity than others. In the second study, three years of real and private (Facebook) posts from 82 adolescents were content analyzed and coded.

Findings

Only the neutral emoticons always matched neutral emotional categories found in the written interaction. Although the emoticon valence and emotional category congruence pattern was the rule, we also detected a combination of different valence emoticons types and emotion categories valence expressions. Apparently the connection between emoticon and emotion are not so obviously straightforward as the literature used to assume. The created objects designed to communicate emotions (emoticons) have their specific corresponding logic with the emotional tone of the message.

Originality/value

Theoretically, we discussed the emotional content of emoticons/emojis. Although this king of signals have an Asian origin and later borrowed from the western countries, their ambiguity and differing specificity have never been analyzed.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 7
Type: Research Article
ISSN: 1355-5855

Keywords

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