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This case study aims to describe the collaborative process used to embed an information literacy curriculum into the MA Teaching of English to Speakers of Other Languages (TESOL) program at university.

The study focuses on how this curriculum was conceived, implemented, and has evolved based on new ideas from the MA coordinator, the librarian, the students, and continuing review of the literature of librarianship and TESOL. The coordinator and librarian describe their approach to curriculum development and their analysis of curricular outcomes, and two graduates from the program describe the program's impact from the student perspective.

The paper finds that the MA TESOL coordinator and the librarian embedded information literacy through structured assignments, reflective essays, and librarian in‐person classroom visits. Ongoing assessment of student survey results and reflective essays provide impetus for ongoing changes to the curriculum. Students' perceptions about and practice of information literacy enrich their program experiences and improve their preparation for further academic work or subsequent TESOL teaching.

More follow up is needed with the three cohorts that have completed the MA program since the development of the embedded information literacy curriculum.

In their own teaching, graduates emphasize information literacy to their students, further increasing the impact of this program.

Students develop a closer relationship with the librarian and think differently and more regularly about libraries and information literacy principles.

There is a growing body of library literature on embedded librarianship and language learning students, but none focusing exclusively on the role of information literacy in the preparation of teachers of language learning students.

Bluetooth wireless technology is a low power, low cost and short‐range RF technology that permits communication between bluetooth enabled devices, and focuses on replacement of cables between electronic devices. Communication between Bluetooth devices follows a strict master‐slave scheme. Each master device can have up to 7 active slaves and forms a so called piconet. In Bluetooth employing conventional scheduling policies such as Round Robin (RR), POLL or NULL packet is sent when the Master or Slave node does not have any data to send which causes a significant waste of resources. The DRR (Deficit Round Robin) scheduling algorithm can avoid the waste of time and slot of the RR scheduling at the sacrifice of fairness. In this paper we propose an improved DRR (IDRR) scheduling algorithm which effectively combines the DRR and bin packing algorithm. Computer simulation reveals that slot utilization is increased up to about 60% while the total number of used slots is decreased up to about 100%. The proposed IDRR scheduling is thus effective for not only basic data transmission but also real‐time multimedia data transmission.

The purpose of this paper is to uncover the service quality dimensions that influence satisfaction with wineries and future intentions to return among Chinese consumers. With the rapidly growing popularity of wine consumption among Chinese consumers, an increasing number of Chinese consumers are visiting wineries in Western countries. However, while substantial research about wine tourism in Western countries has been published, there is very little research available with respect to wine tourism in China and the Chinese winery visitors who visit them.

A convenience sampling method was selected. Specifically, snowball sampling was used to collect the study’s data due to the limited number of Chinese consumers who drink wine and who have been involved with wine tourism. Research assistants who speak Chinese fluently used snowball sampling to recruit Chinese consumers in Yentai region who had participated in wine tourism in the past and asked them to complete the research survey. The research assistants distributed 200 surveys through a snowball sampling and collected a total of 179 responses.

The study’s results suggest that wine tasting operations, such as a variety of wines at tasting room tastings, and the quality of the wines tasted, along with staff attitudes are critical components that influence Chinese wine tourists’ satisfaction and loyalty.

The major contribution of this paper is that it builds on extant wine tourism literature by providing insights into the characteristics of Chinese wine tourists. The paper also illuminates the linkage between winery service quality attributes and Chinese wine tourists’ satisfaction and loyalty.

The results of the study provide a useful guide to both academics and winery operators interested in developing a competitive winery service quality strategy for Chinese wine tourists.

Given the scarcity of literature linking winery service quality attributes and Chinese wine tourists’ satisfaction and loyalty, this study is one of the few studies to explore this relationship.

Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding of how South Korean female consumers have established a new female gender role and identity by adopting new communities that allow non-traditional consumption while still accepting gender roles. This paper aims to examine how South Korean female consumers create a unique consumption culture with respect to wine consumption.

A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h.

The results of the study suggest that wine can be a medium for emancipating women from traditional gender roles and social images of women embedded in South Korean society that call for women to sacrifice themselves for their families. In addition, the study’s findings suggest that Western wine marketers need to understand the power of wine consumption communities that are a unique consumption ritual among South Korean female wine consumers.

South Korean female respondents drink wine as both a way to seek pleasure through a Western alcoholic beverage and to consume and experience Western culture and lifestyles. However, South Korean female respondents tend to drink wine within consumption communities, which are a powerful consumption ritual in South Korea. In other words, although South Korean female respondents consume wine to experience and learn about Western culture and lifestyles, they have entirely not abandoned their traditional consumption rituals.

The purpose of this paper is to answer for questions regarding vertical specialization in the Korea’s key exporting industries, such as the changing pattern toward VS or VS1 and the changing trend in the location of slicing up the value chain in these industries.

The framework of Koopman et al. (2014) is adopted to calculate the industry-level vertical specialization indices, VS and VS1.

VS1 is a dominant type of vertical specialization in the key exporting industries of Korea. The increasing net vertical trades (VS1−VS) verifies the upward trends in the locations of slicing up the value chain in the industries empirically.

The net vertical trade (VS1−VS) of each industry is an important indicator of the location of slicing up the value chain in the environment of the international production network.

The industry-level calculations of VS and VS1 are necessary in order to remedy the aggregation bias from the country-level calculation of VS and VS1 functioning in the opposite direction.

The purpose of this paper is to examine how an international joint venture (IJV) company can efficiently develop a competitive international service strategy in the competitive global marketplace. Specifically, this study seeks to highlight the key antecedents related to the development of an international service strategy and its implementation through the case of the IJV of Starbucks Korea.

The case study method is used. A series of in-depth personal interviews with the CEO of Starbucks Korea, a marketing manager at Starbucks Korea, and outlet managers of Starbucks Korea were conducted. Furthermore, an array of secondary data and company documentation was reviewed to triangulate the findings of the study.

Several themes illuminating the development and implementation of a successful international service strategy in the case of an international joint venture are identified. It was found that one of the critical antecedents related to the successful international service strategy in the context of an IJV is the similarity of organizational values between the IJV partners. The similarity between the corporate values and missions of the two partners in Starbucks Korea has become a major impetus in the development of a competitive international service strategy for Starbucks Korea.

The findings of the study may not be applicable to other service firms since the study uses a single firm and a single country as its context.

The results of the study should help international service firms understand the importance of a successful international service strategy in the case of an international joint venture. Furthermore, the findings of the study illustrate the importance of understanding the local culture to develop a successful international service strategy.

The purpose of this paper is to analyze the Korea tourism brand image in a popular tour guidebook, Lonely Planet Korea and to provide an objective insight for examining destination image.

To achieve this goal, this study used content analysis to analyze the Korea tourism brand image.

Overall, 200,435 words were selected. The frequency of words was highly related to transportation and famous attractions. Moreover, to evaluate the value of the Korea tourism brand image, only adjectives in context were extracted. In total, 2,716 adjectives in each category were examined. The Korea tourism brand image was positive in that “good” adjectives were the most frequently selected. Furthermore, value properties based on The Lasswell Value Dictionary were examined. The value of words also supported the results of the content analysis of adjectives. The results of correspondence analysis found that the “outdoor” category was separately positioned with “old” adjectives.

Based on the results of content analysis by category, selected adjectives reflected current Korean tourism and hospitality problems.

The paper suggests implications that can be used to improve the Korea tourism brand image.

The Hanbo (meaning Korean treasure) scandal or “Hanbogate” occurred on January 23, 1997, with the bankruptcy of Hanbo Iron and Steel Company, the second largest steel company and 14th largest conglomerate in South Korea, as its debt had accumulated to US$5.6 billion. Hanbo's bankruptcy triggered an investigation by the Public Prosecutor's Office that resulted in the imprisonment for 15 years of Hanbo's founder, Chung Tae-Soo, for bribing politicians and bankers to pressure banks to extend hugh bank loans to Hanbo. Nine other persons were also convicted including Chung's son, who was jailed for three years for bribery and embezzlement, and Kim Hyun-Chol, the second son of President Kim Young-Sam, who was sentenced to three years jail and fined US$1.5 million (New York Times, 1997).

This paper aims to attend to the issues that remain veiled and excluded in the name of multiculture.

This paper problematizes South Korean multicultural education policies through Bourdieu’s concept of capital as a theoretical frame.

First, the paper discusses that material wealth is unequally distributed to most of the multicultural families, resulting in their lack of economic capital. Second, it notes that students from multicultural families are deprived of cultural capital, as they are racialized in Korean society. As a strategy used to distinguish and exclude a so-called different minority from the unnamed majority, race enables the possession of cultural capital. Third, insufficient social capital identified with resources emerging from social networks positions students from multicultural families as a perpetual minority. As the accumulation of various forms of capital secures power and privilege (Bourdieu, 1986), multicultural education in its current state would continuously reproduce the existing power dynamics where students from multicultural families are subordinate.

Given this, policies for multicultural education in South Korea should cover a wide range of issues, including race, class and network and be redesigned to resolve realistic problems that have been hidden under the name of celebration of culture.

The Korean multicultural education policy has not been analyzed through Bourdieu’s concept of capital. Using a different theoretical viewpoint would be valuable to figure out the problems underlying the policy.

This study evaluated risk perception as a critical factor influencing the intention to visit ethnic restaurants; in addition, the role of food safety information in reducing risk perception toward ethnic food was examined. Finally, the purpose of this paper is to investigate the influence of protection motivation on risk perception.

A survey was performed with 506 respondents. Data analyses including descriptive statistics, simple linear regression structural equational modeling and an independent t-test were conducted.

The results highlighted the negative influence of risk perception toward ethnic food consumption on the intention to visit ethnic restaurants. The results indicated that providing food safety information on menus reduces risk perception. Protection motivation theory explained consumers’ risk perception toward ethnic food. In particular, vulnerability (the chance of occurrence), self-efficacy (certainty in one’s ability to carry out a recommended preventive behavior) and response-efficacy (belief that an individual can handle a threat effectively) affected consumers’ risk perception toward ethnic food.

The results provide effective strategies for reducing risk perception, such as a provision of food safety information on the ethnic menu or an open kitchen, which produces a safer food image for consumers.

A scarcity of research has been offered to explain the predictors influencing consumers’ risk perception toward ethnic food and the methods whereby risk perception can be reduced. Thus, this study makes an important contribution to the hospitality literature by exploring risk-perception-related variables.