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Article
Publication date: 19 May 2023

Myung Ja Kim, Colin Michael Hall, Ohbyung Kwon, Kyunghwa Hwang and Jinok Susanna Kim

There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of…

Abstract

Purpose

There is limited research on the behavior of different categories of space tourists as identified by different types of space tourism. To address this deficiency, the purpose of this study is to examine what factors make consumers participate in orbital and/or suborbital space tourism, along with three dimensions of motivation, constraint and artificial intelligence. To achieve this study’s goals, a comprehensive research model was developed that included three dimensions of intrinsic and extrinsic motivation, intrapersonal and interpersonal constraint and awareness of and trust in artificial intelligence, in comparing orbital and suborbital space tourism groups.

Design/methodology/approach

A questionnaire was carried out with respondents who wanted to participate in orbital (n = 332) and suborbital (n = 332) space tourism in the future. Partial least squares-structural equation modeling, fuzzy-set qualitative comparative analysis, multi-group analysis and deep learning were used to understand potential space tourist behavior.

Findings

Extrinsic motivation has the greatest positive impact on behavioral intention, followed by awareness of and trust in artificial intelligence, while intrapersonal constraint strongly negatively affects behavioral intention. Surprisingly, interpersonal constraint is insignificant by partial least squares-structural equation modeling but is still one of sufficient causal configurations by fuzzy-set qualitative comparative analysis. Interestingly, the two types of space tourism have very distinct characteristics.

Originality/value

This study created a comprehensive integrated research model with three dimensions of motivation, constraint and artificial intelligence, along with potential orbital and suborbital space tourist groups, to identify future consumer behavior. Importantly, this study used multi-analysis methods using four different approaches to better shed light on potential orbital and suborbital space tourists.

目的

对不同类型太空旅游所识别的不同类别太空游客行为的研究有限。 为了解决这一缺陷, 这项工作研究了哪些因素使消费者参与轨道和/或亚轨道太空旅游, 以及动机、约束和人工智能三个维度。 为了实现研究目标, 在比较轨道和亚轨道太空旅游群体时, 开发了一个综合研究模型, 包括内在和外在动机、内在和人际约束以及对人工智能的认识和信任三个维度。

设计/方法/方法

对希望在未来参与轨道 (n = 332) 和亚轨道 (n = 332) 太空旅游的受访者进行了问卷调查。 利用偏最小二乘法 (PLS)-结构方程模型 (SEM)、模糊集定性比较分析 (fsQCA)、多组分析和深度学习来了解潜在的太空游客行为。

发现

外在动机对行为意图的积极影响最大, 其次是对人工智能的认识和信任, 而内在约束对行为意图有强烈的负面影响。 令人惊讶的是, 人际约束对于 PLS-SEM 来说是微不足道的, 但对于 fsQCA 来说仍然是充分的因果配置之一。 有趣的是, 这两类太空旅游具有非常鲜明的特点。

独创性/价值

这项工作创建了一个全面的综合研究模型, 具有动机、约束和人工智能三个维度, 以及潜在的轨道和亚轨道太空旅游群体, 以确定未来的消费者行为。 重要的是, 这项研究采用了多种分析方法, 使用四种不同的方法来更好地揭示潜在的轨道和亚轨道太空游客。

Propósito

existe una investigación limitada sobre el comportamiento de las diferentes categorías de turistas espaciales identificados por diferentes tipos de turismo espacial. Para abordar esta deficiencia, este trabajo examina qué factores hacen que los consumidores participen en el turismo espacial orbital y/o suborbital, junto con tres dimensiones de motivación, restricción e inteligencia artificial. Para lograr los objetivos del estudio, se desarrolló un modelo de investigación integral que incluía tres dimensiones de motivación intrínseca y extrínseca, restricción intrapersonal e interpersonal, y conocimiento y confianza en la inteligencia artificial, al comparar grupos de turismo espacial orbital y suborbital.

Diseño/metodología/enfoque

se realizó un cuestionario con los encuestados que querían participar en el turismo espacial orbital (n = 332) y suborbital (n = 332) en el futuro. Se utilizaron modelos de ecuaciones estructurales (SEM) de mínimos cuadrados parciales (PLS), análisis comparativo cualitativo de conjuntos borrosos (fsQCA), análisis multigrupo y aprendizaje profundo para comprender el comportamiento potencial del turista espacial.

Hallazgos

la motivación extrínseca tiene el mayor impacto positivo en la intención de comportamiento, seguida de la conciencia y la confianza en la inteligencia artificial, mientras que la restricción intrapersonal afecta negativamente la intención de comportamiento. Sorprendentemente, la restricción interpersonal es insignificante por PLS-SEM, pero sigue siendo una de las configuraciones causales suficientes por fsQCA. Curiosamente, los dos tipos de turismo espacial tienen características muy distintas.

Originalidad/valor

este trabajo creó un modelo de investigación integral integral con tres dimensiones de motivación, restricción e inteligencia artificial, junto con posibles grupos de turistas espaciales orbitales y suborbitales para identificar el comportamiento futuro del consumidor. Es importante destacar que este estudio empleó métodos de análisis múltiple utilizando cuatro enfoques diferentes para arrojar mejor luz sobre los posibles turistas espaciales orbitales y suborbitales.

Article
Publication date: 7 March 2023

Seunghun Shin, Eunji Lee, Yerin Yhee, Jungkeun Kim and Chulmo Koo

This study aims to explain how the impact of COVID-19 on human mobility is affected by the perceived risk of the pandemic.

Abstract

Purpose

This study aims to explain how the impact of COVID-19 on human mobility is affected by the perceived risk of the pandemic.

Design/methodology/approach

Using a statistical analysis and a geographic visualization technique, we investigate whether and how changes in people’s restaurant visiting patterns during COVID-19 vary with their level of risk perception.

Findings

The changes in people’s restaurant visiting patterns vary with their risk perception: the tendency to increase the number of visits to restaurants located in non-popular areas is related to the level of perceived risk.

Originality/value

This research confirms the importance of risk perception when examining the pandemic’s multi-dimensional impacts.

研究目的

这项研究旨在解释 COVID-19 对人类流动性的影响如何受到大流行的感知风险的影响。

研究设计/方法

使用统计分析和地理可视化技术, 我们调查人们的餐厅是否以及如何变化COVID-19 期间的访问模式因他们的风险感知水平而异。

结果

人们的餐厅光顾模式的变化随着他们的风险感知而变化:去位于非热门区域的餐厅的光顾次数增加的趋势与感知的风险水平有关。

原创性/价值

这项研究证实了在检查大流行的多维影响时风险认知的重要性。

Diseño/metodología/enfoque

Mediante un análisis estadístico y una técnica de visualización geográfica, investigamos si los cambios en los patrones de visita a restaurantes de las personas durante COVID-19 varían en función de su nivel de percepción del riesgo y cómo lo hacen.

Objetivo

Esta investigación pretende explicar cómo el impacto de COVID-19 en la movilidad humana se ve afectado por el riesgo percibido de la pandemia.

Resultados

Los cambios en las pautas de visita a restaurantes de las personas varían en función de su percepción del riesgo: la tendencia a aumentar el número de visitas a restaurantes situados en zonas no populares está relacionada con el nivel de riesgo percibido.

Originalidad/valor

Esta investigación confirma la importancia de la percepción del riesgo a la hora de examinar los impactos multidimensionales de la pandemia.

Article
Publication date: 2 August 2023

Qinglong Li, Dongsoo Jang, Dongeon Kim and Jaekyeong Kim

Textual information about restaurants, such as online reviews and food categories, is essential for consumer purchase decisions. However, previous restaurant recommendation…

Abstract

Purpose

Textual information about restaurants, such as online reviews and food categories, is essential for consumer purchase decisions. However, previous restaurant recommendation studies have failed to use textual information containing essential information for predicting consumer preferences effectively. This study aims to propose a novel restaurant recommendation model to effectively estimate the assessment behaviors of consumers for multiple restaurant attributes.

Design/methodology/approach

The authors collected 1,206,587 reviews from 25,369 consumers of 46,613 restaurants from Yelp.com. Using these data, the authors generated a consumer preference vector by combining consumer identity and online consumer reviews. Thereafter, the authors combined the restaurant identity and food categories to generate a restaurant information vector. Finally, the nonlinear interaction between the consumer preference and restaurant information vectors was learned by considering the restaurant attribute vector.

Findings

This study found that the proposed recommendation model exhibited excellent performance compared with state-of-the-art models, suggesting that combining various textual information on consumers and restaurants is a fundamental factor in determining consumer preference predictions.

Originality/value

To the best of the authors’ knowledge, this is the first study to develop a personalized restaurant recommendation model using textual information from real-world online restaurant platforms. This study also presents deep learning mechanisms that outperform the recommendation performance of state-of-the-art models. The results of this study can reduce the cost of exploring consumers and support effective purchasing decisions.

研究目的

关于餐厅的文本信息, 如在线评论和食品分类, 对于消费者的购买决策产生至关重要。然而, 先前的餐厅推荐研究未能有效利这些文本信息去预测消费者喜好。本研究提出了一种新颖的餐厅推荐模型, 以有效估计消费者对多个餐厅属性的评估行为。

研究方法

我们从 Yelp.com 收集了来自25,369名消费者对 46,613 家餐厅的 1,206,587 条评论。利用这些数据, 我们通过结合消费者身份和在线消费者评论生成了消费者偏好向量。然后, 我们结合了餐厅身份和食品分类来生成餐厅信息向量。最后, 考虑到餐厅属性向量, 本研究调查了消费者偏好和餐厅信息向量之间的非线性交互关系。

研究发现

我们发现, 所提出的推荐模型相比于之前最先进的模型表现出更优秀的性能, 这表明结合消费者和餐厅的各种文本信息是预测消费者喜好的基本因素。

研究创新/价值

据我们所知, 这是第一项利用来自真实在线餐厅平台的文本信息开发个性化餐厅推荐模型的研究。本研究还提出了胜过最先进模型的深度学习机制。本研究的结果可以降低探索消费者行为的成本并支持有效的购买决策。

Article
Publication date: 13 October 2023

Osman M. Karatepe, Hamed Rezapouraghdam, Raheleh Hassannia, Taegoo Terry Kim and Constanța Enea

This paper investigates the interrelationships of destination social responsibility (DSR), emotional attachment, self-congruity, experiential satisfaction and environmentally…

Abstract

Purpose

This paper investigates the interrelationships of destination social responsibility (DSR), emotional attachment, self-congruity, experiential satisfaction and environmentally responsible behavior (ERB).

Design/methodology/approach

Using a sample of 294 visitors to the Guangzhou Zoo in China, this study tested the aforementioned relationships via structural equation modeling.

Findings

Emotional attachment mediates the effect of DSR on experiential satisfaction, while emotional attachment and experiential satisfaction mediate the effect of DSR on ERB sequentially. Moreover, self-congruity moderates the relationship between DSR and emotional attachment.

Practical implications

The management of zoos should use DSR communication strategies more proactively to make visitors become well-aware of their economic, philanthropic, environmental and social activities in the host community. This will result in many positive consequences, including visitors’ ERBs.

Originality/value

The study adds to the DSR literature by introducing multiple mediation mechanisms and paths that lead to visitors’ ERBs.

目的

我们的论文调查了目的地社会责任 (DSR) 情感依恋、自我一致性、体验满意度和对环境负责的行为 (ERB) 之间的相互关系。

设计/方法/方法

我们的研究以中国广州动物园的 294 名游客为样本, 通过结构方程模型测试了上述关系。

发现

情感依恋介导 DSR 对体验满意度的影响, 而情感依恋和体验满意度依次介导 DSR 对 ERB 的影响。 此外, 自我一致性调节 DSR 与情感依恋之间的关系。

实际意义

动物园的管理层应该更积极地使用 DSR 沟通策略, 让游客充分了解他们在东道社区的经济、慈善、环境和社会活动。 这将带来许多积极的后果, 包括访客的 ERB。

独创性/价值

该研究通过引入多种调解机制和导致访客 ERB 的路径增加了 DSR 文献。

Propósito

nuestro artículo investiga las interrelaciones de la responsabilidad social del destino (DSR), el apego emocional, la autocongruencia, la satisfacción experiencial y el comportamiento ambientalmente responsable (ERB).

Diseño/metodología/enfoque

utilizando una muestra de 294 visitantes del zoológico de Guangzhou en China, nuestro estudio probó las relaciones antes mencionadas a través del modelo de ecuaciones estructurales.

Hallazgos

el apego emocional media el efecto de DSR en la satisfacción experiencial, mientras que el apego emocional y la satisfacción experiencial median el efecto de DSR en ERB secuencialmente. Además, la autocongruencia modera la relación entre DSR y apego emocional.

Implicaciones prácticas

la administración de los zoológicos debe utilizar estrategias de comunicación de DSR de manera más proactiva para que los visitantes estén bien informados sobre sus actividades económicas, filantrópicas, ambientales y sociales en la comunidad anfitriona. Esto tendrá muchas consecuencias positivas, incluidos los ERB de los visitantes.

Originalidad/valor

el estudio se suma a la literatura de DSR al presentar múltiples mecanismos de mediación y caminos que conducen a los ERB de los visitantes.

Book part
Publication date: 4 March 2024

Oswald A. J. Mascarenhas, Munish Thakur and Payal Kumar

This chapter addresses one of the most crucial areas for critical thinking: the morality of turbulent markets around the world. All of us are overwhelmed by such turbulent…

Abstract

Executive Summary

This chapter addresses one of the most crucial areas for critical thinking: the morality of turbulent markets around the world. All of us are overwhelmed by such turbulent markets. Following Nassim Nicholas Taleb (2004, 2010), we distinguish between nonscalable industries (ordinary professions where income grows linearly, piecemeal or by marginal jumps) and scalable industries (extraordinary risk-prone professions where income grows in a nonlinear fashion, and by exponential jumps and fractures). Nonscalable industries generate tame and predictable markets of goods and services, while scalable industries regularly explode into behemoth virulent markets where rewards are disproportionately large compared to effort, and they are the major causes of turbulent financial markets that rock our world causing ever-widening inequities and inequalities. Part I describes both scalable and nonscalable markets in sufficient detail, including propensity of scalable industries to randomness, and the turbulent markets they create. Part II seeks understanding of moral responsibility of turbulent markets and discusses who should appropriate moral responsibility for turbulent markets and under what conditions. Part III synthesizes various theories of necessary and sufficient conditions for accepting or assigning moral responsibility. We also analyze the necessary and sufficient conditions for attribution of moral responsibility such as rationality, intentionality, autonomy or freedom, causality, accountability, and avoidability of various actors as moral agents or as moral persons. By grouping these conditions, we then derive some useful models for assigning moral responsibility to various entities such as individual executives, corporations, or joint bodies. We discuss the challenges and limitations of such models.

Details

A Primer on Critical Thinking and Business Ethics
Type: Book
ISBN: 978-1-83753-312-1

Article
Publication date: 1 November 2023

Jeong Hyun Kim, Jungkeun Kim, Seongseop (Sam) Kim and Tadesse Bekele Hailu

This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making.

Abstract

Purpose

This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making.

Design/methodology/approach

Four studies were conducted to test three hypotheses. Four groups of respondents totaling 593 (Study 1), 337 (Study 2), 374 (Study 3) and 385 (Study 4) survey participants were used for data analyses.

Findings

Overall, the findings confirmed the impacts of technology usage experience and ChatGPT’s mistakes and provided additional information on travelers’ intentions to use ChatGPT. The four hypotheses were supported.

Originality/value

The findings can help researchers and industry to understand travelers’ intentions to use ChatGPT and their responses to its functions.

研究目的

这项研究调查了旅行者使用ChatGPT的意图, 以及影响其决策的重要因素。

设计/方法/步骤

通过进行四项研究来验证三个假设。四组受访者总共593名(研究1)、337名(研究2)、374名(研究3)和385名(研究4)参与了数据分析。

研究结果

总体而言, 研究结果证实了技术使用经验的影响、ChatGPT的错误并提供了有关旅行者使用ChatGPT意图的更多信息。四个假设均得到了支持。

独创性/价值

研究结果可以帮助研究人员和业界了解旅行者使用ChatGPT的意图, 以及他们对其功能的反应。

Objetivo

Este trabajo investiga la intención de los viajeros en el uso de ChatGPT y su influencia en el proceso de decisión de viaje de los viajeros.

Diseño/Metodología/Enfoque

Se han desarrollado cuatro estudios para probar tres hipótesis. Cuatro grupos de participantes: 593 (Estudio 1), 337 (Estudio 2), 374 (Estudio 3), y 385 (Estudio 4) participantes respondieron la encuesta y sus respuestas utilizadas para el análisis de datos.

Resultados

En resumen, los resultados confirman el impacto de la experiencia de uso de la tecnología, los errores de ChatGPT, proveyendo información adicional sobre la intención de uso de ChatGPT por los viajeros. Las cuatro hipótesis de investigación fueron aceptadas.

Originalidad/Importancia

Los resultados pueden ser útiles para la academia y la industria sobre la comprensión en la intención de uso de ChatGPT, tanto por los viajeros, como sus respuestas sobre su función.

Article
Publication date: 14 November 2023

Ha-Won Jang, Hyo Sun Jung and Meehee Cho

Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B…

Abstract

Purpose

Blockchains provide significant benefits for business operations due to its transparency, traceability and information sharing. However, application to the food and beverage (F&B) industry was scarce. The purpose of this study is to explore how to form F&B managers’ blockchain adoption by applying behavioral reasoning theory (BRT). Additionally, supply chain partnerships (SCPs) were tested for the potential moderating roles within BRT. This study’s findings expand existing knowledge by providing novel information for F&B management.

Design/methodology/approach

Data were collected from F&B managers by using an online survey method. A structural equation modeling and multi-group analysis were performed to test the hypothesized relationships.

Findings

Findings revealed that the positive effects of “reasons for” on “attitudes,” and “adoption intentions” while “reasons against” did not show such effects. Environmental benefits of blockchains were found to lead more positive attitudes while traditional barriers were the greatest constraints for adopting blockchains. This study supports the significant moderating roles of SCPs within the context of F&B blockchain adoption.

Originality/value

This study contributes to the technology literature in the foodservice context by applying BRT as a theoretical lens. The importance of developing SCPs for F&B blockchain adoption and exploitation is highlighted.

研究目的

区块链因其透明度、可追溯性和信息共享而为企业运营提供了重要的好处。然而, 将其应用于食品和饮料(F&B)行业却很少见。本研究探讨了如何通过应用行为推理理论(BRT)来形成 F&B 管理者的区块链采用。此外, 本研究还测试了供应链合作(SCPs)在BRT内的潜在调节作用。通过为F&B 管理提供新颖信息, 我们的研究结果扩展了现有知识领域。

研究方法

采用在线调查方法收集了来自 F&B 管理者的数据。进行了结构方程建模和多组分析, 以测试假设关系。

研究发现

研究结果显示, “支持的原因”对“态度”和“采用意向”有积极影响, 而“反对的原因”则没有显示出这种影响。区块链的环境优势被发现会导致更积极的态度, 而传统障碍是采用区块链的最大限制因素。本研究还证实了 SCP 在 F&B 区块链采用背景下的重要调节作用。

研究创新

本研究通过应用 BRT 作为理论视角, 为餐饮服务背景下的技术文献做出了贡献。强调了发展 F&B 区块链采用和利用的供应链合作的重要性。

Article
Publication date: 19 April 2023

Tae Hee Lee, Mina Jung and Youngseek Kim

This study aims to investigate the factors influencing the data sharing habits of psychologists with respect to academic reciprocity.

Abstract

Purpose

This study aims to investigate the factors influencing the data sharing habits of psychologists with respect to academic reciprocity.

Design/methodology/approach

A research model was developed based on Ostrom’s (2003) theory of collective action to map psychologists’ underlying motivations for data sharing. The model was validated by data from a survey of 427 psychologists, primarily from the psychological sciences and related disciplines.

Findings

This study found that data sharing among psychologists is driven primarily by their perceptions of community benefits, academic reciprocity and the norms of data sharing. This study also found that academic reciprocity is significantly influenced by psychologists’ perceptions of community benefits, academic reputation and the norms of data sharing. Both academic reputation and academic reciprocity are affected by psychologists’ prior experiences with data reuse. Additionally, psychologists’ perceptions of community benefits and the norms of data sharing are significantly affected by the perception of their academic reputation.

Research limitations/implications

This study suggests that Ostrom’s (2003) theory of collective action can provide a new theoretical lens in understanding psychologists’ data sharing behaviours.

Practical implications

This study suggests several practical implications for the design and promotion of data sharing in the research community of psychology.

Originality/value

To the best of the authors’ knowledge, this is one of the initial studies that applied the theory of collective action to the mechanisms of reputation, community benefits, norms and reciprocity in psychologists’ data sharing behaviour. This research demonstrates that perceived community benefits, academic reputation and the norms of data sharing can all encourage academic reciprocity, and psychologists’ perceptions of community benefits, academic reciprocity and data sharing norms all facilitate their data sharing intentions.

Details

The Electronic Library , vol. 41 no. 2/3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 6 October 2022

Yonjoo Cho, Jieun You, Yuyeon Choi, Jiyoung Ha, Yoon Hee Kim, Jinsook Kim, Sang Hee Kang, Seunghee Lee, Romee Lee and Terri Kim

The purpose of this qualitative study is to explore how highly educated women respond to career chance events in a Korean context where traditional cultural values and…

Abstract

Purpose

The purpose of this qualitative study is to explore how highly educated women respond to career chance events in a Korean context where traditional cultural values and male-dominated organizational culture coexist.

Design/methodology/approach

The authors conducted 50 semi-structured interviews with highly educated women operationalized as women with doctoral degrees in and out of Korea. The authors used a collaborative research process with a team of ten Korean-born researchers who have built consensus on research themes through discussions on the collection and analysis of a large data set, thus reducing the researcher bias issue inherent in qualitative research.

Findings

In an analysis of the interview data collected, the authors report on three themes: before obtaining a doctoral degree, during and after their doctoral study and responses (coping strategies) to chance events in their careers. Highly educated women’s pursuing a doctoral degree was a way to maintain work–life balance in Korea where women are expected to take a primary caregiver role. After obtaining a doctoral degree, participants struggled with limited job opportunities in the male-dominated higher education. Women’s unplanned and unexpected chance events are intertwined with the male-dominated culture in Korea, and career interruptions as such a chance event, whether voluntary or involuntary, happened largely due to family reasons. In this context, highly educated women responded to chance events largely at individual and family levels and articulated the need for support at organizational and government levels.

Research limitations/implications

The study findings confirm the literature that women’s careers are limited by traditional family roles in non-Western countries where strong patriarchal culture is prevalent. Particularly, women’s career interruptions surfaced as a critical chance event that either disrupts or delays their careers largely because of family issues. Future research is called for to identify both individual and contextual factors that influence women’s decisions on voluntary and involuntary career interruptions as their responses to chance events.

Practical implications

Based on highly educated women’s coping strategies largely at individual and family levels, we suggest national human resource development policies put in place not to lose out on the opportunity to develop highly educated women with doctoral degrees as a quality workforce for a nation’s sustainable economic growth. Additionally, organizations need to be aligned with the government policies and programs for the provision of developmental programs for women in the workplace, beginning with highly educated women’s career planning, while creating organizational culture to promote gender equality as a long-term goal.

Originality/value

The participants’ voluntary career breaks helped them care for their children, be involved in their children’s education, reflect on work–life balance after having long hours of work for many years and move forward with personal satisfaction. Voluntary career breaks can be understood as highly educated women’s unique way of responding to chance events.

Details

European Journal of Training and Development, vol. 47 no. 9
Type: Research Article
ISSN: 2046-9012

Keywords

Article
Publication date: 2 December 2022

YooHee Hwang, Eunkyoung Park, Choong-Ki Lee, Hea-Jin Son and Hossein Olya

The purpose of this study is to demonstrate the lighter (entertainment and esthetic experiences) and darker sides (educational and escapist experiences) of dark tourism…

Abstract

Purpose

The purpose of this study is to demonstrate the lighter (entertainment and esthetic experiences) and darker sides (educational and escapist experiences) of dark tourism experiences. This study also examines the effect of lighter and darker sides of dark tourism experiences on functional and emotional value.

Design/methodology/approach

To investigate how and where visitors experience lighter and darker sides of dark tourism, the authors conducted in-depth interviews from visitors to the Korean demilitarized zone (DMZ). To demonstrate consequences of lighter and darker sides of dark tourism experiences on functional and emotional value, the authors collected field survey data. Taken together, the authors used mixed methods with exploratory sequential design.

Findings

Interviewees vividly described their entertainment (crossing the suspension bridge) and esthetic experiences (seeing a family of crane birds from a short distance) in the Korean DMZ. They also described educational (understanding the background of the civil war) and escapist experiences (limiting daily entries made them feel like they were entering a special place or even a foreign country). Survey results showed that educational and esthetic experiences increased emotional value, while educational and escapist experiences enhanced functional value of a tour of the Korean DMZ.

Originality/value

Previous research operationalized lighter and darker sides of dark tourism based on characteristics of dark tourism sites. Specifically, darker and lighter aspects of dark tourism were determined, depending on whether such sites are directly related to human death or not. However, the current study draws on tourist experiences to operationalize lighter and darker sides of dark tourism. While previous research focused on the supply side, this study shifts focus to the demand side, thereby advancing knowledge in hybrid dark tourism experiences.

目的

本研究旨在通过娱乐和审美体验(相对于教育和逃避现实的体验)展示黑暗旅游的光明(相对于黑暗)的一面。除此, 本研究以到访频率和到访目的作调节变量, 分别探讨上述四个类别的黑色旅游体验、功能性或情感性价值和访客满意度的关系。

设计

为了深入探究上述四个类别的黑色旅游体验的性质, 我们与韩国非军事区的访客进行了深入的访谈。我们收集了田野问卷数据来测试上述四个类别的黑色旅游体验、价值观和满意度。运用测量不变性测试和多组分析试验了到访频率和到访目的之调节变量。

结果

受访者在韩国非军事区生动地描述他们的娱乐(走过吊桥)和审美经历(近距离观赏一群鹤鸟)。他们还描述了教育(解释了韩战的背景)和逃避现实的经历(每日入场人数限制让访客觉得他们正在进入一个特别的地方甚至是国外)。问卷结果显示了教育和审美经历引致了情感价值, 教育和逃避现实经历则引致功能价值。

原创性

先前的研究根据黑色旅游地点的特点, 对黑色旅游的光明面和黑暗面进行了展示。具体来说, 根据这些地点是否与人类死亡直接相关, 确定了黑暗旅游的光明及黑暗的方面。然而, 本研究利用旅游体验来定义黑色旅游的光明面和黑暗面。虽然之前的研究侧重于旅游供应方面, 但本研究将重点转移到需求方面, 从而推进了混合黑色旅游体验的知识发展。

Diseño/metodología/enfoque

El propósito de este estudio es demostrar el encendedor (entretenimiento y estética) experiencias) y los lados más oscuros (experiencias educativas y escapistas) de las experiencias de turismo oscuro. Este El estudio también examina el efecto de los lados más claros y más oscuros de las experiencias de turismo oscuro en funcional y valor emocional.

Propósito

Para investigar cómo y dónde los visitantes experimentan más claro y más oscuro lados del turismo oscuro, los autores realizaron entrevistas en profundidad a visitantes del desmilitarizado coreano zona desmilitarizada (DMZ). Demostrar las consecuencias de los lados más claros y más oscuros de las experiencias de turismo oscuro en valor funcional y emocional, los autores recopilaron datos de encuestas de campo. En conjunto, los autores utilizaron métodos mixtos con diseño secuencial exploratorio.

Hallazgos

Los entrevistados describieron vívidamente su entretenimiento (cruzar el puente colgante) y Experiencias estéticas (ver una familia de pájaros grulla desde una corta distancia) en la DMZ coreana. Ellos también describió experiencias educativas (comprendiendo los antecedentes de la guerra civil) y escapistas (limitar las entradas diarias les hizo sentir como si estuvieran entrando en un lugar especial o incluso en un país extranjero). Los resultados de la encuesta mostraron que las experiencias educativas y estéticas aumentaron el valor emocional, mientras que Las experiencias educativas y escapistas mejoraron el valor funcional de un recorrido por la DMZ coreana.

Originalidad/valor

Investigaciones anteriores operacionalizaron los lados más claros y más oscuros del turismo oscuro con base en Características de los sitios de turismo oscuro. Específicamente, los aspectos más oscuros y más claros del turismo oscuro fueron determinado, dependiendo de si tales sitios están directamente relacionados con la muerte humana o no. sin embargo, el El estudio actual se basa en las experiencias turísticas para operacionalizar los lados más claros y más oscuros del turismo oscuro. Si bien la investigación anterior se centró en el lado de la oferta, este estudio cambia el enfoque hacia el lado de la demanda, por lo que avanzar en el conocimiento de experiencias híbridas de turismo oscuro.

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