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1 – 10 of 728Christy M. K. Cheung, Dimple R. Thadani and Zach W. Y. Lee
With growing interest in the uses of hedonic technologies and gamification in system design, the concept of cognitive absorption (CA) has become increasingly salient in the…
Abstract
With growing interest in the uses of hedonic technologies and gamification in system design, the concept of cognitive absorption (CA) has become increasingly salient in the information systems literature. However, little effort has been made to evaluate the research status and consolidate the current literature findings. To fill these research gaps, the authors conducted a literature review on CA. The authors then proposed an integrative framework that summarises the key elements of and variables related to CA and their relationships. The major findings of the study are discussed, and an agenda for future research is proposed.
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Christopher K. Hsee and Bowen Ruan
This chapter reviews and integrates recent research on curiosity. We discuss potential costs and benefits of curiosity, both hedonic and motivational. In particular, we examine…
Abstract
This chapter reviews and integrates recent research on curiosity. We discuss potential costs and benefits of curiosity, both hedonic and motivational. In particular, we examine the Pandora effect, the teasing effect, and the motivating-uncertainty effect.
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María Sicilia, Mariola Palazón and Manuela López
Brand pages are a very popular tool for companies to communicate with consumers in SNSs. Although brand pages could be considered virtual brand communities, they differ in several…
Abstract
Purpose
Brand pages are a very popular tool for companies to communicate with consumers in SNSs. Although brand pages could be considered virtual brand communities, they differ in several aspects. Thus, this chapter reviews the literature on brand pages attending to the main differences with other virtual communities, the motivations to join brand pages and its consequences for consumers and brands.
Methodology/approach
The studies reviewed have allowed us to identify the main characteristics of brand pages as a communication tool, as well as the definition of an important research agenda for this topic.
Findings
We have identified the main unique aspects that characterize brand pages as a virtual brand community. The motivations to become members of brand pages are analyzed as well as the positive consequences of these pages on the marketing variables. We also identified the research needs on brand pages.
Social implications
This chapter can be useful to both, marketers, by showing them how brand pages work and what motivate consumers to join it; and researchers, by showing them the main gaps on brand pages that should be addressed in future studies.
Originality/value
This chapter highlights the role of brand pages as a communication tool. It constitutes an attempt to review the literature and organize knowledge on brand pages. The characteristics of brand pages and virtual brand communities, the motivations to participate, the consequences for the brand and an important research agenda are developed.
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Austin Troy and Jeff Romm
This paper analyzes the effects on housing prices of fire hazard disclosure in real estate transactions. In 1998, California passed the Natural Hazard Disclosure Law (AB 1195)…
Abstract
This paper analyzes the effects on housing prices of fire hazard disclosure in real estate transactions. In 1998, California passed the Natural Hazard Disclosure Law (AB 1195), which requires sellers to fill out a form disclosing to potential buyers whether their residence is in a statutory flood, wildfire, or seismic zone. This study looks specifically at whether homes in designated wildfire hazard zones in California saw any drop in value following this law. We found that location in a statutory fire zone is actually associated with a 3% positive price premium both before and after AB 1195, probably due to the unmeasured amenity values associated with location in the urban–rural interface. However, the combination of proximity to recent fire perimeters and post-AB 1195 disclosure does have a negative effect on selling price. After AB 1195, homes in statutory fire hazard zones that were within five kilometers of the perimeter of a major and recent fire sold on average for 5.1% (or $10,600) less than comparable homes that were in statutory fire zones but not near the perimeter of a recent fire, while no such differential exists prior to the law. This indicates that state-level fire-disclosure requirements prior to AB1195 (which were numerous, but vague, limited to fewer hazard zones, and poorly enforced) were inadequate. Therefore, while disclosure on its own does not appear to have influenced the real estate market in all statutory fire zones, it does negatively impact prices when in combination with proximity to a recent major fire.
Laura I. Spears and Marcia A. Mardis
The purpose of this study was to determine the extent to which academic researchers consider the relationship between broadband access and children’s information seeking in the…
Abstract
Purpose
The purpose of this study was to determine the extent to which academic researchers consider the relationship between broadband access and children’s information seeking in the United States. Because broadband has been cited as an essential element of contemporary learning, this study sought to identify gaps in the attention given to the role of broadband in the information seeking environment of youth.
Approach
The researchers conducted a mixed method synthesis of academic research published in peer-reviewed journals between 1991 and 2011 that reported the information seeking of children aged 5–18 years. Quantitative and qualitative data were gathered from leading databases, analyzed separately, and conclusions drawn from integrated results.
Results
The results of this study indicated that broadband is rarely considered in the design of children’s information seeking published in peer-reviewed research journals. Only 15 studies showed any presence of broadband in study design or conclusions. Due to the small number of qualifying studies, the researchers could not conduct the synthesis; instead, the researchers conducted a quantitative relationship analysis and qualitative content analysis.
Practical implications
Given the focus of policymaking and public discussion on broadband, its absence as a study consideration suggests a crucial gap for scholarly researchers to address.
Research limitations
The data set included only studies of children in the United States, therefore, findings may not be universally applicable.
Originality/value
Despite national imperatives for ubiquitous broadband and a tradition of information seeking research in library and information science (LIS) and other disciplines, a lack of academic research about how broadband affects children’s information seeking persists.
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Uglješa Stankov, Ulrike Gretzel and Viachaslau Filimonau
Raymond R. Burke and Alex Leykin
To cope with the complexity of modern retail stores and personal time constraints, shoppers must be selective in processing information. During a typical shopping trip, they visit…
Abstract
To cope with the complexity of modern retail stores and personal time constraints, shoppers must be selective in processing information. During a typical shopping trip, they visit only a fraction of a store’s departments and categories, examine a small subset of the available products, and often make selections in just a few seconds. New research techniques can help marketers understand how customers allocate their attention and assess the impact of in-store factors on shopper behavior. This chapter summarizes studies using observational research, virtual reality simulations, and eye tracking to identify the drivers of shopper attention, product engagement, and purchase conversion. These include shopper goals; product assortment, package appearance, price, and merchandising; shelf space allocation, organization, and adjacencies; and salesperson interaction. The research reveals that small changes in a product’s appearance and presentation can have a powerful impact on consideration and choice.
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