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Article
Publication date: 9 May 2019

Hemant Sashittal and Avan Jassawalla

The purpose of this paper is to report a three-study effort that aimed to explicate the brand entification construct, a post-anthropomorphic attribution that results from…

Abstract

Purpose

The purpose of this paper is to report a three-study effort that aimed to explicate the brand entification construct, a post-anthropomorphic attribution that results from user-brand interaction on Twitter. Entified brands are not merely humanlike, they are viewed as human celebrities with an elevated social status.

Design/methodology/approach

A testable conceptual framework, hypotheses and measurement scales for explicating the brand entification construct are derived from focus groups. The framework is tested using two separate surveys; the first surveyed college going, Millennial users of Twitter, the second surveyed a nationwide sample of Twitter using Millennials.

Findings

The fear of being ignored (FOBI) emerges as the key antecedent of brand entification. Elevation in healthy narcissism emerges as its key consequence. Twitter users experiencing elevated narcissism are found to defend entified brands when they receive negative tweets from other users.

Research limitations/implications

All constructs and measurement scales reported in the data are new, the evidence of linkages between the antecedents and consequences of brand entification are similarly unprecedented; both reflect the theoretical contributions of the study. Further testing of scales, and replication of results using multiple samples of Twitter users are essential before formalized theory and widely generalizable findings emerge.

Practical implications

Shaping Twitter-users’ sense of healthy narcissism emerges as the key challenge for managers aiming to build brands via Twitter communication. Stimulating users’ FOBI emerges as a key entry-way in this process.

Originality/value

The paper reports the first empirical investigation of the brand entification construct in the context of Twitter-using Millennials.

Details

Marketing Intelligence & Planning, vol. 37 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Book part
Publication date: 10 August 2011

Suzy Fox and Arthur Freeman

We link counterproductive work behavior (CWB) (particularly workplace bullying) and organizational citizenship behavior to individual narcissism and organizational culture. We…

Abstract

We link counterproductive work behavior (CWB) (particularly workplace bullying) and organizational citizenship behavior to individual narcissism and organizational culture. We link counterproductive work culture in turn to organizations' leader(s), enumerating multiple roles an executive may play: actor, target, ignorer, enabler, rewarder, or, ultimately, champion of change. Both positive (citizenship) and negative (counterproductive) behaviors are associated with narcissism, a complex, multifaceted set of personality characteristics, primarily based on the individual's cognitive interpretation of self and the world. Theoretical interpretations of reactive CWB (stressor-emotion-control theory) and instrumental CWB (theory of planned behavior) support the development of coaching and counseling interventions. Cognitive behavioral theory (CBT)-based prescriptive executive coaching is proposed as a promising mechanism for redirecting narcissistic organizational players from counterproductive to citizenship schemas and behaviors.

Details

The Role of Individual Differences in Occupational Stress and Well Being
Type: Book
ISBN: 978-0-85724-711-7

Article
Publication date: 9 January 2009

Lynn Godkin and Seth Allcorn

This article aims to present an alternative approach to diagnosing behavioral barriers to organizational learning.

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Abstract

Purpose

This article aims to present an alternative approach to diagnosing behavioral barriers to organizational learning.

Design/methodology/approach

The paper juxtaposes interruptions in organizational learning with characteristics of narcissism and arrogant organization disorder. Psychoanalytically informed theory and DSM‐IV criteria are applied to interruptions in organizational learning and an alternative approach to diagnosing behavioral barriers to organizational learning is suggested.

Findings

This paper illustrates how managers might account for human failings when considering organizational learning in less than ideal settings.

Originality/value

This paper demonstrates how informed psychoanalytical theory can be applied to the learning organization and provides a framework from which to diagnose and deal with arrogant organization disorder.

Details

The Learning Organization, vol. 16 no. 1
Type: Research Article
ISSN: 0969-6474

Keywords

Article
Publication date: 19 March 2018

Loukas N. Anninos

The paper aims to investigate the relation of narcissism to leadership in business contexts and presents its impact on specific organizational variables, which are crucial for the…

Abstract

Purpose

The paper aims to investigate the relation of narcissism to leadership in business contexts and presents its impact on specific organizational variables, which are crucial for the pursuit of excellence. Narcissism constitutes a personality trait which is considered responsible for both positive and negative behavioral outcomes that impact decisions and actions.

Design/methodology/approach

The approach, by which this paper is structured, is theoretical and has been based on a literature review regarding narcissism (and more specifically, narcissistic leadership) in business contexts.

Findings

Narcissism can have positive (mainly in the short term) and/or deleterious effects both for the individual and the organization. The self-proclaimed excellence of narcissists results from a combination of their beliefs about their extreme intelligence, abilities and leadership and their high motives for reassuring their supremacy. However, the behavior of narcissistic leaders impacts various organizational parameters which are preconditions for organizational excellence.

Research limitations/implications

The study at hand can be used as an input for further research on the effects of narcissism on quality performance variables.

Practical implications

The behavior of narcissists (and its positive and/or negative consequences) should be evaluated in relation to any specific organizational context and circumstances.

Originality/value

The study examines narcissistic leadership and attempts to examine its implications for factors that are crucial for the achievement of organizational excellence.

Details

International Journal of Quality and Service Sciences, vol. 10 no. 1
Type: Research Article
ISSN: 1756-669X

Keywords

Article
Publication date: 9 August 2023

Mohammad Hossein Safarzadeh and Mohammad Amin Mohammadian

This study aims to examine the association between Iranian auditors' narcissism and the auditors' professional skepticism.

Abstract

Purpose

This study aims to examine the association between Iranian auditors' narcissism and the auditors' professional skepticism.

Design/methodology/approach

The authors' sample is comprised of 355 professional auditors working in the private and public sectors in Iranian firms in 2022. The authors use cross-sectional multivariate regression as the main methodology, along with the structural equation modeling (SEM) technique.

Findings

The authors find that a higher level of narcissism leads to a greater level of professional skepticism among auditors, which ultimately can enhance the quality of the audit process. The results provided via the robustness tests also supported this finding.

Originality/value

The authors' findings further the understanding of the role of narcissistic personality traits in improving professional skepticism among auditors of an Islamic and emerging country. In addition, audit firms and audit partners can also consider the findings of this study and enhance the effectiveness of audit processes by assigning appropriate employees with certain personalities to specific tasks.

Details

Asian Review of Accounting, vol. 32 no. 1
Type: Research Article
ISSN: 1321-7348

Keywords

Article
Publication date: 8 August 2016

Iman Naderi and Audhesh K. Paswan

This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

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Abstract

Purpose

This study aims to investigate how narcissistic consumers perceive and respond to variations in price and store image in retail settings.

Design/methodology/approach

The data for this study were collected from a sample of 248 respondents who participated in an experiment with a 2 × 2 × 2 between-subjects design.

Findings

The findings show that while narcissists and non-narcissists do not differ in their perceptions of product quality, they show completely different behavioral intentions. For instance, narcissistic consumers ascribe more importance to store image than to product price, whereas price is more critical in non-narcissists’ decision-making.

Research limitations/implications

Using a young sample and only one product category (i.e. clothing) may affect the generalization of the findings. The inherent drawback of experiments (i.e. gaining internal validity at the cost of external validity) is another limitation of this work.

Practical implications

The construct of narcissism plays a critical role in the way people evaluate products’ symbolic value and ultimately decide to purchase goods from a store which has a certain type of image, including the expected price of the merchandise. Therefore, the findings of this study have significant managerial implications for critical areas of retail business such as segmentation using narcissism, store image management and merchandise pricing.

Originality/value

Despite a long history in social and clinical psychology, few empirical studies have examined narcissism and its impact on consumer behavior. The present study is an attempt to address this gap in retail settings and provides insights into the joint effects of product price and store image on narcissists’ purchase behavior.

Details

Journal of Consumer Marketing, vol. 33 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 8 February 2013

Niamh M. Brennan and John P. Conroy

Can personality traits of chief executive officers (CEOs) be detected at a distance? Following newspaper speculation that the banking crisis of 2008 was partly caused by CEO…

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Abstract

Purpose

Can personality traits of chief executive officers (CEOs) be detected at a distance? Following newspaper speculation that the banking crisis of 2008 was partly caused by CEO hubris, this paper seeks to analyse the CEO letters to shareholders of a single bank over ten years for evidence of CEO personality traits, including narcissism (a contributor to hubris), hubris, overconfidence and CEO‐attribution. Following predictions that hubris increases the longer individuals occupy positions of power, the research aims to examine whether hubristic characteristics intensify over time.

Design/methodology/approach

This paper takes concepts of hubris from the clinical psychology literature and applies them to discourses in CEO letters to shareholders in annual reports. The research comprises a longitudinal study of the discretionary narrative disclosures in the CEO letters to shareholders in eight annual reports, benchmarked against disclosures in the CEO letters to shareholders of the previous and subsequent CEOs of the same organisation.

Findings

The results point to evidence of narcissism and hubris in the personality of the bank CEO. Over half the sentences analysed were found to contain narcissistic‐speak. In 45 per cent of narcissistic‐speak sentences, there were three of more symptoms of hubris – what Owen and Davison describe as extreme hubristic behaviour. In relation to CEO overconfidence, only seven sentences (2 per cent) contained bad news. More than half of the good news was attributed to the CEO and all the bad news was attributed externally. The research thus finds evidence of hubris in the CEO letters to shareholders, which became more pronounced the longer the CEO served.

Research limitations/implications

The analysis of CEO discourse is highly subjective, and difficult to replicate.

Originality/value

The primary contribution of this research is the adaptation of the 14 clinical symptoms of hubris from clinical psychology to the analysis of narratives in CEO letters to shareholders in annual reports to reveal signs of CEO hubris.

Details

Accounting, Auditing & Accountability Journal, vol. 26 no. 2
Type: Research Article
ISSN: 0951-3574

Keywords

Article
Publication date: 17 February 2023

Rachael Wheatley and Clare Conway

This discussion paper aims to further explore narcissistic vulnerability as a psychological concept in relation to stalking, adding to the literature base by resurrecting this…

Abstract

Purpose

This discussion paper aims to further explore narcissistic vulnerability as a psychological concept in relation to stalking, adding to the literature base by resurrecting this focus and exploring practical implications of this association through proposing a schema therapy (ST) approach.

Design/methodology/approach

Stalking results from an interaction of circumstances and a vulnerable personality. Understanding the psychology of those who stalk, before and during stalking episodes, is pivotal in helping the person stalking to desist and thus protect victims. Knowing how to most effectively intervene at the earliest opportunity with those stalking is an area receiving renewed attention. Not least due to the improved identification of stalking, but also the continued absence of empirical evidence on effective intervention approaches. This paper sets out to explore the utility of ST with stalking cases.

Findings

Recent research undertaken by Wheatley et al. (2020) with men who had stalked and were detained in prison within the UK highlighted narcissistic vulnerability as a key feature in their personalities. The original study provided support for the linked conceptualisations of narcissistic vulnerability, preoccupied attachment styles and the phenomenon of stalking. This paper extended discussions to explore the utility of ST to address narcissistic vulnerability in stalking cases.

Originality/value

This is an original discussion paper combining research with stalking cases, practitioner specialism, psychological theory and existing empirical literature to argue for the value of ST for addressing stalking.

Details

Journal of Criminal Psychology, vol. 13 no. 2
Type: Research Article
ISSN: 2009-3829

Keywords

Article
Publication date: 10 September 2018

Yoo Jin Kwon and Kyoung-Nan Kwon

The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.

Abstract

Purpose

The purpose of this study is to understand the values consumers pursue and roles consumers partake in selfie practice.

Design/methodology/approach

A qualitative research method was adopted. In-depth interviews were conducted with selfie enthusiasts. Data were analyzed with grounded theory approach.

Findings

Diverse activities and reflections pertaining to selfies were analyzed, which uncovered three consumer roles departmentalized and the nine values that selfie practice generates for consumers. The three roles are subject, photographer and user of selfies, and the roles are orchestrated together or selectively performed if necessary. In consequence of the interplay of performances and expectations of the roles, consumers pursue and gain four collaboratively created values and five individually created values.

Originality/value

Findings of the study expand the understanding of values of selfie practice and consumer roles in Web 2.0.

Details

Qualitative Market Research: An International Journal, vol. 21 no. 4
Type: Research Article
ISSN: 1352-2752

Keywords

Abstract

Details

Fantasy, Neoliberalism and Precariousness
Type: Book
ISBN: 978-1-80382-308-9

1 – 10 of 597