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This study aims to investigate the effect of healthy food advertising (HFA) in preventing obesity (measured using the healthy eating attitude and perceived self-regulatory success) through the meta-cognitive role of consumer wisdom (CW). The meta-cognitive role of CW to better promote healthy eating attitude and behavior is relevant and underexplored.

Data were collected from 310 young consumers through an online survey. Reliability and validity were established using confirmatory factor analysis, and hypotheses were analyzed through structural equation modeling using MPlus V8.3.

The results reveal that HFA has a positive influence on all dimensions of CW: responsibility, purpose, perspective, reasoning and sustainability. All dimensions but one augment a positive healthy eating attitude, but only responsibility and sustainability enhance consumers’ self-regulatory success. The findings show that HFA does not directly prevent obesity, but CW mediates the relationship between that advertising and obesity prevention. These findings show that CW establishes a mindful connection between HFA and obesity control.

This research extends the theory of CW in the context of healthful eating and contributes significantly to the advertising, hospitality and obesity literature.

This study also has implications for multiple stakeholders, including consumers, restaurant operators, hospitality managers, brand managers, the government and society in general.

To the best of the authors’ knowledge, this study marks the first attempt to investigate the role of CW in preventing obesity. It is also the first study to examine the relationships of HFA with CW and a healthful attitude toward eating.

The purpose of this paper is to demonstrate how macro-social marketing can contribute to the United Nations 2030 sustainable development’s goal of reducing non-communicable diseases and promoting and well-being by addressing the wicked problem of obesity.

A comprehensive, population-based intervention developed as a call-to-action movement to address obesity city-wide in Brazil was conducted and analyzed according to a macro-social marketing perspective, combined with the total process planning model (TPP).

The intervention was successful in effecting systemic change by targeting multi-level audiences to trigger active participation and interaction of multiple sectors at the macro, meso and micro levels; fostering the related positive behaviors of physical activity and healthful eating; and using a complementary range of intervening tools including events, mass media and social digital media.

Using a holistic view that combines macro-social marketing with the TPP, this paper offers factual evidence on how to connect research and action meaningfully to address obesity by engaging, connecting and/or partnering with multiple stakeholders in an effort to promote a healthful lifestyle and well-being.

Increasing and maintaining the population’s consumption of healthful food may hinder the global obesity pandemic. The purpose of this paper is to empirically test whether it is possible for healthful sub-brands to achieve higher consumer behavioural loyalty than their less healthful counterparts.

The study analysed three years of consumer panel data detailing all purchases from five consumer goods categories for 15,000 UK households. The analysis uses best-practice techniques for measuring behavioural loyalty: double jeopardy, polarisation index, duplication of purchase and user profile comparisons. Each sub-brand’s healthfulness was objectively coded.

Despite the level of healthfulness, all sub-brands have predictable repeat purchase patterns, share customers as expected and have similar user profiles as each other. The size of the customer base, not nutrition content, is, by far, the biggest determinant of loyalty levels.

Consumers do not show higher levels of loyalty to healthful sub-brands, or groups of healthful sub-brands. Nor do they buy less healthful sub-brands less often (as a “treat”). There are also no sub-groups of (health conscious) consumers who would only purchase healthful options.

Sub-brands do not have extraordinarily loyal or disloyal customers because of their healthfulness. Marketers need to focus on growing sub-brands by increasing their customer base, which will then naturally grow consumer loyalty towards them.

This research brings novel evidence-based knowledge to an emerging cross-disciplinary area of health marketing. This is the first study comparing behavioural loyalty and user profiles towards objectively defined healthful/less healthful sub-brands.

The purpose of this paper is to test the feasibility of implementing a healthy lifestyles intervention to maintain or achieve healthy weight for low-income young adults in vocational education.

Non-randomized, quasi-experimental feasibility test of a ten-week intervention with follow-up assessment designed using PRECEDE-PROCEED. A convenience sample included low-income young adults (n=165), 18-24 years recruited from two vocational training facilities. The intervention had weekly: online educational modules, targeting the non-dieting approach through healthful eating, and physical activity; and messages to promote fruit and vegetable intake, increased physical activity and stress management. Anthropometrics were measured, and an online survey on physical activity and eating behavior (e.g. self-regulation, self-instruction, emotional eating) was administered at baseline, post-, and follow-up.

At baseline, males were overweight and females were obese based on average BMI; no significant change in BMI, food intake, physical activity, or stress management were noted following the intervention. Eating behavior changed in treatment vs control group; food self-regulation was higher (p=0.025) for high use treatment group compared to the control group.

Lifestyle interventions are critical for low-income young adults who are overweight or obese by 18-24 years of age. Young adults who engage in such interventions can make food behavior changes that can have a mediating effect on healthy weight management. Models like PRECEDE-PROCEED are vital to success when working toward sustainable programs within communities.

Few healthy lifestyle programs have been reported for low-income, non-college young adults, specifically with a largely male population, and none with PRECEDE-PROCEED.

The article seeks to study consumer evaluation of the health benefits of a health‐promoting destination. Health‐promoting destinations often attempt to scientifically prove health benefits. It is suggested that health destinations should instead attempt to reflect consumers' preconceived health beliefs, rather than reform them. The aim is to test the applicability of the expectation‐disconfirmation theory to health promoting destinations and to offer recommendations for place marketing of destinations which are positioned as proving health benefits.

Cognitive dissonance is a central theoretical concept in the model of consumer evaluation of the health benefits of a health‐promoting destination. The authors suggest that low cognitive dissonance between subjective health beliefs and the characteristics of a destination results in positive customer evaluations of the destination. This hypothesis was tested through regression analysis of data collected via a survey of 240 visitors at seven hot spring resorts in Taiwan.

The study suggests that the subjective beliefs of tourists regarding what is healthful are important criteria for tourists to evaluate the health benefits of a destination.

The expectation‐disconfirmation theory is successfully applied to the tourism sector and health care.

Based on the results, consumer research about what is believed to be beneficial to health is important when designing and promoting a health place.

Destinations have been mostly studied as wellness destinations. However, many destinations promote scientific health benefits. The effect of consumer health perceptions on the attractiveness of health‐promoting destinations has received little attention. While common in tourism, the results are a novel approach to health care destinations.

The aim of this study is to investigate teachers' attitudes towards medicines and to determine what they are willing to teach children about medicines. This study is part of a larger project where medicine education materials accessible on the internet (www.uku.fi/laakekasvatus, in Finnish with English introduction) were designed, developed, and evaluated.

The data were collected from a convenience sample of primary (n=11) and junior secondary (n=3) schoolteachers who attended three focus group discussions (FGDs). Before the FGDs, the teachers had taught three medicine education sessions based on medicine education curriculum materials to their own classes.

Three different types of teachers were found: empowering (n=6), paternalistic (n=6), and material evaluating (n=2). An empowering teacher was ready to facilitate the empowerment of children as medicine users. A paternalistic teacher wanted to teach children the dangers of medicines and also the importance of a healthful lifestyle. The material evaluating type of teacher commented mainly on the usefulness of the medicine education materials without expressing any attitude towards medicines.

Because of the small number of teachers participating in this study, it may be regarded as a pilot study that generated a hypothesis. Results need to be verified with a larger sample of teachers and with quantitative research methods before generalizations can be made.

This study suggests a need to educate teachers about what medicine education is and how it could be taught with an empowering approach.

The purpose of this paper is to examine how the transportation environment triggers, exacerbates and sustains truckers’ risks for obesity and associated morbidities.

An extensive literature review of PubMed Central and TRANSPORT databases was conducted on truckers’ obesity risks and 120 journal articles were identified for closer evaluation. From these, populations, exposures, and relevant outcomes were evaluated within the framework of the broad transportation environment.

Connections between the transportation environment and truckers’ risks for obesity‐associated comorbidities were delineated, and an original conceptual framework was developed to illustrate links between the two. This framework addresses links not only between the transportation environment and trucker obesity risks but also with other health strains – applicable to other transport occupational segments. Moreover, it provides direction for preliminary environmental‐scale interventions to curb trucker obesity. The utilization of this framework further underscores the need for: an appraisal of the health parameters of trucking worksites; assessment of truckers’ obesity‐risk trajectories, and examination of potential causality between the transportation environment, inactivity and diet‐related morbidities; and the development, implementation and evaluation of interventions to mitigate trucker obesity. While there is a geographic emphasis on North America, data and assertions of this paper are applicable to trucking sectors of many industrialized nations.

The paper brings to light the influences of the transportation environment on trucker obesity‐associated morbidity risks.

The purpose of this study is to explore adults' cognitive deliberations in deciding to visit an internet intervention, to extend the visit to use and process the intervention's content, and to revisit the intervention.

A qualitative study was conducted consisting of five focus group interviews (n = 29, 25‐69 years). The interview transcriptions were subjected to systematic content analysis.

The results indicate that being motivated to change a health behavior and curiosity about the content were important factors in the decision to visit an internet intervention. To extend a visit, mainly intervention aspects were considered such as visual appeal, the number of questions needed to complete within the program, and the existence of a registration procedure. To induce revisits, regularly updated content and the possibility to monitor behavior change were important.

These findings suggest that activities to promote use of internet interventions need to be directed at motivating adults to think about potential behavior change. Furthermore, intervention aspects need to meet various criteria, such as a professional appearance, concise and easy to understand texts and an explanation for the use of a registration procedure.

The results of this explorative study can be used as a basis for further studies aimed at improving dissemination and use of internet‐delivered behavior change interventions.

A random sample of insured adults (n=134) tests the effects of insurance on respondents’ emotional and physical health. Results showed that being married and being widowed improved physical health while having no religious identification heralded less emotional distress. Preferred Provider Organization services satisfaction was related to better physical health. Respondents in households that restructured themselves to acquire or maintain health coverage also reported more emotional distress than those in households without such problems. Implications of our results regarding improving insurance programs and the effects of marital status and the lack of religious affiliation upon adults’ health are discussed.

The benefits of meaning in the workplace are abundant. However, few opportunities exist to increase meaning among employees in ways that result in desired organizational impacts. The current study developed two new mindfulness-based interventions designed to ultimately increase both job and life satisfaction.

Over five days, 67 participants either: (1) Reported their daily activities, (2) Additionally rated the meaningfulness of each hour, or (3) Additionally planned to increase the meaning of the least meaningful activities. At the beginning and end of the week, they also reported their job satisfaction and life satisfaction.

Results suggested that listing daily activities and rating the meaningfulness of each hour was most beneficial. Compared to only listing daily activities, this group experienced greater job and life satisfaction. In contrast, the group that additionally attempted to increase the meaningfulness of their daily activities did not perform better on either of these measures.

Spending only a few minutes focusing on recognizing the meaning in one's daily activities can improve one's job and life satisfaction. As such, organizations may consider encouraging engagement in such a task either at the end of the workday or at home. Doing so may result in an increase in both how satisfied they are at home and at work.

This provides initial evidence for a short intervention that may greatly increase the well-being of employees at work and home.