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Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out careers in academia and practice that have to be admired. The purpose of this paper is to explore the work of two pioneer contributors to marketing.

This paper engages in a close reading of the work of two female contributors. Their writing is placed in historical context which helps reveal the obstacles they had to overcome to succeed.

Female teachers, lecturers and practitioners had an important role to play in theorising consumer practice and helping people to successfully negotiate a complex marketplace replete with new challenges, difficulties and sometimes mendacious marketers seeking to profit from the limited knowledge consumers possessed.

This paper explores the writings of a practitioner and scholar respectively whose work has merited only limited attention previously. More than this, it links the arguments that are made to the papers that appear in the rest of the special issue.

David Wood’s library career was spent entirely in the British Library. Over a period of several decades he made a significant contribution to the ongoing debate on serials and scholarly communication through research, conference presentations and publications. His main areas of interest included the role of national libraries in the serials information chain, use of serials literature, document delivery and grey literature. This article documents his contribution and examines further developments in these areas.

This article describes the role of the E‐Books Working Group of the Distributed National Electronic Resource )DNER).

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/01435129710166482. When citing the article, please cite: Hazel Woodward, Fytton Rowland, Cliff McKnight, Jack Meadows, Carolyn Pritchett, (1997), “Electronic journals: myths and realities”, Library Management, Vol. 18 Iss: 3, pp. 155 - 162.

The impact of the revolution in information technology on the academic community is assessed, detailing the new Joint Academic Network which will link all UK universities as well as many polytechnics and research councils with a terminal connected to JANET. The origins of the service are described and future benefits forecast.

After several years of in‐house development to meet its needs for automated serials control, cuts in staff and resources led Loughborough University to look to commercially‐available packages to further its automation plans. The MicroLinx package from Faxon was selected. The functionality of the system is described, and an assessment of performance given. Loughborough will soon change to BLCMP as part of a wider automation strategy, not without some regrets.

Reports on the new union catalogue in Hong Kong, expected to make savings in international interlending traffic. Argues that international interlending is an expensive business, and who should pay has become a hotly debated topic. Shows that before charges can be made, detailed analysis of lending traffic is necessary to prevent emotional judgments. Offers up the Australian SAIL Project as one way to collect such data. Concludes that the conflict between archival responsibilities and research needs is not easy to resolve and needs co‐operation between various professional bodies.

The Electronic Library recently received a disappointed e‐mail asking why the journal, with a title like that, wasn't available electronically. A very good question, which is only partially answered by the fact that the journal is 15 years old and came into the world when the Internet was half its present age and a fraction of its size, CDs were an embryonic technology and the World Wide Web just didn't exist. E‐journals are now here to stay and any publisher worth its salt is looking at how its publications, too, can be made available in this manner. There is inevitably a very large element of keeping up with the neighbours involved — no one wants to seem to lag behind the competition — and too many companies plainly are not flunking the matter through before launching their electronic products. We have no desire to go broke or to launch an unviable product in the name of progress, and perhaps that is why we have so far erred on the side of caution: but believe me, we are working on it.