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Article
Publication date: 2 August 2013

Mark Tadajewski

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have…

Abstract

Purpose

Women and marketing have had a complicated relationship for a considerable time. They have often been involved with marketing‐type practices for longer than we have appreciated to date. Against considerable odds, some have carved out careers in academia and practice that have to be admired. The purpose of this paper is to explore the work of two pioneer contributors to marketing.

Design/methodology/approach

This paper engages in a close reading of the work of two female contributors. Their writing is placed in historical context which helps reveal the obstacles they had to overcome to succeed.

Findings

Female teachers, lecturers and practitioners had an important role to play in theorising consumer practice and helping people to successfully negotiate a complex marketplace replete with new challenges, difficulties and sometimes mendacious marketers seeking to profit from the limited knowledge consumers possessed.

Originality/value

This paper explores the writings of a practitioner and scholar respectively whose work has merited only limited attention previously. More than this, it links the arguments that are made to the papers that appear in the rest of the special issue.

Details

Journal of Historical Research in Marketing, vol. 5 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 1 June 2001

Hazel Woodward

David Wood’s library career was spent entirely in the British Library. Over a period of several decades he made a significant contribution to the ongoing debate on serials…

Abstract

David Wood’s library career was spent entirely in the British Library. Over a period of several decades he made a significant contribution to the ongoing debate on serials and scholarly communication through research, conference presentations and publications. His main areas of interest included the role of national libraries in the serials information chain, use of serials literature, document delivery and grey literature. This article documents his contribution and examines further developments in these areas.

Details

Interlending & Document Supply, vol. 29 no. 2
Type: Research Article
ISSN: 0264-1615

Keywords

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Article
Publication date: 1 December 2001

Louise Edwards and Hazel Woodward

This article describes the role of the E‐Books Working Group of the Distributed National Electronic Resource )DNER).

Abstract

This article describes the role of the E‐Books Working Group of the Distributed National Electronic Resource )DNER).

Details

VINE, vol. 31 no. 4
Type: Research Article
ISSN: 0305-5728

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Article
Publication date: 1 December 1997

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/01435129710166482. When citing…

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/01435129710166482. When citing the article, please cite: Hazel Woodward, Fytton Rowland, Cliff McKnight, Jack Meadows, Carolyn Pritchett, (1997), “Electronic journals: myths and realities”, Library Management, Vol. 18 Iss: 3, pp. 155 - 162.

Details

OCLC Systems & Services: International digital library perspectives, vol. 13 no. 4
Type: Research Article
ISSN: 1065-075X

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Article
Publication date: 1 February 1991

Hazel Woodward

The impact of the revolution in information technology on theacademic community is assessed, detailing the new Joint Academic Networkwhich will link all UK universities as…

Abstract

The impact of the revolution in information technology on the academic community is assessed, detailing the new Joint Academic Network which will link all UK universities as well as many polytechnics and research councils with a terminal connected to JANET. The origins of the service are described and future benefits forecast.

Details

Library Management, vol. 12 no. 2
Type: Research Article
ISSN: 0143-5124

Keywords

Content available
Article
Publication date: 1 October 2002

Simon Bevan, John Harrington and Hazel Woodward

Abstract

Details

Library Hi Tech News, vol. 19 no. 10
Type: Research Article
ISSN: 0741-9058

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Article
Publication date: 1 February 1992

Marion Shields and Hazel Woodward

After several years of in‐house development to meet its needs for automated serials control, cuts in staff and resources led Loughborough University to look to…

Abstract

After several years of in‐house development to meet its needs for automated serials control, cuts in staff and resources led Loughborough University to look to commercially‐available packages to further its automation plans. The MicroLinx package from Faxon was selected. The functionality of the system is described, and an assessment of performance given. Loughborough will soon change to BLCMP as part of a wider automation strategy, not without some regrets.

Details

VINE, vol. 22 no. 2
Type: Research Article
ISSN: 0305-5728

Abstract

Details

Interlending & Document Supply, vol. 29 no. 1
Type: Research Article
ISSN: 0264-1615

Keywords

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Article
Publication date: 1 January 1989

Graham P Cornish

Reports on the new union catalogue in Hong Kong, expected to makesavings in international interlending traffic. Argues that internationalinterlending is an expensive…

Abstract

Reports on the new union catalogue in Hong Kong, expected to make savings in international interlending traffic. Argues that international interlending is an expensive business, and who should pay has become a hotly debated topic. Shows that before charges can be made, detailed analysis of lending traffic is necessary to prevent emotional judgments. Offers up the Australian SAIL Project as one way to collect such data. Concludes that the conflict between archival responsibilities and research needs is not easy to resolve and needs co‐operation between various professional bodies.

Details

Interlending & Document Supply, vol. 17 no. 1
Type: Research Article
ISSN: 0264-1615

Keywords

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Article
Publication date: 1 January 1997

Ben Jeapes

The Electronic Library recently received a disappointed e‐mail asking why the journal, with a title like that, wasn't available electronically. A very good question, which…

Abstract

The Electronic Library recently received a disappointed e‐mail asking why the journal, with a title like that, wasn't available electronically. A very good question, which is only partially answered by the fact that the journal is 15 years old and came into the world when the Internet was half its present age and a fraction of its size, CDs were an embryonic technology and the World Wide Web just didn't exist. E‐journals are now here to stay and any publisher worth its salt is looking at how its publications, too, can be made available in this manner. There is inevitably a very large element of keeping up with the neighbours involved — no one wants to seem to lag behind the competition — and too many companies plainly are not flunking the matter through before launching their electronic products. We have no desire to go broke or to launch an unviable product in the name of progress, and perhaps that is why we have so far erred on the side of caution: but believe me, we are working on it.

Details

The Electronic Library, vol. 15 no. 1
Type: Research Article
ISSN: 0264-0473

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