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Article
Publication date: 20 July 2023

Haseeb Shabbir, Michael R. Hyman and Alena Kostyk

This special issue explores how marketing thought and practice have contributed to systemic racism but could alleviate racially insensitive and biased practices. An introductory…

Abstract

Purpose

This special issue explores how marketing thought and practice have contributed to systemic racism but could alleviate racially insensitive and biased practices. An introductory historical overview briefly discusses coloniality, capitalism, eugenics, modernism, transhumanism, neo-liberalism, and liquid racism. Then, the special issue articles on colonial-based commodity racism, racial beauty imagery, implicit racial bias, linguistic racism and racial imagery in ads are introduced.

Design/methodology/approach

The historical introduction is grounded in a review of relevant literature.

Findings

Anti-racism efforts must tackle the intersection between neo-liberalism and racial injustice, the “raceless state” myth should be re-addressed, and cultural pedagogy’s role in normalizing racism should be investigated.

Practical implications

To stop perpetuating raced markets, educators should mainstream anti-racism and marketing. Commodity racism provides a historical and contemporary window into university-taught marketing skills.

Social implications

Anti-racism efforts must recognize neo-liberalism’s pervasive role in normalizing raced markets and reject conventional wisdom about a raceless cultural pedagogy, especially with the emergence of platform economies.

Originality/value

Little previous research has tackled the history of commodity racism, white privilege, white ideology, and instituting teaching practices sensitive to minority group experiences.

Details

Journal of Consumer Marketing, vol. 40 no. 5
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 13 May 2019

Gomaa M. Agag, Mohamed A. Khashan, Nazan Colmekcioglu, Ahmed Almamy, Nawaf S. Alharbi, Riyad Eid, Haseeb Shabbir and Ziad Hassan Saeed Abdelmoety

Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The purpose of…

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Abstract

Purpose

Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The purpose of this paper is to examine the influence of the effectiveness of web assurance seals services (WASS) and customers’ concerns on customer’s willingness to book hotels through perceived website trust and perceived value.

Design/methodology/approach

A questionnaire was administrated to measure the study variables. Using partial least squares–structural equation modeling approach to analyze the data collected from 860 users of online hotel websites.

Findings

The results indicate that WASS influence positively on perceived website trust and negatively on consumers’ concerns. As well as, perceived value and trust play a mediating role in the link between WASS and consumers’ concerns and their intentions. Finally, perceived website trust and perceived value have greater effect on intention to book hotel for low-habit consumers.

Research limitations/implications

This study ignored the cross-culture issue as it concentrates on the customers from developing countries, so further research may need to compare between two or more than two samples from different societies that could give a significant insights. Second, this study stresses on the WASS to predict customers booking intentions that indicates significant results, so further research may need to examine the role of online reviews as a predictor of customers purchase decision as well.

Originality/value

To the authors’ best knowledge, this is the first empirical research that investigates and examines the influence of the effectiveness of WASS and consumers’ concerns on consumers’ intentions through perceived value and trust. This research also investigates the moderating role of habit in the link between perceived website, perceived value and consumers’ intentions.

Details

Information Technology & People, vol. 33 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 31 May 2011

Dionysis Skarmeas and Haseeb A. Shabbir

The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention to give…

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Abstract

Purpose

The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention to give in the future. Donor‐perceived relationship quality is conceptualised as a higher‐order construct composed of trust, commitment, and satisfaction.

Design/methodology/approach

The study employed a personally administered structured questionnaire to collect data. A total of 227 completed questionnaires was analysed. Confirmatory factor analysis was employed to assess the measurement properties of the study constructs. Structural equation modelling using a full estimation approach was performed to test the proposed research model.

Findings

The study results indicate that religiosity and self‐construal are important contributors of relationship quality, while religiosity and relationship quality have a direct impact on intention toward future giving.

Research limitations/implications

The study findings provide practitioners in the fundraising sector in the UK with useful insights on relationship fundraising. Relationship quality should be developed in the context of an integrated charity‐donor dyad, in order to enhance the likelihood of giving behaviour. Also, charities may find advantage in targeting religious and relationally interdependent self‐construal individuals. Replication of this research within other settings is needed to test the external validity of the present findings.

Originality/value

The main contribution of this study lies in that it investigates the impact of religiosity and self‐construal on perceived relationship quality in the charity‐donor context, which is largely unexplored in the extant literature.

Details

European Journal of Marketing, vol. 45 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 28 January 2014

Michael Hyman, Haseeb Shabbir, Simos Chari and Aikaterini Oikonomou

Given their expense, the psycho-dynamic they induce among many viewers, and the lack of empirical evidence for their efficacy, studies to assess anti-child-abuse ad campaigns are…

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Abstract

Purpose

Given their expense, the psycho-dynamic they induce among many viewers, and the lack of empirical evidence for their efficacy, studies to assess anti-child-abuse ad campaigns are warranted. As a preliminary foray into this research domain, this study explores a dual-process model for a single ad from the NSPCC's FULL STOP campaign. Specifically, it examines whether ad believability relates more strongly to an emotional or a cognitive response and which type of response is the strongest mediator on “willingness to act against child abuse”.

Design/methodology/approach

A convenience sample of 242 students enrolled in postgraduate business and management studies at a large university in the UK responded to a structured questionnaire posted online.

Findings

Except for H3, the hypothesised relationships are significant and in the expected direction. Specifically, ad believability relates negatively related to self-esteem (H1), self-esteem relates positively to “willingness to act against child abuse” (H2), and belief in child sexual abuse (CSA) myths relates negatively to “willingness to act against child abuse” (H4). However, ad believability does not relate negatively to belief in CSA myths (H3).

Research limitations/implications

Findings based on student samples should be interpreted cautiously. For example, representations of child abuse across subpopulations should not be ignored, as findings by culture, ethnicity, or gender may differ. Only one ad was tested; responses to other ads may differ. Controls to boost internal validity, such as using a second group unexposed to the test ad, were not implemented. Although a mediation effect between self-esteem and CSA myths was not observed, a larger or alternative sample might reveal this effect.

Originality/value

A dual-process model of viewers' responses to anti-child-abuse ads, which assumes viewers consider the information embedded in these ads and their emotional responses to these ads, should outperform a purely cognitive or emotive model. Here, a simple model with emotional and cognitive factors as antecedents of “willingness to act against child abuse” is tested. Although a more comprehensive model might explain additional variation, the goal was to develop and test a preliminary model that could disconfirm a dual cognitive-emotive process. Furthermore, testing the effect of FULL STOP ads on viewers' self-esteem is an important first step to assessing the efficacy and ethicality of these ads.

Details

Journal of Social Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Content available
Article
Publication date: 31 May 2011

Roger Bennett, Finola Kerrigan and Daragh O'Reilly

2219

Abstract

Details

European Journal of Marketing, vol. 45 no. 5
Type: Research Article
ISSN: 0309-0566

Article
Publication date: 3 August 2023

Ali Sajedikhah, Hossein Rezaei Dolatabadi and Arash Shahin

This study aims to investigate the extent and pattern of the influence of one of the most important decision-making tools in the context of social commerce. This study…

Abstract

Purpose

This study aims to investigate the extent and pattern of the influence of one of the most important decision-making tools in the context of social commerce. This study demonstrates how much customer testimonials (including verified purchases and ordinary users) can influence the sales rank of experience and search goods.

Design/methodology/approach

The data were collected by text mining and performing a content analysis on the XML documents of Web pages and processing them. For search goods, 22,311 opinions were recorded regarding 95 mobile phones. Additionally, for experience goods, 67,817 opinions were recorded regarding 162 books in the Amazon online store. The data were analyzed by functional regression method in longitudinal data analysis.

Findings

In terms of importance, the opinions and recommendations of verified purchases had a 60% greater impact on the sales rank of experience goods than the opinions and recommendations of ordinary users. In search goods, the opinions of ordinary users had a greater impact than the opinions of verified purchases. The historical effect of the opinions of ordinary users at the end of the review period on sales rank was evident, while the historical effect of the verified purchase viewpoints during the review period had a nonlinear curve. The results showed that it was necessary to increase the volume of comments to increase their reliability in experience goods.

Practical implications

Measuring the effect of customer testimonials helps the managers of retail websites design algorithms and online suggestion systems, thereby improving the sales of their products by providing information desired by customers.

Social implications

Individuals can be a source of information and influence the buying decision process of others by sharing their experiences. This issue helps reduce the purchase risk and explains the importance of interaction and sharing the customer’s experience.

Originality/value

Analyzing the impact of customer testimonials by separating verified purchases and ordinary users is one of the advantages of this study. The quantitative estimation of the impact of recommendations and the provision of a model of their historical effect is one of the approaches not addressed in similar studies.

Details

Competitiveness Review: An International Business Journal , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 31 December 2021

Abdul Farooq, Ahsan Anwar, Muhammad Ahad, Ghulam Shabbir and Zulfiqar Ali Imran

This research aims to inspect the existence of the “environmental Kuznets curve” (EKC) in the presence of foreign direct investment (FDI), financial development (FD) and…

Abstract

Purpose

This research aims to inspect the existence of the “environmental Kuznets curve” (EKC) in the presence of foreign direct investment (FDI), financial development (FD) and urbanization throughout 1972–2018 for Pakistan.

Design/methodology/approach

For time series analysis, Phillips and Perron (PP) and Augmented Dickey–Fuller (ADF) unit root tests are used to confirm the level of integration. For robustness, Kim and Perron (2009)’s structural break unit root test is employed, which identifies the order of integration in the presence of structural break years. Further, combined cointegration analysis is performed to confirm the existence of a long-run association between underlying variables. Furthermore, autoregressive distributed lag (ARDL) analysis is employed for the robustness of the cointegration approach.

Findings

The cointegration analysis confirms the existence of a long-run association among variables. The authors find a positive and significant impact of urbanization, FD and foreign development on environmental degradation in the long run. Similarly, only FDI increases environmental degradation in the short run. In addition, the authors find an inverted U-shape relationship between economic growth and environmental quality which, further, confirms the presence of EKC in Pakistan.

Originality/value

This research contributes to applied economics in many ways: the combined effect of urbanization, FD, FDI and economic growth on carbon dioxide (CO2) emission is checked simultaneously. To avoid ambiguity, this study constructs the FD index through the principal component analysis (PCA). Moreover, the role of structural breaks has been considered through the analysis. Novel Bayer-Hanck combined cointegration analysis is employed to detect the existence of long-run relationships among underlying variables.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1026-4116

Keywords

Article
Publication date: 14 February 2023

Muhammed Ashiq Villanthenkodath and Shreya Pal

This study scrutinizes the impact of economic globalization on ecological footprint while endogenizing economic growth and energy consumption during 1990–2018 in India.

Abstract

Purpose

This study scrutinizes the impact of economic globalization on ecological footprint while endogenizing economic growth and energy consumption during 1990–2018 in India.

Design/methodology/approach

For time series analysis, the standard unit root test has been employed to unveil the integration order. Then, the cointegration was confirmed using autoregressive distributed lag (ARDL) analysis. Further, the study executed the dynamic ARDL simulation model to estimate long-run and short-run results along with simulation and robotic prediction.

Findings

The cointegration analysis confirms the existence of a long-run association among variables. Further, economic globalization reduces the ecological footprint in the long-run. Similarly, energy consumption decreases the ecological footprint. In contrast, economic growth spurs the ecological footprint in India.

Originality/value

The present study makes valuable and original contributions to the literature by applying a multivariate ecological footprint function, assessing the impact of economic globalization on ecological footprint while considering economic growth and energy consumption in India.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1026-4116

Keywords

Article
Publication date: 19 October 2022

Anurag Bhadur Singh, Priyanka Tandon and Deepmala Jasuja

The present study tries to examine the relationship between financial inclusion and environmental quality as proxied by carbon emissions in India covering the period from 2008 to…

Abstract

Purpose

The present study tries to examine the relationship between financial inclusion and environmental quality as proxied by carbon emissions in India covering the period from 2008 to 2018.

Design/methodology/approach

A financial inclusion index has been composed using principal component analysis (PCA) based on three dimensions: access, penetration and usage. After testing for stationarity of the data, the authors adopted the autoregressive distributive lag model (ARDL) methodology.

Findings

The study found that financial inclusion and growth lead to increased carbon emissions in India and the government must resort to greener policies, whereas empirical results support that globalization reduced the pollutants emissions in both the long term and short period in India.

Practical implications

Based on the results, several policy prescriptions are rendered for policymakers: (1) need to move toward greener energy policies and (2) enhance the awareness of green financing instruments such as green bonds in India. Therefore, policymakers should be more proactive in accepting green and sustainable financial alternatives.

Originality/value

The present study contributes to the scant literature on the financial inclusion–emission nexus in India. This study considers three inclusion parameters that are not present in previous studies.

Details

Management of Environmental Quality: An International Journal, vol. 34 no. 2
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 18 August 2022

Alexandre dos Reis and José Manuel Cristovão Veríssimo

The purpose of this study is to map and analyze the academic production regarding the relationship among organizational culture (OC), corporate social responsibility (CSR) and…

Abstract

Purpose

The purpose of this study is to map and analyze the academic production regarding the relationship among organizational culture (OC), corporate social responsibility (CSR) and organizational performance (OP), based on 240 papers listed in the Web of Science (WoS) database.

Design/methodology/approach

This research was performed based on a bibliometric analysis supported by the VOSviewer software, followed by a content analysis of 37 prominent publications.

Findings

The results make it possible to identify the geographical and institutional profile of the production, the level of collaboration and interaction between the researchers and their theoretical base of reference, and to consolidate the main characteristics, trends, and future directions of research in this field.

Practical implications

This study propitiates a vast and practical repertoire that addresses business issues involving the relationship among OC, CSR and OP aiming to help the managers to interpret their local realities and challenges, especially due to positive impacts that such relationship can generate in the business.

Originality/value

A systematic literature review involving specifically the themes of OC, CSR, and OP in a scenario of gradual growth in the number of publications and interest in these themes.

Details

Journal of Organizational Effectiveness: People and Performance, vol. 10 no. 1
Type: Research Article
ISSN: 2051-6614

Keywords

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