Search results

1 – 5 of 5
Click here to view access options
Article
Publication date: 13 May 2019

Gomaa M. Agag, Mohamed A. Khashan, Nazan Colmekcioglu, Ahmed Almamy, Nawaf S. Alharbi, Riyad Eid, Haseeb Shabbir and Ziad Hassan Saeed Abdelmoety

Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The…

Downloads
1278

Abstract

Purpose

Despite the increasing utilization of webpages for the purposes of information seeking, customers’ concerns have become a crucial impediment for online shopping. The purpose of this paper is to examine the influence of the effectiveness of web assurance seals services (WASS) and customers’ concerns on customer’s willingness to book hotels through perceived website trust and perceived value.

Design/methodology/approach

A questionnaire was administrated to measure the study variables. Using partial least squares–structural equation modeling approach to analyze the data collected from 860 users of online hotel websites.

Findings

The results indicate that WASS influence positively on perceived website trust and negatively on consumers’ concerns. As well as, perceived value and trust play a mediating role in the link between WASS and consumers’ concerns and their intentions. Finally, perceived website trust and perceived value have greater effect on intention to book hotel for low-habit consumers.

Research limitations/implications

This study ignored the cross-culture issue as it concentrates on the customers from developing countries, so further research may need to compare between two or more than two samples from different societies that could give a significant insights. Second, this study stresses on the WASS to predict customers booking intentions that indicates significant results, so further research may need to examine the role of online reviews as a predictor of customers purchase decision as well.

Originality/value

To the authors’ best knowledge, this is the first empirical research that investigates and examines the influence of the effectiveness of WASS and consumers’ concerns on consumers’ intentions through perceived value and trust. This research also investigates the moderating role of habit in the link between perceived website, perceived value and consumers’ intentions.

Details

Information Technology & People, vol. 33 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Click here to view access options
Article
Publication date: 31 May 2011

Dionysis Skarmeas and Haseeb A. Shabbir

The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention…

Downloads
3605

Abstract

Purpose

The current study aims to examine the extent to which donor religiosity and self‐construal encourage the development of donor‐perceived relationship quality and intention to give in the future. Donor‐perceived relationship quality is conceptualised as a higher‐order construct composed of trust, commitment, and satisfaction.

Design/methodology/approach

The study employed a personally administered structured questionnaire to collect data. A total of 227 completed questionnaires was analysed. Confirmatory factor analysis was employed to assess the measurement properties of the study constructs. Structural equation modelling using a full estimation approach was performed to test the proposed research model.

Findings

The study results indicate that religiosity and self‐construal are important contributors of relationship quality, while religiosity and relationship quality have a direct impact on intention toward future giving.

Research limitations/implications

The study findings provide practitioners in the fundraising sector in the UK with useful insights on relationship fundraising. Relationship quality should be developed in the context of an integrated charity‐donor dyad, in order to enhance the likelihood of giving behaviour. Also, charities may find advantage in targeting religious and relationally interdependent self‐construal individuals. Replication of this research within other settings is needed to test the external validity of the present findings.

Originality/value

The main contribution of this study lies in that it investigates the impact of religiosity and self‐construal on perceived relationship quality in the charity‐donor context, which is largely unexplored in the extant literature.

Details

European Journal of Marketing, vol. 45 no. 5
Type: Research Article
ISSN: 0309-0566

Keywords

Click here to view access options
Article
Publication date: 28 January 2014

Michael Hyman, Haseeb Shabbir, Simos Chari and Aikaterini Oikonomou

Given their expense, the psycho-dynamic they induce among many viewers, and the lack of empirical evidence for their efficacy, studies to assess anti-child-abuse ad…

Abstract

Purpose

Given their expense, the psycho-dynamic they induce among many viewers, and the lack of empirical evidence for their efficacy, studies to assess anti-child-abuse ad campaigns are warranted. As a preliminary foray into this research domain, this study explores a dual-process model for a single ad from the NSPCC's FULL STOP campaign. Specifically, it examines whether ad believability relates more strongly to an emotional or a cognitive response and which type of response is the strongest mediator on “willingness to act against child abuse”.

Design/methodology/approach

A convenience sample of 242 students enrolled in postgraduate business and management studies at a large university in the UK responded to a structured questionnaire posted online.

Findings

Except for H3, the hypothesised relationships are significant and in the expected direction. Specifically, ad believability relates negatively related to self-esteem (H1), self-esteem relates positively to “willingness to act against child abuse” (H2), and belief in child sexual abuse (CSA) myths relates negatively to “willingness to act against child abuse” (H4). However, ad believability does not relate negatively to belief in CSA myths (H3).

Research limitations/implications

Findings based on student samples should be interpreted cautiously. For example, representations of child abuse across subpopulations should not be ignored, as findings by culture, ethnicity, or gender may differ. Only one ad was tested; responses to other ads may differ. Controls to boost internal validity, such as using a second group unexposed to the test ad, were not implemented. Although a mediation effect between self-esteem and CSA myths was not observed, a larger or alternative sample might reveal this effect.

Originality/value

A dual-process model of viewers' responses to anti-child-abuse ads, which assumes viewers consider the information embedded in these ads and their emotional responses to these ads, should outperform a purely cognitive or emotive model. Here, a simple model with emotional and cognitive factors as antecedents of “willingness to act against child abuse” is tested. Although a more comprehensive model might explain additional variation, the goal was to develop and test a preliminary model that could disconfirm a dual cognitive-emotive process. Furthermore, testing the effect of FULL STOP ads on viewers' self-esteem is an important first step to assessing the efficacy and ethicality of these ads.

Details

Journal of Social Marketing, vol. 4 no. 1
Type: Research Article
ISSN: 2042-6763

Keywords

Content available
Article
Publication date: 31 May 2011

Roger Bennett, Finola Kerrigan and Daragh O'Reilly

Downloads
2165

Abstract

Details

European Journal of Marketing, vol. 45 no. 5
Type: Research Article
ISSN: 0309-0566

Click here to view access options
Article
Publication date: 31 December 2021

Abdul Farooq, Ahsan Anwar, Muhammad Ahad, Ghulam Shabbir and Zulfiqar Ali Imran

This research aims to inspect the existence of the “environmental Kuznets curve” (EKC) in the presence of foreign direct investment (FDI), financial development (FD) and…

Abstract

Purpose

This research aims to inspect the existence of the “environmental Kuznets curve” (EKC) in the presence of foreign direct investment (FDI), financial development (FD) and urbanization throughout 1972–2018 for Pakistan.

Design/methodology/approach

For time series analysis, Phillips and Perron (PP) and Augmented Dickey–Fuller (ADF) unit root tests are used to confirm the level of integration. For robustness, Kim and Perron (2009)’s structural break unit root test is employed, which identifies the order of integration in the presence of structural break years. Further, combined cointegration analysis is performed to confirm the existence of a long-run association between underlying variables. Furthermore, autoregressive distributed lag (ARDL) analysis is employed for the robustness of the cointegration approach.

Findings

The cointegration analysis confirms the existence of a long-run association among variables. The authors find a positive and significant impact of urbanization, FD and foreign development on environmental degradation in the long run. Similarly, only FDI increases environmental degradation in the short run. In addition, the authors find an inverted U-shape relationship between economic growth and environmental quality which, further, confirms the presence of EKC in Pakistan.

Originality/value

This research contributes to applied economics in many ways: the combined effect of urbanization, FD, FDI and economic growth on carbon dioxide (CO2) emission is checked simultaneously. To avoid ambiguity, this study constructs the FD index through the principal component analysis (PCA). Moreover, the role of structural breaks has been considered through the analysis. Novel Bayer-Hanck combined cointegration analysis is employed to detect the existence of long-run relationships among underlying variables.

Details

Journal of Economic and Administrative Sciences, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1026-4116

Keywords

1 – 5 of 5