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Book part
Publication date: 24 October 2015

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International Marketing in the Fast Changing World
Type: Book
DOI:
ISBN: 978-1-78560-233-7

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Article
Publication date: 15 May 2017

Cleopatra Veloutsou and Francisco Guzman

327

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Journal of Product & Brand Management, vol. 26 no. 3
Type: Research Article
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ISSN: 1061-0421

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