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Film provides an alternative medium for assessing our interpretations of cultural icons. This selective list looks at the film and video sources for information on and interpretations of the life of Woody Guthrie.

This paper aims to investigate the ways in which “non-collaborative co-creation” can affect brand equity as perceived by independent observers. It reports a study of the different effects on that perception attributable to non-collaborative co-creation that takes the form of either “brand play” or “brand attack” and is executed either by established artists or mainstream consumers.

A 2 × 2 between-subjects experiment (brand play versus brand attack; consumer versus artist) measured observers’ perception of brand equity before and after exposure to purpose-designed co-created treatments.

Non-collaborative co-creation has a negative effect on observers’ perceptions of brand equity and brand attack, causing a stronger dilution of brand equity than brand play. Artists either mitigate the dilution or have a positive effect on those perceptions.

Future research could usefully investigate the relative susceptibility of brands to non-collaborative co-creation, the effects on brands of higher complexity than those in our experiment, exposed in higher-involvement media, and the effects of more diverse forms of co-creation.

Brand managers must recognise that co-creation carries considerable risks for brand equity. They should closely monitor and track the first signs of non-collaborative co-creation in progress. It could be beneficial to recruit artists as co-creators of controlled brand play.

This study offers a more complete insight into the effect of non-collaborative co-creation on observers’ perceptions of brand equity than so far offered by the existing literature. It connects the fields of brand management and the arts by investigating the role and impact of artists as collaborative or non-collaborative co-creators of brand equity.

Consumers are constantly confronted with negative information on defective or dangerous products (product‐harm crisis): the car does not stop at the red light due to faulty brakes or the t‐shirt causes the skin to itch. This research aims to provide a holistic picture of consumers' experience of product‐harm crises (p‐h c). The study sets out to investigate under which conditions consumers are impacted by the crisis and how they experience p‐h c in real‐life.

The study draws on in‐depth interviews with both experts and consumers in order to investigate factors influencing consumers' experience in crisis situations.

Based on in‐depth interviews, a theoretical model is developed that captures the impact of p‐h‐c on consumers. Impact consists of personal relevance and perceived severity of the crisis and is a prerequisite for consumers' response. The study finds evidence that the personal impact and the consumer response to crisis situations are influenced by the crisis context, consumer context and company context.

Given the qualitative nature of the study, a quantitative approach should now be used to further substantiate the presented findings and validate the theoretical model.

Consumer response to crises is primarily influenced by the personal impact of the crisis. The nature of the crisis as well as consumer characteristics heavily influence the way a consumer is impacted by a crisis event.

This study illustrates the complexity of consumers' p‐h c experience and contributes to a better understanding of their behavior in p‐h c situations.

In the history of business management thought, six idea families have predominated during the last eighty or so years — bureaucracy (Max Weber), scientific management (Frederick Winslow Taylor), classical management (Henri Fayol), human relations (Elton Mayo), neo‐human relations (Abraham Maslow). To these one can add the more recent contributions of different writers under the heading of guru theory. The first five idea families are well known, but the sixth requires explanation. Gury theory achieved prominence during the 1980s. While not yet featuring extensively in management textbooks it has received widespread attention in the financial and business press (Lorenz, 1986; Dixon, 1986; Clutterbuck and Crainer, 1988; Pierce and Newstrom, 1988; Heller, 1990). Guru theory consists of the diverse and unrelated writings of well‐known company chief executives such as Lee lacocca (Chrysler), Harold Geneen (ITT), John Harvey‐Jones (ICI) and John Sculley (Apple Computer); of management consultants like Tom Peters and Philip Crosby; and of business school academics like Michael Porter, Rosabeth Moss Kanter and Henry Mintzberg. Since their contributions are so heterogeneous, and as the writings draw so much of their authority from the individual authors themselves, the adopted label is felt to be appropriate.

This is a, somewhat indirect, rejoinder to Boettke (2019, this volume, Chapter 1). Doing Austrian economics is low prestige: Austrian economics does not get published in high-prestige journals and Austrian economists are not employed by top universities. And yet, up until World War II Austrian economics was an important part of the international economics community. The author argues that Austrian economists made several theoretical innovations that could have placed them at the frontier of research in economics, and present a brief counterfactual history of a thriving Austrian economics based on those innovations. However, the actual history of the Austrian School is quite different. A particularly decisive factor that has made Austrian economics a fringe movement was the rejection of formal methods in theory and empirics. The author argues that Austrian economics is basically dying out as a voice in the conversation of modern economists.

This paper aims to explore how accounting is entwined in the cultural practice of popular music. Particular attention is paid to how the accountant is constricted by artists in art and the role(s) the accountant plays in the artistic narrative. In effect this explores the notion that there is a tension between the notion of the bourgeois world of “the accountant” and the world of “art for art's sake”.

This paper draws on the cultural theory of Pierre Bourdieu to understand how the character of the accountant is constructed and used by the artist. Particular attention is paid in this respect to the biography and lyrics of the Beatles.

Accounting and accountants play both the hero and the villain. By rejecting the “accountant villain”, the artist identifies with and reinforces artistic purity and credibility. However, in order to achieve the economic benefits and maintain the balance between the “art” and the “money”, the economic prudence of the bourgeois accountant is required (although it might be resented).

The analysis focuses on a relatively small range of musicians and is dominated by the biography of the Beatles. A further range of musicians and artists would extend this work. Further research could also be constructed to more fully consider the consumption, rather than just the production, of art and cultural products and performances.

This paper is a novel consideration of how accounting stereotypes are constructed and used in the field of artistic creation

Appearance has two meanings. On the one hand, appearance is about the physical qualities of a person being of certain height, weight, complexion and having a particular hair, eye and skin colour as well as choice and style of dress and attire. On the other hand, appearance has a social dimension, as those physical qualities of a person are interpreted, rated and judged, and attributed varied meanings and values across different settings. Appearances can influence the experiences of individuals in the workplace in both positive and negative ways: Positive, when they are mobilised as a resource that increases the influence and advantage of individuals on others; and negative, when individuals are discriminated or disadvantaged on the basis of their appearance. Drawing on a Bourdieusian conceptual repertoire, this chapter delves into this duality of appearance and frames appearance both as a resource (a form of carnal capital) and a source of symbolic violence. As appearance is an aspect of an individual's self-identity in the workplace, this chapter explores appearance and intersectionality across gender, ethnicity, class and sexual orientation at work. Appearance is examined as a cross cutting category of diversity as both privilege (carnal capital) and disadvantage (symbolic violence).

When a firm implements certain HR practices, different employees attribute different motives and intentions to the firm with regard to those HR practices. Research on HR attributions has made progress toward understanding the relationship between HR practices and employee outcomes from a process perspective. However, this research is still fragmented and lacks a systematic typology of the different types of HR attributions and a compelling organizing research framework. Furthermore, a number of research gaps and opportunities have emerged regarding the nomological net of employee HR attributions. To address the gaps and capitalize on the opportunities, the authors propose an overarching theory-driven multi-level framework that guides the choice of the antecedents and outcomes of employee HR attributions and explains their relationships along with both mediating and moderating mechanisms. Drawing on signaling theory embedded in the proposed framework, the authors identify and categorize various antecedents of employee HR attributions to explain their relationships. The authors also use several additional theories such as social exchange and the job demands–resources model included in their review to identify and categorize various outcomes of employee HR attributions across levels of analysis (i.e., individual, collective [team/group/unit], organization) and explain their relationships. In addition, the proposed framework explains how individual-level employee HR attributions emerge at the collective level and influence collective processes and outcomes. The authors end their review by pinpointing future research needs and discussing related future research directions.

The training challenges facing organisations resulting from changes over the next several decades are described. These include a decreasing number of persons available for entry level positions including a growing proportion of undereducated young people. Also, jobs will become more complex as a result of technological developments and yet will require more interpersonal interaction between individuals who have different values and who come from different cultures. These changes will result in the need for training systems to maximise the potential of each individual, including basic skill and support programmes for unskilled young people who will need to perform more cognitively complex tasks. Training will also be necessary to help managers work with a more diverse workforce including helping individuals understand how to provide support for persons who have not traditionally been a part of their work organisation.

This paper aims to report work on achieving semantic interoperability in electronic auctions. In particular, it considers the advantages and drawbacks of using hard‐coding and using semantic messages in the communication between the auction system and the participants of the auction.

It is demonstrated that although XML‐documents are commonly used for information exchange they do not provide any means of talking about the semantics (i.e. meaning) data. It is also shown that by expressing exchanged documents by resource description framework (RDF) the semantics of the messages can be captured in the message.

It is recognized that hard‐coding is proven to be a valuable and powerful way for an exchange of structured and persistent business documents (messages). However, if we use hard‐coding in the case of non‐persistent documents and non‐static markets we will encounter problems in deploying new auction policies and extending the system by new participants.

The introduction of the RDF‐technology in message exchange is challenging as it incorporates Semantic web technologies into many parts of the auction system, e.g. on data stores and query languages. The introduction of this technology is also an investment. The investment on new Semantic web technology includes a variety of costs including software, hardware and training costs.

By automating electronic auctions both buyers and sellers can benefit as they can achieve cost reductions and shorten the duration of the auction processes. Also new auction formats can be easily deployed.